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Criteo & ClosetMaid

Transcript: How? Tied directly to your campaigns performance CPC pricing makes it easy to understand your ROI on your campaign We work to personalize ads to bring Beth back to ClosetMaid.com to buy that closet system, as well as other products we expose her to Criteo's CPC Model Why Criteo? Caroline Doyle Beth saw her closet system in an ad while browsing the weather later that day Beth bought the closet system from ClosetMaid.com after clicking the ad that appeared Beth is redoing her closet and went onto ClosetMaid.com She then left ClosetMaid to go to ContainerStore.com to look at other systems because price is important to her Agenda Introduction What would a partnership look like? Why will you benefit from Criteo? Questions Conclusion She is a practical purchaser She tends to be more of a needs based shopper Saving money and time is important to her Criteo & ClosetMaid How does CPC work for ClosetMaid? What happened to Beth? Why does this matter to ClosetMaid? What does this mean for ClosetMaid? Ads reach 1 billion users per month 710 billion ads served in 2015 Market leader in performance marketing What do we do? Dynamic Retargeting Converting Window shoppers into buyers Transparent CPC model delivers measurable ROI across devices Best in class service with a 90% retention rate Unparalleled Technology Cross Device Reach This is Beth Criteo personalizes each ad that is shown to Beth in real-time by using dynamic ads Criteo recommends other products that might match her preferences With a click she will be back on ClosetMaid buying all her closet needs Criteo ClosetMaid only pays Criteo if Beth clicks the ad shown to her Criteo only takes credit for Post Click Sales

CRITEO

Transcript: CRITEO Customer Case Study Seymanur Tekin. Section 1 It’s 09:15 in the morning and you have only 15 minutes to answer either client A or client B. Which one would you choose and why? What would be your exact written answer? (10 minutes) SECTION 1 CLIENT A CUSTOMER A The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. Thanks for your patience. CUSTOMER A The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. Thanks for your patience. CLIENT A'S MAIL CUSTOMER A'S MAIL RESPONSE Hi Dear Sir / Madam (Mr./Ms ….); I am so sorry to hear that your experience with our company has not met your expectations.Customer satisfaction is our top priority, and I am truly sorry that wasn't demonstrated to you. While we'd love the opportunity to regain your trust, we understand how frustrated you must be. My deepest apologies for any inconvenience we have caused you. We wish you all the best in the future.Please let us know if you have any additional questions, concerns, or comments, or if we may be of assistance at any point in the future. Best, Seymanur Tekin. Customer Care Specialist CUSTOMER A The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. Thanks for your patience. Topic 2 SECTION 2 Subtopic 1 Subtopic 1 Topic 3 SECTION 3 Subtopic 1 Subtopic 1 Topic 4 Topic 4 Subtopic 1 Subtopic 1

CRITEO

Transcript: CUSTOMER CARE CASE STUDY Seymanur Tekin. 07.04.2022 Section 1 SECTION 1 It’s 09:15 in the morning and you have only 15 minutes to answer either client A or client B. Which one would you choose and why? What would be your exact written answer? (10 minutes) CUSTOMER A/B ? CUSTOMER A CUSTOMER B Hey – We are really not satisfied with your level of service! There is an incorrect message on displayed on our banners ("Summer Sales…"), we need that to be updated ASAP. I've also seen some banners not displaying any product images. We'd also like new banners, the current ones are not aligned with our brand. Can you create new creative sets and send back to us for approval? Good morning, We are currently reviewing our partnership with Criteo for the upcoming year and we require the following information before continuing with your services: Reduce the current $2K budget to $500 per month Provide us all invoices from 2018 (I need it in 3 hours) WHY CUSTOMER A ? WHY CUSTOMER A ? The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. (It will take 30 Sec or 1 Min maximum) Thanks for your patience. CUSTOMER A'S MAIL RESPONSE Hi Dear ...... ; This is Seyma from Criteo Customer Care Team. I hope this e-mail finds you well. I am so sorry to hear that your experience with our company has not met your expectations. I kindly request you to check the steps in the link below. When you follow these steps from your account, you will have the opportunity to edit your banners and adds. https://help.criteo.com/kb/guide/en/about-ad-creativesOWHAT9Tm3q/Steps/775664 If the link I shared did not help you to resolve the incorrect display on your banners, I can share a document with more detailed explanations. Also, I will perform the checks for you to see if the problem is on the software side. In addition, I will contact our creative team about new creative sets compatible with your brand and share them for your approval as soon as possible. If you have any question or request, please do not hesitate to cotact with us. Best, Seymanur Tekin. Criteo Customer Care Specialist Questions of Interviewers Section 2 SECTION 2 Review client C email and • Outline how big the sales period in November is (in your local market) • Provide an overview of the current performance from the table below. How do Retargeting and Traffic campaigns performed? Which of these metrics can the client directly impact? Why COS is important? Be prepared to answer additional questions around the metrics below . (30 minutes) CUSTOMER C Hello! I'm looking for some assistance in reviewing our account. I am not clear how to use the platform with all the recent changes. As you know, there is a nationwide big sale coming up in November and as a brand we want to ensure that we capitalize on increased traffic and conversion rate. CUSTOMER C BIG SALES PERIODS IN LOCAL MARKET People concentrate more on e-commerce platforms, mostly during discount periods.When these periods are supported by retargetting and appear in front of consumers more, there is a high increase in purchasing rates. TABLE OVERVIEW How do Retargeting and Traffic campaigns performed? Which of these metrics can the client directly impact? Why COS is important? COS is of high importance in order to see how effective the sales revenues that the company will obtain in return for the expenditure made for the campaigns and the expenditure made. The lower the cost of sale rate, the more successful the advertising campaigns. Questions of Interviewers Section 3 SECTION 3 Be prepared to have a live chat (written) with the client D. This will be a role play between you (as a CCS) and one of the interviewers as the client. You should prepare your first written response to the client D and post it on the chat in the zoom meeting, following this, the role play will start. CUSTOMER D Hi there, We updated our website and re-implemented the Criteo tags. For your information, we decided to remove the tag on our basket page to reduce unqualified traffic, hope that works as well? We also updated our product catalog, but I see an alert, why is it important to have a high product catalog quality? Please let us know ASAP, within two hours preferably CUSTOMER D CUSTOMER D'S MAIL RESPONSE Hello Dear...., This is Seyma from Customer Care Team. I hope this e-mail finds you well. First of all, thank you for contacting Criteo. Regarding the first question; Tags measure the time people spend on your website. It loads asynchronously, which means it won't

Criteo

Transcript: Authors: Quentin Auffan, Vita Kacafura, Joshua Vachez Course: Managing Intellectual Capital for Company Value Creation Menthor: Dr. Giovanni Schiuma Academic Year: 2017/2018 University of Saint Petersburg, Graduate School of Management 1. What is Criteo? 2. Criteo in Numbers 3. What is Retargeting and How it Works? 4. Criteo's Business Model 5. Importance of IC in Criteo's Business Model 6. Value Creation Tree 7. KPIs to Measure Criteo's Business Performance Personalized retargeting Company. Start-up incubator in Paris. Established in 2005. 1st French company to be listed on NASDAQ. What is Criteo? What is Criteo? Operates in 30+ countries. 2700 employees all over the world. $550B transactions analyzed in 2016. +900B ads served in 2016 Turnover of $1.8B in 2016 for a net profit of $87M. Market Cap $2.9B. Criteo in Numbers Criteo in Numbers What is Retargeting and How it Works? What is Retargeting and How it Works? Criteo's Business Model Criteo's Business Model Importance of IC in Criteo's Business Model Importance of IC in Criteo's Business Model Value Creation Tree Value Creation Tree KPIs to Measure Criteo's Business Performance KPIs to Measure Criteo's Busine...

Criteo Dataset

Transcript: JOINING SAME SESSION ENTRIES Introduction of application to Tablet and iPad. Differentiate devices browsing through application. Possible optimization according to time series prediction. ANALYSIS NEXT STEPS iPhone Android - Smartphone Mobile - Other Avg_daily_revenue = 1220 $ Avg_monthly_revenue_pre = 20.500 $ => 680 $/day Avg_monthly_revenue_post = 33.000 $ => 1100 $/day December_revenue = 86.850 $ => 2.900 $/day Analysis on the sensibility to the 'Timestamp' gap criteria. Compare year evolution with other years evolution. Introduction of a time series prediction. Application Unknown Comparison loop 'User ID' + 'Timestamp' BUSINESS NEXT STEPS Shared qualities 'User ID' & 'Date' & 'Hour' DEVICES USED TO VISIT THE WEB SITE EVOLUTION OF REVENUE DURING THE YEAR Web browsing => Key indicator: Conversion rate = Total sales / Total visits data['Environment'] == 'web' vs. data['Environment'] == 'app' Groupby then check groupby('User ID') apply('Timestamp') 180k clean entries data_revenue = data[data['Event type'] == 'Sales'] => 22.5k entries data_revenue['Revenue'] = data_revenue['Product Price'] * data_revenue['Product quantity'] MOBILE WEB BROWSING VS. APPLICATION data_devices = data[data['Event type'] == 'Listing' or 'Product'] => 300k entries

Criteo for Clothing.com

Transcript: What does this mean for Clothing.com? CPC -> Only if Claudia CLICKS on the ad Criteo claims: we helped you convert her into a buyer Conclusion Direct Relationships with +14,000 Premium Publishers What does this mean for Clothing.com? What does this mean for Clothing.com? Dynamic Creative ...but then she decided to have a look at other online shops as well and therefore left Clothing.com to visit Dress.com... Claudia finally bought her red dress and an additional one that she saw in one of the ads. - RETARGETING - Converting window-shoppers into buyers The dresses Claudia saw in the online shop Dress.com did not even cross her mind again... Why Criteo? Let's plan Clothing.com & Criteo's journey together & convert the rest of your unique visitors into happy Claudias! Criteo Engine Criteo sells on CPC basis -> Criteo personalises each ad that is shown to Claudia in real-time -> And additionally recommends her other products that might match her taste -> With one click she will be back at your online shop and ready to buy Claudia went to Clothing.com and saw an amazing red dress... Criteo buys on CPM basis What does this mean for Clothing.com? Cross-device Criteo's transparent CPC model Facebook Value purely measured on Post CLICK Sales -> We better know when, where, what & who to advertise to What This is CLAUDIA -> We bring Claudia back to your online shop to BUY your products + 10,000 Brands with 90% Retention Rate Criteo for Clothing.com - Founded 2005 in a cafe in Paris - Grown from 3 - 1800 employees - 27 offices worldwide - Market leader in Performance Marketing NEXT STEPS Who After Claudia left Clothing.com she saw appealing ads of her red dress & similar products that matched her taste when she: - logged into FB - read the news online using her: - smart phone - tablet - laptop -> Be where your customers are! FEEDBACK Universal Match HOW

Criteo Creative Treatment

Transcript: Criteo Creative Treatment Identifying Audience Segments The primary audience includes current employees, potential hires, and stakeholders. Each segment requires tailored approaches reflecting their unique interests, needs, and perceptions of Criteo. Targeting appropriately can enhance the film's impact and utility. Understanding Employee Perspectives Target Audience Employees often desire authenticity and transparency in brand communications. Engaging them through interviews and feedback sessions can uncover valuable insights that shape the narrative to reflect genuine sentiments and experiences. Employee Brand Film Project Understanding the target audience is crucial for creating impactful brand films. Identifying specific segments allows for tailored messaging that resonates with employees and enhances overall engagement. Audience Engagement Strategies Effective engagement strategies may include interactive workshops, focus groups, and pre-screening events. Utilizing social media platforms to solicit feedback and promote discussion can also enhance connection and ownership of the film among employees. Filming Schedule Pre-Production Planning Future Steps and Conclusions The filming schedule is meticulously crafted to optimize time and resources. It outlines shooting days, sequences, and locations while considering employee availability and logistical requirements to ensure a smooth production process. Pre-production involves strategizing the film's vision, selecting key messages, and defining roles. This stage includes casting employees, scouting locations, and creating detailed scripts and storyboards that establish the project's direction and ensure alignment with brand values. Gathering Feedback Future actions include analyzing feedback to refine brand messaging and improving future content creation processes. Continuous evaluation ensures alignment with Criteo's core values and effective communication with the audience. Collecting feedback post-release is crucial for assessing the film's impact on employees and external audiences. Surveys, focus groups, and social media sentiment analysis provide valuable insights into audience reactions and areas for improvement. Post-Production Editing Measuring Success Post-production is where the film comes to life, involving editing, sound design, and visual effects. This phase enhances the narrative through cohesive storytelling, ensuring the final product reflects the creative vision and engages viewers effectively. Success metrics include view counts, engagement rates, and employee sentiment analysis. Tools like surveys and analytics software can quantify the positive impact of the film on brand perception and employee pride. Production Process The production process of the Criteo Employee Brand Film encompasses meticulous planning and execution to ensure the film resonates with the target audience. From initial preparations to final edits, each step is crucial in creating a compelling narrative. Impact and Evaluation Assessing the effectiveness of the Criteo Brand Film involves analyzing metrics such as audience reach, engagement rates, and overall perception of the brand. Understanding these factors allows for data-driven decisions to enhance future projects. Key Themes and Messages Creative Concept The brand film will illustrate core themes such as innovation, collaboration, and inclusivity. By highlighting real employee stories, the film conveys the message that Criteo is a place where diverse talents unite to create impactful solutions. The creative concept for the Criteo Employee Brand Film revolves around portraying the essence of the company culture and values through relatable narratives. By focusing on key themes and a compelling storytelling approach, the film aims to resonate deeply with its audience. Visual and Aesthetic Elements Introduction to Criteo The film will feature vibrant visuals that embody Criteo's branding. By employing dynamic cinematography and modern graphics, the film will create a visually engaging experience that captivates the audience while delivering essential messages. Understanding Criteo Creative Treatment Criteo is a global technology company that specializes in digital advertising solutions, helping brands engage customers effectively. With AI-driven insights, Criteo empowers marketers to deliver personalized experiences and optimize their advertising efforts across multiple platforms. This section delves into the essence of Criteo and the transformative impact of the employee brand film project, highlighting its purpose and objectives to strengthen the brand identity within the company. Storytelling Approach Purpose of the Brand Film Objectives of the Project Utilizing a documentary-style format, the film will weave together authentic employee experiences that reflect Criteo's values. This approach allows viewers to connect emotionally with the stories, fostering a sense of community and belonging. The brand film aims

Criteo

Transcript: John Wanamaker Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838 - 1922) Mad as hell!! What are the current Re-targeting challenges? • One of the few re-targeting challenges is that it cannot “live alone” since it doesn’t have a scale. Additional display strategies (e.g. lookalike targeting, demo, behavior targeting) need to be implemented to increase funnel • Privacy still continues to be a self-regulatory issue where consumer education needs to be managed in a seamless way Why Retargeting? Key takeaways: • Re-targeting is expanding and continues to move higher in the media mix • New traffic driving technologies are necessary to run alongside re-targeting to allow to scale • Clear creative re-targeting strategy needs to be in place to ensure successful result • Re-targeting has been around for some time. Over the last year it went through major evolution not only because it proved to be an effective ad tactic that delivers results, but also because the historical reach challenge has been eliminated. DSPs reach is now tremendous as DSPs can be plugged in many ad exchanges which results in reaching closer to 100% internet audience • All panel participants agreed on placing re-targeting right behind SEM in the decision making funnel as it complements SEM and should be considered as a lower funnel tactic reaching customers who have already shown an interest in the given brand. The average conversion rate has been 6-10x greater than traditional display traffic. • Forms of re-targeting have also evolved and now also include TV, Search or Social and Co-op re-targeting which gives marketers additional targeted tactics to choose from. Sociomantic 1.0: Site Level 2.0: Category Level 3.0: Product Level Real time targeting of dynamic creative Specific products used in ads Recommended products 2001 Pop-up (and pop-under) ads fill users' screens. They peak in 2003, at 8.7% of all online ads. Although initially effective, earning 13 times more clicks than banners, pop-up blockers end the annoyance almost as quickly as it began. 2005 Video ads bring in $121 million -- just over 1% of online ad revenue. Today, they're still a small slice of the overall market as YouTube, Hulu, and others experiment with formulas, but video-ad revenue jumped to $500 million in 2008. 2007 Facebook debuts its advertising system, including Beacon, which raised members' hackles for being an opt-in program by default. A month later, CEO Mark Zuckerberg allows users to turn off Beacon -- and they do just that. 2009 Companies such as Lotame begin to experiment with engagement as the new ad unit on social networks. The goal? Attract more than the $2.35 billion that companies are expected to spend on social-network advertising this year. Since 2009 till 2010 Online ads were the new frontier of the advertising industry about 10 years ago. Over the last decade, the industry evolved and expanded creatively, introducing new types of Web advertisements, and companies devoted more money in business plans to online exposure. While Web ads were the first real source of revenue on the Web, a look at their development and value exchange, significance to Web sites, impact on the industry, interactive value and performance will demonstrate that advertising on the Web continues to change and grow in a fight to hold the top spot for the future. Re-targeting tips Making a Material Impact 1994 Pay-per-click keyword advertising debuts at GoTo.com (later Overture, and now a part of Yahoo). It is widely mocked. 1998 HotWired is the first site to sell banner ads in large quantities to corporate advertisers. The first buyers? AT&T and Zima. Click-through rates, the gauge of success, are an astonishing 30%. 2000 Google rolls out AdWords, a pay-per-click service. AdWords made performance-based ads mainstream and now accounts for more than 95% of Google's revenue ($21 billion in 2008) Display ... it really works!! Evolution ... Retargeting The first clickable web ad (which later came to be known by the term "banner ad") was sold by Global Network Navigator (GNN) in 1993 to Heller, Ehrman, White and McAuliffe, a now defunct law firm with a Silicon Valley office.[citation needed] GNN was the first commercially supported web publication and one of the very first web sites ever.[citation needed] HotWired was the first web site to sell banner ads in large quantities to a wide range of major corporate advertisers. Andrew Anker was HotWired's first CEO. Rick Boyce, a former media buyer with San Francisco advertising agency Hal Riney & Partners, spearheaded the sales effort for the company.[1] HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T, and was put online on October 27, 1994.[2] Another source also credits Hotwired and October 1994, but has Coors'

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