Transcript: RUSS & CO PRODUCT RUSSEL VISION & MISSION RUSS & CO RUSSEL number one local brand increase creative industry trusted choice for local people MARKET SEGMENT RUSS & CO : MEN WHO LIKE INFORMAL SYLE BRAND CLOTHING RUSSEL : MEN WHO LIKE FORMAL / CASUAL STYLE LOGO PRICE LIST RUSSEL GROUP CV 120K MARKETING PLAN USE ADS AS MARKETING : GOOGLE ADS FACEBOOK BUSINESS INSTAGRAM ADS 350K USE COSTUMER AS MARKETING GOOD PRICE BUNDLING PROMO SWOT ANALYSIS CONCLUSION THANK YOU! STRENGHT BEST QUALITY BY M SAJJANA UTAMA OPPORTUNITY MAIN CHOICE the creative industry economy have been devloping now. so, support by buying domestic products. WEAKNESS TO MANY BRAND THREATS PURCHASE DECREASING
Transcript: ?'s & our Predictions Shirts and pants because that is the most commonly worn article of clothing. 2. Which store(s) do you prefer to purchase your clothes? Why? ?'s & our Predictions ?'s & our Predictions 4. Do you like/dislike online clothes shopping? Explain why. 1. How often do you shop for clothes? 4."bra shopping/jeans, it's difficult" How often do you shop for clothes? Clothing Brand Survey Sample Strategy Most voted for more than one category of clothing. Actual Answers *Girls*: Forever 21 because the price is cheap and there is a lot variety -Yes -We learned which stores most people like to shop at -What type of clothes they like to buy -How often people bought clothes + who they shopped with -only learned about grade nines from one math class Did your questions have a bias? Dislike because they need to have a working credit card. 6. Who do you usually shop for clothes with? Sample: - Grade nine math class - About 29 participants - Convenience sample 3. What articles of clothing are you most likely to purchase? 5. Do you purchase your clothes all from one brand? From a variety of brands? 3. What articles of clothing are you most likely to purchase? a) Family: 10 c) Alone: 4 b) Friends: 15 d) Other: 3 5."I told you I don't wear clothes" Interesting Answers A variety of brands: 24 people One brand: 5 people 1."I don't wear clothes" Biased questions -Garage was most popular with 9 votes -Forever 21 was second with 8 votes What we learned -slight bias in #1 + #6 -we are assuming they shop for their own clothes -rest of ?'s does not ask about specific stores/brands 1. How often do you shop for clothes? a) Not very often: 80% b) Often: 10% c) Very often: 10% 6. Who do you usually shop for clothes with? a)Family: 30% b)Friends: 60% c) Alone: 5% d) Other: 5% Dislike~20 people Like~9 people a) Not very often: 55% b) Often: 31% c) Very Often: 7% d) Void answers: 7% 4. Do you like/dislike online clothes shopping? Explain why. -Underwear: 2 -None: 8 -Jackets:6 -Shirts: 12 -Pants: 7 -Bra: 2 -Shoes: 2 2. Which store(s) do you prefer to purchase your clothes? Why? Actual Answers Differences - less vague - better multiple choice options Things to keep the same - detail of open-ended questions Actual answers *Boys*: American Eagle because there are usually many young male customers in the store. 5. Do you purchase your clothes all from one brand? From a variety of brands? Changes - most said they liked these stores because it was cheap & nice quality Was your survey effective at learning about other students? Why or why not? 2. "Pumma", "Trying to stalk me?", "Gucci", "that store in the states" Friends was first with 15 votes. A variety of brands because people do not seem to care about brands as much as they did 4-6 years ago.
Transcript: Mid-term by Kyrie Harrison The four P's The time to ship it here would take some where between a week to a few months by plane. The prices would range with each store you go to. Clothing brand The product would be in different fabric materials. We will have the designs on dummies. Up in magazines. Even on build boards. Promote them at horse events like FFA, Four-H Club, riding shows including riding stores where horse supplies could be bought at. They could be found at Ross, Target, Hot Topic, Walmart and other stores near you. We are targeting teens and young adults between 13-25 ages We would get the feed back from the consumer to see what could be changed and made better. Could the style like sweaters, sweat shirts and coats be fitted with the horse logos and not just short and long-sleeve shirts. The clothing brand would be based on horse type stuff with different cloth colors. Such as red, green, blue, black, grey, yellow, purple, tie dye, striped and etc.
Transcript: Thrrifting.festival Date 1 value prepostion value prepsotion *Product? *Unique Advantages *Main Benefits What are we Selling? Thrifted vintage old brand clothes old money luxiorious clothes -Old Models OF Famous Brands -Authentic Used Pieces -Vintage Fashion (90s,80s) -Old Money Fashion *Critical Picks=most selling--> (Racing Jackets,Puffer Jackets,Puffer vests,Old Original Football jersey,Vintage Original Sportswear,Luxorious Shirts Prices -affordable prices -pre order -bid system -steal Good deals -Bid system -Steal System -Pre Order For Rare Picks -Price Range 200-2000 -Minimum Profit overprice 150 Egp -Delivery Fees Fixed 65 EGP Value For Price Wearing high Quality Vintage Trendy ouutfits with competitive prices Competitive Prices In The Market High Quality Original Picks Original Pieces Only Brand Identity Brand -Matching The Vibes Of What We Sell -Upload Daily Tips For Matching Outfits -Drop Collection Every Weeknd -Hype The Followers -Not too Long Shipping all over egypt -Packaging Activites Activites Day to Day Upload Keep The Reach Hyping The Followers Tracking The Delivery Check Payments Estimate The Profit accounting incomes & outcomes Accepting Calls And messages Exploring Thrifting Stores To Fill Inventory Send the Picks To The Dry Clean Package The Delivery Resourcers Resourcers delivery: Bosta App,me,marsool,Shipping Company Payment Methods: Bank Transfer,Vod Cash,Fawry,Cash,Telda Transfer,Paypal inventory:Our Circle,Wekala,Port Said Bala,Walmart,GoodWill,Other Thrifting Store Packaging Source...? Logo: Done Customers + Marketing Visibility traditional Marketing (NameList) digital marketing (instagram and fb ads) Bazaars (arabella plaza\colleges) W.O.M Shoutouts Influencers Marketing Clients sigments and relationship ages between 15-45 (teens,old fashioned adults,trendy customers,thrifters) connect through (emails,Our Pages,Phone,Whatsapp Business Account,W.O.M,Shoutouts,Bazaars -Apply Offers On Special Occasions -Shipping As soon As Possible -Give 2 Weeks Waranty On Pieces Approaches Channels Mobile Numbers Social Media Pages Website (Later) Email Marketing Partners key Partners All partners That we Will Need Key Partners All partners -Delivery Company:Bosta,marsool,other -Packaging Company:? -Someone We know At USA To Bring Us Some Authentic Picks With HIgh Quality And Low Price -Ziad & Shady *Later.... -Programmer To Design the website -Fashion Designer,stylist Or fine Arts Instructor #Idea: Future Service To Offer Like (Fashion Course,Fine Arts(Design)) To Be a Passive Income Cost Lowest Budget Of Capital: 5000 Egp Delivery Cost:25-45 Digital Ads:Minimum 15$ Transport: 50-100 in a Month Capital Ending Ending Any Questions?
Transcript: N Product Introduction Bayside Clothing is an International fashion brand that has represented style and quality. email@example.com H Marketing Strategy National and International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. CATALOUGE U Introduction . Company History . What we do About us Products & Services Portfolio. Mail Us on Table of content R We Provide Service Worldwide Harvard Business Review Bayside is an international fashion brand that has represented style and quality.Bayside works on a basis of creativity and responsibility. Effortless style, authenticity and easy-going living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. National and International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. There is something stylish and unique for every occasion from contemporary and relaxed casual basics to the perfect dress for life-defining moments, be it at work or play. Matrix Partners preso! Products Price Kiddo Sport Kiddo Shoes Bayside works on a basis of creativity and responsibility. 3 P's of Marketing What to do? E Y P About Us CATALOGUE T These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. Promotions Z How to lower the cost of enterprise sales? A O Call us On Tshirts Polo's Swim Wear Products Effortless style, authenticity and easy-going living are at the heart of the brand philosophy Kaftans Beach Wear Tops n Tunics Couture Upcoming Collections Products I K Thank you 020 30242103
Transcript: Why this subject? 1 What are we going to talk about? 2 #1 - History of fashion and fashion through the years. #2 -brands now -US and UK brands #3 - why is it so imortant? - summary - questions History - womans feel free -financial crisis -ww2 - the fasion revolution - more colors - more paterns - hippie culture - blue jeans and leather jackets - lots of colours non-hippies -skirts got shorter -hairstyles changed -colors very bright -patterns changed and got more artistic -"me decade" - unisex clothing - less skirts and dresses - more pants that are tight up top and very wide at the botom - creativity -color,size and experimentation blue mascara ,yellow eye shadow and crazy hairstyles -member's only Jackets or parachute pants were unisex - minimalist - short skirts or jeans are in fashion - clothing generaly became more plain -2000-2010 -mash up -forgetting minimalist time -new kinds of cobinations present day -polo shirts ,suits,and fomal cases -wide pants Brands Why is fashion so important? Summary ? Question Time? Thanks for your attention! Goodbye Now!
Transcript: Clothing Brand Style34 clothing company Since 2002 About us Our companies main target is to meet customer satisfacion We are a family run clothing shop. It has been meeting customer satisfaction and loyalty since 2002. Please visit us at our retail shop to see our trendy clothing styles. SWOT style34 S W O T STRENGTHS STRENGTHS WEAKNESSES WEAKNESSES OPPORTUNITIES OPPORTUNITIES THREATS THREATS Quality 1 Our main target is to give good quality clothing to our customer in order to increase bran loyalty 1 As a family run business it is hard to grow in the competitive market THE PROBLEM JAN FEB MAR $ #1 #2 #3 2017 Gain brand loyalty to meet the target sales PLAN It is a must for customers to have a number or variety to choose from as everyone has their own taste and fashion style 3 More variety 3 Summer clothing Winter clothing Party wear Profit 2 Profit is important in every business 2 Make enough sales to run the business smoothly with a minimum profiit every month PLAN
Transcript: Tee Zine Pro What Is It? Goals Conclusion This clothing line began six years ago created by Jonathan Garcia and Joe King. Twitter About Rook Con Describe the next steps Blogs Mondomedeusah Creative Blog Idea 2 Pro http://statigr.am/tag/rookbrand Pro Con Rook is a clothing brand sold in stores around the globe such as Pac Sun. When Did It Start? Facebook Refer back to the pros and cons Idea 1 http://teezine.wordpress.com/2010/11/01/top10-shirts-november/ How problems can be resolved Describe the idea you think is best Rook Brand Clothing YouTube https://www.facebook.com/rookbrandclothing?ref=ts Statigram Explain how it will help http://mondomedeusah.wordpress.com/2011/08/14/rook-brand-clothing-fall-lookbook-2011/ Mobile Apps @rookbrand Based on Jim Harvey's speech structures Rook's main goal is to create a high quality clothing brand that brings hidden artists out from behind the scenes. Con
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