YEP Business Plan Template
Transcript: Target Market Psychographics Business & Customer Profile The Big Idea Student Names Cost of a Unit [A mission statement is a company’s constant reminder to its employees and customers of why the company exists.] Demographics [The general personality, lifestyle, sports, hobbies, music preferences, and other free-time activities.] Slogan [The purchasing patterns and buying behavior of your customers, including the rate of use, repetition of purchases, benefits sought, brand preferences, and brand loyalty. Also the purchasing behavior (impulsive or cautious, using cash or credit card).] Legal Structure Projections [Is yours a Service, Retail, Manufacturing, or Wholesale business?] [Describe your product/service in terms of your type of business and your customer. (Example: “Company Name is a manufacturing company making baskets for sale to wholesalers.”)] Reaching our Customer Logo Buying Patterns [The size of the area, density, and location of your customers. Where do they live, work, go to school, or shop?] Need/Problem Solve a problem, adapts to change, creates of totally new product, perfection of current idea or you have one-of-a-kind experiences or uncommon knowledge to create a product or service. Solution [What is your product or service? How does it work? What are its unique features? Walk us through what the customer sees/receives.] Business Type Business Profile [Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation?] [Why did you select this legal structure?] Company Name Image by goodtextures: http://fav.me/d2he3r8 Geographics [The age, gender, occupation, and education of your customers. Economic factors, such as household income, family composition, and size.] Mission Statement