Transcript: The Pros of Recycling Denim Pictures of New Creations Resources -Denim Insulation -Make new floor mats, quilts, and rugs -Outdoor furniture -Storage bins -Pillows and Cushions Everyone owns at least one pair of denim jeans that don't fit or that aren't "in style" anymore. It's really important that it gets recycled instead of going to landfills or somewhere else (although 100% cotton denim is biodegradable). Denim quilts and pillowcases look really cool, and would probably give you a reputation for being the most awesome person ever. By Renee Camomot and Ashley Kim http://www.nrdc.org/business/design/denim.asp http://www.bluejeansgogreen.org/Get-Involved/Recycle-Denim/ Denim. http://en.wikipedia.org/wiki/Building_insulation_materials What is Recycled Denim Used For? http://www.hgtv.com/remodel/mechanical-systems/the-benefits-of-recycled-denim-insulation Pros: - Denim insulation is on the rise. -It contains about 85% of recyclable content -The natural cotton fibers are 100% recyclable -200 tons of denim is recycled instead of going to landfills -Insulation results in higher HVAC efficiency and lower energy bills -Denim insulation improves indoor air quality Why should YOU recycle denim?
Transcript: DENIM LAUNCH Actual Situation CLIENT´S OBJECTIONS Until they do not see the ATL plan they would not start the distribution For them the year is finished and they are not accepting new products until next year. They have many grooming references What we have done? Where we are? DISTRIBUTORS INDEPENDENT SUPERMARKETS Plaza Market Where we want to be next year? Distribution Objective Market information Channel Participation: - Hiper: 50% -Independent Supermkt:9% -Traditional: 20% - Drugstores: 20% Annual growth: - Volume: -1.6% - Value: 2.3% -Rexona:13% -Axe:25% -Dove: 0% -LSS: 32% -Balance:10% -Gillete:16% -Nivea: 2% COMPETITION CONCLUSIONS Define how much is going to invest Codda We must be ready to start next year with Denim campaign Achieve Denim Objective distribution GYM MALLS STRATEGIC POINTS BTL Cross Communication Tasks Euro Boom Bodegas El diamante Barranquilla Eticos Serrano 8 Chains ATL Different Alternatives IN STORE Mercados Moderno Share Value: one Populares 8 Drugstores News paper Bogota Bucaramanga Drugstore Tray Medellín NIGHT LIFE two three OHH DISCO CLUBS Pasteur Launching plan Market information Anmar Define why the consumer will prefer us (benefits) Key message How we are going to convince our target to buy Drocentro TV 2 Superetes Floor Stand $400.000 USD POP POP SAMPLING
Transcript: Warping Ripping or distressing of jeans, though also arising naturally as a result of wear and tear, is sometimes deliberately performed by suppliers - with distressed clothing sometimes selling for more than a non distressed pair. ... Inspection Flow chart of Denim Manufacturing Denim Gold rush Yarn Dyeing Train tracks The used or "acid wash" look is created by means of abrading the jeans or treating them with chemicals, such as acrylic resin, phenol, hypochlorite, potassium permanganate, caustic soda, acids etc. Top 10 Manufacturer of World Denim Denim product's Spinning Size Box Chemical treatment Denim coat for dogs and pets Winding Finishing Expected to become 58.2$ billion by 2016 Global demand growing at 5%, supply at 8% Global Denim fabrics production in 2014-2.7 billion Between Eu, Us and China, 70% of world jeans consumption Estimated share of jeans purchase by - North America: 39% - European Union: 20% -Japan & Korea: 10% - Rest of the world: 31% Top Jeans Brand’s by Sell Levi Strauss & Co Diesel Wrangler Pepe Jeans London Lee Lee Cooper Calvin Klein G-star Armani True Religion Warp sheet Sizing Winding Whiskers Used and distressed looks Used and distressed looks tent Coiler Faded Appearance United States Of America European Union China Japan Korea Stacks Bags Capri pants Dresses Hats Socks Shoes Skirts Shirts Delivery History of Denim Sizing machine Stretch Poly Ring Bull Printed Slub etc. Sandblasting Denim Helmet Dryer Global Denim Statistics Nime in 17th Century Denim Wedding dress Creel Products made of Denim Yarn Dyeing Type of Denim Folding and packing Waxing Device sail Sizing Top Importer of World Denim Combs or honeycombs Weaving Heat setting Sandpaper Pumice stone Yarn Collection from Spinning factory cover Patterns of fading in jeans, caused by prolonged periods of wearing them without washing, had become the main allure of dry Denim. Such patterns are a way of "personalizing" the garment. Patterns of fading China North America India Brazil Turkey Pakistan Italy Bangladesh Japan Srilanka Weaving History of Denim Manufacturing of Denim Special treatments International Market Physical treatment Warping
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Transcript: sources chemical change? cotton-denim-jeans a thick woven cotton indigo dye metal zipper cotton thread some sort of logo... Denim http://www.madehow.com/Volume-1/Blue-Jeans.html https:oecotextiles.wordpress.com/2011/01/19/estimating-the-carbon-footprint-of-a-fabric/ US cotton plants are now required to use biodegradable products. other ways we could be more responsible.. re use water using wind or solar power instead of coal to start... The textile industry is huge, and it is a huge producer of greenhouse gasses. Today’s textile industry is one of the largest sources of greenhouse gasses (GHG’s) on Earth cotton processing uses 1,940 milliliters of water high volume of chemicals into local water stream dust from factories causes spread of TB denim is treated to look "worn" this process uses chemicals to wear away the harsh indigo dye * denim was originally intended for sails on ships ways to reduce waste/harm... environmental impacts... components to common denim pants... Cotton is grown in all over the world, Australia is the #1 supplier of cotton in the world. It is harvested by a machine that separates the seeds from the fiber then blended into thread which is woven together to create cloth the chemical formula for indigo dye is C16H10N2O2. indigo...
Transcript: Milan Fashion Week TREND BOARD April Harper's Bazaar Content Analysis HISTORY DENIM x DENIM January: Gigi Hadid wearing a Bebe jumpsuit. Tommy Hilfiger Raw denim School time This is where denim on denim started. Workers didn't just want pants that were durable, they wanted whole outfits. Denim overalls and jean jackets were paired with denim pants. Large presence of denim in high fashion ads Denim accessories as a major Spring trend Dressed up denim: the new power-suit January... DENIM x DENIM Karen Walker Raw denim Coats & trousers 70’s vibe Free People Denim Shop Elvis with a double-denim look in 1962. Burberry High light of the fashion week Denim jackets Sense of ease and casualness Traditional denim is dyed a shade of blue or indigo - ranging from light blue to dark indigo Black and white denim has become mainstreamed as well. Levi Strauss Co. originally made denim for working miners. January 1 Model wearing head-to-toe denim from Gucci Spring '15 Free People: Denim Shop In 2001, Britney Spears and Justin Timberlake appeared at the American Music Awards wearing all denim - everyone was in total disbelief. Little did we know that 15 years later the trend would return in full swing for Spring 2015. Brian Johnson of AC/DC February: Denim originally was brought to America by the French. In the 1800’s denim really exploded in the work force. Many miners, farmers, and railroad workers used denim because it was durable and withstood water. New York Fashion Week In the 1950’s, denim became socially acceptable to wear. Big names like John Wayne, a famous western cowboy, introduced denim as casual wear. EXPERT OPINION http://teenfashion.about.com/od/stylebasics/tp/Denimjeanfinishes.htm http://www.motherearthnews.com/nature-and-environment/history-of-blue-jeans-zmaz90jazshe.aspx http://www.glamourmagazine.co.uk/fashion/celebrity-fashion/2014/10/everyones-wearingdouble-denim/ http://thejeansblog.com/wp-content/uploads/2015/02/tommy-hilfiger-fashion-week-fw15-denim.jpg http://thejeansblog.com/wp-content/uploads/2015/02/karen-walker-fw15-denim.jpg http://thejeansblog.com/wp-content/uploads/2014/09/burberry-prorsum-ss15-ready-to-wear-rtw-denim-roundup.jpg http://thejeansblog.com/wp-content/uploads/2014/09/gucci-denim-ss15-mfw.jpg http://thejeansblog.com/wp-content/uploads/2014/10/stella-mccartney-ss15-paris-fashion-week.jpg http://thejeansblog.com/wp-content/uploads/2014/10/chloe-ss15-paris-fashion-week-denim.jpg https://www.yahoo.com/style/rihanna-kanye-wear-denim-on-denim-in-four-five-109985014613.html http://intothegloss.com/2015/03/kelly-harrington-hm/ http://www.harpersbazaar.com/fashion/trends/g2003/denim-trends-0512/?slide=3 http://www.vogue.com/10043849/shop-spring-2015-trend-denim/ http://www.harpersbazaar.com/fashion/trends/g5349/70s-denim-trend-0315/?slide=4 http://www.carmagazine.co.uk/car-news/motor-shows-events/new-york/2015/vw-beetle-powers-in-to-new-york-with-r-line-denim-and-more-special-bugs/ http://www.marieclaire.com/fashion/g2146/the-most-iconic-denim-ads/?slide=10 http://www.thesartorialist.com/photos/on-the-street-cashmere-denim-pitti-uomo/ http://www.freepeople.com/clothes-denim-printed-jeans/ http://www.style.com/trends/industry/2015/marques-almeida-interview-denim Vogue Content Analysis 2010 H&M Advertisement DRAPED DENIM February 15 March 9 Printed Denim Continued trend of luxury and tailored denim Height of trend's exposure First mention of head-to-toe denim being a trend for women over 40 Featured in both Gucci ads Less exposure than in March Primarily shown as a trend for women 40 and older Direct comparison to the seventies Double denim really exploded in the 70’s and 80’s. Between hippies and rock stars, everyone was decked out in denim. They wore flare jeans paired with chambray shirts and tight denim pants paired with denim vests; any double-denim look was acceptable. from her new single “FourFiveSeconds.” This look was actually created by featuring artist Kanye West; the belted oversize coat came from Mr. West’s own closet. Rihanna described the outfit as “some Sean John throwback vintage jacket that is f@#*ing major.” (Ostroff) Paris Fashion Week Celebrity Spotlight: The good girl gone bad has reached fashion icon status and pulls off even the most avante garde with elegance. She is no stranger to the Denim on Denim trend and seems to have even perfected the look adorned in denim in many promotions of her upcoming eighth studio album R8. WHAT TO LOOK FOR Printed Denim Draped Denim Formal Wear HEAD TO TOE IN DENIM Beyond pants and chambrays Ray-Ban sunglasses Louis Vuitton bootie VW Bug paint in “Stonewash” & soft top in denim-look The Oskosh B’gosh classic denim-on-denim look Style.com How Marques'Almeida Gave Jeans a New Life Chloé Military inspired with pockets Denim skirts, shirts, knits & jumpsuits Color palette January 2 Denim Finishes April 8 April: Editorials and Advertisements Repeat of Levi ad Similar styles The '70s as a current major trend Editorial showing a model in
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
Transcript: 2000 great for long wear stiff when new, but softens with washing and wear can potentially fade when washed 1990 2005 denim is the trade name Levi's is a trade mark originated in the French town of Nimes has been used in North America since the late 18th century was in France before that produced in six of the seven continents (except Antarctica) Production Steps strong doesn't tear or snag easily blue colour ability to wear well breathable Opinions Cost 2010 Care the most expensive pair of jeans was sold for $250,000 the longest pair of jeans are 68m long Natural or Synthetic? some threads are dyed indigo the fabric is made using a weave called twill dyed and natural threads are spun together in a specific pattern this creates a diagonal effect on the surface Trade Names/Trademarks 1995 turn the product inside out to prevent fading can be ironed at high temperature creases easily Uses - Present & Past Denim the average cost to buy a yard of denim is $17-18 Past Uses pants When & Where This fabric would be a good choice It is: durable fashionable used for multiple clothing items expensive, but you pay for quality usually all cotton a considerable amount is a cotton-synthetic fibre mixture Characteristics Did you Know ... Present Uses blue jeans jackets skirts upholstery How it Performs
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