CRISP
Transcript: 48% male 52% female Newsletter distributed to local coffee shops and deli’s. Another staple to the community and we want to be in there to cement our place in the community. Loyal customers and well respected in the community so having ties with them would create ties with our station. ( Pino’s Giveaways, Live on Location/Remote broadcast) -population of 23,430 between 45 – 64 -population of 17,745 between 15-34 (23%)(Female Skew) Being far up north, Sault airport is integral because travellers and tourists to the city need to know what the station is going to make them feel at home, even though they’re not. And for the people who do live there, it is their home. Online CRISP COMPETITION With discounts for Sault College Students, live events help promote the club, the station and a vibrant music scene and nightlife within Sault Ste. Marie Sault Transit -[TRANSPORTATION] 1. Car, Truck, Van/ 2. Car, Truck, Van – As passenger/ 3. Walking Format New American Pub House: Sponsor Call Letters -Following basic radio website criteria (Show Schedules, DJ/Talent Names, Contest info, Listen Live streaming option…) -Have larger presence on social media than our main competitor KISS 100.5 Fan interaction -Posting content from morning shows, are key to our success for online marketing. The more we involve and engage the listeners, the better we will do. -Promote contests and other events through social media platforms and create specific online content via tweets from our on-air announcers. 91.1 Pino's Soo Today's main affiliate CRSP -[EDUCATION] 1. High School/ 2. College/ 3. University/4. Apprenticeship, Trade Certificate or Diploma Since we are Village Media’s first commercial terrestrial station, we will have our logo on soo today’s homepage. This site is the number one source for local stories and we want to have the same effect on the community. Sault Ste. Marie, ON (and the surrounding Alqoma area) https://www.sault-canada.com/en/investlocateexpand/resources/Stats_and_Facts_April_2015.pdf#Download the SSMEDC State of the Economy - Stats and Facts report Location posters on all bus routes, in particular the Number 8 Sault College route because the students are who we want to help give a sense of community to students who are new to the town and at the same time, remain loyal to the Soobies Sault Ste. Marie Airport Promo directly to students during the most fun time of year for them is a guaranteed way to get positive reactions Hand out free parking passes, hold mini so campus contest(Pong, etc…) College Students Sault College: FROSH Week Marketing/Advertisement -[WORK] 1. Sales & Service/2. Business, Finance, Administration/3. Trades, Transport, Equipment Operators, Related/4. Education, Social Science, Government Service, Religion Crisp FM is a fast paced station and our demographic mainly focuses on college and university students. Because college and university kids are constantly moving around, and cycling in and out of area and school, we have to keep extra current with our research and planning. Coffee Perks Research Plan fm FM Radio Stations - Q104, Mix 100, WSUE, 99.5 Yes FM, 101.3 FM CBC Radio North, 105.5 Country AM Radio Stations WSOO, KNOW Main Competitive Stations – 99.5 Yes FM, Kiss 100.5 Keeping the Soo fresh In order for a station to stay successful, it has to stay current. Not just with their music choices, talent, content, etc.. But with their research because behind every single station, there is piles of research into its audience. Target Audience (Demo) Hot AC/New top40