Transcript: number one local brand increase creative industry trusted choice for local people PURCHASE DECREASING PRICE LIST MARKETING PLAN RUSS & CO RUSSEL RUSSEL GROUP CV THANK YOU! STRENGHT RUSS & CO LOGO CONCLUSION MARKET SEGMENT RUSSEL 120K BEST QUALITY SWOT ANALYSIS BY M SAJJANA UTAMA BRAND CLOTHING RUSSEL : MEN WHO LIKE FORMAL / CASUAL STYLE TO MANY BRAND WEAKNESS RUSS & CO : MEN WHO LIKE INFORMAL SYLE THREATS OPPORTUNITY PRODUCT USE ADS AS MARKETING : GOOGLE ADS FACEBOOK BUSINESS INSTAGRAM ADS 350K the creative industry economy have been devloping now. so, support by buying domestic products. MAIN CHOICE USE COSTUMER AS MARKETING GOOD PRICE BUNDLING PROMO VISION & MISSION
Transcript: ?'s & our Predictions Shirts and pants because that is the most commonly worn article of clothing. 2. Which store(s) do you prefer to purchase your clothes? Why? ?'s & our Predictions ?'s & our Predictions 4. Do you like/dislike online clothes shopping? Explain why. 1. How often do you shop for clothes? 4."bra shopping/jeans, it's difficult" How often do you shop for clothes? Clothing Brand Survey Sample Strategy Most voted for more than one category of clothing. Actual Answers *Girls*: Forever 21 because the price is cheap and there is a lot variety -Yes -We learned which stores most people like to shop at -What type of clothes they like to buy -How often people bought clothes + who they shopped with -only learned about grade nines from one math class Did your questions have a bias? Dislike because they need to have a working credit card. 6. Who do you usually shop for clothes with? Sample: - Grade nine math class - About 29 participants - Convenience sample 3. What articles of clothing are you most likely to purchase? 5. Do you purchase your clothes all from one brand? From a variety of brands? 3. What articles of clothing are you most likely to purchase? a) Family: 10 c) Alone: 4 b) Friends: 15 d) Other: 3 5."I told you I don't wear clothes" Interesting Answers A variety of brands: 24 people One brand: 5 people 1."I don't wear clothes" Biased questions -Garage was most popular with 9 votes -Forever 21 was second with 8 votes What we learned -slight bias in #1 + #6 -we are assuming they shop for their own clothes -rest of ?'s does not ask about specific stores/brands 1. How often do you shop for clothes? a) Not very often: 80% b) Often: 10% c) Very often: 10% 6. Who do you usually shop for clothes with? a)Family: 30% b)Friends: 60% c) Alone: 5% d) Other: 5% Dislike~20 people Like~9 people a) Not very often: 55% b) Often: 31% c) Very Often: 7% d) Void answers: 7% 4. Do you like/dislike online clothes shopping? Explain why. -Underwear: 2 -None: 8 -Jackets:6 -Shirts: 12 -Pants: 7 -Bra: 2 -Shoes: 2 2. Which store(s) do you prefer to purchase your clothes? Why? Actual Answers Differences - less vague - better multiple choice options Things to keep the same - detail of open-ended questions Actual answers *Boys*: American Eagle because there are usually many young male customers in the store. 5. Do you purchase your clothes all from one brand? From a variety of brands? Changes - most said they liked these stores because it was cheap & nice quality Was your survey effective at learning about other students? Why or why not? 2. "Pumma", "Trying to stalk me?", "Gucci", "that store in the states" Friends was first with 15 votes. A variety of brands because people do not seem to care about brands as much as they did 4-6 years ago.
Transcript: Customer -Currently only in South Florida Analysis Target Markets External Factors Company Description -Male/Female ages 18-36 -Unique styles for everybody Product Marketing Program Promotion -Millennial men and women -Casual but stylish lifestyles -High quality, street wear THE END! Marketing & Product Objectives Consumer Competitive Economic Get 40% off your purchase with code "FAU" on lyfebrand.com Overview Analysis Industry Current Markets -Innovation -Community Five-Year Projections -Shift in way business is conducted -Smaller markets growing at fast rate -Online sales have grown while brick-and-mortar sales have declined Price Company Description Strategic Focus & Plan Situation Analysis Product-Market Focus Marketing Program Finances Surprise Ending! Internal Factors -Product Line -Unique Designs -Lyfe competes in the lifestyle and street wear segment. -Started with graphic t-shirts -Moving towards new products To create a brand where young people can proudly display positive and encouraging designs that also have a level of cool to it. New Products Company New Markets -Apparel: $12-32 -Accessories: $5-48 -Online -Shops in South FL Goals Management Offerings Marketing Personnel Finance Manufacturing R&D -Social Media & Blogs -Special Events -Partnerships & Collaborations SWOT Analysis Early Presence Strategic Relationships Mission Lyfe Brand Clothing Marketing Plan Non-financial Financial Points of Difference -Athletic wear the new trend -Focus is on the female demographic -Nike & Under Armour anticipate huge female growth in 'Athleisure' Competitive Advantage -Wider range of apparel brought onto the market through trade shows Past Revenues -End of year 5: New York, Chicago, & California Competitor Finances Distribution
Transcript: Mid-term by Kyrie Harrison The four P's The time to ship it here would take some where between a week to a few months by plane. The prices would range with each store you go to. Clothing brand The product would be in different fabric materials. We will have the designs on dummies. Up in magazines. Even on build boards. Promote them at horse events like FFA, Four-H Club, riding shows including riding stores where horse supplies could be bought at. They could be found at Ross, Target, Hot Topic, Walmart and other stores near you. We are targeting teens and young adults between 13-25 ages We would get the feed back from the consumer to see what could be changed and made better. Could the style like sweaters, sweat shirts and coats be fitted with the horse logos and not just short and long-sleeve shirts. The clothing brand would be based on horse type stuff with different cloth colors. Such as red, green, blue, black, grey, yellow, purple, tie dye, striped and etc.
Transcript: Promotional objectives Overall approach Types of ad appeals Creative Execution Legal/Ethical Considerations Demographic Wal Mart (Miley Cyrus Brand) cause-related marketing cost of operations Lack of store locations Sign-up list for internal database Public Relations Media recommendations Testimonial . *Sales Promotions *Coupons Creative Strategy execution Television Commercial competitor intentions current economic recession changing trends Aeropostale Lauren Brocklesby Amber Hanson Melissa Leddy Jacri Stubbs Budget Summary American Apparel Jacri Stubbs Emails/In-store Direct Mail OBEY Clothing LOW PRICE QUALITY Untapped market cultural trends awareness Since OBEY’s target market for this line is young women in the age range of 18-24 who are in the transition process of life, OBEY has to take careful precaution as to to not manipulate these individuals. OBEY uses 12.5% of recycled polyester and cotton in creating fleece items, such as sweaters and coats. 95% of the tee shirts are made and printed in the U.S. OBEY has also put forth humanitarian efforts through the OBEY Awareness initiate. The idea behind this program is to educate and fund a variety of world issues. . capabilities USP's [unit selling points] Price/value/quality Strengths *Establish individual's inner self *Step away from comfort zone *Foundation to life begins with respecting & OBEYing yourself Magazine ad Billboard Ad "Obey Your Look" Store Fixture HIGH PRICE QUALITY Forever 21 OBEY US Amber Hansen Behavioristic Perceptual Map . Promotional management Demonstration/ Outdoor advertising Psychographic . Weaknesses Positioning & campaign theme Target Market . OBEY Clothing Threats Zara Lauren Brocklesby Promotional Elements RESERVED Melissa Leddy Opportunities . BOLD J Crew Clickable ads & Smartphone apps .
Transcript: N Product Introduction Bayside Clothing is an International fashion brand that has represented style and quality. email@example.com H Marketing Strategy National and International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. CATALOUGE U Introduction . Company History . What we do About us Products & Services Portfolio. Mail Us on Table of content R We Provide Service Worldwide Harvard Business Review Bayside is an international fashion brand that has represented style and quality.Bayside works on a basis of creativity and responsibility. Effortless style, authenticity and easy-going living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. National and International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. There is something stylish and unique for every occasion from contemporary and relaxed casual basics to the perfect dress for life-defining moments, be it at work or play. Matrix Partners preso! Products Price Kiddo Sport Kiddo Shoes Bayside works on a basis of creativity and responsibility. 3 P's of Marketing What to do? E Y P About Us CATALOGUE T These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. Promotions Z How to lower the cost of enterprise sales? A O Call us On Tshirts Polo's Swim Wear Products Effortless style, authenticity and easy-going living are at the heart of the brand philosophy Kaftans Beach Wear Tops n Tunics Couture Upcoming Collections Products I K Thank you 020 30242103
Transcript: Why this subject? 1 What are we going to talk about? 2 #1 - History of fashion and fashion through the years. #2 -brands now -US and UK brands #3 - why is it so imortant? - summary - questions History - womans feel free -financial crisis -ww2 - the fasion revolution - more colors - more paterns - hippie culture - blue jeans and leather jackets - lots of colours non-hippies -skirts got shorter -hairstyles changed -colors very bright -patterns changed and got more artistic -"me decade" - unisex clothing - less skirts and dresses - more pants that are tight up top and very wide at the botom - creativity -color,size and experimentation blue mascara ,yellow eye shadow and crazy hairstyles -member's only Jackets or parachute pants were unisex - minimalist - short skirts or jeans are in fashion - clothing generaly became more plain -2000-2010 -mash up -forgetting minimalist time -new kinds of cobinations present day -polo shirts ,suits,and fomal cases -wide pants Brands Why is fashion so important? Summary ? Question Time? Thanks for your attention! Goodbye Now!
Transcript: Clothing Brand Style34 clothing company Since 2002 About us Our companies main target is to meet customer satisfacion We are a family run clothing shop. It has been meeting customer satisfaction and loyalty since 2002. Please visit us at our retail shop to see our trendy clothing styles. SWOT style34 S W O T STRENGTHS STRENGTHS WEAKNESSES WEAKNESSES OPPORTUNITIES OPPORTUNITIES THREATS THREATS Quality 1 Our main target is to give good quality clothing to our customer in order to increase bran loyalty 1 As a family run business it is hard to grow in the competitive market THE PROBLEM JAN FEB MAR $ #1 #2 #3 2017 Gain brand loyalty to meet the target sales PLAN It is a must for customers to have a number or variety to choose from as everyone has their own taste and fashion style 3 More variety 3 Summer clothing Winter clothing Party wear Profit 2 Profit is important in every business 2 Make enough sales to run the business smoothly with a minimum profiit every month PLAN
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