Transcript: M Product Expert design consultation, design review and training Design Review Integrated Marketing Plan Marketing objectives Timescales I'd be happy to answer any questions you may have Place Online Web submissions Industry / relevant events Brief service outline USP's Marketing objectives - outline of key objective Target audience, segmentation Marketing mix - integrated marketing communications Resources and tools required Timescales Measuring, monitoring and control Once product awareness increases, and greater brand recognition, we will then use stronger / targeted messages and communication techniques for pull strategy Online database tracking system QR Code (no cost involved) Direct mail design and print Budget for advertising, online and print Budget for event attendance and showcasing services Email marketing system with tracking, reporting and links to website Social media tracking, e.g. hootsuite, hashtracking, etc. Market segmentation Geographical location: National Long term objectives: Duration - over a 12 month timeline Price: £1,000 for a day’s session Further costs depend on what client needs Results based on: EOI submission forms completed via online portal QR code click throughs on marketing material Click throughs via email campaign Click throughs to page on site/microsite Database collation of customer details via analytics tools for website Social media mentions and hashtag use (Derived from client needs, purchasing power, and competitor analysis) Marketing Mix Immediate: Increase review leads by 20% over the next 6 months Build an industry leading stand-alone brand, with enhanced market presence and profile Offer an enhanced service to target audience, through new marketing tools and continued communications Long term: Grow current applications portfolio by 20% to 696 by 2014 end. (Based on Annual Report 2011-12, 580 applications received for 250 places) Developers Design Review Design Council Design Review Outcomes and Results 20% increase in 6 months R Resources and Tools Key audience: Promotional Campaign for reaching key objective, and work towards delivering long term objectives: Tools: Digital campaigns - in form of emails and quarterly newsletters (with spotlight review) Print and design QR codes on marketing collateral Web submission forms for more information / EOI's via Design Council website Websites - external, e.g. banner advertising Social media Video Print media, i.e. design journal PR Key messages: Tailored based on audience and USP's With a targeted, personalised, customer-orientated approach Clear CTA's across all channels Channels: Email marketing system Direct marketing material QR codes Twitter (hashtag), facebook, Linkedin, YouTube Website / Microsite / Mobile site Web tracking and monitoring tool, e.g. url link ID, click throughs, views, page visits, downloads, EOI's Design Review is an independent and impartial evaluation process in which a panel of experts assess the design of a proposal. R Initial 3 month push strategy to build profile and client relationship, and modifications made where applicable through with weekly analysis Customer Analysis A Key Objective R T S Market research, target market analysis and industry analysis has taken place Looking to build Design Review as a stand-alone brand Looking to open up to new markets, e.g. local authority planning teams Introduce new communication tools and build on current methods Immediate objectives: Duration - over a 6 month timeline Built environment People, places, potential. Tracking: Weekly tracking Monthly reporting on results Offers best independent advice on design quality Free of political influence Saves client time and money; assessing design based on environmental and societal factors at early stages Offers a service which is specifically highlighted in the National Planning Policy Framework Challenges design - supports and encourages good design and innovative proposals Market analysis will identify and derive: Customer buyer behaviour Attitudes to brand and service Key purchase / interest drivers Better segmentation and audience drill down In turn creating stronger market positioning Measurable Assumptions Increase warm leads for Design Review service by 20% over the next 6 months Design Review USP's Thank you for listening After 6 month duration 20% increase in warm leads achieved Ongoing mix modifications based on results: Adaptation: Key messages Promotional tools based on success Advertising based on return
Transcript: Collaborative, Systematic, Documented • An evaluation of whether design choices satisfy requirements • Identification of current and potential issues/risks • Justification of strategy choices • One way communication • Scoring • Game Play (Beginning, Middle, End Game) • Game Strategy Metal Masters team 4081 WHAT IS A DESIGN REVIEW? Design Review WHAT IS IT NOT? ULTIMATE ASCENT DESIGN REVIEW & OUTLINE • Justification of strategy choices • One way communication
Transcript: Fabrication Steps Fabrication Safety Competition Analysis/ Modeling Structure Member Size Deflection Accessibility On time completion of all documentation Pre-submittal Setbacks: Fabrication (tabs vs. washers, member length, welding time) 3 Components: Overall Schedule WBS Construction/ Workout Schedule Construction time: Used results from springfest 1.0 Weight: 149lbs Deflection: Structural failure - 1750 lbs 70% of the total load Overhead Truss Pre-Bridge: 1 Intense Running 1 Team Game Day 1-2 Individualized Cardio Post-Bridge: T/T Fieldhouse M/W Brown Hallway Melody Clay, Audrianna Ricotta, Spencer Wells, Ryan Hooper, Nathaniel Ober, Peter Eisinger WBS Dovetails Sent out for fabrication Welded to connections Main Truss Members Mig Welded Zimkor Acknowledgments Competition Scoring Overall Performance: = Construction Economy (Cc) + Structural Efficiency (Cs) RISA - Symmetrical Must add deflection accounting for maximum tolerance P-delta Effects Challenge: Design and Fabricate a 1:10 scale steel bridge prototype for the 2015 ASCE/AISC Student Steel Bridge Competition Mission: Minimize: weight, deflection, construction time Dove-tail Connections Project Overview Quality Control Cut sheets Member cutting Weld penetration Springfest 2.0 Gloves Glasses Long Sleeves Welding Helmet Connections Overall Schedule Points Of Failure Fabrication Project Constraints Analysis/Modeling Fabrication Failure Quality control Insufficient Modeling Analysis/Calculations Benefits: small amount of members efficient connections Ideal weight to deflection ratio Safety Quality Control Design Team Construction Workout Schedule Per Week Clarifications 70% practice Load Test Re-build - model changes Check required distances (weld clearances) Budget Analysis/Modeling Cont'd. Springfest 1.0 Competition Failure Analysis RISA Modeling - consult experts for design review Use resources - professors on campus Have multiple skilled users - assign model reviewer Final Design Review Presentation Modifications We would like to acknowledge the following contributors for their assistance with the projects: Clients: Victor Mazzarella, and Ben Seling (Kiewit) Faculty Advisor: Dr. Lauren Cooper Fabrication Consultant: Dave Genova, Jerry Love (Zimkor), and John Jezek Design Consultants: Jeffrey Holley, Dr. Andres Guerra, Dr. Joe Crocker, and Renee Ereckson (Martin/Martin) Nuts and Bolts: Steve Krueger (Whitecap Construction Supply) Lessons Learned Construction time: Raw time: 15 minutes 18 seconds Penalties: 2 - 15 second penalties Total construction time: 15 minutes 48 seconds. Weight: 145 Clear distance penalty - 50lbs Deflection: loss of structural integrity - 1150lbs 46% of the total load Schedule Added Cross Bracing Lateral Stiffening Fabrication
Transcript: Template 1 Template 3 Template 2 Template 5 TEMPLATE PRESENTATION Riverstone Web Platform Keep an open mind Template 4 Let's Begin Check your email for link to survey!
Transcript: We identified a unique connection between a new and exciting industry trend, Quadcopters, and renewable solar energy. We saw that the main limitation of Quadcopters was the short flight time and realized that we could utilize solar energy through the use of a custom base station to extend their operational time. Our main goal became to create a custom Quadcopter optimized for long FPV (First-Person-View) flights and a solar powered base station that would increase the portability and usability of the Quadcopter. Software: Updated firmware PID tuning Marketing -Facebook page -YouTube Channel -Website Methods/Design Key -S Start condition -Address 7 bit address -R/W Read/Write bit -ACK Acknowledge Signal -P Stop Condition Software Diagrams & Analysis Hardware: Frame Barometer Landing gear FPV system -Receiver/Transmitter (910Mhz) -Camera -Antennas -Our first FPV flight. -Stable PID settings that allow for smooth, controlled FPV flight. -Custom reinforced Aluminum frame; added stability and durability. -Promising video transmission -Marketing Q.U.A.C.S. Website Q.U.A.C.S. Facebook Page The IT Crowd Proudly Presents: Thank you! Quadrotor Unmanned Aerial CopterCam System Technical Development Cost Analysis -QUACS Development Team Quadcopter To test the stability of the Quadcopter, we created a custom testing platform. This platform allowed for free rotational motion, while restricting altitude and horizontal movements. This platform allowed for sensor testing, PID coefficient testing, and frame rigidity testing. We utilized this platform to adjust the PID coefficients to suit our preferred flight characteristics. Hardware Diagrams & Analysis Solar Charging Circuit -Regulating -Charge Rate Why we chose this project: Marketing ...Stay tuned afterward for more action! We have already officially met one of our three design objectives: We have obtained stable enough flight to provide a clear video feed. Vibrations do not effect the camera output. From the testing we were able to conduct, we were able to achieve clear video transmission greater than 100m. However we have not tested this live on the Quadcopter. Our solar cells were not able to produce enough current to meet our design objectives. However, we have found a solar panel that we can purchase that will fit our needs. Our next session does not include an official 'Senior Project' class; however, we will devote time to perfecting our platform and becoming better pilots. We will use this time to accumulate data and video footage that reinforces our project's applications in society. We will ensure that we have the system completed by our final session so that session can be devoted to final presentation preparation. More Test Footage! ECET493L Interim Design Review Presentation Final Cost Breakdown Important components -Three-Axis Gyroscope -Three-Axis Accelerometer -Digital Motion Processor -Reduces Load on microcontroller -ADC -I2C Master/Slave Serial Interface -2 bytes for each sensor's x, y, z -Aditional Sensor -BMP085 Barometer -SCL and SDA Management To test the power output of our solar base station we used the Multimeters and Power Supplies provided by the E-Lab. We tested to see how much voltage and current we could get from our solar panels under different light sources. We also tested the video transmission range of our video transmitter by measuring the distance we could move the transmitter away from the receiver while still having a clear video image. Background -Quadcopter Testing Original Cost Prediction Testing Methodology quacs.weebly.com facebook.com/quacs youtube.com/1quacs1 http://www.invensense.com/..../PS-MPU-6000A.pdf multiwii.com $804 Total System Cost Custom Aluminum Frame - $20 Barometer - $8 Higher Current ESC's - +$30 Custom Antennas - $20 By: Jeff Ramos Joshua Olds Nelson Mankey Base Station Major Changes Total Cost for system: ~$900 Base Station Hardware Results Unforeseen Costs Website Reach Interrupts -Base Station Testing We have created both a Q.U.A.C.S. Facebook page, and a dedicated Q.U.A.C.S. web site. Milestones & Achievements Quadcopter Solar Panel Specs -Power (Pmax) : 10W ;can be used in single-module and multiple-module systems Maximum power voltage ( Vpm ) : 17.5V ;Maximum Power Current: 0.57A Cable lengths : 3' Dimension 13 3/4 x 11 x 2/3 in Open circuit voltage ( Voc ) : 21.95V The base station is entirely analog and has no software! However, We would like to take this opportunity to mention our marketing strategies: Q.U.A.C.S. References Next Session 910Mhz Inverted-Vee Antenna This custom made 910Mhz Inverted-Vee Antenna was designed to be used with our 910Mhz video transmitter and receiver. Unfortunately, we have yet to be able to test it. It was designed using the following formula: Quarter Wave Assuming 95% Velocity Factor Length in Inches (for 18AWG wire) = 2779/Frequency in MHz 2779 / 910Mhz = 3.053 inches Facebook Demographics Facebook Reach PID Diagram
Transcript: Which of the following were stipulations of the deal for Florida? A cost of $5 million B Spain got to keep Texas C Both A and B. D Mexico got to keep Texas. Which of the following was the stipulation for settlers coming to Stephen Austin's Texas settlement? A moral and hardworking citizens B had to become Mexican citizens C had to become catholic D all of the above Which of the following were NOT famous men who died at the Alamo? A Daniel Boone B William Travis C Sam Bowie D Davy Crockett Who was the famous Spanish missionary who started the first California mission? What state was the first to grant women the right to vote? In what city did the Chinese population get so large it became known as Chinatown? What Indian tribe came east to ask about the Bible? Who was the leader of the Mormons that led them west? What was the name of the famous silver mine in Nevada? What was the title for the head of the sheep ranch? What material was used in the southwest to build houses instead of wood? What term meant that all property in a marriage was equally owned by both parties? What is the most widely celebrated Mexican holiday? What was the three part history of the territory of Louisiana? What were the three stipulations of the Treaty of Guadalupe Hidalgo? What were the three motives that Lewis and Clark had for going on their journey? What were three characteristics of life in the mining camps? What were the Spanish names for the following items of the cowboy's wardrobe: - head - legs - rope What were the Spanish names for the following items of the cowboy's wardrobe: - feet - saddle - body (over garment) What country did NOT own land that was "destined" to be part of the United States? A Britain B France C Spain D Russia What were Protestant settlers from Northern Ireland called? Which of the following was NOT a concern expressed by Americans over the Louisiana Purchase? A It might cause a war with England. B It would be impossible to govern. C It cost too much money. D The act was unconstitutional. List two results of the Great Awakening. What sect was centered in the colony of Pennsylvania? US History Ch 15-17 Review What brilliant theologian became the leader of the Great Awakening in New England? A Samuel Davies B Jonathan Edwards C Gilbert Tennent D George Whitefield
Transcript: Account Review Main points to discuss... Account Overview Account Overview Closed Deals Closed Opps OPP: Name Details Value Plan vs Bookings PLAN BOOKINGS VS. Main tasks to complete within this month Tasks which have been completed and will support the account Opportunities Opportunities Current Oppurtunities in the pipeline New Relationships Updates Updates Delivery Main points to discuss... Delivery Updates Updates Prospect Country Size Status Why? Targets Goals 1 2 3 4 Finance Finance Main points to discuss Invoices Invoices Updates Updates Queries Queries Action Plan Action Plan
Transcript: Wing box review 30/04/2018 E4H Up until now Up until now Intro design task Design task 2.5 kN buckling 5.0 kN failure Optimized for weight Design process Design process Design considerations Considerations Bending stress Buckling stress Inter-rivet buckling Shear stress Effect of sweep Design Overview Design overview Stringers Top panel Bottom panel Ribs Ribs Rivets Rivets Stiffeners Side stiffeners Consequences of design Consequences of design Test setup Test setup Test setup Failure sequence Failure sequence 1. Buckling 2. Inter rivet buckling 3. Why did this occur? Failure sequence Buckling Inter-rivet buckling Stringer length Why did this occur? Alignment of stringer to clamping holes Errors in construction Errors in construction Incorrect hole drilling Drilling in the clamped area Reduce number of side stiffeners Increase rivets on the side panel Decrease rivets on the bottom panel End stringers at the ribs Align the stringers to the clamped holes ..... Consequences of these changes Recommendations Recommendations
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