Coffee House
Transcript: Capital Requirement Target Market The ownership structure in the business is a three way partnership. Which has its advantages and disadvantages Advantage: The business will benefit from a combination of skills as there is a wider pool of knowledge and contacts. Disadvantage: One or more partners could want to sell their part of the business or leave. By Courtney, Breanna and Rachael Business Profile Product Positioning - We aim to become profitable from the first month of operation. - To become the best Coffee Shop in Surfers Paradise. - To maintain a overall gross profit. The Coffee House is located directly across from the beach in the heart of Surfers Paradise. We chose this location because it is central to the beach, gyms, schools, shopping centre and hotels along the main road where we are located. The advantages to this are as real estate agents say 'Location, Location, Location.' exposure is everything when running a business. The coffee house will focus its marketing on reaching staff and owners of other business areas. Such as: - The local gym - People visiting or on holidays on the coast - Shopping centres near by - Schools - Local hotels The Coffee House will strive to do it's best to provide the highest quality, of a wide range of coffee, assorted teas and food as at a reasonable price. We will provide customers with a laid back experience with friendly customer service and great ambience. The Coffee House is a small Coffee shop located in Surfers Paradise. The store will rival existing cafes and coffee shops. We aim to have a number of unique selling points. We will provide the customers with the best and freshest coffee that will be offset with pastries, cakes, muffins and biscuits. Our company will be (8m by 5m) with dining inside and out. Customers have the use of wireless internet, books and magazines. - We want a coffee shop that will be appealing to the customers for it's visual impact and design. - For fast, friendly service and a product that is second to none. - Advertising and marketing, that we are building a loyal customer base and using all marketing tools available to us. - Amount: $90,000 - $110,000 this is depending on set up and decor - Purpose: the fit - out and stocking of a retail food outlet. Mission Statement Keys To Success Business Agreement Ownership Thank - you For listening! :) So that this Business runs smoothly and many things can be sorted out easy we drew up a partnership agreement. This was the most logical way to go as there are so many things that can go wrong when a party goes into a business. The net profits shall be divided equally amongst three partners involved. Profits and losses will be charged or deposited into partners income account. Budgeting Goals - - attain and maintain a consistent clientele base. - Breed brand loyalty. Location The coffee house will offer its customers the best tasting coffee and tea beverages in the area. This will be achieved by using high quality ingredients and strictly following preparation guidelines. The menu offering swill be supplemented by book and magazines that customers can read, along with free wireless internet. Promotion Coffee House Objectives