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EPIC presentation

Transcript: We will evaluate this campaign by tracking the number of bikers who sign up and participate in Ride for Water, as well as how many more twitter followers and Facebook friends EPIC gains in Louisiana. We want to generate publicity in order to get at least 20 bikers to sign up for the Ride for Water. We seek to show the public, whether bikers or not, what EPIC is all about. Programming: Sending press releases to radio stations and news media Creating kits for the media to see what Ride for Water is about, as well as EPIC Contacting the Dick’s Sporting Goods to see what they think about setting up a table in front of the store Communicating with Jeff, Jackie and Johnny about what a table display could look like in Baton Rouge Creating a Prize Wheel to be used at pre-race gala and hand out prizes WHEN AND WHERE? Through research conducted via Google and Twitter, we found information about Ride for Water. Ashley had a discussion via email with Johnny Clancy, the organizer of Ride for Water. Our research resulted in the decision to move forward in planning an event one week before the Ride. WHO? Print/online: The Advocate,,,, Bicycling Magazine, Radio: WJBO 1150, Bayou 1450, WTIX 690 Blog: Singletracks Blog,, Single Track World WHAT? WHY?? HOW? RIDE FOR WATER CAMPAIGN WE RESEARCHED EVALUATION... November 18, 2011 Dick's Sporting Goods Zone E in Baton Rouge mall By: Ashley, Abbey, and Nick

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