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Criteo & ClosetMaid

Transcript: How? Tied directly to your campaigns performance CPC pricing makes it easy to understand your ROI on your campaign We work to personalize ads to bring Beth back to ClosetMaid.com to buy that closet system, as well as other products we expose her to Criteo's CPC Model Why Criteo? Caroline Doyle Beth saw her closet system in an ad while browsing the weather later that day Beth bought the closet system from ClosetMaid.com after clicking the ad that appeared Beth is redoing her closet and went onto ClosetMaid.com She then left ClosetMaid to go to ContainerStore.com to look at other systems because price is important to her Agenda Introduction What would a partnership look like? Why will you benefit from Criteo? Questions Conclusion She is a practical purchaser She tends to be more of a needs based shopper Saving money and time is important to her Criteo & ClosetMaid How does CPC work for ClosetMaid? What happened to Beth? Why does this matter to ClosetMaid? What does this mean for ClosetMaid? Ads reach 1 billion users per month 710 billion ads served in 2015 Market leader in performance marketing What do we do? Dynamic Retargeting Converting Window shoppers into buyers Transparent CPC model delivers measurable ROI across devices Best in class service with a 90% retention rate Unparalleled Technology Cross Device Reach This is Beth Criteo personalizes each ad that is shown to Beth in real-time by using dynamic ads Criteo recommends other products that might match her preferences With a click she will be back on ClosetMaid buying all her closet needs Criteo ClosetMaid only pays Criteo if Beth clicks the ad shown to her Criteo only takes credit for Post Click Sales

CRITEO

Transcript: CRITEO Customer Case Study Seymanur Tekin. Section 1 It’s 09:15 in the morning and you have only 15 minutes to answer either client A or client B. Which one would you choose and why? What would be your exact written answer? (10 minutes) SECTION 1 CLIENT A CUSTOMER A The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. Thanks for your patience. CUSTOMER A The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. Thanks for your patience. CLIENT A'S MAIL CUSTOMER A'S MAIL RESPONSE Hi Dear Sir / Madam (Mr./Ms ….); I am so sorry to hear that your experience with our company has not met your expectations.Customer satisfaction is our top priority, and I am truly sorry that wasn't demonstrated to you. While we'd love the opportunity to regain your trust, we understand how frustrated you must be. My deepest apologies for any inconvenience we have caused you. We wish you all the best in the future.Please let us know if you have any additional questions, concerns, or comments, or if we may be of assistance at any point in the future. Best, Seymanur Tekin. Customer Care Specialist CUSTOMER A The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. Thanks for your patience. Topic 2 SECTION 2 Subtopic 1 Subtopic 1 Topic 3 SECTION 3 Subtopic 1 Subtopic 1 Topic 4 Topic 4 Subtopic 1 Subtopic 1

CRITEO

Transcript: CUSTOMER CARE CASE STUDY Seymanur Tekin. 07.04.2022 Section 1 SECTION 1 It’s 09:15 in the morning and you have only 15 minutes to answer either client A or client B. Which one would you choose and why? What would be your exact written answer? (10 minutes) CUSTOMER A/B ? CUSTOMER A CUSTOMER B Hey – We are really not satisfied with your level of service! There is an incorrect message on displayed on our banners ("Summer Sales…"), we need that to be updated ASAP. I've also seen some banners not displaying any product images. We'd also like new banners, the current ones are not aligned with our brand. Can you create new creative sets and send back to us for approval? Good morning, We are currently reviewing our partnership with Criteo for the upcoming year and we require the following information before continuing with your services: Reduce the current $2K budget to $500 per month Provide us all invoices from 2018 (I need it in 3 hours) WHY CUSTOMER A ? WHY CUSTOMER A ? The customer has a complaint. There is a systemic problem. It requires urgent solution. After responding to customer A's problem, there is sufficient time to share the requested invoices with customer B and deal with their requests. In order not to leave customer B unanswered while solving the problem of customer A, I provide a short return as follows. If there is no automatic mail system that will return as soon as possible. Hi Dear Mr/Ms….. Thank you for reaching out to Criteo. I will get back to you as soon as possible regarding your request. (It will take 30 Sec or 1 Min maximum) Thanks for your patience. CUSTOMER A'S MAIL RESPONSE Hi Dear ...... ; This is Seyma from Criteo Customer Care Team. I hope this e-mail finds you well. I am so sorry to hear that your experience with our company has not met your expectations. I kindly request you to check the steps in the link below. When you follow these steps from your account, you will have the opportunity to edit your banners and adds. https://help.criteo.com/kb/guide/en/about-ad-creativesOWHAT9Tm3q/Steps/775664 If the link I shared did not help you to resolve the incorrect display on your banners, I can share a document with more detailed explanations. Also, I will perform the checks for you to see if the problem is on the software side. In addition, I will contact our creative team about new creative sets compatible with your brand and share them for your approval as soon as possible. If you have any question or request, please do not hesitate to cotact with us. Best, Seymanur Tekin. Criteo Customer Care Specialist Questions of Interviewers Section 2 SECTION 2 Review client C email and • Outline how big the sales period in November is (in your local market) • Provide an overview of the current performance from the table below. How do Retargeting and Traffic campaigns performed? Which of these metrics can the client directly impact? Why COS is important? Be prepared to answer additional questions around the metrics below . (30 minutes) CUSTOMER C Hello! I'm looking for some assistance in reviewing our account. I am not clear how to use the platform with all the recent changes. As you know, there is a nationwide big sale coming up in November and as a brand we want to ensure that we capitalize on increased traffic and conversion rate. CUSTOMER C BIG SALES PERIODS IN LOCAL MARKET People concentrate more on e-commerce platforms, mostly during discount periods.When these periods are supported by retargetting and appear in front of consumers more, there is a high increase in purchasing rates. TABLE OVERVIEW How do Retargeting and Traffic campaigns performed? Which of these metrics can the client directly impact? Why COS is important? COS is of high importance in order to see how effective the sales revenues that the company will obtain in return for the expenditure made for the campaigns and the expenditure made. The lower the cost of sale rate, the more successful the advertising campaigns. Questions of Interviewers Section 3 SECTION 3 Be prepared to have a live chat (written) with the client D. This will be a role play between you (as a CCS) and one of the interviewers as the client. You should prepare your first written response to the client D and post it on the chat in the zoom meeting, following this, the role play will start. CUSTOMER D Hi there, We updated our website and re-implemented the Criteo tags. For your information, we decided to remove the tag on our basket page to reduce unqualified traffic, hope that works as well? We also updated our product catalog, but I see an alert, why is it important to have a high product catalog quality? Please let us know ASAP, within two hours preferably CUSTOMER D CUSTOMER D'S MAIL RESPONSE Hello Dear...., This is Seyma from Customer Care Team. I hope this e-mail finds you well. First of all, thank you for contacting Criteo. Regarding the first question; Tags measure the time people spend on your website. It loads asynchronously, which means it won't

Criteo

Transcript: Authors: Quentin Auffan, Vita Kacafura, Joshua Vachez Course: Managing Intellectual Capital for Company Value Creation Menthor: Dr. Giovanni Schiuma Academic Year: 2017/2018 University of Saint Petersburg, Graduate School of Management 1. What is Criteo? 2. Criteo in Numbers 3. What is Retargeting and How it Works? 4. Criteo's Business Model 5. Importance of IC in Criteo's Business Model 6. Value Creation Tree 7. KPIs to Measure Criteo's Business Performance Personalized retargeting Company. Start-up incubator in Paris. Established in 2005. 1st French company to be listed on NASDAQ. What is Criteo? What is Criteo? Operates in 30+ countries. 2700 employees all over the world. $550B transactions analyzed in 2016. +900B ads served in 2016 Turnover of $1.8B in 2016 for a net profit of $87M. Market Cap $2.9B. Criteo in Numbers Criteo in Numbers What is Retargeting and How it Works? What is Retargeting and How it Works? Criteo's Business Model Criteo's Business Model Importance of IC in Criteo's Business Model Importance of IC in Criteo's Business Model Value Creation Tree Value Creation Tree KPIs to Measure Criteo's Business Performance KPIs to Measure Criteo's Busine...

Criteo Dataset

Transcript: JOINING SAME SESSION ENTRIES Introduction of application to Tablet and iPad. Differentiate devices browsing through application. Possible optimization according to time series prediction. ANALYSIS NEXT STEPS iPhone Android - Smartphone Mobile - Other Avg_daily_revenue = 1220 $ Avg_monthly_revenue_pre = 20.500 $ => 680 $/day Avg_monthly_revenue_post = 33.000 $ => 1100 $/day December_revenue = 86.850 $ => 2.900 $/day Analysis on the sensibility to the 'Timestamp' gap criteria. Compare year evolution with other years evolution. Introduction of a time series prediction. Application Unknown Comparison loop 'User ID' + 'Timestamp' BUSINESS NEXT STEPS Shared qualities 'User ID' & 'Date' & 'Hour' DEVICES USED TO VISIT THE WEB SITE EVOLUTION OF REVENUE DURING THE YEAR Web browsing => Key indicator: Conversion rate = Total sales / Total visits data['Environment'] == 'web' vs. data['Environment'] == 'app' Groupby then check groupby('User ID') apply('Timestamp') 180k clean entries data_revenue = data[data['Event type'] == 'Sales'] => 22.5k entries data_revenue['Revenue'] = data_revenue['Product Price'] * data_revenue['Product quantity'] MOBILE WEB BROWSING VS. APPLICATION data_devices = data[data['Event type'] == 'Listing' or 'Product'] => 300k entries

Presentation Template.

Transcript: Presentation Name. By: Liam Lawrence Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic. Text. Topic. Topic.

Criteo for Clothing.com

Transcript: What does this mean for Clothing.com? CPC -> Only if Claudia CLICKS on the ad Criteo claims: we helped you convert her into a buyer Conclusion Direct Relationships with +14,000 Premium Publishers What does this mean for Clothing.com? What does this mean for Clothing.com? Dynamic Creative ...but then she decided to have a look at other online shops as well and therefore left Clothing.com to visit Dress.com... Claudia finally bought her red dress and an additional one that she saw in one of the ads. - RETARGETING - Converting window-shoppers into buyers The dresses Claudia saw in the online shop Dress.com did not even cross her mind again... Why Criteo? Let's plan Clothing.com & Criteo's journey together & convert the rest of your unique visitors into happy Claudias! Criteo Engine Criteo sells on CPC basis -> Criteo personalises each ad that is shown to Claudia in real-time -> And additionally recommends her other products that might match her taste -> With one click she will be back at your online shop and ready to buy Claudia went to Clothing.com and saw an amazing red dress... Criteo buys on CPM basis What does this mean for Clothing.com? Cross-device Criteo's transparent CPC model Facebook Value purely measured on Post CLICK Sales -> We better know when, where, what & who to advertise to What This is CLAUDIA -> We bring Claudia back to your online shop to BUY your products + 10,000 Brands with 90% Retention Rate Criteo for Clothing.com - Founded 2005 in a cafe in Paris - Grown from 3 - 1800 employees - 27 offices worldwide - Market leader in Performance Marketing NEXT STEPS Who After Claudia left Clothing.com she saw appealing ads of her red dress & similar products that matched her taste when she: - logged into FB - read the news online using her: - smart phone - tablet - laptop -> Be where your customers are! FEEDBACK Universal Match HOW

Criteo Presentation

Transcript: CRITEO Unveiling Criteo: An AdTech Leader How Criteo Provides Value – Value Creation & Capture Value Creation: Criteo helps advertisers and retailers deliver personalized ads using real-time data, AI, and machine learning. Enables better targeting and higher conversion rates through first-party data and commerce insights. Supports omnichannel campaigns: display, video, native, and connected TV ads. Value Capture: Revenue from performance-based advertising (Cost Per Click/Action). Long-term partnerships with advertisers, agencies, and retailers. Monetizes its AI-powered Commerce Media Platform. Digital Ecosystem & Strategic Position THANK YOU FOR YOUR ATTENTION !!!!!!! :)) Digital Ecosystem: Integrates with over 20,000 advertisers and thousands of publishers. Commerce Grid, Retail Media, and Audience solutions. Works with 1st-party data, adapting to cookie-less future (e.g., Criteo ID, Unified ID 2.0). Strategic Positioning: Competing with Google, Meta, and Amazon in commerce media. Strong focus on transparency, open internet, and privacy-friendly solutions. Criteo’s Business Model Model Type: B2B, AdTech Platform Key Components: Advertisers: Use Criteo’s tools for targeting and retargeting. Retailers & Publishers: Monetize their inventory via Criteo's demand. Commerce Media Platform: Connects demand (advertisers) with supply (publishers/retailers) using commerce data. Revenue Model: Performance-based , subscription and platform fees (in some solutions), and increasing SaaS components. Visual Idea: A platform diagram connecting advertisers ↔ Criteo ↔ retailers & publishers, powered by AI and data. Exploring Value Creation, Capture, and Strategic Position in AdTech Value Capture Strategies at Criteo Revenue Generation Models Long-Term Partnerships Criteo employs diverse revenue generation models, including performance-based advertising, subscription fees, and platform fees for services. This multifaceted approach allows Criteo to scale its revenue streams while aligning its incentives with client success. Criteo places significant value on establishing long-term partnerships with advertisers, agencies, and retailers, which are critical for sustaining growth. These partnerships allow for collaborative strategies that enhance advertising effectiveness and drive increased revenue. Performance-Based Advertising Monetization of Commerce Media Platform Criteo focuses on performance-based advertising, primarily utilizing Cost Per Click (CPC) and Cost Per Action (CPA) models. These models ensure that advertisers pay only for measurable results, fostering a mutually beneficial relationship between Criteo and its clients. Criteo’s Commerce Media Platform is central to its monetization strategy, utilizing AI-driven insights to match advertisers with relevant retailers effectively. As Criteo continues to optimize this platform, it's positioned to capture a larger share of the digital advertising market. Creating Value Through Innovative Advertising Aryan Moradpour Rania Messaoudi Mohamed Lachguer Ghita Zougar Real-Time Data Utilization Personalized Advertising Criteo's platform utilizes real-time data to make instant advertising decisions. This capability allows advertisers to respond quickly to market changes and optimize campaigns for maximum impact, enhancing overall ad spend efficiency. Criteo's personalized advertising tailors ad experiences based on consumer behavior and preferences. By utilizing first-party data, the platform delivers relevant ads to the right audience, significantly increasing response rates and fostering brand loyalty. Omnichannel Campaign Support AI and Machine Learning Integration Criteo supports omnichannel campaigns across various platforms, including display, video, and connected TV ads. This unified approach ensures consistent messaging and engagement, enhancing customer experience and driving conversions across channels. Through AI and machine learning, Criteo optimizes ad delivery and targeting precision. These technologies analyze vast amounts of consumer data, identifying trends and predicting future behaviors to maximize ad effectiveness. Criteo's Business Model and Digital Ecosystem B2B AdTech Platform Structure Key Components: Advertisers, Retailers, Publishers Criteo's platform functions as a B2B ecosystem that facilitates interactions between advertisers and publishers, optimizing ad placements based on deep data insights. Its architecture leverages AI and machine learning to enhance targeted advertising and improve campaign effectiveness across various digital environments. Criteo connects thousands of advertisers with retailers and publishers, creating a dynamic marketplace for ad inventory. Advertisers utilize Criteo's advanced targeting tools while retailers and publishers monetize their platforms through demand generated by Criteo's network, ensuring mutual benefits across the ecosystem. Integration with 1st-Party Data and Privacy Measures Strategic Positioning in the Market

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