Competitive Analysis
Transcript: Company Profile: Jennifer Ouelette "Lillian" in Natural Price: $340 Comes in 6 different colors Vented center, chiffon scarf tie Approximately 2.5" brim Domestic Stockist Ssense, Stanley Korshak, Scoop, Barneys, Nordstrom, East Dane, Shopbop, Farfetch, Forward by Elyse Walker, Mr Porter "Dunaway" in black Floppy brim and thin leather trim along crown 3.75" brim Price: $195 Material: 100% wool; trim: 100% cow leather Images from their website All taken from different angles; no consistency At Barneys, they were merchandised on the first floor with other designer hats like, Noel Stewart, Mischa Lampert, and Albertus Swanepoel. Quality and comfort Unisex design that can cater to both female and male consumers Ability to design both classic and experimental, fashion forward styles Men's Spring 14 Collection Product: "Smalls" Promotion Caps, brims, hoods, earmuffs, fascinators, headpieces, and eco hats Made in US Made to order Sizing: One size fits all (22-22 3/4") adjustable elastic tie Fit: moderate Materials: felt, straw, canvas, faux fur, etc Color options for trims Consistency in presentation Simple layout; easy to navigate Detailed description and product image All products have trim detail shot and mannequin head shot "Notification for when your size is in stock." feature. In-store: merchandised next to our EK collection. Weakness Collaborations with fashion designers for runway presentations since 2004 Marc by Marc Jacobs, Proenza Schouler, Thakoon, Carolina Herrera, DVF, Alexander Wang, Jason Wu Collaborations with Target in 2011 Domestic Bollman Hat Company America's oldest hat maker located in Pennsylvania. Design office/showroom in NYC and 3 other countries Also offers private label products for retailers Scour their own wool in Texas and other animal fibers http://www.bollmanhats.com/ Albertus Swanepoel Product Comparison Collaborations with Tracey Reese's runway presentation 30 day warranty Free shipping on orders over $250 Newsletter: free shipping and discount coupon offers Women's collection No headbands Made in US Sizing: O/S Fit: Well fitted; comfortable Materials: felt, straw, cotton, faux fur, etc No e-commerce Product Merchandising Jennifer Ouelette Rag & Bone Place Product Founded in 1996 by the designer herself Owns studios in NYC and Santiago, Dominican Republic Combination of vintage and modern NY style Consistently exposed on media Offers Women's, Men's, and bridal collection "Tina" in Firefly Price: $338 Comes in 35 different colors Center dent, grosgrain ribbon trim, foldable brim Approximately 4.5" brim Website: Home Page "Blake" in mink Brushed wool felt wide- brim; braided cord and silver hardware. 4" brim Price: $363 Material: 100% Wool Founded in 2006 by the designer himself NY based designer from South Africa Received press in Vogue, the NYT, Conde Nast Travel and many more Nominated for CFDA Fashion Fund Award in 2008 and Swarovski CFDA Accessory Award Style: Classic silhouettes, influenced by Sherlock Holmes and Bauhaus movement, with contemporary flourishes. Unisex look to appeal to wider market "Vecchio" in Wheat/black Distressed grosgrain ribbon trim; grosgrain sweatband Approximately 2.25" brim Price: $465 Material: Toyo paper; trim: cotton/rayon Hard and soft Silhouettes: bows, basics, center detail, side detail, and turbans Sizing: 1/4" to 3" (Skinny - Extra wide) Materials: felt, straw, silk, leather, faux fur, gemstones etc. Lots of varieties More styles in soft headbands (sizes and prints) Strength Promotion Product: Hats Price Spring 14 Collection Promotion Price Product Comparison Eugenia Kim $300 - $600 Hats: $135 - $527 Headband: $24 - $325 "Smalls": $22 - $135 Company Profile: Albertus Swanepoel Low number of stockist Low brand awareness Does not put effort to increase sales and brand recognition No e-commerce High price Women's and men's collection Neutral color palette Limited number of styles Sizing: S 6 7/8” M 7 1/8” L 7 3/8” Women's Style: only fedoras Material: Wool or straw Men's Styles: bucket, baseball, and fedoras Material: Wool, cotton, and straw Competitive Analysis Strength Women's: $150- $195 Men's: $95 - $175 Price Albertus Swanepoel Place Product Product: Headbands Clear identity Consistent media exposure International brand awareness, esp in Japan Large selection of merchandise High quality and comfort Blake Website International Women's Spring 14 Collection Eugenia Kim Production "Brigitte" in Natural Black hand-frayed grosgrain and crystal chain trim Comes in 4 different options Approximately 2.75" brim Price: $340 Material: 100% straw Does not put much effort in promoting their hats since its only a small part of their collection. Worn by celebrities such as Miranda Kerr. Weakness Sold in 13 countries in Asia, North America and Europe Mutual clients Domestic: Barneys (NY) Int: TSU, Fenwick, Ron Herman No brick and mortar store Website E-commerce: Yes International shipping Blogs Needs improvement in terms of layout, design, and images Social