Transcript: Background Analysis Owner: Rob Monzillo Opened on April 14, 2010 Specializes in offering fresh, healthy food options such as organic sandwiches, salads, soups and juices Location: Corner of Pugh Street and College Avenue Primary Purpose: To create a restaurant with organic menu choices for health- conscious consumers in downtown State College Current Situation Decrease in sales and revenue since its opening in Spring 2010 Lack of funds is causing lack of advertising, which Monzillo believes is their biggest issue Due to a lack of business, Crisp was forced to close during the entirety of the 2010-2011 winter break Crisp's following on Facebook is small and its page is not updated regulary Despite joining Lionmenus in September 2010, Monzillo was unsuccessful in increasing Crisp's business Attempt to Discover -Who eats/has not eaten at Crisp and why/why not -Who is aware/not aware of Crisp and why/why not -Advertsing method -Propose a solution to: Increase the general awareness of Crisp with students Diversify and expand the audience Research Questions 1. Do on-versus off-campus students differ in their likelihood of eating downtown? 2.Are students that use Facebook heavily more likely to have participated in a restaurant promotion on Facebook? 3.Does the amount of attention paid to advertising in the Daily Collegian affect the number of times a student dines out? 4.Does gender influence the amount of emphasis placed on healthy eating? 5. Does class standing affect how often students eat out? 6.The likelihood of students dining out will affect the number of times students order from LionMenus? 7.Are specific types of advertisements associated with a specific gender? 8.Does residential location affect if a student has dined at Crisp? 9.Are those who are more inclined to make healthy eating choices more likely to dine at Crisp? 10.Is there an association between specific gender and likelihood of dining at Crisp? 11.Is there an association between specific gender and different attributes of a restaurant? Sample Description / Methodology The survey, which was 27 questions long, was created on GoogleDocs Potential participants were invited to partake via Facebook on April 5th - April 12 Survey was only available to Penn State University Park students ~300 people were invited to participate & 117 people responded Survey tried to gauge eating habits, attention paid to specific advertising methods, amount of social media usage, general feelings toward Crisp, and demographic information Took an estimated 15-20 minutes to complete 67% of the respondents were female 54% of respondents were in their 5-6 semesters, 30% in their 7th or higher semester, 10% in third or fourth semester, and 6% in their first or second semester Evenly distributed between 18 and 23 years of age, with one outlier of 25 Under-represented: males, freshmen and sophmore students Results / Discoveries 84.5% of 117 respondents were aware of Crisp 23.1% of those have eaten at Crisp: Upperclassmen are more aware of Crisp compared the underclassmen Males & females are equally aware--> females are more likely to eat at Crisp Students who are aware are more likely to get information from Facebook and posters/flyers Students who use Facebook heavily pay marginally more attention to restaurant promotions There is no statistical significance between students paying attention to the Daily Collegian and the number of times they dine out There is a significant relationship between where a person stays and their likelihood to have eaten at Crisp Students living on east/west side of downtown are more likely to dine out compared to those who live on-campus & Atherton Street There is a significant association between students' residences and their likelihood to eat at downtown Students living on west / east side are significantly more likely to eat in downtown compared to those living on campus and off Atherton Street Recommendations 1. Crisp should advertise locally in downtown because students living on west and east side of downtown are more likely to eat out in downtown as compared to students living on campus. 2. In order to increase in sales, Crisp should focus on advertising their restaurant through the Facebook and posters/flyers to raise awareness. Also, word-of-mouth will reel in more students and bring in awareness. 3. Crisp should not advertise in the Daily Collegian and in the Lionmenus because they will not be beneficial to their business. 4. Upperclassmen are the ones who are more likely to dine out compared to underclassmen dining out. 5. Crisp should place emphasis on healthy eating in their advertisements as that will bring in a positive attitude. 6. Crisp should target their ads more towards to females, as females are more likely to dine at Crisp compared to males. Questions or Comments?
Transcript: 48% male 52% female Newsletter distributed to local coffee shops and deli’s. Another staple to the community and we want to be in there to cement our place in the community. Loyal customers and well respected in the community so having ties with them would create ties with our station. ( Pino’s Giveaways, Live on Location/Remote broadcast) -population of 23,430 between 45 – 64 -population of 17,745 between 15-34 (23%)(Female Skew) Being far up north, Sault airport is integral because travellers and tourists to the city need to know what the station is going to make them feel at home, even though they’re not. And for the people who do live there, it is their home. Online CRISP COMPETITION With discounts for Sault College Students, live events help promote the club, the station and a vibrant music scene and nightlife within Sault Ste. Marie Sault Transit -[TRANSPORTATION] 1. Car, Truck, Van/ 2. Car, Truck, Van – As passenger/ 3. Walking Format New American Pub House: Sponsor Call Letters -Following basic radio website criteria (Show Schedules, DJ/Talent Names, Contest info, Listen Live streaming option…) -Have larger presence on social media than our main competitor KISS 100.5 Fan interaction -Posting content from morning shows, are key to our success for online marketing. The more we involve and engage the listeners, the better we will do. -Promote contests and other events through social media platforms and create specific online content via tweets from our on-air announcers. 91.1 Pino's Soo Today's main affiliate CRSP -[EDUCATION] 1. High School/ 2. College/ 3. University/4. Apprenticeship, Trade Certificate or Diploma Since we are Village Media’s first commercial terrestrial station, we will have our logo on soo today’s homepage. This site is the number one source for local stories and we want to have the same effect on the community. Sault Ste. Marie, ON (and the surrounding Alqoma area) https://www.sault-canada.com/en/investlocateexpand/resources/Stats_and_Facts_April_2015.pdf#Download the SSMEDC State of the Economy - Stats and Facts report Location posters on all bus routes, in particular the Number 8 Sault College route because the students are who we want to help give a sense of community to students who are new to the town and at the same time, remain loyal to the Soobies Sault Ste. Marie Airport Promo directly to students during the most fun time of year for them is a guaranteed way to get positive reactions Hand out free parking passes, hold mini so campus contest(Pong, etc…) College Students Sault College: FROSH Week Marketing/Advertisement -[WORK] 1. Sales & Service/2. Business, Finance, Administration/3. Trades, Transport, Equipment Operators, Related/4. Education, Social Science, Government Service, Religion Crisp FM is a fast paced station and our demographic mainly focuses on college and university students. Because college and university kids are constantly moving around, and cycling in and out of area and school, we have to keep extra current with our research and planning. Coffee Perks Research Plan fm FM Radio Stations - Q104, Mix 100, WSUE, 99.5 Yes FM, 101.3 FM CBC Radio North, 105.5 Country AM Radio Stations WSOO, KNOW Main Competitive Stations – 99.5 Yes FM, Kiss 100.5 Keeping the Soo fresh In order for a station to stay successful, it has to stay current. Not just with their music choices, talent, content, etc.. But with their research because behind every single station, there is piles of research into its audience. Target Audience (Demo) Hot AC/New top40
Transcript: Scores Modelling e Super fast in-Ram processing in the cloud Predictive Analytics What are we trying to achieve here? How the Predictive Modelling can help? Typically 60-80% of project cost This the fun part of the project.. and it's rather short.. Deployment Data Understanding Design of Modelling Tablle Some more Coding & Debugging What data should we use for Modelling? How do we define the Target? Xpanse t p r ...aggregated data Yey, the Modelling Table delivered n Typically 95% of analyst's time Automated Additionally we provide an insight into key predictive variables - 'drivers' behind the Target behaviour Profile Customers Xpanse takes in: Modelling Table - if you have them P Model Evaluation Data Preparation Automated Minimise Risk Deep Feature Generation i ...no aggregated transactional data (e.g. Current Account history, online sales history, CRM logs) a ...even as detailed as CDRs (Call Detail Records) or Weblogs D a Coding of Modelling Table Business Understanding Deployment o r And testing ..yes the coding and debugging is by far the most time-consuming task in the whole project Coding & Debugging Business Needs New Questions Data Understanding Automated feature selection Improve Conversion Rates Linking separate tables This is where Machine Learning is actually used - Decision Trees, Logistic Regression, Neural Nets, etc. a CRISP-DM Methodology Coding & Debugging This is the process of building the code (usually in SQL) that creates 'single view aggregates from source data Business Understanding Model Evaluation Thousands of variables created Insight a Automatic Model build Automated Optimise Pricing Reduce Churn Modelling t
Transcript: Investment Allocation Marketing Consultants Taylor Wilson Washington State Farms VP of Crisp Receipt 58% Revenues & Expenses Warm Atmosphere Families with Kids Local Produce Believe it's too Expensive Maggie Montgomery University Village 34% 72% 96,000 Crisp Spring 2015 Green Accents Anna Robaidek & Open 11am - 9pm Daily University Village New Additions 30% $4,000,000+ 69% x 5,200 1995 Purchasing Healthier Meals Percent of People in Seattle Area who plan to have a healthier lifestyle Artistic Designer Total Return on Investment After 5 Years .com Establishing the need x 11,300 Farmer's Market Aged 20-29 Clean Lines Meeting the Need $450,000 www. Competitors Natural Woods Drinks Increase in Retail Sales of Organic Food (in billions) Lets Talk Money Long Term Families & Kids Increased Exposure Want Healthier Options BCMU 301 Seating for 60 Target Market The Numbers Isla Vista Location The Team Marketing Strategy Downtown Location Strategic Business Communications x 23,000 $$$ 64% $193,575 Working Professionals 1 Year Menu The First Five Years 3 Years Projected Future Profits One more way to spread the word! Kaitlin Hall Working Professionals 43% 10+ Hours Modern Design Profit 2,000 square feet Cheap Expensive 18 Jess Gardner "Eat Responsibly and Indulgently at the same time" 85% College Students Free! College Students Jay Ferro The x 43,000 Return on Investment ? $643,575 CFO x 2,500 Menu Items available for purchase & Free Samples!
Transcript: Crisp Now, you may think that my dad is a real busy person, but he's busier than you think. He also helps work at my grandpa's restaurant, Buda It's originally my dad's godfather's until he moved away. My dad was only able to open Crisp because he worked at Budacki's. The owner/chef of Crisp is my beloved father, Jae Soung Lee. He opened Crisp with his friend Doug Funke. That means they are both owners there. They opened it on the year my sister was born. Year 2007. Every day, Crisp opens at 11:30 and closes at 9. But that doesn't mean that the employees or my dad are done working! They have to clean the tables, the kitchen (especially the fryers), the utensils in it, and make sure everything else is up and running for tomorrow! The Owner Budacki's Drive In The Food The food at Crisp is a fusion of Korean and American sauces. It is known for their Korean Fried Chicken.Especially their jumbo whole chicken wings in Seoul Sassy and Crisp BBQ. The Hours
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Citric Acid Needed Ingredients List Balanced Chemical Reaction We started with 2.08 g baking and reacted with 1.6 g citric acid in our 250 mL sample. The soda, however, tasted too much like baking soda, so we added excess citric acid (2 more grams to the sample). Products 500 mL Apple Juice 7.2 g Citric Acid 4.16 g Baking Soda 8.00 g Sugar By Halima Alloosh, Olivia Hyde, and Sonia Aleman Crisp
Transcript: Framingham, Massachusetts City in the common wealth. Incorporated in the 1700s within the Middle sex county and Metro west sub region Wampanoag Reports say he wasn't referred to as Black He was a Mulattoe man or half breed Importance during the war We honor Crispus Attiucks In the front lines of the Boston massacre first man to be shot and killed out of 5 people. Crispus was a Stevedore of African and native American decent Fought against the Stamp and Townshed acts Crispus was the first man to die for the flag we hold so high above our heads Struck a British solider in the head Claim to Fame Crispus Attucks Abolitionist Description Had a day created in his honor Andrew Rivera Moreno In 1888 a monument for him and other victims over 25 feet high and 10 feet wide was
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