Transcript: Branch of Capital One Founded in 1988 Richard D. Fairbank Founder Chairman CEO Capital One is "based on his belief that the power of information, technology, testing and great people could be combined to bring highly customized financial products directly to consumers." Business How they can help Industry Expertise Healthcare Technology Commercial Real Estate Even more! Commercial Lending Depository Services Capital Markets Treasury Management Awards Capital One Venture Card 26 Pages of Awards! Started as a small bank division now is a world-class fortune 500 company Over 45 million customer accounts Capital One is one of the 10 largest banks in US Capital One invests money in local communities frequently Financial Education Education Programs Economic Development How they can help Grant you a small business loan Corporate Card Programs Business Savings 401K Plan Merchant Services National and Leadership Product Innovation Diversity & Inclusion Corporate Citizenship History How they can help Helps you with banking Checking Accounts, Saving Accounts, Etc. Helps you financially Loans Helps you invest in Capital One Capital one Branch of Capital One Commercial Capital One Quicksilver Card Personal Branch of Capital One More
Transcript: Our Question Variables We believe that the brand of the ball does not affect the mangus effect because it should be the technique the way the person shoots the ball not the brand of the ball Basketball Magnus Effect Hypothesis Materials Independent Variable: The brand of the basketballs Dependent Variable: Controlled Variable: Same shooter/s, same hoop, same time of the day and same location The concern that we have with the sport basketball is... Does the brand of the basketball affect the Mangus Effect? Mangus Effect: The mangus effect is when that ball is rapidly moving through the air in a direction at an angle.This force is responsible for the swerving of balls when hit or thrown with spin The materials that we need for this experiment is: - Nike basketball - Molten Basketball - Spalding Basketball - Basketball We will also need either one basketball player or two basketball players to shoot the three different brands of basketball that we will have.
Transcript: Geographic: Canadians Demographic: Banks typically offered credit cards only to prime or superprime customers. However, Capital One wants everyone. Behavioral: Psychographic: 76% Visa, 54% MasterCard, 10% American Express in Canada. How do we come up with an advertising strategy that speaks directly to our target segment, is distinctive from our competitors, and is a position we can immediately deliver on? How do you compete with the 6 domestic banks? How can Capital One change Canadian consumers’ negative attitude towards credit cards through our advertising campaign? Can Capital One build one campaign for all consumer segments or do we need to differentiate our ads? Which customer should Capital One focus on? How can Capital One deliver these messages to the customers? Founded in Richmond, Virginia and was incorporated in 1994 Member of the Fortune 500 Does business in United States, United Kingdom and Canada (where it is trying to compete with other banks) Conducting Consumer Research Launching television ads to promote consumer interest Inform the consumer Helped bring credit cards into popularity in the 90s Acquired HSBC credit card business Entered Canada in 1996, offered specific marketable products to consumers such as low interest rates and higher lines of credit “Put trust in the consumer, Consumers trust you” Creating a Reward System Incentive "Free" items Special deals for customers Discounts Segmentation Competitor Analysis Company Analysis Competitor Analysis "What's in Your Wallet?" "Great Value Without The Hassle" Awareness: United States: 98% United Kingdom: 95% Canadians aware of "Great Value Without The Hassle" Weaknesses Capital One The issuance of Credit Cards From 1996 to 2004 the number of Visa and MasterCard issuers increased from 15 to 23, as a result the circulation of cards in Canada grew from 30.2 million to 53.4 million. Capital One offered other financial products and services, such as auto loans, home equity loans, small business loans, installment loans, consumer financing for elective medical and dental procedures and savings products Threats Case Study Questions Promotion Royal Bank, Bank of Montreal, TD Canada Trust, Canadian Imperial Bank of Commerce, Scotiabank and National Bank, JP Morgan Chase, Wells Fargo, Citigroup, 1st Century **Other banks in Canada accounted for more than 90 per cent of the assets held by the banking industry in Canada, meaning that Capital One held on to roughly 10% Price 1. Problem Definition: What is the problem or situation leading to the creation of a new advertisement or campaign? (ex: Market or consumer changes? Competition? Environmental factors? A change in strategy? Competition - 6 domestic banks had 90% of market share Consumer changes Change in Strategy 2. Marketing Objectives: Is the advertising designed to drive sales, share, profit or something else? Improving marketing to new accounts Retaining existing accounts Minimizing credit loses Minimizing cost Capital One Positioning of Product Kaled Ali Samantha Liu Scarlett Panepinto Randy Casarrubias Security funds required $50 or $200, for people who want to establish credit or strengthen their credit Refundable based on your credit worthiness No physical branches, no connection to consumers (face to face interaction) “banking human” -> TD Bank No rewards system What's in Your Wallet? Opportunities Strengths 3. Target Audience: Who is the target consumer? How do they make decisions? Everybody in Canada Includes Prime, Subprime and Superprime Within these segments - revolvers and transactors 4. Communication Objectives: How does the communication affect behavior? Is it through brand awareness? Information gathering? Changing brand perceptions? Information Gathering 5. Creative Strategy: What is the key consumer benefit? How can we support the benefit? What should be the ad's tone and manner? Lower interest rate SubPrimers are capable of building their credit, tailored products towards individuals. The advertisements should be based on a common and global theme Using a mass media marketing campaign in Canada Capital One's value proposition had been centered on the tag line "What's in your wallet" positioning them as offering "great value without the hassle" This sparked up the idea to create a locally made advertisement with a proven success rate in the U.S and U.K Use the same advertisement but tailor them to each location Focus on fraud which is seen as general, but will reach out to all target markets (super prime/prime/sub prime) Credit Cards Low interest rates Low price offerings Gain market share with attractive product offerings Enter more markets easily with lack of retail locations tying them down Other leading banking companies that exist in the markets Capital One is entering Companies that offer retail locations Bank holding means they are heavily affected during times of economic downturn/ interest rate changes In order to draw customers and beat competition: Make clear
Transcript: Only Banking Capital one Your rewards don't expire, and there are no limits to how many you can earn. Earn rewards even faster by adding a user to your account or by setting your bills to be paid automatically Rewards Location 6790 Richmond Hwy, Alexandria Capital One Bank - Beacon Mall Gives high interest. savings account interest rates are at an all-time low. Just looking at the big banks, you might well think that your best course of saving is the mattress method.
Transcript: FOUNDATION IMPORTANT! Performance Management and Talent Management practices to identify future leaders. EMPLOYEES Major part of the corporate growth as well as the overall success of Capital One. KEY VALUES "Excellence and do the Right Thing" Information + Technology + Testing + Great People = CAPITAL ONE INNOVATIVE THINKING Delivering a convenient experience Richard Fairbank
Transcript: E- Banking JOIN Long Term Care Insurance Planning (LTCP) is an essential piece to any financial plan. LTCP is about evaluating your financial situation and determining what solution would be the best for you should you ever require Long Term Care (LTC). Online banking Mobile banking Capital One has nearly 1,000 Capital One Bank branches and over 2,000 ATMs in Connecticut, District of Columbia (DC), Delaware, Louisiana, Maryland, New Jersey, New York, Texas, and Virginia. doodles Auto Loans Get pre-approved before you buy Easy online auto loan process Shop like a cash buyer Refinance to a lower APR Rates as low as 2.99% APR Aside from the credit card account, Capital One gives you control of your checking, savings, CDS, and Loans by allowing you too: View check images and recent transactions Check your balance Transfer Funds Pay bills online Change your address/profile Order checks Set up Alerts Make stop payments ATM'S Mrs. Eskander San Francisco Home Refinance Lower your interest rates and payments Lock in a fixed interest rate No closing fee options available Even options for loans that exceed home value Mortgage Refinance Loans APR2 30 Year Fixed3 4.083% 15 Year Fixed3 3.412% Whole Life Insurance (WL) is often referred to as permanent Life Insurance, since it offers coverage for your entire life. A Whole Life policy typically has guaranteed premiums. WL also builds guaranteed cash value on a tax-deferred basis that can be accessed during your life. Stockholm (cc) photo by jimmyharris on Flickr ● Money market Capital One's Rights You choose. In the past, some banks automatically enrolled you in their standard overdraft services for all types of transactions when you opened an account. Under the new rules, your bank must first get your permission to apply these services to everyday debit card and ATM transactions before you can be charged overdraft fees. To grant this permission, you will need to respond to the notice and “opt-in” (agree) to the service. Existing accounts. If you do not opt-in (agree), beginning August 15, 2010, your bank's standard overdraft services won't apply to your everyday debit card and ATM transactions. These transactions typically will be declined when you don't have enough money in your account, but you will not be charged overdraft fees. New accounts. If you open a new account on or after July 1, 2010, your bank cannot charge you overdraft fees for everyday debit card and ATM transactions unless you opt-in to have overdraft protection on your account. If you open a new account before July 1, 2010, your bank will treat you as an existing account holder: you will receive a notice about your bank's overdraft services and will need to opt-in if you’d like overdraft protection for your everyday debit card and ATM transactions. Capital One is aware that retirement means different things for different people— a trip to Egypt,a new career, or even a return to school. But no matter what, being prepared is most important. We'll work with you to develop the retirement income strategy that's best for you. Fixed and Variable Annuities—These options may provide a guaranteed source of income throughout your retirement. Traditional IRAs—Introduced in 1974, the Traditional IRA has long been a popular choice for tax-deferred retirement savings. Roth IRA—This IRA has become popular because of its potential for tax-free withdrawals of contributions and earnings. Rollover IRA—For those individuals in transition—changing jobs or retiring—IRA Rollovers can be ideal. SEP & SIMPLE Plans—These plans provide business owners with the options they need to help their employees save for retirement. Dillon Mohamed & Henderson Charles Research Saving .60% SO photo frame Capital One is on of the banks that protect you against overdraft fines and actually presents "overdraft rights" to its customers. (cc) photo by Metro Centric on Flickr Assets Canceled check A check that has been cashed by the bank on which the check was drawn. Important Details Loans & Mortgages Brainstorm Capital One covers many important aspects when it comes to insuring that their customers stay with their bank including Auto Insurance, Healthcare Savings, Life Insurance, Accidental Death Insurance, and Renters Insurance in certain locations. Checking Accounts Capital One offers a variety of annuity products. A Capital One Financial Consultant can help you to choose the right income solution. Annuities offer: Guaranteed lifetime income with pension-like steady payments Tax-deferred compounding interest Choice of payment options - monthly, quarterly, semi-annually or annually Mutual Fund Solutions Strategically allocated portfolios designed to align with risk tolerance Tactically managed portfolios designed to align with risk tolerance with deviating equity and fixed income allocations dependent on market conditions Checks (cc) photo by Metro Centric on Flickr Checking .60% Direct Deposit Term Life Insurance offers you coverage on your life
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