Transcript: Created by Avery Amelung Presentation Commercial Overview Overview This presentation goes over: The Commercial The Persuasive Techniques they use Commercial Who? Who is persuading? Dawn Dish Soap The commercial was published in July 2018. Who are they trying to persuade? Anyone who does the dishes. Who? What? What? What are they trying to persuade the audience to do? They are trying to get the audience to buy dish soap for a good cause. The first technique is Appeal to Pity. I think this because they are using upsetting images, to get you to buy something. Appeal to Pity is supposed to get you to feel bad, in order to do something. Appeal to Pity Technique One The second technique that is used is Ethical Appeal. I think it is ethical appeal because it is trying to get you to do the "right thing" by buying their soap. Ethical Appeal is peoples desire to do the right thing. Ethical Appeal Technique Two
Transcript: On the other hand, Obama bases his ads upon the audience of commoners, and mainly everyone. The National Republican Senatorial Committee is in charge of the video.He focuses mainly on common issues and how he in somehow achieved. The commercial favored Mitt Romney, His political party was responsible for the video.It targeted successful business people. YOU DESCIDE!!! Commercial Presentations
Transcript: Staatsloterij Presented by PERSON for COMPANY CLient CLient Tag Line Tag Line What would you do with 10,000.00 Euros every week for the re... What would you do with 10,000.00 Euros every week for the rest of your life? Must Must As main talent... "sponsor" we have to use Jeroen van Konningsbrugge Creative Vision Creative Vision Story Board Story Board Malibu: Point Dume Locations Locations Malibu: Malibu Riding Club Schedule Schedule Budget Budget Days of Shoot: 2 Non Union 30 Sec Spot 2 Locations Crew Size: 42 1 Main Talent 1 Feauted Talent 25 Extras Major Props/Art: Horse w / wrangler Falcon w / Wrangler Classic 72 Mustang Custom Surf Board Fruit Cart/Truck Total Estimated Shooting Budget: $128,467.25 Total ACTUAL Budget: $128,176.25 Under budget by: $291.00 Main Talent Not Included Mustang is Not included Director is Not Included Client Travel Not Included Client Lodging Not Included Budget: Budget: Commercial & BTS Commercial & BTS
Transcript: Real Representation Families preparing to move Why So Appealing? Ethical Standards Target Group Families Effective? Makes Humor of Fear Memorable Portrayal of The Family Commercial Presentation Exploitation of Teenage Girls Unusual Elements Economical Solution By Monica Edelen
Transcript: Personal Qualities I'm a very out going person A very hard worker Can make the company better in the future Introduction My name is Malik Ellis. I am a 16 year old junior at North Little Rock High School. I'm honest A hard worker I communicate well Have a good sense of humor Why I Should Be Hired Educational Achievements Hobbies and Interests Job Skills Commercial Presentation Like playing basketball Enjoy swimming Reading a good book Watching football Career Goals I plan on attending the University of Arkansas in Conway to earn a Bachelor's Degree and become a Physical Therapist I'm organized Have good computer skills Able to use Microsoft word and Powerpoint Life is really simple, but we insist on making it complicated -Confucius Quotes Throughout life people will make you mad, disrespect you and treat you bad. Let God deal with the things they do, cause hate in your heart will consume you too. - Will Simth A and B honor roll student
Transcript: ? On Dispersive Ground Differentiators Advanced Methodologies by Brendan O'Donohoe Summation Provocative Superstars Used Best People Early on 5 Start Sales Superstars 2 How t Open Ground Complex Ecosystems need Simplicity influence tactics Methodology - Training - Skill Visualization of the effective minority shows the corresponding behaviors of the most effective salespeople. Experts (9%) are good at all 7 skills. Consultants (15%) listen well and are good problem solvers. and Closers (13%) can pull off a big product sale, but their smooth-talking style does not work as well for selling services + Meeting Preparation Customer Interaction Company Presentation Presentation & Rapport The Sales Pitch Story Telling Rising to the Challenge Concept Explained 9 Finish fight Sales Strategies Conclusion Tools - Methodology - Skill Sharpen the Saw: Partner to provide a complete solution in order to differentiate Relevance: Salesforce Automation Mid Market vs Commercial Concept 2 Accellerate the bid. 4 Endure, do not stop selling The Effective Minority METHODOLOGY + Where to Fish Require constant refinement to meet the rapid changes in the competitive market Change the criteria (buyer, requirements, timing) resort to stratagem During Sales Excellence training, focus on only one key skills at a time for 60 minutes per week. And do it for 8 weeks per quarter. Serious Ground attack not Discovery Complexity I am your best weapon Differentiators Creates The Best and the Rest Tools - Training - Skill Desperate Ground gather and plunder On Contentious Ground Explained Year to Date Skip the hot-zones at the beginning and end of each quarter No Bid With todays buyer having full access to info 24/7 Sellers who has to meet rev-rec changes Whilst competitors are switching strategies TOOLS 3 Success Plan Choreography Competitive Differentiators Differentiators transform Ryals and Davies identified seven behaviours of which only 3 were actaully related to sales success. By mapping how sales people relied on each behaviour, they discovered eight types of salespeople. But only three were consistently effective. These 3 made up 37% of the sample. The remaining 63% fell short. Standard Consultative Sales Methodology Basic Tools Don't Matter in the Wrong Hands Daily Feedback! One Skill per week, 8 Weeks per Quarter. 4 Quarters in a Year joind hands with your allies SKILLS Delay the bid Action Plan Consultative 1 Focus on the 'one' key differentiator. Push hard! Values: With a WHAT EXPERTS DO BEST Difficult Ground Hemmed-In Ground 7 Past Experience Succesful Playbooks SKIILS: What Skills set the Experts apart? Will end up in price competition. ROI do not block your opponent Introduction These are skills that can be taught! Harvard Business Review 1 Agenda: During the sales meeting provide a sales training class such as Dan Adams Selling to CxOs Ground of intersecting Highways where is my cloud? Why Does Sales Training Fail? 2 Minutes: Method 8 Minutes: Background 10 Minutes: This Year 10 Minutes: Q&A Total: 30 Minutes- TRAINING Divide your weekly sales excellence training in 3 programs, skills, tools and methodologies keep steadily on the march How to train Superstars? Provocative Approach 4 Tools - Methodology - Training halt not fight not Market Situation executed through Sell more, increase term & design-in new projects. Differentiator: Once a year training is needed but not enough! for 3 days locked inside = 5-10% retention? On methodologies 'from the bubble age' Old Tools Used In New Ways (you need this too) 6 SKILLS: What are the most effective behaviors? On Facile Ground 3 Commercial Transformation using 8 Commercial Transformation! = Standard Sales Training
Transcript: Commercial Presentation Questions 1. Who created this message? The hair brand company Pantene created this message. 2. Why is this message being sent? This message is being sent because Pantene is trying to show that if you use their hair product, no matter who you are, where you come from or what you do-YOU CAN SHINE. 3. What creative techniques are being used? The creative techniques used in this commercial are how Pantene made the deaf girl's hair shiny, flowingly fluent, and eyecatching to the audience. Another creative technique they used is the way they showed a butterfly hatch and fly out representing another point that don't hide, break out free, let the world know you are here. 4. How might different people understand this message differently than me? Different people may understand this as not a hair product commercial but as an advice to life; life can be harsh but you are the only one who can change it, you can shine. Some people might take this message as a PSA ( Public Servie Announcement) or CSA (Community Service Announcement) 5. What values, lifestyles, and point of view are repersented or omitted in this commercial? The message means we can shine, do better with the hair product Pantene has released because it makes your hair shiny but eyecatching. They would make it eyecatching so others would want to buy it making it more popular. The hidden message The hidden message in this commercial is you won't be noticed if you dont have their product The implied message The implied message of this commercial is if you use their hair product it will take effect on us as making you better and noticeable. THE END! "YOU CAN SHINE"
Transcript: Effectiveness Ethos "Crash the Super Bowl" Aired on Super Bowl Director is featured in film Pathos Fun Facts Targeted Audience Appeal Doritos Super Bowl Comercial "Middle Seat" Doritos is a brand of seasoned tortilla chips produced since 1964 by American food company Frito-Lay (a wholly owned subsidiary of PepsiCo). Positive Comments: "Scott, congratulations on your win! That's amazing!" -Keith Hopkin "I will admit that I am very upset that my commercial didn't make it to at least semi's but this is the only one out of the finalists where I actually laughed. This should be the winner nice job." -Chris Holsher Negative Comments: "I usually look forward to the Doritos superbowl commercial but this year I am highly disappointed. Making fun of a medical problem such as IBS is childish and completely uncalled for. IBS is a very serious problem and people who have it do not need a ridiculous commercial to tell them that they're disease is just a joke. " -Sam Thompson Use of comedy Relatability features an airline passenger who tries to keep people from sitting next to him. But when a pretty girl boards the plane, he lures her with a bag of Doritos, only to discover that she's carrying a baby. Shainah Morin Commercial Presentation -The ad was entered it into a contest run by Dorito's, called "Crash the Super Bowl." -The creator of this ad won $1 million for this idea and creation -The ad winner was Scott Zabielski Men, women, children. Specifically the middle class
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