Transcript: History of the Earth 4.6 bya 4.6 billion years ago A protosun was born out of a nebula due to mutual gravitational attraction. Image credit: California Academy of Sciences https://www.youtube.com/watch?v=yXq1i3HlumA 4.54 bya 4.54 billion years ago Earth was formed; however, the conditions on earth were as far from inhabitable as possible. A few million years after, Theia collided with earth — initiating the formation of the moon. Image credit: SpaceRip https://www.youtube.com/watch?v=o2lRpiediP8 4..1 - 3.8 bya 4.1 - 3.8 bya Earth was hit with a late heavy bombardment of asteroids, from which most astronomers believe the primordial water came from. Afterward, the temperature slowly declined. Image credit: Mark A. Garlick / University of Warwick 3.2 - 2.8 bya 3.2 - 2.8 bya Microorganisms were already inhabiting a hot, shallow ocean occupied almost the entire surface of the planet. There were only volcanic islands. Image credit: Richard Bizley 2.5 bya - 650 mya 2.5 bya - 650 mya The first supercontinent Kenorland began to form 2.5 bya. Followed by Rodinia 1.9 bya and Pangaea 650 mya. Volcano eruptions released CO2 into the atmosphere, which melted the glaciers of the "Snowball Earth." Image credit: NASA 541 mya 541 million years ago High oxygen concentration brought about by a boom in phytoplanktons paved the way for the "Cambrian explosion of life" — a period when complex, multicellular organisms emerged, diversified, and conquered the land. Image credit: PBS Eons/ PBS Digital Studios 252 mya 252 million years ago The Permian Triassic extinction took place, which annihilated about 90% of the planet's species. Air was filled with ash and carbon dioxide and lava was flowing everywhere. Dinosaurs replaced the destroyed species and took over the planet. Image credit: https://www.youtube.com/watch?v=edz6_hfWJDo 50 mya 50 million years ago As volcanic activity and bolide impact brought about the extinction of dinosaurs, the power over the planet was passed on to mammals who actively spread and evolved with all their might. Meanwhile, the length of the day was almost 24 hours. Image credit: Kai-Jae Wang/ The Harvard Gazette 8 - 4 mya 8 - 4 mya In order to adapt to life on the edges of expanding savannas in Southern Europe, our ancestors began separating from the ancestors of modern apes. They are most likely members of the genus Dryopithecus, which are very similar in appearance to modern African apes. from Early Man (1965) 1.4 mya - Present 1.4 mya - Present Homo erectus began to colonize Eurasia and learned how to use fire 790 thousand years ago. About 300 thousand years ago, Homo sapiens appeared and began to actively populate the entire planet. Our ancestors then range from bet. 100 to 300 thousand individuals. At present, the world's population is 7.9 billion people. Reconstructions by: John Gurche
Transcript: About Males Aged 18-25 New England Emotions: calm, happy, laid back, genuine Interests: environmental issues, fracking debate, science Hobbies: hiking, skiing, outdoor activities Flow Chart Focus group at Moon Library with ESF Individual Interviews with Earthy Friends Ethnographic Research at Recess & Moon SIMMONS and Database Research Shopping behavior Media Mix QUESTIONS? About the target When shopping for apparel our target prioritizes PRACTICALITY and DURABILITY Respondents who “like to understand about nature” had an index of 142 for “functionality is the most important factor in the clothes I buy” Methodology digital marketing Emphasis on durability: "I make my clothes last a long time" (Index 121) Comfort over style: "Most everything I wear is of the highest quality" (Index 159) Budget conscious: “I’m careful with my money” (Index 147) Print - Compared to their peers, they have a distaste for high profile advertising Male Environmentalist types have an index of 134 for the statement “I don’t like advertising in general” Earthy, Crunchy environmentalists If you were stranded on a desert island, what three things would you take with you? "Durability that Goes the Extra Mile" Outdoors Chelsea, Allie, Hayley, Mike, & Jin Event Marketing Earthy, Crunchy Environmentalists Describe your fashion style in three words Insights
Transcript: EARTHY SOAP MARKETING PLAN Strategy Planning GROUP 2: Aurelia Castro Alejandra Ayllon PRODUCT PRODUCT It is a top-end product with great ingredients and is friendly to the environment. Paper based packaging. A unique producto with everything you need in the same package: good for you, good for the environment, easy to access, and has natural scents. There are 4 products: Oat and milk – specially designed for sensitive skin Coffee and milk - helps exfoliating and removes dead skin cells Carrot and milk - helps nourish dry, rough skin Aloe Vera - Regenerates skin in depth SWOT ANALYSIS With Earthy Soap you will feel cleaner and greener STRENGTHS WEAKNESSES THREATS OPPORTUNITIES PRICE PRICE Initial pricing strategy is price skimming strategy This product is very sensitive in terms of price elasticity: There are several companies selling soap at a wide range of prices Phases Product Life Cycle Introduction Phase Maturity Phase Keep advertisement and focus on our product, maintain fair price. Decline Phase Growth Phase Skimming Strategy: our product has a higher value than the direct competition. Early adopters. Investment in advertisement and production. Price promotion to increase target market. Relaunch the product PLACE PLACE Direct channel To transport the good from the producers to the consumers, they can rely on themselves. We recommend selling these soaps via retailing: Build a relationship with the customer Production level and distribution networks: In house on the back of the store for storage and own distribution logisitics Involves a direct delivery from the producer to the customer PROMOTION PROMOTION Advertising Sales Promotion Personal Selling Public Relations Direct Marketing Online/ Interactive Marketing ADVERTISING ADVERTISING • Product Advertising: Earthy Soap main advertising based on the product benefits, it has a factual appeal and wants to deliver the message to the one who needs it. • Online Advertising: The company also has a mayor online investment, having lots of activity on their social network pages and trying to engage the customers through this channel. As mentioned before the main appeal used is the factual appeal, but they may shift to contrasting, testimonial or personal appeal. SALES PROMOTION SALES PROMOTION • Earthy soap will use loyalty programs to increase sales and seek loyalty and resells. Their website will allow to create a profile and seek the loyalty program benefits anytime. • They will also implement promotions for online shopping. • They will launch 4 campaigns every year in crucial dates as Valentine’s Day, Mother’s day, Black Friday and Christmas offering special discounts. PERSONAL SELLING PERSONAL SELLING • Earthy soap relies on personal selling a lot, as their main channel still is the physical store. • Personal selling builds the best relationship with our customers and with this kind of product it is a key to success. • Personal selling also helps the customer get the ideal product for his or her needs making it an asset for the company. PUBLIC RELATIONS PUBLIC RELATIONS • The company works toward appearing in local newspapers and have a blog where they provide more information about a healthier way of living and the use of natural products such as organic handmade soap. • Earthy Soap has created a close relationship with local associations that promote a healthy lifestyle and personal care. • They also encourage their customers to share their experience through their new blog and Instagram page. DIRECT MARKETING • Delivering flyers to places where their target market lies in, spas, medical clinics, yoga classes, farmers market, allows the brand to generate awareness on their potential customers. • Emailing their customer or potential customer database with a special offer. • A catalog can also be used to increase the sales of the product. DIRECT MARKETING ONLINE / INTERACTIVE MARKETING ONLINE / INTERACTIVE MARKETING • Their activity on social media allows them to have interactive marketing specially in platforms as TikTok. • Their campaigns on Facebook and Instagram create awareness and engages potential customers. • Using multiple social media platforms allows the company to reach different age targets. • Their website also integrates the information and allows the customer to have a better experience on their online store when they create an account. MARKETING ACTIVITIES MARKETING ACTIVITIES Activity Measure Primary Direct mail Email Marketing URL Visits Redeemed coupons Increase on sales Tradeshow Secondary Goal Achievement Metric of brand level awareness Sponsor Workshop Supporting Goal Achivement Metric of brand level awareness Pre and post workshop survey PRIMARY MARKETING ACTIVITY PRIMARY Direct mail campaign aiming our target market and demographics (Langford, View Royal,Saanich, Central Saanich) Flyer to introduce the product, limited time promotion (20% off) using a QR code Email marketing to our customer data base and promotions in our social
Transcript: EARTHY Names: María Belén Gomez Mariana Rivera Grade: 4°I Teacher: Silvia Riffo Jara Introduction Pollution is one of the problems that affects our world every day, being vegetation, animals and ourselves the hardest affected. The waste in public places and the plastics thrown into the ocean increase more and more. Description of our invention Our invention is a grey flying saucer, it absorb the garbage like a vacuum cleaner. It is managed remotely and can be configured depending on the place that needs to be cleaned so that it can operate in the best possible way, it will work with renewable energies like the solar, hydraulics and wind. The trash will be classified by the robot in such a way that it can be recycled. The creation of this invention is directed mainly to the care of the environment, benefiting at the same time to the animals, the vegetation and the people. The invention will be handled by experienced people and serve to keep clean the streets, beaches, squares, sea, etc. It works with renewable energies It help clean up public spaces It works in a fast and efficient way. It recycle the trash it accumulates. It's safe and helps environmental. Advantages It cannot be handled by people who don't know its correct functioning. Just clean the sea near the coast. If we using renewable energies, it is considered a high investment cost Buying it is expensive Disadvantages Our invention will have a positive impact on the environment and people. Besides being effective it will guarantee the maintenance of the cleanliness of the streets, beaches, rivers and other public places protecting the animals and the plants of our planet To conclude... "Ecological cleaner"
Transcript: Earthy Expressions of Emotion: Original Landscape Designs Lesson Goals The Process Draw final design in sharpie on your water color paper Focus on how landscapes can be visual metaphors for identity and emotion Learning to identify will strengthen the students' senses of self Plan your design, with thoughtful use of line, color, value and unity Learn how to express ideas using metaphor What metaphors could these paintings represent? What do you notice about line, color, value or unity? Teacher's Show and Tell! & tips, tricks and things to remember Painting # 3 The Final Product Students won't get three chances Recommend starting with line Discuss line, color, value and unity Discuss representation (metaphor) and reflection of art work Mix colors choices on extra paper The Activity by Graham Gercken What do you think the artist is expressing about this place? How does this place make you feel? Prioritize the list, so that the focus and content are considerate Characteristics: Panoramic view, wide with vanishing end points -Open minded, inclusive Mountains -Great depth and many levels Green, strong Reflective, cool Warm, bright What are we making? What are we making it out of? How big will it be? How much time do we have? What is it supposed to look like? What elements and principles should it have? What is a metaphor? Can it be a real place? Does it have to be a real place? What landscape features describe aspects of ourselves? What you should look for water color paintings by David Drummund Painting # 2 "Is this about sunsets?" Use of the line, color, value and unity Keeping aspects that are liked and changing aspects that are not liked In Chinese art, landscape paintings and poetry are considered spiritual ways to connect with many theological philosophies, especially Daoism, which is centered around respect for nature and the nature of being. BIG IDEA: Practice water color techniques on extra paper Assessment: Everyone will write what they really want heard. Please be considerate. All comments will be read out loud anonymously. Inappropriate comments will not be read or will be censored. Statements should be either 6-7 sentences elaborating on the same thought or 2-3 sentences explaining 3 different thoughts. What's HAPPENING? Introduce activity Share examples Discuss Criteria Teacher's "show and tell" discuss process Tips and Tricks Woulds and Wouldn'ts Questions/Answers ACTIVITY TIME!!! Assessment :) Discuss reflections What you should know & tips HAVE FUN! Assess and Reflect Examples Learn how to express identity lesson by Calli Loskill BIG PICTURE: line: a mark that spans a distance between two points (or the path of a moving point), taking any form along the way. As an art element, line pertains to the use of various marks, outlines and implied lines in artwork and design, most often used to define shape in two-dimensional art work. color: reflected light, tones and hues unity: how well different parts of an artwork build on each other. Harmony, not the same as unity, is achieved by using similar elements throughout the work, giving an uncomplicated look to a piece of artwork or sculpture. value: the relative lightness or darkness of a color. It defines form and creates spatial illusions. Contrast of value separates objects in space, while gradation of value suggests mass and contour of a contiguous surface. metaphor:The representation of a person, place, thing, or idea by way of a visual image that suggests a particular association or point of similarity Sense of style, personality, character You will be able to describe the tone of the artwork and make an educated guess at its meaning What metaphors could these landscapes represent? What do you notice about line, color, value or unity? by Graham Gercken Teacher's Example Draw at least three rough drafts in pencil and then sharpie We will focus on line, color, unity and value Make a list of characteristics that describe a landscape and yourself Learn how to express ideas using the elements and principles of Art and Design Remember, done is BETTER than perfect by Julie Gilbert Pollard What do you notice about line, color, value or unity? Painting # 1 The general idea Exploration with water color Experimentation Doubt/Dislike Change Keep the end result in mind Water color your line design! Lesson Overview by Derek Mccrea Think of mistakes as opportunity
Transcript: Les pâtes aux champignons par Earthy 1 LES COURSES LES COURSES Chez Jimini's : 120G de pâtes à base de farine d'insecte Au marché : - Champignons bio - Parmesan - Herbes Chez METRO : - Crème fraîche bio - Beurre - Sel, poivre Company Intro 2 LA CUISINE Client Detail Client Detail Client Detail Our Team Our Team Thomas One Founder Greta Two Co-Founder James Three Partner Janet Four Editor Frank Five Director Ben Six Assistant Our Clients Our Clients Client Detail Client Detail Client Detail The Brief 3 L'EMBALLAGE Objectives Objectives Objective 1 Objective 2 Objective 3 Strategy 4 LA DISTRIBUTION First Action First Action Second Action Second Action Third Action Third Action
Transcript: Created by Triana Lopez for SPC1017 Triana Lopez FAMILY family My family came to the U.S. in hope of a better future for us. They have always supported my siblings and I in whatever we've wanted to accomplish. We come from a huge family filled with love, which helped shaped us into who we are and what we believe in today. HOBBIES HOBBIES I enjoy cooking and eating a lot of fruits and veggies. I love the outdoors! I rollerblade, bike and love to go for long walks. I collect and consume a lot of teas and herbs. I have a different flowers for anything you can imagine! THE FUTURE THE FUTURE I want to become a Holistic Nurse, a nurse who heals someone as a whole. Focuses on the mind, body, spirit and emotions and works with natural medication. I would like to move to Colorado and raise my future children somewhere they can explore the outdoors. what makes me, me! WHAT MAKES ME, ME What makes me who I am today is my Family, my Passions and Future Goals. At the end of the day what's important is how we made others feel and how well we took care of our Earth and physical bodies.
Transcript: N E W E A R T H Earth Day is an annual event celebrated on April 22. Various events are held worldwide to demonstrate support for environmental protection. EDUCATE ACT THINK 1 3 2 ABOUT OUR EARTH WHY HOMEWORK HOMEWORK This is the place where to show your own images and interesting information about your town or city... PURPOSE PURPOSE WHAT'S YOUR POWER WHY ARE YOU HERE WHAT'S YOUR SERVICE FUELING PURPOSE PLATFORM CONNECT TALENT PLATFORM GIVING STAGE GIVERS FEED THE VILLAGE FEED THE VILLAGE IT STARTS WITH FAMILY FROM CULTURE FOR CULTURE TO EVERYBODY QUEENS THAT FEED THE VILLAGE LIONESSES GLOBAL CARE GLOBAL GUIDING CHARITIES INVESTING EVENTS CONVERSATION INSPIRING GIVE PEOPLE VALUE MAKE THEM GLOW MEDIUM UNIFY EVERY LEVEL EARTH CARE HISTORY OF EARTH DAY ARTE INDIGENOUS ART INDIGENOUS ART CULTURE ART CULTURE ART CULTURE ART CULTURE ART UPLIFT ARTIST UPLIFT ARTISTS INTERIOR DESIGN VIBES UPLIFT ART VESTIDO DE MI INTERIOR VIBES GODDESSES GODDESSES Events Inspiring Youtube Charities Empower Education Uplift women EARTH IN MOTION EARTH MADE PLACITA FOOD COLLABS HUBS IMAGE MOSAIC SELF-CARE TREE PLANTING WHAT CAN YOU DO? 3 1 2 CORPORATION CORPORATION TECH COLLABS TECH HELP
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