Digital Marketing Plan
Transcript: After Target Market SPA 1 TEAM A Our beauty spa offers a relaxed and calming environment to distress, relieve pain, feel more beautiful and save time; thanks to our unmatched location, different facial and massages treatments available at low range price compared to competitors. Thank You. Aim Competitors SHMS Beauty SPA Conclusion (Mackenzie,2010) Blog Post (Scott,2006) Bullas, J. (2009) 9 Questions to ask your customers when creating content. [Online]. Available at: http:www.jeffbullas.com/2009/10/08/social-media-9-questions-to-ask-your-customers-when-creating-content/ (Accessed May 5, 2015). Godin, S. (2003) Purple Cow: Transform your Business by Being Remarkable. New York: Portfolio Handley, A. & Chapman, C.C. (2011) Content rules, how to create killer blogs, podcast, videos, ebboks, webinars tgat ebgage customers and ignite your business. USA: John Wiley & Sons Inc. Hassanien, A., Dale, C. & Clarke, A. (2010) Hospitality Business Development. Amsterdam: Butterworth-Heinemann. Hogan, L. (2014) Step by step guide to inbound marketing strategy. [Online]. Available at: http://blog.hubspot.com/insiders/a-step-by-step-guide-to-inbound-marketing-strategy (Accessed May 6, 2015). Kotler, P., Armstrong, G., Harris, L. & Piercy, N.F. (2013) Principles of Marketing European Edition. 6th edn. London: Pearson. Mackenzie, J. (2010) The concierge approach to content marketing, hotel marketing strategies. [Online]. Abailable at: http://seg.webcampus.co.uk/pluginfile.php/265202/mod_resource/ctent/1/concierge%20Approach%20to%20content%20Marketing.pdf Malow, A.H. & Frager, R. (1987). Motivation and Personality. New York: Harper & Row. Awareness For SHMS Staff Content and Message Buyer Persona (Bullas,2009) Digital Marketing Plan SHMS Staff (Bullas,2009) SMART Objectives for Each Channel (Handley & Chapman, 2011) Products Before Overall Aim for the Marketing Plan Target Market and Buyer Persona Products and Value Proposition Features and Benefits SMART Goal of each Channel Content and Message Conclusion OUTLINE Comments Mr. Nursultan Assemzhar No. 53660 Ms. Elisabeth Chang No.731532 Ms. Yuanjin Li(Iris) No. 731862 Mr. Hao Chen(Kevin) No.52861 Ms. Kanokporn Suaysom(Kate) No.731298 Mr.Chatchawan Lorsuwansiri(Jet) No.54082 Features and Benefits Likes After Content Matrix Value Proposition References Mont-Blanc Palace 140m 2min by walk Yoga in Leysin Shares Facebook Homepage mock-up