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Transcript: Background Analysis Owner: Rob Monzillo Opened on April 14, 2010 Specializes in offering fresh, healthy food options such as organic sandwiches, salads, soups and juices Location: Corner of Pugh Street and College Avenue Primary Purpose: To create a restaurant with organic menu choices for health- conscious consumers in downtown State College Current Situation Decrease in sales and revenue since its opening in Spring 2010 Lack of funds is causing lack of advertising, which Monzillo believes is their biggest issue Due to a lack of business, Crisp was forced to close during the entirety of the 2010-2011 winter break Crisp's following on Facebook is small and its page is not updated regulary Despite joining Lionmenus in September 2010, Monzillo was unsuccessful in increasing Crisp's business Attempt to Discover -Who eats/has not eaten at Crisp and why/why not -Who is aware/not aware of Crisp and why/why not -Advertsing method -Propose a solution to: Increase the general awareness of Crisp with students Diversify and expand the audience Research Questions 1. Do on-versus off-campus students differ in their likelihood of eating downtown? 2.Are students that use Facebook heavily more likely to have participated in a restaurant promotion on Facebook? 3.Does the amount of attention paid to advertising in the Daily Collegian affect the number of times a student dines out? 4.Does gender influence the amount of emphasis placed on healthy eating? 5. Does class standing affect how often students eat out? 6.The likelihood of students dining out will affect the number of times students order from LionMenus? 7.Are specific types of advertisements associated with a specific gender? 8.Does residential location affect if a student has dined at Crisp? 9.Are those who are more inclined to make healthy eating choices more likely to dine at Crisp? 10.Is there an association between specific gender and likelihood of dining at Crisp? 11.Is there an association between specific gender and different attributes of a restaurant? Sample Description / Methodology The survey, which was 27 questions long, was created on GoogleDocs Potential participants were invited to partake via Facebook on April 5th - April 12 Survey was only available to Penn State University Park students ~300 people were invited to participate & 117 people responded Survey tried to gauge eating habits, attention paid to specific advertising methods, amount of social media usage, general feelings toward Crisp, and demographic information Took an estimated 15-20 minutes to complete 67% of the respondents were female 54% of respondents were in their 5-6 semesters, 30% in their 7th or higher semester, 10% in third or fourth semester, and 6% in their first or second semester Evenly distributed between 18 and 23 years of age, with one outlier of 25 Under-represented: males, freshmen and sophmore students Results / Discoveries 84.5% of 117 respondents were aware of Crisp 23.1% of those have eaten at Crisp: Upperclassmen are more aware of Crisp compared the underclassmen Males & females are equally aware--> females are more likely to eat at Crisp Students who are aware are more likely to get information from Facebook and posters/flyers Students who use Facebook heavily pay marginally more attention to restaurant promotions There is no statistical significance between students paying attention to the Daily Collegian and the number of times they dine out There is a significant relationship between where a person stays and their likelihood to have eaten at Crisp Students living on east/west side of downtown are more likely to dine out compared to those who live on-campus & Atherton Street There is a significant association between students' residences and their likelihood to eat at downtown Students living on west / east side are significantly more likely to eat in downtown compared to those living on campus and off Atherton Street Recommendations 1. Crisp should advertise locally in downtown because students living on west and east side of downtown are more likely to eat out in downtown as compared to students living on campus. 2. In order to increase in sales, Crisp should focus on advertising their restaurant through the Facebook and posters/flyers to raise awareness. Also, word-of-mouth will reel in more students and bring in awareness. 3. Crisp should not advertise in the Daily Collegian and in the Lionmenus because they will not be beneficial to their business. 4. Upperclassmen are the ones who are more likely to dine out compared to underclassmen dining out. 5. Crisp should place emphasis on healthy eating in their advertisements as that will bring in a positive attitude. 6. Crisp should target their ads more towards to females, as females are more likely to dine at Crisp compared to males. Questions or Comments?

Template Clean-Up

Transcript: ...but we can fix it! When the template is cleaned up and ready to move, simply collapse all of the tasks into the summary bar Change the start date of the summary bar to the ACTUAL date it's starting on Cut/Paste the summary bar into the target study (will help to have target study open before you "cut") Copy/Paste can be used as well for the faint of heart (remember to delete the original!) The Problem Template Clean Up Josh Lambert Once the summary bar has been successfully pasted into the study, change the name of the summary bar to the appropriate department name (Toxicology, DART, etc.) A project/study has been set up in TRP specifically to address the dropping of templates Project: ASH - Template Clean-up Studies: Toxicology, DART, PDS All of the studies start on January 4, 2010 This date should be used as the "template start date" for when a template is dropped The template can remain in this study for an infinite amount of time before it needs moved to the actual study With the template being dropped in this study, it will not move the LP end date of the target study Adding templates to studies without cleaning them up immediately causes LP End dates to be incorrect These problems will manifest themselves in any view/report/web-view that utilizes the LP End date (i.e., Macro Schedule) By cleaning up these templates in a separate study, the tasks can be dropped in the target study without impacting the LP End date The end result will be a scheduling system that has far more accurate data than what it previously did when looking at all endpoints of an in-life study After the template is initially dropped into this study, the summary bar for the template should be renamed to that of the actual study Now we're getting somewhere... Ok, maybe not... The Solution (Cont'd) We have an issue... As templates are dropped into TRP, the last task(s) will always push the Live Phase End milestone to match the date of those last tasks Once the template has been saved, the Study Wizard is updated to reflect the new LP End date This causes an issue (LP end date being later than is should be) with the new Web View and any view in TRP that utilizes the Live Phase End date (i.e., Tox Studies List) The Culprit The Solution This way, a number of templates can exist in this study at any one time, acting as a "queue" reminding the scheduler that a particular template still needs cleaned up Just kidding Almost there... This way TRP is trying to be smart here, when in reality it is causing more problems that it is solving It assumes that any task that is in the LP should be contained within the two LP dates (start/end) This problem does not exist IF the information is passed back to Central Scheduling and the original dates are re-established after clean up There is a lot of room for error here 3 - February - 2015 Sum Up This normally results in... So what do we do about this? The Solution (Cont'd) ..."Josh! TRP moved my dates again!" Keep going...


Transcript: 48% male 52% female Newsletter distributed to local coffee shops and deli’s. Another staple to the community and we want to be in there to cement our place in the community. Loyal customers and well respected in the community so having ties with them would create ties with our station. ( Pino’s Giveaways, Live on Location/Remote broadcast) -population of 23,430 between 45 – 64 -population of 17,745 between 15-34 (23%)(Female Skew) Being far up north, Sault airport is integral because travellers and tourists to the city need to know what the station is going to make them feel at home, even though they’re not. And for the people who do live there, it is their home. Online CRISP COMPETITION With discounts for Sault College Students, live events help promote the club, the station and a vibrant music scene and nightlife within Sault Ste. Marie Sault Transit -[TRANSPORTATION] 1. Car, Truck, Van/ 2. Car, Truck, Van – As passenger/ 3. Walking Format New American Pub House: Sponsor Call Letters -Following basic radio website criteria (Show Schedules, DJ/Talent Names, Contest info, Listen Live streaming option…) -Have larger presence on social media than our main competitor KISS 100.5 Fan interaction -Posting content from morning shows, are key to our success for online marketing. The more we involve and engage the listeners, the better we will do. -Promote contests and other events through social media platforms and create specific online content via tweets from our on-air announcers. 91.1 Pino's Soo Today's main affiliate CRSP -[EDUCATION] 1. High School/ 2. College/ 3. University/4. Apprenticeship, Trade Certificate or Diploma Since we are Village Media’s first commercial terrestrial station, we will have our logo on soo today’s homepage. This site is the number one source for local stories and we want to have the same effect on the community. Sault Ste. Marie, ON (and the surrounding Alqoma area) the SSMEDC State of the Economy - Stats and Facts report Location posters on all bus routes, in particular the Number 8 Sault College route because the students are who we want to help give a sense of community to students who are new to the town and at the same time, remain loyal to the Soobies Sault Ste. Marie Airport Promo directly to students during the most fun time of year for them is a guaranteed way to get positive reactions Hand out free parking passes, hold mini so campus contest(Pong, etc…) College Students Sault College: FROSH Week Marketing/Advertisement -[WORK] 1. Sales & Service/2. Business, Finance, Administration/3. Trades, Transport, Equipment Operators, Related/4. Education, Social Science, Government Service, Religion Crisp FM is a fast paced station and our demographic mainly focuses on college and university students. Because college and university kids are constantly moving around, and cycling in and out of area and school, we have to keep extra current with our research and planning. Coffee Perks Research Plan fm FM Radio Stations - Q104, Mix 100, WSUE, 99.5 Yes FM, 101.3 FM CBC Radio North, 105.5 Country AM Radio Stations WSOO, KNOW Main Competitive Stations – 99.5 Yes FM, Kiss 100.5 Keeping the Soo fresh In order for a station to stay successful, it has to stay current. Not just with their music choices, talent, content, etc.. But with their research because behind every single station, there is piles of research into its audience. Target Audience (Demo) Hot AC/New top40


Transcript: Scores Modelling e Super fast in-Ram processing in the cloud Predictive Analytics What are we trying to achieve here? How the Predictive Modelling can help? Typically 60-80% of project cost This the fun part of the project.. and it's rather short.. Deployment Data Understanding Design of Modelling Tablle Some more Coding & Debugging What data should we use for Modelling? How do we define the Target? Xpanse t p r ...aggregated data Yey, the Modelling Table delivered n Typically 95% of analyst's time Automated Additionally we provide an insight into key predictive variables - 'drivers' behind the Target behaviour Profile Customers Xpanse takes in: Modelling Table - if you have them P Model Evaluation Data Preparation Automated Minimise Risk Deep Feature Generation i aggregated transactional data (e.g. Current Account history, online sales history, CRM logs) a ...even as detailed as CDRs (Call Detail Records) or Weblogs D a Coding of Modelling Table Business Understanding Deployment o r And testing ..yes the coding and debugging is by far the most time-consuming task in the whole project Coding & Debugging Business Needs New Questions Data Understanding Automated feature selection Improve Conversion Rates Linking separate tables This is where Machine Learning is actually used - Decision Trees, Logistic Regression, Neural Nets, etc. a CRISP-DM Methodology Coding & Debugging This is the process of building the code (usually in SQL) that creates 'single view aggregates from source data Business Understanding Model Evaluation Thousands of variables created Insight a Automatic Model build Automated Optimise Pricing Reduce Churn Modelling t


Transcript: What the target customers want Get information Get information Advices Advices The target market The target market Almaty, after some period of time Kazakhstan and CIS regions Geographic market Young trend and Middle-age Demographic Students and school children Psychographic The size of the market and its growth rate Number of students in Kazakhstan: 1)2015 -336 thousand 2)2016-369 thousand 3)2017-370 thousand Number of students in Kazakhstan: 1)2015 -336 thousand 2)2016-369 thousand 3)2017-370 thousand Number of pupils in Kazakhstan: 1)2017 600 thousand 2)2015-2016 460 thousand Number of pupils in Kazakhstan: 1)2017 600 thousand 2)2015-2016 460 thousand What life cycle stage the market is at emerging First of all promoting our web-site among our Turan's students. Then to widespread among students of Almaty First of all promoting our web-site among our Turan's students. Then to widespread among students of Almaty The key market trends and gaps Our idea will be in trend. Why? Because we are going to do it through internet, social media. As we know social media is gaining momentum every second. So we can rely on this situation. Our idea will be in trend. Why? Because we are going to do it through internet, social media. As we know social media is gaining momentum every second. So we can rely on this situation. Competitive rivalry: It has pretty high level. Our competitors’ have easy explanation of information, high level of availability, convenient and clear navigation by sections, attractive advertisements. Entry barriers Distribution networks: For the first time, there will be lack of partners because it will take some time to figure out good partners with whom to cooperate. Entry barriers The key competitors Cost of developing our web site is approximately Cost of structure The key competitors Consumer acceptance: Consumers may utilize other sites more often than our site. They are more aware of good usability of existing websites. It will take some time for them to get used to our new website. Entry barriers Emerging technology: Our rivals probably have new technologies using which they can be quicker to any task. They are capable of buying new technologies whenever they need. Entry barriers Cash flow report The key competitors Payback period 0.1 year Investments: 2 mln tg Sources of investments: Individuals contribution: 400k tg each founder The key competitors

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