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Clothing Brand Survey

Transcript: ?'s & our Predictions Shirts and pants because that is the most commonly worn article of clothing. 2. Which store(s) do you prefer to purchase your clothes? Why? ?'s & our Predictions ?'s & our Predictions 4. Do you like/dislike online clothes shopping? Explain why. 1. How often do you shop for clothes? 4."bra shopping/jeans, it's difficult" How often do you shop for clothes? Clothing Brand Survey Sample Strategy Most voted for more than one category of clothing. Actual Answers *Girls*: Forever 21 because the price is cheap and there is a lot variety -Yes -We learned which stores most people like to shop at -What type of clothes they like to buy -How often people bought clothes + who they shopped with -only learned about grade nines from one math class Did your questions have a bias? Dislike because they need to have a working credit card. 6. Who do you usually shop for clothes with? Sample: - Grade nine math class - About 29 participants - Convenience sample 3. What articles of clothing are you most likely to purchase? 5. Do you purchase your clothes all from one brand? From a variety of brands? 3. What articles of clothing are you most likely to purchase? a) Family: 10 c) Alone: 4 b) Friends: 15 d) Other: 3 5."I told you I don't wear clothes" Interesting Answers A variety of brands: 24 people One brand: 5 people 1."I don't wear clothes" Biased questions -Garage was most popular with 9 votes -Forever 21 was second with 8 votes What we learned -slight bias in #1 + #6 -we are assuming they shop for their own clothes -rest of ?'s does not ask about specific stores/brands 1. How often do you shop for clothes? a) Not very often: 80% b) Often: 10% c) Very often: 10% 6. Who do you usually shop for clothes with? a)Family: 30% b)Friends: 60% c) Alone: 5% d) Other: 5% Dislike~20 people Like~9 people a) Not very often: 55% b) Often: 31% c) Very Often: 7% d) Void answers: 7% 4. Do you like/dislike online clothes shopping? Explain why. -Underwear: 2 -None: 8 -Jackets:6 -Shirts: 12 -Pants: 7 -Bra: 2 -Shoes: 2 2. Which store(s) do you prefer to purchase your clothes? Why? Actual Answers Differences - less vague - better multiple choice options Things to keep the same - detail of open-ended questions Actual answers *Boys*: American Eagle because there are usually many young male customers in the store. 5. Do you purchase your clothes all from one brand? From a variety of brands? Changes - most said they liked these stores because it was cheap & nice quality Was your survey effective at learning about other students? Why or why not? 2. "Pumma", "Trying to stalk me?", "Gucci", "that store in the states" Friends was first with 15 votes. A variety of brands because people do not seem to care about brands as much as they did 4-6 years ago.

Lyfe Brand Clothing

Transcript: Customer -Currently only in South Florida Analysis Target Markets External Factors Company Description -Male/Female ages 18-36 -Unique styles for everybody Product Marketing Program Promotion -Millennial men and women -Casual but stylish lifestyles -High quality, street wear THE END! Marketing & Product Objectives Consumer Competitive Economic Get 40% off your purchase with code "FAU" on lyfebrand.com Overview Analysis Industry Current Markets -Innovation -Community Five-Year Projections -Shift in way business is conducted -Smaller markets growing at fast rate -Online sales have grown while brick-and-mortar sales have declined Price Company Description Strategic Focus & Plan Situation Analysis Product-Market Focus Marketing Program Finances Surprise Ending! Internal Factors -Product Line -Unique Designs -Lyfe competes in the lifestyle and street wear segment. -Started with graphic t-shirts -Moving towards new products To create a brand where young people can proudly display positive and encouraging designs that also have a level of cool to it. New Products Company New Markets -Apparel: $12-32 -Accessories: $5-48 -Online -Shops in South FL Goals Management Offerings Marketing Personnel Finance Manufacturing R&D -Social Media & Blogs -Special Events -Partnerships & Collaborations SWOT Analysis Early Presence Strategic Relationships Mission Lyfe Brand Clothing Marketing Plan Non-financial Financial Points of Difference -Athletic wear the new trend -Focus is on the female demographic -Nike & Under Armour anticipate huge female growth in 'Athleisure' Competitive Advantage -Wider range of apparel brought onto the market through trade shows Past Revenues -End of year 5: New York, Chicago, & California Competitor Finances Distribution

OBEY Clothing Brand

Transcript: Promotional objectives Overall approach Types of ad appeals Creative Execution Legal/Ethical Considerations Demographic Wal Mart (Miley Cyrus Brand) cause-related marketing cost of operations Lack of store locations Sign-up list for internal database Public Relations Media recommendations Testimonial . *Sales Promotions *Coupons Creative Strategy execution Television Commercial competitor intentions current economic recession changing trends Aeropostale Lauren Brocklesby Amber Hanson Melissa Leddy Jacri Stubbs Budget Summary American Apparel Jacri Stubbs Emails/In-store Direct Mail OBEY Clothing LOW PRICE QUALITY Untapped market cultural trends awareness Since OBEY’s target market for this line is young women in the age range of 18-24 who are in the transition process of life, OBEY has to take careful precaution as to to not manipulate these individuals. OBEY uses 12.5% of recycled polyester and cotton in creating fleece items, such as sweaters and coats. 95% of the tee shirts are made and printed in the U.S. OBEY has also put forth humanitarian efforts through the OBEY Awareness initiate. The idea behind this program is to educate and fund a variety of world issues. . capabilities USP's [unit selling points] Price/value/quality Strengths *Establish individual's inner self *Step away from comfort zone *Foundation to life begins with respecting & OBEYing yourself Magazine ad Billboard Ad "Obey Your Look" Store Fixture HIGH PRICE QUALITY Forever 21 OBEY US Amber Hansen Behavioristic Perceptual Map . Promotional management Demonstration/ Outdoor advertising Psychographic . Weaknesses Positioning & campaign theme Target Market . OBEY Clothing Threats Zara Lauren Brocklesby Promotional Elements RESERVED Melissa Leddy Opportunities . BOLD J Crew Clickable ads & Smartphone apps .

Bayside Clothing Brand Presentation

Transcript: N Product Introduction Bayside Clothing is an International fashion brand that has represented style and quality. web.rndtrading@gmail.com H Marketing Strategy National and International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. CATALOUGE U Introduction . Company History . What we do About us Products & Services Portfolio. Mail Us on Table of content R We Provide Service Worldwide Harvard Business Review Bayside is an international fashion brand that has represented style and quality.Bayside works on a basis of creativity and responsibility. Effortless style, authenticity and easy-going living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. National and International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. There is something stylish and unique for every occasion from contemporary and relaxed casual basics to the perfect dress for life-defining moments, be it at work or play. Matrix Partners preso! Products Price Kiddo Sport Kiddo Shoes Bayside works on a basis of creativity and responsibility. 3 P's of Marketing What to do? E Y P About Us CATALOGUE T These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. Promotions Z How to lower the cost of enterprise sales? A O Call us On Tshirts Polo's Swim Wear Products Effortless style, authenticity and easy-going living are at the heart of the brand philosophy Kaftans Beach Wear Tops n Tunics Couture Upcoming Collections Products I K Thank you 020 30242103

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