CAMO
Transcript: n CAMO STRATEGY GOALS GOAL WHAT WE WANT TO ACHIEVE BRAND AWARENESS Get more high quality leads build trust, credibility, and momentum on this new launch ENGAGEMENT Get a certain number of mentions, shares and comments Increase in engagement with new on-site content More Email Subscribers More Instagram Followers RETURN Revenue Online 200K in May Wholesale ATS Orders Gain more high quality leads . KPIs KPIs Returning customer rate on site Online store sessions Conversion rate Visits per sales channel KPIs KPIs TARGET MARKET WHO IS OUR TARGET MARKET Taylor, 20s Amanda, 30's Donna, 40-50s love no elastic waist band pants that dont fall down look dressy or casual as you transition throughout the day maternity: clothes that grow with you so you don't have to invest same with sports bras compression look for tight but not restrictive not too compressive, but supported want a high rise that wont fall down want comfort outside the studio bras- want comfort that doesn't "smash" looking for comfy, fasionable easy to move in and does not limit mobility will wear well over time - money is a concern high waist is important want to feel confident Barbara, 60+ get hot in exercise and want options for venting quick dry for menopause CONTENT STRATEGY STRATEGY OUR STORY WHAT MAKES DYISTREET DIFFERENT #1 #2 #3 Studio to work to errands to happy hour Multiple ways to wear and therefore worth the investment Making everyday comfortable when you can’t wear your yoga pants: errands, travel, office, happy hour Performance properties of luxury fabric Fabric that never stops performing, because you don't either PROBLEMS WE ARE SOLVING FOR AUDIENCE Transitional Comfort is non-negotiable Fabric and Fit CAMPAIGN CONTENT Which Campaign or Product Offers will Engage and Convert Our Audience to the Goals Identified? BUNDLES Create your perfect travel outfit Buy 2 pieces and save $20 Create a carry-on campaign: 2 Travel outfits, save $40 INFLUENCERS Show relatable, everyday movement and feeling to each target audience Sell fabric properties → breathable, wrinkle resistant, cooling, moisture wicking Different lifestyles and ages wearing and talking about different Outfits to show versatility CAMPAIGN CONTENT MESSAGING Life doesn’t shop at the studio, why should the performance properties in your Streetwear Everyone moves a different way, and we believe your clothing should reflect exactly #whatmovesyou In and out of office, comfort is non-negotiable We created transitional pieces to dress for the day and maximize your time Buying less, purposeful purchasing, seasonless staples, multiple ways to wear Fabric Properties: Beauty fiber: better for you and the environment STRETCH WOVEN SHIRTING Typically wovens don’t stretch; however, we found one that does! Designed into street pieces so that she doesn’t have to compromise comfort in movement for a work appropriate dress code. What are our campaign messages and offers? CHANNELS CHANNELS EMAIL Instagram Post Facebook Post DEFINE YOUR INSPIRATION DYI Out of office, always in style. No matter where you’re headed, effortlessly transition with pieces designed for looking and feeling good on-the-go. Webpage CHANNELS CHANNELS EMAIL Instagram Post Facebook Insta Ad DEFINE YOUR INSPIRATION DYI Out of office, always in style. No matter where you’re headed, effortlessly transition with pieces designed for looking and feeling good on-the-go. Webpage
Prezi Present
Prezi Video
Prezi Design
