Transcript: Society has not defined design as we think of it until very recently in historical terms. The word design originated in the late 1500s from the Latin words “signare” which means to mark and from “de” which means out. “designare” to mark out and/or devise. Today, design is a term with broad and multiple meanings. Trying to define or describe it is difficult and can lead to confusion. Verb Design is an action and can be defined concisely as “to plan something” This implies that when one designs, one has a deliberate intention: to make, create, form, organize, and/or build with a specific function, purpose or outcome in mind Noun Design is the plans for something. That may be in the form of: 1) sketch 2) drawing 3) blueprint, 4) schematic with parameters/specifications, 5) flow chart 6) a road map for a strategic approach. Noun A Plan For Order Verb To Plan For Order The Architecture Of Design IS DESIGN DESIGN IS THE ARCHITECTURE OF ITSELF To study Design is to study how things are made & the processes that are used to make them We can study Visual Literacy & the Design Process Show Logos Movie Roger Martin who is the dean at The Rothman School of Management (UofT) "a way of approaching business problems in the same way that the designer approaches a design problem. At the heart of design thinking is the designer's unique work process, one that begins by fully understanding the problem before thinking about possible solutions. Set of steps or a process that can be followed to encourage the open and evolving solutions that are needed to solve complex and wicked problems." Charles Burnette in his IDeSiGN curriculum calls it, “…a process of creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained.” Design thinking in Business: 1) Designers achieving innovative outputs or products (for example, the iPod) 2) Designers bringing their methods into business by either taking part themselves in business process, or training business people to use design methods Design thinking in education Design thinking in education typically takes three forms: 1) Helping school administrators solve institution based problems. 2) Aiding educators develop more creative lesson plans. 3) Engendering design thinking skills in students. Watch Wicked Problems Movie Definition of design thinking beginning 20th Design Communication (graphic design) Artifacts (industrial design). Close of 20th The design of interactions, (involving computers and other systems) Design skills applied to solving problems at the level of organisations and society. New term “design thinking”. The problems are not within designer's exclusive area as traditionally defined. Among other things, design thinking calls for reframing problems (how the problem is described) to find solutions that others have overlooked. Example In the 1950s, most people who were trying to speed up oceanic shipping were focused on the time it took to move cargo across the ocean. By improving the ship’s engines or the shape of its hull they were sometimes able to take hours or days off for each crossing. Malcolm McLean, owner of a trucking company, recast the problem to focus on the time it took to move cargo on and off ships. His innovation, container shipping, eventually reduced cargo’s total time in transit by weeks rather than hours or days.  Design thinking will encourage creativity in the classroom as well as in the boardroom, pushing students away from rote learning and the only possible answer into the realm of creative problem solving whereby multiple outcomes and possibilities are the only answer. Nigel Cross Noun A Plan For Something Verb To Plan Something also a design theorist What is DESIGN THINKING? 1a: a particular purpose held in view by an individual or group <he has ambitious designs for his son> 1b: deliberate purposive planning <more by design than by accident> 2: a mental project or scheme in which means to an end are laid down 3a: a deliberate undercover project or scheme <to plot> 3b: plural - aggressive or evil intent <he has designs on the money> 4: a preliminary sketch or outline showing the main features of something to be executed <the design for the new stadium> 5a : an underlying scheme that governs functioning, developing, or unfolding <Pattern, Motif> 5b : a plan or protocol for carrying out or accomplishing something <such as a scientific experiment> 6: the arrangement of elements or details in a product or work of art 7 : a decorative pattern <a floral design> Design Design is an interesting word Noun/Verb This may be the root of any confusion. What is Design? Design thinking not rote learning. "Design has its own distinct intellectual culture; its own designerly ‘things to know, its own ways of knowing them, and its own and ways of finding out about them" Noun Environments & Places Design Thinking: The next big thing in Design. Design thinking refers to
Transcript: SICK SUSTAINABLE in UNIST how to persuade "serve-1"? Thank you our vision? research 2 why we shoul recycle? the space for "serve-1"'s role and responsibility to recyle in UNIST 1 concept designs what is "sustainable"? the problem is trash more better recycle space for recycling bin and ourside recycling box best concept design what we choosed the space for "serve-1"'s role and responsibility to recyle in UNIST research 1 situation in UNIST 2 space for importance of recycle. and in unist systemical change is needed
Transcript: Stationary banging against each other Ideate Cleanliness of the material Biologically inspired design Re-designed Pencil Case Systemic thinking Irregular sized stationary Examples Prototype Design Thinking Protection of outer case Learn GIGA mapping Define Organisation of contents Systemic Thinking Advantages Very focused design approach No solutions to be defined More efficient Disadvantages Low potential for innovation Less chance to be creative Organistaions driving systemic thinking The Main Steps… www.systemsorienteddesign.net “the main mission of systems oriented design is to build the designers own interpretation and implemation of systems thinking so that systems thinking can fully benefit from design thinking and practice (dull point discuss including it) They advise a thing called GIGA mapping as a way of getting your ideas down in written form. Select Lilly's Pencil case Implement What if Henry Ford had used systemic thinking… What is Solution Based Thinking? Issues with the Zip Systemically designed pencil case System Orientated Design Wikipeadia - “the process of how things, regarded as systems influence one another within a whole.” ‘Its looking at a product as part of a system and re-designing components of that system in order for it to work better’ Starts with a goal to be achieved A more scientific and analytical method A linear approach, following a rigid structure Innovation is less likely Client approaches a design consultancy Our re-designed pencil case Solution Based Thinking Examples Problem Based Thinking Disadvantages Thank you for listening. Any questions? A system takes input and gives output. A natural example of ecosystem is the ecosystem Ecosphere Other real life systems include social, economical, education and political. “Problems” with Lilly’s Pencil case Pro's Well structured Process. – know the order and flow of the project. Steps aren't linear, they can occur simultaneously and can be repeated Potential for innovation is medium to high The process encourages “outside the box” thinking Con's The process has several steps No real time constraint Advantages The Car Advantages and Disadvantages Hard to think in perceptions, will you actually be able get everyone's perspective. Potentially more expensive due innovative nature. Generally more time consuming, have to learn/research more. Oslo school of architecture released a statement stating that they hoped to create “a new generation of system orientated thinkers empowered with creativity and perspectives of design thinking.” Hope to pair design thinking with design praxis. Praxis – the process of applying, exercising, realising or practising and idea. Flexible, what’s good for one area may not be good for another. Potentially cheaper, because you can look for other parts of the system and fix those for less. Being used in other areas such as social, economical, educational and political systems, where goal driven management isn't working Research What is a System Client approaches a design consultancy Our re-designed pencil case
Transcript: What is design thinking? What design thinking isn’t: “the ability to combine empathy, creativity and rationality to analyse and fit solutions to the context” Design Thinking in 5 Steps So... Rapid Protoyping Government Tablet PCs 3 1 Observe 2 The Keep Cup Industry BAD DESIGN...GRRRR! 5 Design thinking: it's easy, it's real, it works! Policy Outcomes But what does this mean? Tell the story! 4 Community Implement Brainstorming ATO & E-tax
Transcript: can I? I CAN! [FEEL] plurality in identity [IMAGINE] [DO] [SHARE] a glimpse.. thank you! well being identity poems using the on ourselves rise in suicide rates spare marks REAL aren't we more than just our ? use the as a tool paintings identity t-shirt Convincing other schools, to a little time for.. Identity Curriculum! 'EXPLORATIONS' seeing academic results! Design Thinking at legacy Change that image! curriculum introspective letter design process To identify what the issue is, so that we can find a solution that is human centered riverside
Transcript: 38 criteria 10 semesters 24 hour work session 250,000 dollars 3 years as an intern 9 exams 1500 dollars 4 hours teaching 6 hours rainmaking 24 hours thinking 18 years practicing Is it a process? No. Is it a frame of mind? Yes. either/or? both/and? sustainability by design places processes people conference session discussion - oct 2011 technoscience design what do we bring to the table? formal innovation what do we do and why is it of value? from Energies, John Wiley & Sons, 2010 socioethical art Can you consider contradictory ideas simultaneously? Do you communicate well? Especially visually? Are you comfortable with ambiguity? Can you think broadly and deeply without hesitation? Are you a problem seeker? Are you absolutely OCD about your inquiries? Can you put yourself in someone else's mind? Rob Fleming Architecture Faculty, Philly U. "nevermind all that environmental rubbish, get on with your architecture." what do we do and why is it of value? evolveEA Susan Szenasy Editor, Metropolis Magazine 3 1 urban designer 2 environmental scientists 1 MBA 1 graphic designer 1 community activist/office manager schools B101 B102 B103 B104 B105 B107 B108 B109 B132 B142 B143 B144 B152 B153 B161 B181 B188 B195 aesthetes? sustainability changes the way we define ourselves negligent design diva we are not just design divas, irresponsible aesthetes or defective engineers. we need to define our value. if we need to take classes in engineering and other disciplines, then others should have to take a class to understand how we think. what would that class teach? architects 9 design thinkers irresponsible defective engineers? building in delivery buildings in operation design for smarter living urban strategies organizational strategies social engagement vs
Transcript: PROCESS DESIGN THINKING Assurance: "Yes, I can" (when I had a great idea) Self-doubt: "can I do this assignment?" Certainty: "I know exactly what to do." Assumptions: "didn't expect this was useful for the stakeholder" Open: "accepting feedback makes me a better creative." Not sure: "I'll make it up as I go" (managed to turn out alright)
Transcript: 1. Understand 2. Observe 3. Define 4. Ideate 5. Prototype 6. Test High end men's boutique Chagrin, Ohio Define your solution Collaborative team ideates key experiences Design Thinking means: A discipline that uses the designer's sensibility and methods to understand the problems that people and society are dealing with. Cuffs Design Thinking Test your solutions Kaiser Permanente Understand the mission statement Team members observe facilities designthinking.ideo.com http://designthinkingmovie.com Kelly Thomas Brooke Gordon Maddie Mafilios Design Thinking Process: ACTIVITY: Design a cell phone for a specific age group 1. Children (3-10) 2. Age 16-30 3. Age 50-75 Hospital Oakland, California Develop a prototype
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