Customer Service Training
Transcript: COMPETITION It can be heard over the phone if you are smiling, preoccupied, or bored. Remember: If you ask if there is anything else you can help with you, you better be ready to help :) and hopefully were helpful in the first place. You get out what you put in - participation is greatly appreciated Play with the toys Help yourself to the food Think outside of the box Use Their Name Put On Your Customer Hat Can be earned, but only if... Confirming vs. Asking United Breaks Guitars Sincerity is the new black 10% isn't that bad The Journey to Customer Happiness "Every interaction you have with your customers- inbound calls, outbound marketing calls, on-line contacts, mail orders, or face to face purchases- is a moment of truth" -Jon Carlzon, pioneer Salvation Army $180 Million! Silly Slide Show Rules Instant gratification takes too long Humor, Hospitality, & Homlessness Internal customers + tell 3 people - tell 14 people (negative has always traveled faster) Turnaround time 1 week Put On Your Customer Hat Strengths Doing what we say we are going to when we say we are going to do it Undivided Attention Our Strengths As a customer, what expectations do you have when you spend money in your favorite stores? How do the companies that meet your expectations do it? How do companies fail to meet your expectations? What could LEO's learn from these examples? Why is customer service important to us anyway? For example: How was your summer break? Did you enjoy your long weekend? Power of One What differentiates our strengths from our competitors? start time!! -staff- setup location, volunteers, you will be there about an hour early) Always Paraphrase Always ask to put someone on hold Get lots of info Golden Rule: Be Pleasant Think about your last, best experience as a customer What did the company do to create a great experience for you? Are there other companies you'd like to see match that experience? Which companies do you think are creating new and positive expectations across industries? Any Questions?? Don't freak out! Empathize Commiserate Listen Customer Service vs. Customer Experience The conversation always comes back to business, but take the time to engage them as a human Falling in Love with Customer Service Our competition HONESTY Ask yourself, "If I were the customer, how would I expect this to be handled?" Transparency builds trust with customers over time Accept responsibility when things go wrong No excuses! Create an Advocate or an Angry Customer "The customer satisfaction of internal customers is nowadays recognized by many organizations as a precursor to, and prerequisite for, external customer satisfaction." Tansuhaj, Randall, & McCollough One day it hit me... Dialogue Consistency Honesty Using their name Undivided attention Create conversation Be Sincere United lost an approximate 10% of their market cap due to Dave Carroll's music videos Phone Etiquette Diehards Steady Eddies Serial Killers Start Time!!! -Staff start time! Setup location Volunteers You will be there about an hour early Who recognizes you by name? Who treats you like they know you even if they don't remember your name? How do they do it? How do you feel about them? Does that keep you loyal to them? What more could they have to do to increase your loyalty to them? What actions on their part would cause you to interact with them more frequently? Production Flow Example: All American School Photography - Monday Data Entry - Tuesday CC/Printing - Wednesday Packaging - Thursday Service/Specialty Items - Friday How long do we have to produce a job? ...Our relationship with the customer is Phone etiquette How much is your time worth? Of clients who defect, 80% are actually satisfied Food for thought Overview Competition What are internal customers and why do they matter? Be Sincere Put your customer hat on CONSISTENCY RESILIENT (3 types of customers) Not just other photography companies -Last best experience Create Conversation What do I do when a customer is upset? Internal Customer Exercise From the service industry to Non-Profits and back LEO's Conclusion: Customer Experience Internal Customer Service Major Strength: Time Turnaround time 3-4 weeks Listen well Paraphrase Make note of important details DIALOGUE Find Commonalities Building STRONG Relationships vs. Our customers Dave Carroll's decision to make the videos Predictability and security