Eye catching powerpoint templates

Eye Catching Posters

Transcript: Where to start and where to go next - Directing of the viewer's eye People have a natural tendency to read down a page and to the right. A large heading or slogan in the upper left corner will catch the initial attention of the viewer, since this is where their eye will naturally start. Position contact details, company logos and slogans at the lower right corner of the poster, in order to provide the interested reader with such content immediately after they have read the main body of the poster. I'm Amy WHITE SPACE IMAGES CANVA Who are you? Space between lines and content (negative space) Define and separate different sections Lets work breathe, lets people take in knowledge. When it comes to posters, use exaggerated spacing between elements. It may look a little funny to you at first, but the extra spacing will dramatically increase visual impact and readability at distances. CONTRAST You want to align and have neatness Especially with text Consistent, equal and clear - it helps people make sense The hook that draws the viewer in Compelling visuals can help you connect with the audience and make a strong impression before they have even read a single word Viewers are drawn to images that look authentic and not generic Best images are open to interpretation – set the tone but let people work it out for themselves they add their own ideas to it. Draw eye to image, evoke mood emotion, communicate without words Hue = colour Saturation = intensity/ subtle or vibrant Value = dark to light Readability is important, legible and engaging Can help focus on key elements and messages YOU ONLY HAVE 3 SECONDS TO GET MESSAGE ACROSS Make it Easy to Read from a Distance A poster must capture the attention and get the message across in a matter of seconds Think about size – does it work large and viewed on a phone Title is important Content Is Important, but Keep It Concise Posters Should Have Your Personality and should match brand and vibe for what it is promoting Make it different to what is already around The emotional impact it will have on the different individuals is an important element to consider. Move the Eye and the Information will Follow TEXT & INFO The FREE tool to help www.canva.com TYPOGRAPHY Headline: This is the main (and largest) text element in the design. It can be in addition to an art element or it can be the art element. Opt for a readable typeface that is interesting and demands attention. Details: What, when, where? Answer these questions in the second level of text. What information does someone need to do what your poster is asking of them? Provide the information here in a concise manner. The fine print: Everything else that someone decided needed to be on the poster. Make it small and keep it out of the way. Making Eye Catching & Quality Posters What is it for? Where will it be used/seen? What do you want people to feel? And then what do you want them to do? Amiable Communications @amyhetherington WHAT WE'RE DOING TODAY Tips for Canva Shuttershock Piktochart Photoshop and professional software programs Word/Powerpoint can be used Echo elements to make it work together Colour palette, header style Makes it easier to read, focus on content PRO TIP Use one big visual and keep it simple and clear The goal of every poster is to expose people to something Most of these “touches” involve inviting someone to something Give it a high-level of prominence in the design Once you know what users are supposed to do when they see the poster, then you can design the call to action. Always save work – web hosted software Use high res images Use templates – but make it your own Limited if you have branding guidelines to meet REPETITION ALIGNMENT Basics in designing a good poster What tools can you use apps and resources Interactive workshop for businesses who want to learn more and save on design costs! This workshop is based on designing a poster so come up with an event (work or home) What's your idea???? One item is different to another Catch readers eye, create emphasis or call attention to something important Size, colours, weight etc This workshop can be used for all graphics The basic difference between the poster and other visual communication methods is that the poster speaks to the audience "on the move." As posters are supposed to cause a great instant impact, they should be precise regarding the message and the elements used to convey it. Can be a key marketing element that is capable of conveying an unforgettable message immediately. COLOURS THE MESSAGE IS KEY DESIGN 101 HIERARCHY WHY POSTERS? CALL TO ACTION FINAL POINTS EYE FOR IT LAYOUT AND COMPOSITION Introduction Needs to be high quality Blurry or pixelated images send wrong impression If you enlarge a small image it loses quality

Eye Catching Powerpoint Templates

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