Transcript: How you treat your employees. For the responsible business, this means doing more than simply complying with legal requirements How what you do affects the environment and what you can do to use resources more efficiently and reduce pollution and waste "giving back to the society from which one is benefitted", ... small Big and.... How your business affects your local community and whether you should be actively involved. Ideas Suppliers you choose and the way you deal with them. This doesn't mean that you can't run a profitable business. In fact, CSR can help you improve your business
Transcript: Within a global CSR program,this company has or the moment set three types of goals : reducing green house gas emissions limiting the water used for production minimizing the production waste Questions ? To get your CSR Program aligned with your image Resist to an announced fail State Regulations and laws(Declaration of Fundamental Principles and Right at Work,Declaration of Rio...) New Notation Agencies(like EIRIS, Vigeo, SAM Group) Independent Labels such as Novethic :develpoment of their own methodology What is the future of CSR ? Increase of Regulation ? Multinational agreements and incentives ? Negative impact of economical depression on this Trend ? The obligation for a company to set “a process to integrate social, environmental, ethical and human rights concerns into [its] business operations and core strategy in close collaboration with [its] stakeholders” Thank you for your attention! Companies have to deal with the notion of sustainable development(both social and environmental) Notion very dependent on cultural environment and historical background What is Corporate Social Responsibility? Conclusion Follow a trend Establish a better governance Group Synergy ? L'Oréal Corporate Social Responsibility Corporate Social Responsibilty Jianghui Cai Bertrand Ducasse Bastien Faure Marion Lutz How to measure it ? Make Corporate Social Responsibility survive Why engage its firm in Social Responsibility? Difficulties to measure the impact of a CSR program (Classical ROI impossible) Costs remain important for Firms... But synergies and long term social and environmental positive impacts
Transcript: History of Petroleum Extraction in Nigeria Current State of Affairs • Oil and gas constitute 98% of the nation’s exports • Oil exports account for 80% of government revenue and 95% of foreign exchange earnings • Nigeria is the 10th largest oil producer in the world, the 3rd largest in Africa, and the 12th largest producer of OPEC • There is an estimated 35 billion barrels of oil in the reserves— equivalent to 42 years of current production • Daily production stands around 2.4 million barrels a day Environmental Degradation The Nigerian government reports an estimated 7,000 oil spills from 1970 to 2000 The causes reflect the neglect and irresponsible operations of multinational corporations—corrosion of pipelines and tankers, sabotage, oil production operations, and failure to maintain facilities and pipes properly Drinking water is contaminated Agriculture and aquaculture has been compromised Offshore, pollution has led to a steep decline in the fishing production It would take an estimated 30 years and $1 billion to clean up the damage In 1970, Shell caused a massive oil spill in Ogoniland, for which it was fined £26 million In 2008, Shell was responsible for another massive spill that lasted 72 days, in which 103,000 barrels were spilled—60 times more than Shell reported Shell, Nigeria and The Ogoni Markets open up to global competition, information technology, and new transportation systems Reduction of cost The minimization of cost has become a need, as opening markets have also led to a rise in competition Changes have led to companies being confronted by the growing power of stakeholder groups Economic Development Environmental Quality Social Justice risk management opportunity driven motives Social Movements and the Assertion of Rights Social movements have both socio-economic and cultural goals. They are in response to modernity, and seek to create a new order based on that modernity. Social movements are a response to domination. Today, domination can be imposed by multinational corporations because of their power Sustainable Development and the Accommodation of Rights Humans should be “active participants and beneficiaries of the right to development” and states should ensure their “active, free and meaningful participation in development and the fair distribution of the benefits resulting thereof (UNDRD Article 2) Rights Based approach and the Ogoni Ogoni Bill of Rights: self-determination development political participation language and religion environmental rights. Shell's Response Infrastructure Development Military “You cannot privatise the state and at the same time say your operations are immune from politics and oppression” -Ken Saro-Wiwa Discussion Questions “Accountability to many is accountability to none” Why? Weaknesses of CSR: Systematic Denial of Wrongdoing • Lack of conception of what human rights is • Lack of acknowledgement of their responsibility for human rights impact of their operations • Lack of analysis as to how their operations might impinge on human rights, and how they could us their legitimate influence actively to further human rights It's a problem because: If companies are not willing to accept mistakes, their cannot be mechanisms in place to learn and improve. So Who Responsible? OR Objectives: critically examine the past and current contributions of the Nigerian government and the SPDC towards socio-economic in the Niger Delta consider the wider implications of the emerging issues for CSR, especially in relation to an enabling environment and good governance. Key Actors: Nigerian Government Efforts Why Did These Institutions Fail? Shell and Corporate Social Responsibility "There is no doubt that MNCs (such as Shell) are capable of making signicant direct and indirect contributions to poverty elimination through CSR strategies and initiatives. However, lack of national macro-economic planning and management, backed by equitable resource allocation and an enabling environment, has signicant implications for overall performance and sustainability of CSR efforts by MNCs" The Great Debate Resolved: Multinational Corporations are Morally Obligated to Participate in Corporate Social Responsibility. argue that MNCs are obligated to participate in CSR argue that MNCs are not obligated to participate in CSR 1970 The United Nations Declaration on the Right to Development: Legal Discussion Questions 1960 - 1971 Nigeria becomes a member of OPEC and begins nationalizing the country's oil industry. Richard Boele, Heike Fabig and David Wheeler Nigeria, Petroleum and Multinational Corporations by Uwem E. Ite Shell drills first successful oil well in the community of Oloibiri Is Corporate Responsibility Possible? “No Corporation will admit that their company is not socially responsible." Different perspectives Yes! But... What is the relationship between struggle against power structures and human rights? Attempts at Social Responsibility Cooperation with government Socio-economic
Transcript: Olivia, Beth, Madison,Remington Stakeholder Issues and Analysis Organizational Stockholders: directly affected by the behavior of the organization and hold a stake in its performance. A lot of Canadian organizations have worked with stakeholders to achieve positive results within their communities. Consumers, activist groups, non-profit organizations and governments are increasingly vocal and influential in directing organizations towards more socially responsible practices. Irresponsible practices are difficult to hide for long. The leadership beliefs that guide socially responsible practices have been described as: 2.Communities: organizations perform best when located in healthy communities. 5.Reputation: one's reputation must be protected to ensure customer and stakeholder support. There are two contrasting views in cooperate social responsibility. There is the classical view: believes that managements only responsibility in running a business is to maximize profits- “The business of business in business” as well as the principle concern of management should always be to maximize shareholder value. Arguments against: following its method may lead to a reduction in business profits, raise business costs, dilute business purpose, give business too much social power and do so without business accountability to the public. Social Entrepreneurship Social Entrepreneurship & Business Evaluating Corporate Social Performance The social performance of business firms and organizations are driven by avoiding consequences which is called compliance, or by conviction which is creating a positive impact. An audit of corporate social performance might include questions such as the following: •Is the organization’s economic responsibility met? Is it profitable? •Is the organization’s legal responsibility met? Does it obey the law? •Is the organization’s ethical responsibility met? Is it doing the “right” things? •Is the organizations discretionary responsibility met? Does it contribute to the community? Economic responsibility when they are earning a profit through goods and services desired by their customers. Legal responsibility is when they operate within the law and according to the requirements of various regulations. Ethical responsibility of an organization is met when its action include both legal expectations and other values/ moral expectations from the society. Social Responsibility Strategies The Highest level of social performance comes through the satisfaction of an organizations responsibilities. 5. Competitors: other organizations producing the same or similar goods and services. 7.Interest Groups: community groups, activists, and others representing interests of citizens and society. •A realistic and desirable way for businesses to be socially responsible is through ‘strategic philanthropy’ whereby a business makes donations to support the interests Corporate Social Responsibility •How does entrepreneurship fit with the business? 2. Customers: consumers and clients who buy the organizations goods and/or use the services. Other audits include.. environmental quality 3. Suppliers: providers of the organizations human, information, material, and financial resources. 4. Owners: stakeholders, investors, and creditors with claims on assets and profits of the organization. •Not personal Profit ecology employment practices Overall, the belief that businesses can maintain their social responsibility as well as improve their financial interest is limited. •Seek new ways to solve problems Socio-economic view: belief that any management organization must be concerned with broader social welfare as well as corporate profits. Accommodate Strategy- "Do minimum ethically required" Meets economic, legal, and ethical responsibilities. •Search out things that aren’t working for those who need them Arguments against: it may add long-run profits, improve the public image of business and help them avoid government regulation. Businesses have an ethical obligation to act responsibly. •Recognize certain groups in their communities or experience difficulties Therefore many people believe, above all, what makes a company successful in the long run is making sure they stay true to the ethical obligation and responsibility to the public and their consumers. Typical audits are usually about.. •Who should take responsibility for the needs of our collective society? aid to education service to communities •Modern perspectives now recognize that our communities are everyone’s responsibility truth in lending Obstructionist Strategy- "Fight social demands" Meets economic responsibilities. 3.Natural environment: organizations gain by treating the natural environment with respect. 1.People: do their best in healthy work environments with a balance of work and family life. •Spread solution, working to precede entire societies to take up the challenge to change Defensive Strategy- "Do minimum legally required" Meets economic and legal
Transcript: CSR is about how businesses align their values and behaviour with the expectations and needs of stakeholders. What is CSR? CSR describes a company's Corporate Social Responsibility By Josh Gornell, Tina Moore and Steph Higham
Transcript: A better “TOM-orrow” OFFENSIVE CSR Altruism vs. ethical egoism? Skills TOMS creates monetary and social benefits for itself and societies it exists within. ETHICAL BLEND Virtue Deontological Consequential Justice and Rights Cultural Relativism Competitively priced Make 2 shoes, take one to children, pay employees well, practice environmental sustainability, while ecouraging social responsibility GOOD BUSINESS The strategy adopted by this company follows the premises of the Stakeholder Perspective and the establishment of shoe-giving partnerships Corporate Social Responsibility David Gomez Abigail Hunter Sumra Khan Aurora Mendez Bad aid, paternalistic & over-valued Corporate vision, mission and strategy for implementation ‘Friends of TOMS’ and Volunteers Giving Partners and NGOs Local Indutries Allies Internal Stakeholders Work in harmony with customers, government, environment and NGOs to create a positive impact in the lives of disadvantaged children and to be successful Mycoskie chose to build a company and not an NGO in order to have a sustainable project Blake Mycoskie - Chief Shoe Giver Employees and Agents of Change Manufacturers External Stakeholders External Stakeholders Critiques Global Stakeholders Riding a trend Sales equal the good done Sustainability High employee morale Attach a story to your product Ethiopia Example “Help us change the world” TOMS doesn't practice CSR it Thank you! Alpargatas Sustainability EMBODIES CSR TOMS’ strategy embodies 5 components Celebrity endorsement Competitors Consumers Beneficiaries Owners/shareholders Highly qualified and diligent employees. Prioritization of Stakeholders is different CSR is deeply embedded in the organizational culture
Transcript: Toyota Motor Corporation 1867 Birth of Sakichi Toyoda 1937 Toyota Motor Co. Ltd is established 1967Business partnership with Daihatsu Motor Co. Ltd begins 1982 Toyota Motor Co Ltd and Toyota Motor Sales Co Ltd are merged into Toyota Motor Corporation 1988Toyota Motor Manufacturing USA Inc begins production 1997 The Prius is launched as the world's first mass-produced hybrid car 1992 Toyota Motor Manufacturing (UK) Ltd begins production 2000 Sichuan Toyota Motor Co Ltd begins production in China 2001 Toyota Motor Manufacturing France SAS begins production in France 2002 Tianjin Toyota Motor Co Ltd begins production in China 2008 Worldwide Prius sales top 1 million mark 2010 Worldwide Prius sales top 2 million mark 2011 Worldwide Hybrid Vehicle sales top 3 million mark 7. Work with business partners in research and manufacture to achieve stable, long-term growth and mutual benefits Respect and honor human rights Research and Development Activities Code of Conduct Activities Promoting Safety TORRANCE, Calif., June 20, 2012 –Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS 1867 Copyright + Intellectual Property Rights TO BE CONTINUED!! Seeking Harmony between People, society and the global environment, and sustainable development of society through manufacturing 4. Create and develop advanced technologies and provide outstanding products and services TORRANCE, Calif., June 20, 2012 –Lexus earned the honor as the highest ranking nameplate in the industry in the 2012 J.D. Power and Associates Initial Quality Study (IQS) with 73 problems per 100 vehicles 2010 (cc) photo by tudor on Flickr Contract Use and Management of Assets and Confidential Matters Personal Information Protection Law Information Security Management and Others 2008 - checking activities to enhance its compliance structure 3. Providing clean and safe products and to enhancing the quality of life everywhere through all of our activities U.S. Transportation Secretary Ray LaHood Safety is our top priority and we take our responsibility to protect consumers seriously Contribution toward sustainable development to take into account subsequent environmental changes and heightened societal interest in CSR Insider Trading (cc) image by nuonsolarteam on Flickr (cc) photo by theaucitron on Flickr 2. Respect the culture and customs of every nation Compliance with the rules and regulations Conclusion TORRANCE (June 5, 2012) – Three Toyota models have been selected as among the Best Family Cars of 2012 by Parents magazine and Edmunds.com. (cc) photo by theaucitron on Flickr 2001 TORRANCE, Calif. (May 24, 2012) – The 2012 Scion tC today was recognized as the Top Rated Sporty Car in the 16th Annual Autobytel and AutoPacific Vehicle Satisfaction Awards. TORRANCE, Calif., June 20, 2012 –Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS Philanthropy and Community Relations Actively promote and engage, both individually and with partners, in social contribution activities that help strengthen communities and contribute to the enrichment of society Guiding principles at Toyota Reduce the effect of our vehicles and operations on climate change and biodiversity Community Interaction with stakeholders Respect for people Honoring the culture, customs, history and laws of each country Environmental Preservation Activities Company Policy Toyota Corporation Having its operation across the globe 1965Toyota wins the Deming Application Prize for quality control 1982 Society First Recall 2009 Broader recall including 4 million cars for sudden acceleration CSR COMMITTEE Activities in the company Enhance corporate value while achieving stable and long term growth for the benefit of our shareholders COMPLIANCE Promoting Open and Fair Corporate Activity Anti-Monopoly Act Customer FIRST Checking Activities to Enhance Compliance build and maintain sound relationships with our stakeholders through open and fair communication. Shareholders Support equal employment opportunities, diversity and inclusion for our employees and do not discriminate against them Society Corporate Communication Activities Carroll's model of CSR Provide innovative safe and outstanding high quality products and services 1. Honor the language and spirit of the law of every nation (cc) photo by theaucitron on Flickr 2010 - enhanced our checklists and implemented additional strengthening of the structure Code of Conduct Global society/ local communities Mission Statement: to sustain profitable growth byproviding the best customer experience and dealer support (cc) image by jantik on Flickr Stakeholders 5. Foster a corporate culture that enhances both individual creativity and the value of teamwork Support equal
Transcript: Mobile Learning Lab Brings 21st Century learning to students through use of tablets Started in Baltimore in D.C. Also provides tutoring opportunities for other students "Since the Mobile Learning Lab started regular visits to the school, Wilson estimates tutoring help from Morgan State University via the 4G tablets elevated SAT scores by 100 points and increased enthusiasm tremendously." - verizonwireless.com VGo Robot First instituted at St. Phillips Academy in Newark, NJ Used to better one student while he was treated for a brain tumor for the spring semester Also used for things like video chatting a student in Ghana School administrators to observe classrooms without interfering One on one tutoring while class is in session Giving parents experience of what goes on in the classroom Sandy Relief REDCROSS to 90999 to support the American Red Cross STORM to 80888 to give to the Salvation Army HUMANE to 80888 for the American Humane Association UWHC to 52000 to the United Way of Hudson County, N.J. Launched a text to donate initiative employees donated on their own Totaling nearly $6 million Corporate Social Responsibility
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