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Transcript: CASE STUDIES in Organizational, Economic and Societal CSR Issues BENGİSU ÖZDER 18300015013 COMM580 OUTLINE Introduction -The aims of CSR and definition of CSR concept -Benefits of the CSR activities -General Issues of CSR Case Study of Coca-Cola Conflict in India Conclusion&Comments INTRODUCTION The concept of corporate social responsibility has still different definitions and, the function or role of companies’ CSR activities in society are being debated. According to the European Commission, the definition of corporate social responsibility is ‘the responsibility of enterprises for their impacts on society’. These impacts involve the providing some solutions to environmental and social issues as well as economic ones. In order to get higher performance and to reach ethical standards, many corporations have developed CSR programs. Surely, they aim to adopt more sustainable business practices and take benefit from the results of such initiatives at the same time. Therefore, corporate social responsibility firstly promotes a vision of business accountability to a wide range of stakeholders, besides shareholders and investors. Key areas of concern are environmental protection and the well-being of employees, the community and civil society in general, both now and in the future. In addition to these, the concept of CSR is consructed by the idea that corporations can no longer act as isolated economic entities that just consider their profits and they are no longer detached from broader society. Therefore,traditional views about competitiveness, survival and profitability are being abandoned. Benefits of CSR Programs Company Benefits: • Improved financial performance • Lower operating costs • Enhanced brand image and reputation • Increased sales and customer loyalty • Greater productivity and quality • More ability to attract and retain employees • Reduced regulatory oversight • Access to capital • Workforce diversity • Product safety and decreased liability • Charitable contributions • Employee volunteer programmes • Corporate involvement in community education, employment and homelessness programmes • Product safety and quality Environmental Benefits: • Greater material recyclability • Better product durability and functionality • Greater use of renewable resources • Integration of environmental management tools into business plans, including life-cycle assessment and costing, environmental management standards, and eco-labelling. General Public and Community Benefits: CSR Issues From 2000s, CSR has evolved into a complex concept that is now a key component of the corporate decision-making. However, this evolution came with a cost that various corporations had to pay because of some problems such as campaigns and public scandals. These involving issues that ranging from environmental pollution to child labour and racial discrimination resulted in unwanted media attention. After all, this raises the question of whether reputation damage is a main motivation behind the adoption of CSR policies by a multinational companies. (Cedillo Torres et al., 2012) CSR covers a broad range of issues that must be taken into account in business conduct. This includes working conditions, human rights, the environment, preventing corruption, corporate governance, gender equality, and consumer interests Coca-Cola's Case Study about the Conflicts in India In 2003, the Indian NGO Centre for Science and Environment published a report. According to the report, in a sample of a dozen Coca-Cola and Pepsi beverages that sold in India has contained pesticides, to a level that exceeding European standards. After the informing Indian government about the report, the issue gained great public and media attention, resulting in very negative effects on Coca-Cola revenues. In 2006, the CSE published its second test on Coca Cola drinks, also resulting in a high content of pesticide residues. CSE published this test to prove that nothing had changed. Using pesticides in beverages Coca-Cola was also accused of causing water shortages in Southern India. Groundwater and soil were polluted to an extent and also the water wasn't fit for human consumption. Water pollution and the over-extraction of groundwater Local people claimed that they started experiencing water scarcity soon after the Coca-Cola's operations began in Plachimada. After the long legal procedures such as investigations and prohibitions against the company, and unstable process which Indian government and Coca-Cola company had to face, there were surely some negative outcomes for Coca-Cola. The brand suffered a great loss of consumer trust and reputational damage in both India and abroad. In India there was an overall sales drop of 40% within two weeks after the release of the 2003 CSE report. The impact in annual sales was a decline of 15% in overall sales in 2003. They were also boycotted by public opinion. Post-Conflict CSR Policies of Coca-Cola Although some important evidences,

CSR Presentation

Transcript: Corporate Social Responsibility Introduction Corporate Social Responsibility Focus article Case Study One: Cameco Case Study Two: Iamgold Relevance to our course Relevance to students Question & Answer Period Corporate Social Responsibility "Management's obligation to make choices and take actions so that the organization contributes to the welfare and interest of all organizational stakeholders,... the community and the broader society" Emerging trend in today's organzations (pg7) corporate philantropy adds to shareholder wealth (pg 350) companies build a reputation for honesty, fairness and ethical decision making (351) Q & A Period Question 1and 2 Question 3 & 4 Thank you. Relevance to Course Students might be brand loyal to CSR comapanies and boycott non CSR firms Corporate Social Responsibility IAMGOLD Corporation IAMACCOUNTABLE IAMRESPONIBLE IAMTEAM IAMINNOVATION  IAMEXCELLENCE Agenda Current CSR Initatives Reforestation at Camp Changement, French Guiana, South America, 2008 Engaging Pre-Schoolers, Tanzania, Africa Formation of a National Response Team, Suriname, South America, 2008 Important to have sustainable business with climate and other environmental Attract and retain top human capital within top CSR Firms Alan, Marcus, Ifrah & Lucy Cameco Corporation Thursday, March 3rd, 2011 Relevance to Students IAMGOLD is a leading mid-tier gold mining company producing approximately 1 million ounces of gold annually from 8 mines in Africa, South America and Canada.

CSR Presentation

Transcript: The Walt Disney Company By: Allison Lelivelt How? How does the Walt Disney Company fit into the CSR ideology? Delivers entertainment, content, and joy to people They want to develop most creative, innovative, and profitable entertainment experiences out there Games Theme Parks Movies Items Who is the Walt Disney Company? Mission "The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information." The Walt Disney Company Mission How does this apply to their CSR? CSR It seems like they fall under the Corporte Citizenship category. What is Disney's Corporte Social Resonsibility? What do they do? Very through information about how their company runs A whole information section dedicated to how they strive to meet the Corporate Citizenship standards Variety of areas addressed about how they impact society How do they hold to the CSR standard they set themselves at? Corporate Citizenship "Disney is committed to strengthening communities by providing hope, happiness, and comfort to kids and families who need it most." What they do? They want to make society better than they first encountered it. Environmental Impact States facts about how they have impacted environment Has a dedicated Conservation Fund to help the environment What they do? Charitable Giving "Through contributions, collaborating with nonprofit organizations, in-kind gifts and employee volunteerism, Disney brings positive, lasting change to communities around the world." What They Do! They donate money, books, time, volunteers, and many more things to improve society. So What? Are They Socially Responsible? How does this all wrap together when regarding there CSR? They want to improve society overall There are multiple aspects that Disney contributes to in a big way that overall improves the community They uphold the standards of what a Corportate Citizenship Company should! I believe they are socially responsible! The End The End! I believe that they should continue doing what they are to be socially repsonsible. If I had to give advice on how to do better, I would say maybe look at more aspects to help improve in society.

CSR Presentation

Transcript: Volkswagen Care4Water scheme run with non-profit organisation Involves employees to fundraise Operates in over 50 countries (Sixt, 2017) Automotive firm in the late 1920 In 1994 BMW brought the Rover Group In 2000 sold the Rover group but kept Mini History of BMW New products or markets (Country Flags, 2018) Effect of brand image and revenues ECONOMIC References (Platinum Blasting. 2015.) Different CSR strategies: Philantropic Contributions Employee Benefits Environment Management Political activity A number of reasons including: Same industry Restricting to 'German culture' Brand image influence Revenue correlation? Customer Morale and Loyalty CSR Corporate Social Responsibility (Water for Africa.2015.) (Belfiore, 2016) (Wolfsburg, 2017) Take consideration of the pollution Productivity Gains Over 120,000 employees Made over €94 million (Charity Water. 2012.) SOCIAL BMW How can CSR benefit a company? Attracts future purchasers (Dudovskiy.J. 2016. Research Methodology) 'CSR is the continuing commitment by business to behave ethically and contribute to economic development.' References (images) (Global Calendar, 2017) Effect of same industry and same country Profits are a priority over CSR - How are they able to differentiate eachother? - Limits the influence of culture - Effectively limiting confounding variables, like the scientific method Favourable change in regulation Marketing advantage Use of recyclable materials (NRDC, 2018) Amrit Marok, Andrei Lovin, Jay Mandalia, Pauline Marin Ethical responsibility Employee Benefits (Blue Castle Group, 2018) Strategic outcome Atticus Management (2018). Information Technology Solutions. [image]. Available at: Aviation CV (2017). The world's new airplanes in 2017. [image] Available at: [Accessed 27 Feb. 2018]. Blue Castle Group (2018). Corporate Social Responsibility. [image] Available at: [Accessed 27 Feb. 2018]. Cornell Insurance Service (2018). Employee Benefits. [image] Available at: [Accessed 27 Feb. 2018]. Dupree, D. (2016). Professional Development for Employees at a Daycare Center. [image] Available at: [Accessed 27 Feb. 2018]. Focus SG (2015). Work-Life Strategies for Your Company. [image] Available at: [Accessed 27 Feb. 2018]. Global Calendar (2017). International Recycling Day. [image] Available at: [Accessed 27 Feb. 2018]. NRDC (2018). Air Pollution: Everything You Need to Know. [image] Available at: [Accessed 27 Feb. 2018]. Nuttall OB, G. and Wotton, P. (2018). Charity update. [image] Available at: [Accessed 27 Feb. 2018]. Whale Oil (2018). Oh no, it's a conspiracy to make me a smoker!. [image] Available at: [Accessed 27 Feb. 2018]. Wolfsburg (2018. ) 100 CSR Projects Around The Worl. [image] Available at: (Nuttall OB,G. and Wotton,P, 2018) (World business council for sustainable development, 2018) Now The principles of CSR Legal responsibility (PinThisCar. 2016.) (Atticus Management, 2018) Day-care Over 100 CSR-Projects worldwide in which they give aid and funding. Mexico South Africa India More specifically... (Cornell Insurance Service, 2018) (Focus SC, 2015) Emissions Scandal Philanthropic contribution (adapted from BMW Group, 2016 and Volkswagen, 2017) Strategic Outcome (Aviation CV, 2018) Flexible Hours About BMW (RuelSpot. 2014.) (Whale Oil, 2018) (Hackaday. 2015.) Political activity Strategic outcomes Bmw Group. (2016). BMW Group Annual Report 2016. [online] Available at: [Accessed 26 Feb. 2018]. BMW Group.2016. BMW Group Key Figures (2016). [Online]. [Accessed 20 February 2018]. Available from:

CSR presentation

Transcript: Employees Community Globally 1. Identifying intersection What does Accor do for its employees? - Accor is training its employees and raising awareness about protecting children for sex tourism -Accor provides their employees of the community to improve their skills and knowledge outside of work. Guest of the Earth - People and Accor Competitive advantage of Discussion questions: Can CSR been seen as a competitive advantage, or should every company apply it within their strategy? Can the tourism industry eliminate poverty by applying CSR? The Accor Group puts men and women at the heart of its strategy. 2. Value chain social impact What does Accor do globally? -Accor designed an awareness campaign, together with Air France, for travelers about HIV/AIDS, tuberculosis and malaria. - 88% of the suppliers of the Accor chain are locally situated which provides local communities with a new boost in their local economy. -A ‘sustainable procurement charter’ is designed by Accor for every supplier to encourage them to protect the environment and adopt fair social practices. Competitive advantage 1. Generic social issues 2. Choosing social issues 3. Social dimensions of competitive context What does Accor do for its community? - Every hotel of the Accor group should preserve the cultural and environmental heritage of the local community which they operate in. -Accor designed a model to analyze the local economic impact of the hotel activities on the community. By identifying the activities jobs are created 3. Creating a social agenda

CSR Presentation

Transcript: Corporate social responsibility Francis dangelo & isobel Dagon 3 models 3 models: What these models have in common each model has the intentions of maximizing benefits to society economic model economic model the firm should be managed for the sole benefit of stockholders they are also responsible for placing shareholders at the center of the corporations consequential: the only social responsibility is to maximize shareholder value in order to lawfully make profits to show how the business is meeting their consumer demand and maximizing society benefits non consequential: the only social responsibility of a business is to maximize profits in order to best serve those that they represent stakeholder model definition this model understands that all indivuals involved within a company should be prioritized. it also requires management to balance the ethical interest of all affected parties. in order to balance the fair share- some people are prioritized in certain situations in order to keep things even. consequential view: companies should maximize values for all of their stakeholders because it will maximize benefits for society (Schmidt) non consequential view: companies should maximize value for all of their stakeholders because not only are shareholders affected, but everyone is involved in companies decisions. everyones rights who are affected by these decisions should be respected. definition pursue profits with its social purpose built into the companies mission. what differs this model compared to the others, is that they have their own mission associated with how they interact with society. two examples of the integrative model would be the brand "toms" and "warby parker." integrative model

CSR : presentation

Transcript: Less than 1% freshwater can be used. Freshwater supply is limited. Earth will not get any more water. Used 636 liters of water a day/person. Water and Economics The UN - Estimating QUESTIONS ? Good connection with Government (national and on state level.) Higher quality products. Going green helps the company brand name. Experienced team and Job Satisfaction. Lack of awareness. Many (much larger) domestic competitors with cheaper products. Why is this Important? Weakness Opportunities Threats - Energy and Water can be reduced by up to 10% by training employees to operate efficiently. (No Capital Investment needed). - Linen reuse program. 50 Litres of fresh water a day per room. $7.86 a day per room. - Low flow shower heads and toilets reduce water usage by 50%. THE WATER BOYZ PRESENTATION Out sourcing can be small organizations. Relatively expensive products. Difficult to organize marketing and customer support on national level. Retraining. By 2020, that water use will need to increase by 40% to support the food requirements of 7.5 billion people. By 2025, 80% of the world’s population is expected to be living in dry, or drought-prone, regions. By 2030, water supplies will satisfy only 60 percent of global demand on average. New programs. Attract new loyal guest. New goals for the company. About Water Water contribute to measurable GDP growth. Every $1 invested in water and sanitation provides a $4 economic return. The contribution of water to the Canadian economy is between $12- $38 billion per year. Water accounts for up to 10% of utility bills in many hotels. Hotels pay for the water they consume twice – first by purchasing fresh water and then by disposing of it as waste water. $2.02 per Unit. Water is Nature... Water is Money... Water is Life... Strengths Seasonal water rate in effect During the rainy season, when the city’s water supply is at its peak. (October 1 through May 31), residents and commercial businesses will enjoy a low off-peak rate. $2.48 per Unit. During the drier months, when demand on the water system is high, rates will increase by about 25%, to reflect the added cost of supplying water to the city. $3.11 per Unit. City of Vancouver "Long term goals with short term investments reaching measurable goals"

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