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Transcript: 2. After the editing phase, TTC can embed lecture footage. No new recordings will be needed. It also opens numerous doors for marketing opportunities. ? We will surpass paperback sales sometime in the next nine to 12 months. Sometime after that, we’ll surpass the combination of paperback and hardcover,” Amazon CEO Jeff Bezos Ebooks Here is a world-class music professor trying to teach an audience how to appreciate music; however, he is confined only to his words. 3. The reader can enjoy the experience of great literature as well as TTC-crafted lectures. ? If The Great Courses plan to create another text-based book, I strongly recommend looking into creating an Ebook with embedded video and music. However, with an Ebook you can market the book both by tour and virally. You can create new marketing venues and instantly reach a much broader audience. This product line would focus solely on books by cadre professors and their courses. So what has the benefits of a book as well interactive examples? wsj There is a tremendous surge from authors and publishers to create Ebooks with video and music. "David Rosenthal, the publisher of Simon & Schuster, says that his company is racing “to embed audio and video and other value-added features in e-books." " We will be embedding and streaming audio,video, and gaming" Makinson- CEO of Penguin After reviewing Professor Greenberg's book, "How to Understand and Listen to Great Music", I felt that it was lacking a key element. 1. As TTC grows, the company will have the ability to create more books based on courses. The business standpoint The reason why Professor Greenberg's courses are so popular is that The Great Courses and professor Greenberg create a perfect balance of effective narration with ready examples. A book tour to market a book has many benefits: press exposure, new audience, brand recognition. But it does have its limits. Putting 2 and 2 together. Amazon is projected to sell over 5 million Kindles and Apple is projected to sell over 3 million iPads. The market for Ebooks has drastically increased and is only going to keep growing. This is a huge new market TTC could experiment with. And it is the perfect time to jump on the Ebook bandwagon with a unique TTC product. Amazon notes that e-book sales grew 163% in the month of May and 207% year-to-date through May Questions TTC could create a new product line


Transcript: EBOOK eBook (or e-book) is short for "electronic book." It is a digital publication that can be read on a computer, e-reader, or other electronic device. eBooks are available in several different file formats. Some are open formats that can be read on multiple devices, while others are proprietary and can only be viewed on a specific device, such as an iPad or Kindle. While there are many types of eBook formats, all major ones support text, images, chapters, and page markers. Most formats also support user annotations, such as highlighted text, drawings, and notes. Commercially available publications often include some kind of digital rights management (DRM) that prevent the content from being viewed on unauthorized devices. For example, many books available through Amazon's Kindle Store and Apple's iBookstore are copy-protected using DRM protection. Some e-readers allow you to share your annotations with others online and view what text other readers have highlighted or commented on. For example, the Sony Reader includes a handwriting feature that allows you to underline specific text on a page. The Amazon Kindle includes a highlighter pen used for highlighting text. NOTE: An eBook may be a novel, magazine, newspaper, or other publication. However, the electronic versions of magazines and newspapers are often called "digital editions" to differentiate them from electronic books. View a comprehensive list of eBook formats. Troy Polamalu (Traffic car-


Transcript: Printed books use 3 times more raw materials and 78 times more water to produce than e-books. The establishment of the E Ink Corporation in 1997 led to the development of electronic paper, a technology which allows a display screen to reflect light like ordinary paper without the need for a backlight eBook Csonkás Zsuzsanna An e-book can be purchased/borrowed, downloaded, and used immediately, whereas when one buys or borrows a book, one must go to a bookshop, a home library, or public library during limited hours, or wait for a delivery Over 2 million free e-books were available in 2009 Early e-books were generally written for specialty areas and a limited audience, meant to be read only by small and devoted interest groups An electronic book is a book-length publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices. an e-book collection takes up little room and weight almost any sophisticated electronic device that features a controllable viewing screen, including computers, many mobile phones, and all smartphones can also be used to read e-books. In July 2010, online bookseller reported sales of e-books for its proprietary Kindle outnumbered sales of hardcover books for the first time ever during the second quarter of 2010, saying it sold 140 e-books for every 100 hardcover books, including hardcovers for which there was no digital edition. By January 2011, e-book sales at Amazon had surpassed its paperback sales There have been several generations of dedicated hardware e-book readers Dedicated hardware readers Depending on the device, an e-book may be readable in low light or even total darkness. E-book formats Advantages Different readers followed different formats, most of them specializing in only one format, and thereby fragmenting the e-book market even more. Many newer readers have the ability to display motion, enlarge or change fonts, use Text-to-speech software to read the text aloud for who needs or just for convenience, search for key terms, find definitions, or allow highlighting bookmarking and annotation. Thank you for you attention!

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