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Coffee House

Transcript: Offers wide range of products We ensure elegant and peaceful atomosphere Our competitive edge Product positioning Our complimentary products Customer Services Implementation Marketing Mix •The final P is about 'place' – the location where the product or service is actually going to be purchased by the consumer. • our first branch in M Malam • furnished by big and comfortable couches, •divided in sections, each section containing its couches and table that allow a maximum of 6-8 people seated. • Bathrooms will be located in one of the two floors, preferably the upper one because the first floor will be where the kitchen will be situated. • lounge will host around 150 comfortably served customers Internal Analysis External Analysis New business and the sole source of cash flow is the owner of the business. High initial investment is high due the high-priced location, construction and interior of the café. The staff is well-trained and it is round about 50 including waiters, chefs, baristas, and manager. Making key-partnerships with investors and sponsors. New Branch at another location. Coffee House is in no possible way inferior to its competitors, it is offering quality services and is very much in the race. Product Our Bill Board ‘Coffee House’ is a unique local coffee house that provides a friendly, effective place where people from all ages, profession and gender can meet. Suppliers Evaluation & Conclusion Opportunities Threats Services to customers This is the third P of a marketing plan and its about promoting your products and services. “Word of mouth” Huge and appealing sign and decorations Advertising campaigns Print media (magazines) student blog, Elite, Niche Target customers (Students and working adults) Later on some diversified customers Facebook page Radio AIDA into consideration for billboards and broachers Promotion Who are we? Strengths Excellent Ambiance and service Ideal Location A large selection of products Knowledgeable and friendly staff State of the art equipment 24 hour service Entertainment Growing demand Economic Recession Raising costs of dairy products Competition Enthusiasm of health consciousness Political Issues Marketing Mix Marketing Goals and Objectives Customer Analysis Distribution Arabic beans (premium coffee) that is imported from developing countries Nestle as our Chocolate supplier Sandwiches will be homemade by our Chef Ingredients from local markets In house services No delivery system implemented Reservations Partnerships with universities and shopping mall’s cafes. Price It serves as a guideline for what to do or not to do and ensures proper implementation of plan Things to control Management commitment. Quality of products and services. Ensures that employees share the firm values MIS (management information system) to make sure a professional control system is on hand Market research to evaluate marketing activities Weaknesses The geographic segmentation : residents of Lahore primarily. Demographic : population between 18- 55 years and they include youth in the middle or higher income group, students, professionals, families, business men, seniors, tourist, shoppers, and tourists. The Psychographics : Economic conditions: not very ideal Views: No longer considered inappropriate to go to all the places. Competitors: Gloria Jean’s, CTC, Masoom’s café, café rock, Espresso Lounge and café zouk. In order to meet the goals and objectives we've set: We need to finalize our location for our business, the right place to rent, compatible with our budget and our needs. Hire an interior designer and contractor Arrangements with suppliers Recruitment of employees Hire and train employees. Employees will be empowered to have close contact with customers to make decisions. Final auditing and maintenance to ensure smooth opening. To provide unique products Provide high quality service To vlearly communicate the values and commitments Open a new branch Achieve revenue Develop Brand Awareness Start-up-company Not nationally well-known Limited Marketing Budget Limited Cash-flow Changes in technology Cost factor associated with maintaining state of the art equipment Place Create Brand Image Market Potential Hire Qualified Staff Arrange and participate in Events Product Portfolio Expansion Costs of Products Our pricing Strategy Discounts offered

COFFEE HOUSE

Transcript: The aisle is narrow. Table are arrange near to buffet line. Not enough tables in the coffee house. 13) Small kitchen • Granite – Great, durable, aesthetic, resistive to knife nicks • Marble – elegant, easily stained, cool and the texture of the surface allows for preparation of all kind dish • Laminate – affordable to moisture 14)Ceilling • Metal brass ceiling - long-lasting, durable, and elegant Concept of our coffee house is modern and contemporary look with elegance as our theme where we introduce exclusive coffee house and big FURNISHING AND EQUIPMENT MATERIAL ABOUT HOTEL UITM PULAU PINANG • Started its operation in April 2004. • Located in UiTM Penang. • There are 4 categories of room in UiTM Hotel – Deluxe, Apartment, Executive Suite and Perdana Suite. • Total number of rooms are 15. pictures 6) Table for 2 for couple guest privacy table 7) Stand Lamp alternative to mounted ceiling lighting fixtures offer optimal mobility and flexibility no installation and can be plugged directly into the power point . 8) Ceiling lamp bring out the theme of the restaurant which is modern contemporary with the colour of the light and the wall will give an interesting surrounding environment. 9) Sofa and Small table • Comfort • Quality fabric • Simplest to wash • Very versatile • Good space saving ideas 1) Floor using marble. can form on floor. extremely durable. everlasting appeal. 2) Wall (Glass ) save the space inside. excellent material for thermal insulation. water proofing. energy conversation. 10) Buffet table • Dimensions • Height • The number of columns • Table base style 11) Book rack • Flexibility • Space savers • Heavy loads • Wall mount shelves 12) Cashier counter single table not so large. The modern and elegance means the style like a high class coffee house where it is difficult to found any coffee house like this. We want guest get the ambience feeling 3) Wall (Brick) Help adjust the building temperature. comfort and some financial advantage. often more attractive. 4) Table for 8 To cater for big family especially during special occasion at UITM such as during convocation. 5) Table for 4 standard size for table cater for 2 – 4 pax of guest shape is square COFFEE HOUSE • Offers an impressive local and international cuisines. • Open daily from 7.30 am until 11.00 pm. Cafe Pauh D’Layang Concept, theme and style Identify Problems Found in existing design

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