Client Presentation
Transcript: Client Presentation Students for Agricultural Advancement (SAA) By: Melissa Hammons, Anna Thomas and Molly Deaver Prioritized Students at College of Agriculture (UNL) and Nebraska College of Technical Agriculture Since they are up and coming into Ag careers, they can be prime influencers/innovators with these new ideas/technologies Inspire Ag leaders to become advocates for changes in water sustainability. Record results by performing a series of surveys before and after campaign. So they are more aware of existing and emerging water management techniques and technologies and strongly believe in changing the way water is managed Tactics: Guest speaker seminars for Ag students to earn extra credit. Summer internship program for Ag students (15 hours a week) with business that partners with Water for Food Institute College Ag Students in groups of 2-3 submit videos in contest format to business about water sustainability . Winning group receives all inclusive four-day 2016 Commodity Classic in New Orleans. Winners must provide own transportation. **Contest advertising begins September 1, 2015. Videos must be submitted by November 29, 2015. Winners enrolled by January 1, 2016** Newspaper coverage of winners of video contest, ask UNL to publish pieces on guest speakers Updates on speakers, videos, hash tag events, sharable contests Ignite passion for these issues in students participating, create awareness and investment in the eyes of the students to drive change in all types of communities, drive traffic to website through viewing videos and voting process, students motivated to be involved at beginning of school year - this presents that opportunity for them to connect Allow students to experience hands on activities, make real-life impact through structured activities and network with ag leaders in person 1. Do you realize the impact that water depletion has on our environment? 2. Agriculture uses 40% of earth's land; if it isn't managed properly, there won't be enough resources for the growing population. 3. As college students entering the industry, we want YOU to consider being an advocate for change. The preferred source: Water for Food Institute, UNL, select students Commodity Classic: $380-$570 for registration fees, $400 for hotel (all four nights, varies depending on gender/housing preferences of winners), one-time dinner cost of $60 Internship: Depending on number of interns selected... $9 an hour per intern of 8 week period Extra credit seminars/guest speakers: none, costs on University or college hosting speaker Key Messages Traditional media: Professors at colleges/universities College students Students For Agriculture Advancement (SAA) Guest speakers http://www.nda.nebraska.gov/facts.pdf http://www.commodityclassic.com Measure social media traffic on social media sites Facebook and Twitter during video voting contest; website hits during voting contest Record number of students attending seminars through extra credit opportunities Record number of students applying for conference Social media: Rationale: Key Secondary Research Insights Rationale: Rationale: Strategy Audience Launch Time and Roll out Of Communication Tactics: Communications Objective: October, December, February and April: one seminar will be given in each of these months for extra credit Primary Research Recommendations Requested Initial Client Budget Water for Food - focused on water research and better regulating water Nebraska Farm Bureau - focused on current events Ag students have shown ambition about their future career in agriculture. Additional Resources Social and Traditional Media Insights/Sentiments Stakeholders As population grows fresh water will become scarce. Nebraska Citizens are perceived as not showing concern for water depletion. Farmers investing in the latest technology is financially taxing Nebraska is one of the top 3 agriculture producing states Recommended Evaluation Methods Questions to ask: On a scale of 1 to 10, how important is water depletion? Are you aware of the impacts poor water management can have on the environment? Do you feel that you can be an advocate for change? Methods of Research: Email Ag students, Mail out to students living in East Campus Dormitories