Transcript: THE HAPPIEST PLACE ON EARTH DISNEY LONG AGO One day Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park," the more imaginative and elaborate it became. The original plans for the park were on 8 acres next to the Burbank studios where his employees and families could go to relax. Although, World War II put those plans on hold. During the war, Walt had time to come up with new ideas, and creations for his magical park. It was soon clear that 8 acres wouldn't be enough. Finally in 1953, he had the Stanford Research Institute conduct a survey for a 100-acre site, outside of Los Angeles. He needed space to build rivers, waterfalls, and mountains; he would have flying elephants and giant teacups;a fairy-tale castle, moon rockets, and a scenic railway; all inside a magic kingdom he called "Disneyland." Location was a top priority. The property would have to be within the Los Angeles metropolitan area, and accessible by freeway. It would also have to be affordable: Walt's pockets were only so deep. FUN FACTS Location: DISNEYLANDΩ park, The Happiest Place on Earth, is located approximately 27 miles southeast of Los Angeles. Its hometown is Anaheim, California. Size: The magic lands and public areas of DISNEYLAND occupy 85 acres of ground. Guest parking for 10,250 vehicles. Lands: The magic of DISNEYLAND comes to life in eight "themed" lands: ADVENTURELAND Exotic regions of Asia, Africa, India and the South Pacific, featuring the thrilling attraction, Indiana JonesÔøΩ Adventure. CRITTER COUNTRY A down-home, backwoods setting for Splash Mountain and the Country Bear Playhouse. FANTASYLAND A happy kingdom of storybook enchantment awaits beyond Sleeping Beauty Castle. FRONTIERLAND An exciting realm of pioneers and a return to the Old West. MAIN STREET, U.S.A. A composite of small-town America, circa 1900. NEW ORLEANS SQUARE The jazzy home of quaint shops, and the classic Pirates of the Caribbean and Haunted Mansion attractions. TOMORROWLAND A launching pad for space age attractions into imagination and beyond. MICKEY'S TOONTOWN A three-dimensional cartoon world, hometown to Mickey Mouse and his friends. RIDES WE WON'T RIDE CALIFORNA SCREAMING BOOMERANGE TOWER OF TEAR (MAYBE) THE MOVING FAIRIS WHEEL CARS h WHAT ARE HIDDEN MICKYS Early Walt Disney Studio artists were famous for hiding secrets and characters in the cartoons and features they created. When those animators became the first Disneyland Imagineers, the practice continued at the parks. The Imagineers originally created Hidden Mickeys as inside jokes, then began hiding Mickeys in and around the Disney Parks and attractions. Since then, Hidden Mickeys have grown to become a popular part of everything Disney. Officially, a Hidden Mickey is a complete or partial image of Mickey Mouse, that has been purposefully hidden by Disney's Imagineers, Artists or Cast Members. Hidden Mickeys can be found in, on or around Disney attractions, hotels, restaurants, stores and even Disney feature films. Most of the images are hidden or designed to blend into their surroundings. The most common Hidden Mickeys are three connected or intersecting circles (always correctly proportioned), placed to form the outline of Mickey's head and ears. These are known as the Classic Mickey THANKS FOR WHATCHING WE HOPE YOU LEARNED SOMETHING NEW SOMTHING NEW SO ABOUT THE ROOMS............ THE CINDERELLA CASTLE SUITE????????????? GGG WILL WE RIDE MOSTLY ALL THE OTHER ONES NOW THANKS FOR WHATCHING WE HOPE YOU LEARN SOMETHING!!!!!!!!!!!!!!!!!!!
Transcript: Places! History Mickey's Toontown Adventureland Walt Disney invented the park Cost about 17 million to complete and was finished a year later. First opened uo July 18, 1955 By 2010, 15.28 million people vist the park, making it the second most visiting in the world! The greatest place on earth! Fireworks Tomorrowland There is currently Disney World (Orlando, Florida), Disneyland (Anaheim, California), Disneyland Paris (Paris, France), Hong Kong Disneyland (Hong Kong, China), Tokyo Disneyland (Tokyo, Japan)! By : Yesenia Romero Disney Characters! "Tomorrowland...a vista into a world of wondrous ideas, signifying man's achievements... a step into the future with predictions of constructive things to come. Tomorrow offers new frontiers in science, adventure and ideals... the challenge of outer space, and the hope of a peaceful and unified world." - Walt Disney There is a total of ten rides in Tomorrowland which includes -Astro Orbitor -Buzz Lightyear Astro Blaster -Disneyland Railroad -Finding Nemo Submarine Voyage -Honey, I Shrunk Audience -Innoventions -Space mountain -Star Tours -Tomorrowland Autopia -Disneyland Monorail "Here is the world of imagination, hopes and dreams. In this timeless land of enchantment, the age of chivalry, magic, and make-believe are reborn, and fairy tales come true. Fantasyland is dedicated to the young at heart, to those who believe that when you wish upon a star, your dreams come true." - Walt Disney An exotic, fanciful land which combines many foriegn locals into one. (Africa, Southeast Asia, The Middle East, polynesia)! some of the rides in Adventureland are Indiana Jones Summer of Hidden Mysteries Enchanted Tiki Room Indiana Jones Adventure Jungle Cruise Tarzan's Treehouse Splash mountain Pirates of the Carribean Favorites Rides<3 Park layout Alice In Wonderland Casey Jr. Circus Train Dumbo the Flying Elephant Its a small world! King Arthur's Carrousel Mad Tea Party Matterhorn Bobsleds Mr. Toad's Wild Ride Peter Pan's Flight Pinocchio's Daring Journey Snow White's Scary Adventure Storybook Land Canal Boats Main Street Takes a journel back to the 20th century , its like a small town, with two blocks of charming old-fashioned buildings, there's seven place you can eat there, and seventeen places to shop! Fantasyland A Walk through a fairytale castle and into a fairytale land, where elephants fly, evil witches lurk in the shadows, and fairies can make dreams come true. It's Fantasyland , "the happiest kingdom of them all." Behind Fantastyland is Mickey Toontowm. a fun, magical place, with brightly colored buildings and lots of interesting details. This lil town has a City hall, Post office, gas station, police station, fire house, and of course mickeys and minnies homes! Other attrations: Chip and Dales Treehouse Donalds Boat Goofys Play House Gadgets Go Coasters Jolley Trolly Mickeys house Minnies house Rogers Rabbits Car Toon Spin
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Transcript: Disneyland opened July 18,1955 The Shah of Iran and Empress Farah were invited to Disneyland by Walt Disney in early 1960s Since 1963, civil rights activists were pressuring Disneyland to start hiring african americans. In the late 1990s, work began to expand on the one-park, one-hotel property. At the time of its completion in 2000, it was the largest parking structure in the United States. Matt Ouimet, formerly the president of the Disney Cruise Line, was promoted to assume leadership of the Disneyland Resort in late 2003 The "Happiest Homecoming on Earth" was an eighteen-month-long celebration (held through 2005 and 2006) of the 50th anniversary of the Disneyland theme park, which opened on July 18, 1955. It was followed by the "Year of a Million Dreams" celebration, which lasted 27 months and ended on December 31, 2008. Starting on January 1, 2010, Disney Parks hosted the Give a Day, Get a Disney Day volunteer program, in which Disney encouraged people of all ages to volunteer with a participating charity and receive a free Disney Day at either a Disneyland Resort park in California or at a Walt Disney World Resort park in Florida. On March 9, 2010, Disney announced that it had reached its goal of one million volunteers and ended the promotion to anyone who had not yet registered and signed up for a specific volunteer situation.
Transcript: Favorite Princes Favorite Disney Show Favorite Disney Movie Favorite Disney Ride Mollie: Indiana Jones K.C.: Pirates of the Caribbean Corbie: Space Mountain Mollie: The Beast K.C.: Eric Corbie: Prince Charming Mollie: Hannah Montana K.C.: Mickey Mouse Club House Corbie: Wizards of Waverly Place Our Personal Favorites Favorite Princess Mollie: Cars K.C.: The Little Mermaid Corbie: Cheetah Girls Mollie: Belle K.C.: Ariel Corbie: Cinderella Disney
Transcript: Strengths Largest media and entertainment company Sales grow and benefit Reputation: Popular brand names in the world. Tourist attraction-Popular characters Finanical stability Qualified and educated employees Opportunities: Global Standardization Diversity(move in different segment) Disney music channel Develop more attractions for the park Disney Music Channel Training Institue Benchmark to improve management practices Weaknesses: High Operating costs with high risk involved Excessively on R&D to retain the attention of customers Expensive ticket price Limited audit audience: Children Large work force (under control/frequent change in top management) Threats: Brand Consistency Competitors: Paramount Parks, Universal studios, Six Flags Highly demand market in terms of Innovation/Maintain product differentiation Salaries and labor cost increase Recession/Terrorism by W.E.S.S. Disney in the news Average resort cost per night $300 Socail control To all who come to this happy place: Welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world. —Walter E. Disney Source: http://www.scottware.com.au/theme/feature/atend_disparks.htm (vs. Disney World 6%) Disney corporate culture source: www.disneygossip.com Anaheim, California and 2004 13.3 $49 2005 14.5 $56 2006 14.7 $63 2007 14.9 $66 2008 14.7 $69 2009 15.9 $72 Questions? Disney parks and resorts revenue Happiest place on earth - since 1955 Strategic moves Attendance Ticket Price (millions) (one day adult) Feeling business Disneyland U.S.A. attenance and pricing (millions) Disney park and resort sizes Bad Press Disneyland U.S.A. SWOT Disneyland U.S.A. (acres) Source: http://corporate.disney.go.com/investors/annual_reports.html Citation: Ancona,D., Kochan,T., Scully, M., Van Maanen,J. & Westney, D.E. 2005. Managing for the future: Organizational behavior and processes (3rd ed.). Cincinnati: South-Western College Publishing (cc) image by anemoneprojectors on Flickr (vs. Disney World $210) Disneyland 510 Disney World 25,000 Disney Tokyo 494 Disney Paris 4,800 Disney HongKong 311 2004 7,750 2005 9,023 2006 9,925 2007 10,262 2008 11,504 2009 10,667 Annual occupancy increase 3% source: www.disneylandnews.com Case analysis
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