AUTOMATED EMAILS FLOW CHART TEMPLATE
Transcript: CUSTOMER ABANDONS THEIR CART A: Personalized Letter sent from "web manager" thanking them for their loyalty. Encourage them to share images on IG with hashtag. B: Traditionally designed email thanking them for their loyalty. Encourage them to share images on IG with hashtag. immediately a,b test content & presentation customer win backs acquisition CUSTOMER BUYS 3 TIMES 7 days later SIGNS UP FOR NEWSLETTER a,b test content & presentation customer loyalty A: Have you seen our latest adventures? (promo blog content) B: Advertise some user generated photos of Howler Products. Build a grass-roots social presence and pump it out through this channel. 48 hours later customer loyalty Send a promo code that can be shared with 5 friends -- make the customer feel inclusive/VIP. a/b test subject lines CUSTOMER BUYS 2 TIMES immediately a,b test content & presentation A: Personalized Letter sent from "web manager" thanking them for their loyalty. Encourage them to share images on IG with hashtag. B: Traditionally designed email thanking them for their loyalty. Encourage them to share images on IG with hashtag. 48 hours later customer loyalty a,b test content & presentation A: Have you seen our latest adventures? (promo blog content) B: Advertise some user generated photos of Howler Products. Build a grass-roots social presence and pump it out through this channel. 2 hours later a,b test subject lines A: It looks like you left something behind B: Hey Name/There, your order is ready to be ordered. 48 hours later a,b test subject lines A: Last chance to check out this order! B: Grab it before someone else does. CUSTOMER ABANDONS THEIR CART 1 PURCHASE, NO VISIT IN 3 MONTHS a,b test content & presentation A: Welcome back, check out a few items we picked specially for you. Give produets the center stage. B: Welcome back, check out our latest stories. Give content the center stage. drifting customer a,b test content & presentation A: Use promo code to enjoy free shipping on your next order, but this week only! Use a deadline to establish sense of urgency, use free shipping as incentive. B: Enjoy a percentage off 1 category (ie hats, accessories, T's, but this week only! Again, use the deadline to establish a sense of urgency and discount as incentive. immediately 1 month later