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Content Strategy Template Powerpoint

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Content Strategy

Transcript: Sentences Text Headings Paragraphs Content Words. (content strategy) Simple enough? You'd think. Website: where do you start?

Content Strategy

Transcript: Project meeting dates Frequency Reporting Deadlines Timeline for completion Deliverables Definition of story behind content Alignment of stakeholders Completion of content audit Completion of external/internal analysis Social media strategy integration Strategy creation Objectives * http://www.research-instruments.com/interest-in-ri-witness-soars-at-psrmksrm-2015/ Out of Scope Content Strategy Proposal Possible Constraints In Scope Marketing/communications plan Return on investment (ROI) Customer profiles Product lines Foreign languages Document access Project Administration Increase traffic to website Increase engagement with audiences Increase lead generation and sales Build natural link popularity* Build brand awareness Establish thought leadership Key People

Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

Content strategy

Transcript: Keeping it simple, fun and clear It's sharable Content structure TV show Interesting things happening in the world of health this week (visual) Builds trust PPC SEO To be seen as a trusted, knowledgeable and credible source Breaking or topical news REACH Defining our voice To identify opportunities and to act in a quick and timely manner Conversational Wednesday to Saturday: Build up Sunday: Watch the show! Monday: Did you miss the show? Catch up here Winner announcements & CTA to new quack quiz Tuesday: Show content Wednesday: Build up to next show How much content do we write? INSPIRE What are our objectives? Content strategy & TV show - 60% News - 25% Purpose content - 10% Sponsor content - 5% Newsletter & Notifications - 5% Tools Influences decisions Promoting interactivity Quack quiz SPONSOR CONTENT How are we going to achieve our objectives? TV SHOW Purpose driven content RETAIN Connect emotionally with our audience So, what do we currently talk about? It helps us to tell our story Incl tips &comments from doctors Why is content so important? Our writing style is changing. We will no longer ... Caring, friendly, accessible, approachable Download the app NEWS & TOPICAL Giving fun, practical advice on what someone can do now Letting users define what we write about Position content in thought provoking way Regurgitate content Solicts feedback Our Tone Latest news (breaking news) SO, WHERE DO WE FIT INTO THE CUSTOMER LIFE CYCLE Framework Push vs Pull Immediately: Quick 5 minute meeting Next 30 minutes: Research & posting comment, poll or question on social media to spark conversation Throughout day: Interacting with people on these platforms to stimulate convo and to identify other opportunities Follow up: During the week and even the next week Connect emotionally Guidelines Monthly feedback sessions Write content that's too complicated to understand Take a holistic view Step outside the Hello Doctor box How can this piece of content be used by using different angles? CONVERT Online doctor chats To spark & stimulate conversation and engagement Professional, knowledgeable, qualified, discreet Include advice from doctors e.g. Topic: Morning sickness Tip: Dr. Albert Viljoen recommends avoiding fatty and/or spicy foods. Avoid caffeine as well. Home remedy tip: Sip on some raspberry leaf, peppermint, or anise tea. It's the way people find us Who am I talking to? Is the piece - fresh, interesting, relevant fun, inspirational and personal What would people want to know if they read about this specific topic What about tone and style? Sponsor related content Next steps DEVELOP Write long articles Flow of content Use UGC ACQUIRE People love stories EMAIL & NOTIFICATIONS PURPOSE DRIVEN OUR CONTENT

Content Strategy

Transcript: Content Strategy 3. Decision Journey Mapping Share successes Measuring Success Set goals 2. Research & Consideration Castelazo Content 1. Brand Awareness Buyer Profiles Content Execution Content Integration Know your audience Know what content they need when they need it Measure how they use it, when they use it Share this info with everyone along the buying process Provide quality content for the right buyer at the right time.

Content Strategy

Transcript: Step 3: Looking Ahead 2017-2018 projects Content / Product Curation Scorecard Content Strategy The creation of relevant content and the governance of useful information What is content strategy? Ensures content is published, edited, republished, repurposed and archived at the right times. It also: • Answers "why are we doing this?" • Maps the life cyle of products • Creates a tool for MarComm / digital strategy Step 2: Product Mapping • Projects for 2016-17 • Walk through the products' life span Questions? Suggestions? Next steps? Step 1: Define • RGS Business Goals • CPA Canada's Key Objectives • CPA Canada's Strategic Business Plan

Content Strategy

Transcript: Web Services Sustainability Studies? Moodle Money Online Catalog Part-time Jobs Rent Bulletinboard/Posters How do we fix this? Blackboard Kiosk Family Problems Email Quantity Debts Quality Homeworks Too Much & Low Quality Reading textbook Simple: Less & High Quality Content Collection Careers Oral Method Datatel Portal Departmental Websites Party Lyndon Website Mails Boyfriend Girlfriend Presentations Information Papers Twitter Facebook Facebook Groups Sharepoint

powerpoint template

Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.

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