Transcript: Customer Profile Benefits Health Packaging Benefits Where to find the product? Shops, Pubs, Cafes based in Buckingham Where to find the product? Target Market Age - 3+ [No nut allergies] Gender Snackers, Pub goers, Health Enthusiasts Target Market Products Overview Hangover cure Savannah Spice Peri-Peri Products Overview
Transcript: A die-hard Fashionista Fun-loving & Friendly Attention-seeker Follows her brand motto - Look Good,Pay less. Loves to indulge in cheap bargains. Trend setter / trend follower Nuclear family residing at Wimbledon Movies with friends Transforms from damsel to a Diva in a click! Interests/Hobbies/Activities Her room interiors depict her feminine and vibrant personality. She is artistic and likes to play with colours. WELL - BEING Clubbing at Piccadilly Circus ASHREYA 21 yrs Graduated in Fine Arts Currently doing a course in Interior Designing Stage shows like Lion King and Wicked She goes back to her native country India, during vacations. Having an adventurous personality, she enjoys all the water-sport activities. Sometimes, she likes to take a stroll on the beach, with her family and friends. Dancing HOLIDAYS Social Networking through Facebook and Twitter Her style at campus and at work place is smart and casual. Reading Magazines like Bazaar, Elle and Vogue Belongs to the "Comfortably well settled families" - ACORN Classification Interning with Elle Deco as an assistant interior designer. FOOD SOCIO - ECONOMIC FACTORS Earns a stipend of 100 pounds p/w At her "Comfort - time" she opts for track - pants and simple spagetti tops in bright colours. She believes - "Home is where the Heart is" Single and dependent on parents Her busy schedule keeps her on her toes all day BEAUTY Her style icon is Bollywood actress - Sonam Kapoor SOCIAL SHOPS Style On weekends, she likes to cook and buys her groceries from Swimming She carries the Indian attire - The Sari with elegance and poise. She admires Anne Hathway's simplicity Personality HOME STYLE
Transcript: *female *12-25 age range *Interest in kpop *music is a passion *school-college-early stages of a job *not that preppy but not completely emo *may be labeled as a geek or an emo at school *doesn't fit into a category *moving out of parents home maybe *not that high up their profession, may be slowly working up though *chill, eye for aesthetics, independent, bit of a fangirl *not a party animal, prefers their room *maybe using the cushion for a sofa or bed or even a sofa bed *tumblr obsessed *aware of mainstream things but decides not to follow them *doesn't mind shopping *natural makeup or none at all *natural hair, lightly straightened or curled at times, ponytails or messy buns Customer Profile
Transcript: Profile (cont.) Sales Situation Image by Tom Mooring Customer Profile Price of the jacket Features the jacket has Reputation of the brand Reliablity/durability of jacket Will occur on Saturday at 1:00pm in The North Face at the Castle Rock Outlets I have not met Jennifer before and she does not have an appointment She has been purchasing/using The North Face brand for about 10 years She is looking into buying a new jacket to replace an older one Active lifestyle, health-conscious, environmentally friendly, cares about brand name/reputation Enjoys hiking, biking, camping, rock climbing, skiing Married for three years to Blake who is 31; they have no kids Jennier's income is about $52,000/year Profile 30 years old Lives at 3033 E Kentucky Ave. Glendale, CO 80246 Works for an Environmental Software Company - Associate Consultant Received Bachelor's degree in Energy Systems Engineering from the University of Wyoming By: Lindsey Turner Comparison between other top outdoor apparel companies Price being too high The North Face Jackets Problems That Can Occur Jennifer Factors Involved in Purchasing Descison
Transcript: Customer Profiles of Geographical Information and trade schools. Generations 2-year tech programs, Price conscious with their purchases Generation Y People all over U.S. Urban people (Higher technology use) California, Texas, Florida, Arizona, New York Geographics Psychographics Primary Customer Lets college students textbooks still be main focus, but lets them know they offer more than just textbooks. That while you can buy books, you can also rent them for a time period. Wide range of books in catalog, one stop for all books. In the United States Chegg ships their books everywhere... Usage Cheaper priced books Convenient Wide variety Can rent rather than buy Technologically dependent Active on many social media sites Nearly 15 million students are Demographics Psychographics Secondary Customer Benefits Socially responsible by saving trees through renting. Demographical Information Generation Y: 16-25 Generation X: 26-39 Young Baby Boomers: 40+ Enrolled in 4-year degrees, Care about the environment Are thinkers, want to learn more knowledge Willing to look around to find best deals Care what book is about rather than the condition Proactive Individuals Fast paced lifestyle Chegg can target people in all 18-25 years old Male & Female All Ethnicities Low to Moderate Income Age 16-55 Leisure readers Price conscious Well educated/ well rounded Mostly Caucasian Regions States Cities
Transcript: Psychographics People that are interested in building muscle from the protein in milk would buy the product based on the ad. People that are fans of Taylor Swift would also purchase the product based on the ad because they look up to her. They think that if Taylor likes it, so will they. In the advertisement it shares the advantages of drinking milk. "Some studies suggest that teens who choose milk instead of sugary drinks tend to be leaner, and the protein helps to build muscle." Taylor Swift shares how milk has had a positive impact on her life. Generations Gen Z, iGen, or Centennials Anyone born after 1996 Age: teenagers/young adults Gender: female This ad mostly targets young girls who are fans of Taylor Swift because they will be most influenced by her. Benefits Sarah Franz and Emily Brahm Demographics CUSTOMER PROFILE
Transcript: Our Project Age: 18-25 Generation: Y Gender: Female Income: Median-$75,000 Marital Status: Single/Engaged Education Level: College Occupation: Aspiring in Career Story College: Central University Single No Children Living Situation: Apartment Occupation: Hair Salon Behavioral Kitty McBride Somewhat loyal They make buying decisions Shop at malls and online Luxury brand shoppers What types of entertainment do they enjoy? Listening to music, eating out, going out for drinks with girlfriends, playing tennis, jogging What do they do in their free time? Shop, exercise, shop, travel, shop, design, oh and shop (cc) photo by Metro Centric on Flickr By: Kate and Sophie doodles Geographics notes Budapest San Francisco Psychographics Trends: Notes Stockholm Personality: Chipper (cc) image by quoimedia on Flickr (cc) photo by jimmyharris on Flickr Thanks! (cc) photo by Franco Folini on Flickr Double click to crop it if necessary Customer Profile outlook Demographics: photo frame Attitudes: Eager Place your own picture behind this frame! (cc) photo by Metro Centric on Flickr Lifestyle: Luxurious For Watching :) Worlds #1 Bridal Magazine Sold and purchased nationally Activities: Social Engagements
Transcript: Psycho graphics Advertisement First release will be in Manhattan New York any adidas company store champs footlocker Demographics Name of the shoe: Adidas Pastelle Place's can be found Geographics attitude and values: motivated and creative Ethnic background: all age group: 15-25 Lifestyle: creative, different This shoe is the perfect if you would like to stand out and have a truly unique footwear. recommended to pair with dark colors contrast the bright shoe. Occupation: fashion, creation, musical, anything but formal Creative designers looking for way to stand out, your time has come. Customer Profile populated cities, with lots of money in or around the city. Target Market: fashionable people who like things that are a little bit different. add logo here
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