Transcript: Making research fun Provocative thinking What can we do? In what way can make research a game? An interactive story Pitch your idea Creative Skills Research is dull!! Find a way to make research into a computer game? Come up with a way to make research a party Come up with a way to make research into a game. Creative thinking Research come up with a way to make research into a roller coaster ride? How can we use research to tell someone a story? A few more Made an AI to control his suit. A garden How can we make research interactive? How can we make research a party? VS CI1B Streetcombing How can we make research easy? Solution How can we make research more interesting? Brainstorm Triggers Tony Stark / Iron Man Superhero Friend or foe? Cornelis Frederiks
Transcript: Media Schedule We devised a basic layout that our campaigns will take; They will feature the requested mandatories And a Barbie from a specific 'Collection'/Era Swimwear Collection 4 Weeks Bus Stops Wk10 Train Stations Media Planner + Buyer Collection Campaign Poster Examples Bus Sides Collection Name Price Digital Escalator Panels No. of Sites Wk6 Outlet Style One To have numerous Ads Associated with according collections. Collections Retro Vintage Swimwear Wedding Gowns Couture Everyday Border Accounts Service Who We Are Barbie Doll Price Digital Billboards http://www.signkick.co.uk/search/popup/SKUK5441033 Duration 10-15 Stations Duration Wk2 Wk12 Outlet Style Two £112,500 Creative Director Wk8 Creative Team Creative Team In addition to the Underground Platform advertising, we chose to advertise by the side of Underground escalators. Cost: £117 each for 2 week period. Overall cost: £23,400 for 25 stations. Media Channel Wk9 8 Weeks Outlet Style Four Price Wk15 £87,072 Creative Pitch Yemi Fadahunsi 8 Weeks Victoria | Kings Cross/St Pancras | Liverpool | Paddigton Wk11 Thank you for Watching. No. of Sites Basic Campaign Look Media Channel Underground Escalators £214,200 Duration Collection Campaign Poster Examples Wk5 £23,400 Insert creative brief here with main criteria analyzed Wk13 Bus Shelter Panels 75 Wk3 1,428 Per Bus, for 2 Weeks 1,428 x 50 = 71,400 6 weeks = 214,200 V&A Logo Copywriter Art Director/Designer Underground Platform Beth O'Brien No. of Sites Wk14 Media Channel T-Side 4 Weeks No. of Sites Creative Brief No. of Sites Hannah Gibson Underground Underground Train Stations Bus stops Buses Jessica Liao Any Questions? Media Channel Michael Chan Wk4 Everyday Collection 20-25 Stations Shoes Formal Career Sports/Athletics Wear Duration Wk7 Media Channel 6 Weeks Collection Campaign Poster Examples Duration The Budget Outlet Style Five Barbie Logo Media Platform 50 £114,450 Platform Poster Escalator Poster Digital Billboard Bus Shelter Posters T-Side Our Idea 8 Weeks 8 Weeks 4 Weeks 3 Weeks 6 Weeks Gantt Chart Media Channel Exhibit/Museum Infomation 4 Locations Outlet Style Three Price Wedding Gown Collection Wk1 Duration Client : V&A Project : Barbie Exhibition Cost Platform Poster We decided to have '48 sheets' advertising the campaign in the London Underground for 8 weeks. Cost: £1,875 each for 2 week period. Overall cost: £112,500 for 15 '48 sheets'.
Transcript: "This is interesting and such a remarkably simple tool with a great impact. A global basic income will have the wonderful effect of a dynamic and recursive engine for a healthy and thriving global economy, which is working inclusive for everyone. We will finally have new markets to conquer. Look Leila! The higher the transaction volume, the higher the basic income for everyone. The higher the basic income, the higher the turnover for companies, businesses and innovators. A wonderful economic engine!" "For companies this is actually great marketing and improves our reputation. And I just looked at co°open's website and have seen more inspiring "impact marketing" and sponsoring tools" "But co°open is not stopping there, we have dedicated ourselves to raise the basic income steadily. With every month in which our pool is growing, half of the newly generate resources will enlarge the basic income for everyone. Turning 10€ into 11€, 12€, 25€, 100€, 500€, 1000€ etc. Member 3 Customers love what they do and enjoy their innovations... Competitive Differentiators "This is a wonderful and visionary lookout Leila, but do you know, what I believe is the most charming. We can get started today, with almost nothing, we are not dependent on any large technological or systemic changes, to initiate and experience positive progress. All we have to do is to introduce the Social Responsibility Certificate in our companies and we all gain plenty small benefits, step by step. What do you think about starting with a 1% Certificate? Description about this team member. Just give a brief explanation of the member's experience and competencies. Leila and Franz went back home, while reading more about the team of co°open. Summary Source: http://www.mckinsey.com/~/media/mckinsey/industries/financial%20services/our%20insights/how%20the%20payments%20industry%20is%20being%20disrupted/global_payments_2015_a_healthy_industry_confronts_disruption.ashx "Together with other businesses, we will leave our mark as one of the first companies world wide to take part in shaping our evolution at a key turning point in history and secure the global purchasing power of everyone." Description about this team member. Just give a brief explanation of the member's experience and competencies. Ever since he could think Samuel was juggling with numbers and ideas, on how to improve millions of lifes in the most efficient way. Until the day, where he initiate co°open to go all in with his idea. co°open - global basic income Tumblingerstr. 80337 München firstname.lastname@example.org T: +49 1525 3586734 Leila and Franz are sad, because the potential of reaching many customers with their companies can not be fully embraced, due to the lack of purchasing power. Meet Leila and Franz, two entrepreneurs "co°open is an open organization introducing a global basic income from bottom up for everyone, one person after another, regardless their heritage, race or social state." Social Responsibility 1000€ Member 4 Write down all of the reasons that you are better than the competition here. Leila begun to read out aloud: Once in their beds, they watched a summary, which the found about basic income on youtube, before they fell asleep, very pleased with the new discovery and a smile on their faces. CONTACT US: "Franz, every time we are eating here, 1% of each meal will be payed into a so called global basic income pool, listen to the explanation" Competitors 1% Samuel Andert Martin Luther King Jr. "... each time the pool is reaching a limit of 10€, somewhere in the world a human will be randomly elected to receive from now on every month a mini basic income forever." Easy Market Entry "Customers will enjoy the moment each time they buy something with a smile in their face, because they can see and feel the direct impact, they are generating with their purchase" Jascha "If every company and every person has a Social Responsibility Certificate of just 5%, already today according to the report, every adult could receive a monthly basic income of ~500€. And not the stop there, the financial transaction market is expanding yearly by 5-7%, doubling the transaction volume by 2030" Are there any other people trying to make money from the same market with a similar solution? Description about this team member. Just give a brief explanation of the member's experience and competencies. Certificate Franz begun to smile, it took him a moment to let that sink and sort out his thoughts, then he said to Leila: Leila nodded silently and added: Leila continues to read, with ever growing eyes: 2050 basic income Franz interrupted Leila in her dreams and said: Leila, even more excited, remembers the global payments report from McKinsey & Company and continued to calculate: They have a great expertise in creating new ideas, products and services, which improve our daily lives for the good, but they have a big dilemma: "I am now convinced that the simplest approach will prove to be the most effective -
Transcript: The BOSS Group Creative Pitch Presentation by Courtney Goldin The Atlanta Office The Graphic Designer creates layouts and designs of logos, packaging, advertising, marketing, collateral and other published materials in print and online. They collaborate with Copywriters and Art Directors on concepts, also handle the output and other production activities. Graphic Designers are savvy with different design tools and enjoy staying up to date on the latest ones in the market. 1. Graphic Designer How does the ATL team make their "bread and butter"? 2. Digital Marketing Director The Digital Marketing Driector is under the supervision if the Online Marketing Director. They concieve strategies and tactics to raise rates of customer acqusition, retention and cross/up-selling. These candidates are seasoned in the marketing industry and offer a wealth of knowledge based on their background expereince in the digital world. The ATL team works mainly on Graphic Designer and Digital Marketing Director positions. Our clients request to have needs in filling both of these roles, which make up the "bread and butter" for our team. What are we proud of? Prestigious staffing awards! The BOSS Group most recently won Inavero's 2018 Best of Staffing® Client & Talent Diamond Awards We have been honored with Inavero's Best of Staffing Award for eight consecutive years. Where can you find us? Atlanta Baltimore Chicago Dallas New Jersey Philadelphia Washington D.C. At an office near you! H.Q. = Washington D.C. What do we specialize in? We place candidates in the creative industry for various clients in different U.S. markets. This being said, we stick to what we know and focus on providing top talent in the creative field. These positions can range from marketing to digital and everything in between. Creative, Marketing and Digital Our niche: Are you creative? We want you! What sets us apart? Bottom line: We make it easier. Why choose TBG for your hiring needs? We know that finding great talent is hard, so we want to alleviate that stress for you. Our team goes above and beyond for our clients, making sure we offer quality candidates for their positions. THE BOSS GROUP = BEYOND. ORDINARY. STAFFING. SERVICES.
Transcript: Identification of target market Competition Conclusion Strategy for reaching target market Personal value Business value Identify competition Introduction Technical value How will we overcome competition Product Idea Target Market
Transcript: My issue/problem: -How can we find the "right" balance between our jobs, chores, school and our social life. *Without thinking about "it" too much everyday and stressing with your over planned agenda. Problem, kick start questions, Brainstorms and thunder, mind maps..... Conclusion. Results! following the footsteps How to find a balance between your obligations and social life. Where do we go from here? challenging your problem. 1.connecting ideas, Inspiration book and your problem. 2.Connect a subject from the Streetcombing “harvest” to your idea. 3.Connect the perspective of a Superhero to your idea.
Transcript: The product doesn't need to be great; it just has to basically work. And,the market doesn't care how good the team is, as long as the team can produce that viable product. In short, customers are knocking down your door to get the product; the main goal is to actually answer the phone and respond to all the e-mails from people who want to buy. Competitive Landscape We need to dive more deeply into digital learning Who are the big players (Pearson, MCGraw Hill, Cengage, Elsevier, Wiley(?), Ascend) Which are potential partners? Who are the smaller players (Grokit, BB, Knewton, Boundless...) Who are our direct competitors (Digital textbooks versus 2D/3D delivery) Why is our product defining EdTech 2.0? (I think because of how its built, how we present content and (future????) ALS. Can we say we have begun building this or just planning? Should this be part of our spend? I think so. Like when we say launch Vida Body Plus). What is the revenue growth for online learning products WHAT ARE OUR COMPETITIVE ADVANTAGES AFTER SOMEONE COPIES EXACTLY WHAT WE ARE DOING??? Team Include key advisors eg, Jack Thornton, Jayshiro Tashiro in the case of publishing What are our past accomplishments. How we came to realize the outstanding opportunity we are presenting today-keep it succinct! HOW WILL WE MAKE MONEY?? HOW WILL INVESTORS MAKE MONEY!!!??? Introduction/Summary Basically elevator pitch-traction, product, team, social proof Create a meme for investors and friends to spread the word "Google Earth for the Body" "Bringing Anatomy to Life" Do they allude to physiology or only anatomy? Other? The Problem be concrete Who is the customer and what are their pain points What's happening to textbook revenues versus digital revenues Why competitors can't fill the need-ebooks no different, lack of tool integration with content Demo Three minutes Key features Only Key features-no details Leave people wanting more Some thoughts about traction: "Traction is a measure of your product’s engagement with it's market, a.k.a. product/market fit. In order of importance, it is demonstrated through profit, revenue, customers, pilot customers,non-paying users, and verified hypotheses about customer problems. And their rates of change. "A story without traction is a work of fiction" Traction: What have we done so far? Strategic relationships Customer testing (Webinar and demo at HAPS. Maybe we can get some of this data from Frank) Milestones and use of funds What have we raised? What will we raise? Restate the hypothesis we are testing with this round: Students/Instructors are seeking tools for A/P that are fun and engaging. We need to adjust this slide to account for a primary focus on EdTech. A high-concept pitch is the best way to describe your product and vision within an elevator pitch. Bad elevator pitches go on and on about the product. Good ones boil it down to a high-concept pitch. The rest of the elevator pitch should be devoted to your traction, product, team, and social proof. SALES: Describe the business model Current sales or pipeline What are the MICROECONOMICS Macro (put in Andreessen quote here) Technology Issues Keep it succinct but give some details How is it different? IP? Any patents? Is the difference sustainable? What is the basis for that? Market: Elaborate on the problem slide Fill in details about market size, trajectory How will we acquire customers-direct and indirect The Vision Be expansive and inspiring Maybe each of us can reflect briefly on the vision and what it means to us WE WANT TO DRAW APPLAUSE!!!
Transcript: Presented by PERSON for COMPANY W&K Services Services Services Payroll Processing HR Management Recruitment Training and Development Employee Relations Compensation and Benefits Performance Monitoring Accounting and Finance Management Customized Timekeeping and Payroll System Employee Benefit Program Administrative Management Process Management IT Management Management Management Human Resources HR Management Recruitment Training and Development Employee Relations Compensation and Benefits Accounting & Finance Accounting and Finance Management Customized Timekeeping and Payroll System Administrative Administrative Management Information Techonology IT Management Server Workstation Network Cloud services Line of Business Application Facilities and Equipment Facilities & Equipment
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