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Competitor Analysis Presentation Template

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Competitor Analysis Presentation

Transcript: FOG - Social media, famous people wearing them. Off - White - Social media, famous people just wearing them. Fear Of God - Social Media, Pop Ups, famous people, visuals. Off - White - Social Media, Pop ups, Parties, Concerts, fashion shows, galleries. Competitors - Fear Of God ( Jerry Lorenzo ) - Off - White ( Virgil Bloh ) - Any other local brand. Off- White strenghts weakness -Creative -Expensive -Unique - Limited Quantity -High Quality What threats do they pose? - Bigger Platform - Same clientel we are trying to reach. -Were all trying to make it and not everyone can make it, so it causes tensions. Locals : Collabs, Pop ups, Social media What are each companies strengths and weaknessess Fear Of God Strenghts Weakness -Attention to detail -Expensive -High Quality Fabrics -Nothing different in a while -Fashionable/Trendy - Fear Of God is a high end streetwear brand. Off-White is a high end streetwear brand. - Other local brands make shirts etc. They both use Social Media as there source of attention. also newpapers (ex: Vouge) Competitor Analysis Presentation Gustavo Diaz Intro to Entrepreneurship 11:00am What types of Media do they use? What do these companies sell? What opportunities do they open? Past Strategies Current Strategies Locals : Word of mouth, direct marketing - I stand out -I care more about all the little details - I make all the garments myself (desig, production, marketing, packaging and shipping. -High Quality fabrics -My brand has a message that everyone can relate to in someway. (it's all about perception)

Competitor analysis

Transcript: Threats Competitor Analysis Competitor analysis Weaknesses The market is competitive and highly fragmented. It is subject to rapid change and is sensitive to new product introductions and marketing efforts by industry participants. Competitors vary in size, scope of services offered and platforms supported. An important and influential fact is that most of the largest competitors have longer operating history and grater financial, technical, sales and marketing resources. USP- Technical features. Brand awareness - Generating social media content, articles, press releases, videos, adverts. Marketing and advertising strategies: 1. Largest Competitors: Sponsorships. Strong social media content. Active and influential social network accounts. YouTube channels. Articles in various publications. Powerful website. Awards. 2. Smaller Competitors Limited to moderate social media content. Awards. Relatively active social network accounts. Interactive websites. Waters Technology (7000 Readers) SPONSOR PACKAGES | 2014 Special Reports Each special report opportunity is open to a maximum of six vendors. 1 > $15,990 / £7,995 Personalised PDF of the special report that will only include your company logo on the cover so your sales teams can distribute to your clients and prospects Thought leadership full-page contributed article (750 words plus headshot) Full-page colour advertisement in Inside Market Data weekly issue and on iPad edition Full-page colour advertisement in the report and on iPad edition (fully optimised option) 100 hard copies of the report to send to clients and prospects Plus, options outlined in Level 3 package 2 > $11,500 / £5,750 Personalised PDF of the special report that will only include your company logo on the cover so your sales teams can distribute to your clients and prospects Full-page colour advertisement in the report 50 hard copies of the report to send to clients and prospects Plus, options outlined in Level 3 package 3 > $7,990 / £3,995 Full-page write-up of the Q&A displayed as editorial (750 words in total) Head shot of company representative, company logo, telephone number and website address on page PDF of the special report to distribute via your website or circulate via email Company logo on report front cover Whitepaper content creation - Total Gross Cost: US$19,495 (including 50 leads) Webcasts (live audio or video)- Total Gross Cost: US$37,495 (including 150 leads) Video whitepaper- Total Gross cost: US$28,495 (including 100 leads) Exclusive special report -Total Gross Cost: US$29,975 (including 75 leads and 50k impressions) Strengths Costs Largest Competitors: Bigger budgets. Stronger brand awareness. Smaller Competitors: Awards which lead to brand awareness and credibility. Efficient and strong product. Opportunities Marketing/Social Media Context Largest Competitors: A big part of the social media content can be easily classified as irrelevant (Twitter) for the market. Smallest Competitors: Leak of information (social media/news/insights section) on the websites. Limited budget.

Competitor Analysis Presentation

Transcript: Presented by Lexis McMenamin for BA-52 Competitor Analysis Fashion Nova 1 Fashion Nova is the top online fashion store for women & men. Shop sexy club dresses, jeans, shoes, bodysuits, skirts & more. Cheap & affordable fashion. Pros Pros For their pricing, the quality is good. Most reviews favor their jeans. They have a lot of sales/promotions on their social medias. They are a popular website amongst young adults that would like to follow a lot of the fashion trends for an affordable price. i.e. Jeans range anywhere from $7 - $60 Cons Cons They advertise 2-day shipping on their website, but that does not include processing time. They do not offer free returns/exchanges. They only have a few stores in Southern California. They are not clear on sizing chart. PrettyLittleThing 2 PrettyLittleThing provides the PrettyLittleThing girl with everything she needs to own her own style. Our girl is part of the online savvy shopping generation and trusts in us to deliver her product inspired from the catwalk and the coolest celeb muses of the moment. Pros Pros Their website is built with playfulness in mind, from the tongue-in-cheek imagery to the bold, low-priced product. They have frequent offers on next-day delivery, and returns are free. Their product pages are comprehensive, and many showing item-specific measurements, videos and a good number of images. Cons Cons They have lost some of its initial impact and could do more to set itself apart from competitors in an increasingly crowded market. The “shop the look” and “you may also like” functions are less comprehensive than other retailers, and lack the snappy tone found on the homepage and social channels. while there is a $14.99 express delivery offer at the time of ordering, standard delivery costs $6.99. Depop 3 Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things. Pros Pros They are a simple way to sell clothes, few pictures, locations, price, category and you're done within a few minutes. They are easy to find bargains. i.e. Name brand clothing can be found cheaper than initial price. You can swap items so something you don't want somebody might love and they might have something you'd love. Cons Cons There could be scammers hiding amongst the app. Potential rude customers. i.e. Could try and make you an offer that's not the best and get upset when declining. You could set the price and shipping price as whatever you want.

Competitor analysis - Prezi template

Transcript: PROBLEMS It's all starts with thinking for Customers Solutions CONTINUE YOUR STORY YOUR HEADLINE THAT YOUR NEIGHBOUR KNOWS THAT YOU FEED HIS DOG.... THE BRAIN How competitor thinks? PUBLIC SECRET Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment PROFILES SECRETS AND INFO IDEAS "For searching information, use google. For searching good ideas, talk with friends. For searching secrets, read newspapers" SECRETS? GET MONEY "It is scientifically proved that one brain is never enough. Two or more is better - talk with friends and coworkers to achieve your goals" But in shop, use credit card WHAT THEY DO RIGHT AND I DO WRONG COMPETITOR PROFILING What competitor thinks? WE NEED BETTER PRINTER Sometimes you might find out too much... from Wikipedia PORTFOLIO Determine who your competitors are IT MIGHT BE USEFUL TO HAVE ONE Location of offices, plants, and online presences History – key personalities, dates, events, and trends Ownership, corporate governance, and organizational structure CHANGE COLORS, SYBMOLS RECOMMENDED PIN: MONEY RESOURCES "If you have a good quality printer you can print money and own it, if it makes you happy." USE SYMBOLS "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." SEPARATE ELEMENTS 0 MUST GO AND THROW OUT GARBAGE AGAIN HOW TO FIND INFORMATION? Analyzing competitor

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