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Transcript: 2005-10 Amazon release the Kindle Paperwhite (3rd generation) the first e-reader to feature Bookerly, a font exclusively designed for e-readers. Google Books scanned more than 25 million books by the end of 2015. Amazon released the Kindle Oasis in April, its first e-reader in 5 years to have physical page turn buttons and it has the longest battery life among e-readers when adding the leather case's battery, which is include with the device. 1949-71 2011-14 Microsoft and Amazon worked together to sell e-books that could be purchased on the online bookstore Stephen King offers his novel Riding the Bullet only as a digital book A digitized version of the Gutenberg Bible was available online at the British Library website Sony Libre first e-reader using E Ink display was released Amazon buys Mobipocket, the creator of the mobi e-book file format and e-reader sotfware. Sony Reader PRS-500 with next generation E Ink screen and two weeks of battery life was released. The International Digital Publishing Forum releases EPUB to replace Open eBook. Amazon release the Kindle e-reader with 6-inch E Ink screen in the US 2008-2010 Ángela Ruiz Robles patented in Galicia, Spain, the idea of the electronic book, called the Mechanical Encyclopedia. Michael S. Hart types the US Declaration of Independence into a computer and launches Project Gutenberg to create electronic copies of more books. 2011-14 2015-16 Ebook 2005-07 Thank you for your attention The popular format for publishing e-books changed from plain text to HTML. NuroMedia released the first handheld e-reader, the Rocket eBook. SoftBook launched its Softbookreader. Websites, such as and began selling e-books in English. 1994-98 BooksOnBoard becomes first retailer to sell e-books for iPhone. Sony releases the Reader Pocket Edition and Reader Touch Edition Amazon releases the Kindle DX that had a 9.7-inch screen Apple releases the iPad budled with an e-book app called iBooks. Sony releases its second generation Daily Editon PRS-950 2000-04 1949-71 The idea of the next-generation digital book called 'interactive e-book' was proposed Apple opens a textbook section in its iBooks bookstore Amazon releases the Kindle Paperwhite, its first e-reader with a built-in LED light. Kobo released the Aura H2O, the world's first waterproof commercially produced e-reader. 1994-2004 2015-16


Transcript: 2. After the editing phase, TTC can embed lecture footage. No new recordings will be needed. It also opens numerous doors for marketing opportunities. ? We will surpass paperback sales sometime in the next nine to 12 months. Sometime after that, we’ll surpass the combination of paperback and hardcover,” Amazon CEO Jeff Bezos Ebooks Here is a world-class music professor trying to teach an audience how to appreciate music; however, he is confined only to his words. 3. The reader can enjoy the experience of great literature as well as TTC-crafted lectures. ? If The Great Courses plan to create another text-based book, I strongly recommend looking into creating an Ebook with embedded video and music. However, with an Ebook you can market the book both by tour and virally. You can create new marketing venues and instantly reach a much broader audience. This product line would focus solely on books by cadre professors and their courses. So what has the benefits of a book as well interactive examples? wsj There is a tremendous surge from authors and publishers to create Ebooks with video and music. "David Rosenthal, the publisher of Simon & Schuster, says that his company is racing “to embed audio and video and other value-added features in e-books." " We will be embedding and streaming audio,video, and gaming" Makinson- CEO of Penguin After reviewing Professor Greenberg's book, "How to Understand and Listen to Great Music", I felt that it was lacking a key element. 1. As TTC grows, the company will have the ability to create more books based on courses. The business standpoint The reason why Professor Greenberg's courses are so popular is that The Great Courses and professor Greenberg create a perfect balance of effective narration with ready examples. A book tour to market a book has many benefits: press exposure, new audience, brand recognition. But it does have its limits. Putting 2 and 2 together. Amazon is projected to sell over 5 million Kindles and Apple is projected to sell over 3 million iPads. The market for Ebooks has drastically increased and is only going to keep growing. This is a huge new market TTC could experiment with. And it is the perfect time to jump on the Ebook bandwagon with a unique TTC product. Amazon notes that e-book sales grew 163% in the month of May and 207% year-to-date through May Questions TTC could create a new product line


Transcript: EBOOK eBook (or e-book) is short for "electronic book." It is a digital publication that can be read on a computer, e-reader, or other electronic device. eBooks are available in several different file formats. Some are open formats that can be read on multiple devices, while others are proprietary and can only be viewed on a specific device, such as an iPad or Kindle. While there are many types of eBook formats, all major ones support text, images, chapters, and page markers. Most formats also support user annotations, such as highlighted text, drawings, and notes. Commercially available publications often include some kind of digital rights management (DRM) that prevent the content from being viewed on unauthorized devices. For example, many books available through Amazon's Kindle Store and Apple's iBookstore are copy-protected using DRM protection. Some e-readers allow you to share your annotations with others online and view what text other readers have highlighted or commented on. For example, the Sony Reader includes a handwriting feature that allows you to underline specific text on a page. The Amazon Kindle includes a highlighter pen used for highlighting text. NOTE: An eBook may be a novel, magazine, newspaper, or other publication. However, the electronic versions of magazines and newspapers are often called "digital editions" to differentiate them from electronic books. View a comprehensive list of eBook formats. Troy Polamalu (Traffic car-

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