Transcript: DYNAMIC PRICING Negotiation (bargaining) Yield management Real-time-market For whom are we creating value? them? Who are our most important customers? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? segment? Which customer needs are we satisfying? CATEGORIES Production Problem Solving Platform/Network What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Customer Segments What value do we deliver to the customer? Which one of our customer´s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying? Who are our key partners Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform? What value do we deliver to the customer? Which one of our customer´s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy Reducation of risk uncertainty Acquisition of particular resources and activities TYPES Asset sale Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising CHANNEL PHASES: 1. Awareness: How do we raise awareness about our company´s products and services 2. Evaluation: How do we evaluate our organization´s Value Proposition? 3. Purchase: How do we allow customers to purchase specific products and services? 4. Delivery: How do we deliver a Value Proposition to customers? 5. After sales: How do we provide post-purchase customer support? Revenue Streams What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? What key activities do our value propositions require? Our distribution channels? Customer relationships? Revenue streams? Key Resources For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenue? EXAMPLES Personal assistance Dedicated personal assistance Self-service Automated services Communities Co-creation The Business Model Canvas SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope CHARACTERISTICS Newness Performance Customization ''Getting the job done'' Design Brand/Status Price Cost Reducation Risk Reduction Accessibility Convenience/Usability Value Propositions What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Customer Relationships Cost Structure Channels Mass Market Niche Market Segmented Diversified Multi-sided platform Key Activities TYPES OF RESOURCES Physical Intellectual (brand, patents, copyrights, data) Human Financial IS OUR BUSINESS MORE: Cost-driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing Value-driven (focused on value creation, premium value proposition) Key Partners FIXED PRICING List price Product feature dependent Customer segment dependent Volume dependent
Transcript: //what do you have CUSTOMER RELATIONSHIPS //what you do //how you help others canvas,business plan,business model canvas,marketing plan,business plan sample,business strategy,sample business plan,business plan format,business canvas,business plan example,canvas business model,business planning,canvas model,business models,business model canvas template,business canvas model,business plan software,canvas online,bussiness plan,business model canvas pdf,business concept,canavas,business model innovation,business model template,business model example,business plan model,business modelling,business modeling,osterwalder business model canvas,business model canvas online,business model generation canvas,new business models,model business plan,canvas wikipedia,business strategy model,business model design,innovative business models,business model canvas book,business model canvas wiki,startup canvas,business model canvas generator,business model canvas tool,startup business model,business plan models,internet business model,canvas tool,canvas startup,business model canvas video,software business models,make canvas,strategyzer business model canvas,editable business model canvas,le business model,business modelling tools, business canvas prezi, prezi business model canvas, canvas model for prezi, prezi business model, business model canvas prezi free, free business canvas, prezi CUSTOMER SEGMENTS REVENUE STREAMS CHANNELS CUSTOMIZE THE SIZE, LAYOUT AND COLORS //who you help Don't forget to zoom in and impress your audience with the details KEY RESOURCES //what you get? //how they know you and how you deliver it? ALL SEPARATED DESIGN ELEMENTS: COST STRUCTURE //how you interact ZOOM ANYWHERE AND INSERT YOUR CONTENT http://prezibase.com //what you give? KEY ACTIVITIES KEY PARTNERS VALUE PROPOSITIONS //who helps you Get this Prezi Template from: text images symbols videos
Transcript: A business model describes the rationale of how an organization creates, delivers, and capture value OUR MAIN TARGET SEGMENTS ARE REPRESENTED BY: - Families; - Middle-aged people; - Students; - People having advantages from the device; -Organization indirectly involved in epilepsy issue; THE VALUE PROPOSITION OF THE PROJECT IS REPRESENTED BY THE WILLINGNESS TO GET: - MONEY for developing a collaborative competition between Universities; - AWARENESS about the project and the illness; Our site http://epilepsycontrol.altervista.org/ THE CHANNELS WE WILL USE ARE: - Website, Facebook page, Twitter; - Posters, flyers; - Events; - Lottery; - Radio (CBS); - Free newspapers / magazines; WE AIM TO CREATE SOME LONG-TERM CUSTOMER RELATIONSHIPS BASED ON: - Donations; - Volunteering; - Creation and updating of website, Facebook, Twitter; THE MAIN STREAMS OF REVENUE WILL BE GENERATED BY: -Funds; -Advertisement and Bike competition fees; -Reputation; -Auctions; THE KEY RESOURCES WILL BE: Physical: Buildings (university and other places for the events.) Human: Team, Network contacts; Financial: Donations, lottery, auction costs; Intellectual: Creative Bar code, patent (device); TM, logo, partnerships; THE KEY ACTIVITIES ARE: Raise funds through: - Creation and promotion of events and website; - Team recruitment and management THE KEY PARTNERSHIPS WE WILL WORK ON ARE: - Associations, NGOs and other organizations; - University (CBS); - Newspaper publication companies; - Ads agencies; - Hospitals; - Other key partners: artists, big companies,... OUR COST STRUCTURE IS BASED ON: -Fixed costs, variable costs; - Unexpected costs; -Economies of scope; BUSINESS MODEL CANVAS
Transcript: A business model describes the rationale of how an organization creates, delivers, and captures value. Key Activities (KA) Customer Relationships (CR) 9 building blocks Introducing the Business Model Canvas Value Propositions (VP) Key Resources (KR) Customer Segment (CS) The business model canvas Way Forward What's next? What is a business model? What exactly are we going to submit? Revenue Streams (RS) The tool we are going to use build our business model Channels (CH) Discuss with your team the idea's business model over the business model canvas Document your idea brief/business model in a word document On 13th of September: send your WORD document idea brief and business model on email@example.com Cost Structure (C$) What are we going to see today? What is a business model canvas? Don't forget to mention the name of your team and your team members in the document How to build your business model using the business model canvas? Template of the required business plan document for the innovation competitions Business Model Generation Key Partnerships (KP)
Transcript: ? examples 1. Internet & Tech infrastructure 2. System 3. Admin. personnel 4. Support personnel 5. Marketing personnel and providers (PR, Agency) 6. Referrers *Funding* Payment of Finders Fees and zoomable! Relationships bases: Trust, Empowering Kind of relations: Automated Self-service for everyday operations. Members become ambassadors who help increase business 1. Annual Membership fee. Temporary Freemium (paying for exclusivity, more spots, larger commission scheme). Small contribution 2. Automatic connection fee. Med. contribution 3. Success fee (%), that includes a contribution to shared marketing. Largest contribution 4. Usage fee on Added value services. TBD pin 1. Initial/ongoing marketing 2. Support 3. UX, Search engine improvement 4. Branding 5. Content generation 1. Country/Category Managers 2. Investors 3. Organizations committed to development 4. Referrers 5. Social capital Primary: Find the reliable experts they need, no matter the kind or location. Secondary: an easy of use, direct, free and confidential tool Primary: Monetize the value of the business network Secondary: A tool to solve others needs and also their own ones Primary: None Secondary: value added services to be developed Experts 1. Marketing tools and resources development 2. Marketing to stimulate use 1. Awareness: network marketing, WOM, advertising, content marketing, social networks 2. Evaluation: network marketing, self service, online support 3. Purchase: self service, with online support available 4. Delivery: automated (temporary: assisted searchs and orientation) 5. After-Sales: automated and personalized evaluations Marketing & Adv. Support System development tape Social capital Primary: System Streamlined system/search UX Large and qualified expert network Primary: System A large/qualified experts network Andrés Chiodi Maite Ibarra Patricia Casanova Prosumers, early adopters, ambassadors, influential people/media Value Driven but with a Cost Driven operation (automation, lean cost structure) Marketing Large Variable Costs (marketing and commissions) due only after collecting royaties Large expenditure: Launching Low fixed costs (thanks to cloud, open source, automation) play them Primary Target: Managers, Businessmen at SMB Wide: SMB, Large corporations, Entrepreneurs Annual Membership fee. Temporarly Freemium (paying for larger commission scheme). Small contribution Relationships bases: Trust, Free, Ease of use, Confidentiality Kind of relations: Automated Self-service for everyday operations. Personal assistance for value-added services and satisfaction evaluations Referrers Relationships bases: Trust, Exclusivity, Peers Community, Smart cooperation Kind of relations: Automated Self-service for everyday operations. Personal assistance for value-added services and special situations. Members become ambassadors who help increase business 1. Continuous system/UX development 2. Marketing tools and resource development 3. Support 4. Added value services offering development Primary Target: businessmen with large b. networks, willing to monetize its value Wide: businessmen, agencies, business communities tape 2 pin 1. Awareness: network marketing, direct marketing (secondary: ads, social media) 2. Evaluation: network marketing, self service, online support 3. Purchase: self service, with prior invitation and online support available 4. Delivery: automated 5. After-Sales: automated, online support Clients copy them 02 05 2013 Primary Target: independent pros + SMB that are consolidated businesses, tech-friendly Wide: business services providers, any specialty, any place Primary: a powerful business generation channel, additional, free from constraints, costs tied to success, exclusivity Secondary: a shared resources center with added-value services. an automated way to monetize the value of social capital
Transcript: Cost Driven Main costs: Manufacturing Advertising Distribution Mass Market - will appeal to the general public due to dental hygiene needs Production Distribution Advertising Convenience Fresh Performance Reduce chewing gum pollution Healthy Retailers Dentists 1 Large retailers Chemical suppliers Dentists Group 2A 26/3/14 Physical: Production facilities Intellectual: 'Bomb' patent Human: Science guys Dedicated Personal Assistance (Major retailers & dentists) Sale of product Dynamic pricing through negotiation with larger orders SOS
Transcript: Existing Alternatives Logo Goes Here Single clean, compelling message that turns an unaware visitor into an interested prospect High-Level Concept Fixed and variable costs Key Metrics Key numbers that tell how the business is doing © John Marshall 2017 Lean Canvas Template adopted from Ash Maurya's Lean Canvas (https://leanstack.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. Customer Segments Unfair Advantage Sources of revenue X for Y analogy Cost Structure Solution Solution for each problem Something that can not be easily copied or bought Problem Early Adopters Date: How are these problems solved today? Characteristics of ideal customers Unique Value Proposition Target customers and users Channels Customer's top 3 problems Path(s) to customers Revenue Streams
Transcript: -Google play store, Apple app store -Website to view personal profile in the game -No initial fee -Additional fee to unlock new features on game ... - Everyone I asked showed interest - Kids wanted it to be free initally - But wanted the battling to be broken down into turns... - Add a virtual map where you can see anyone you know that is close by Key Activities Channels -Age of (7 - about to die) with access to an android or iphone device -The majority of customers will be in middle school -Game will be free to begin with, but to advance to higher levels or obtain special items or reach new areas of the map will be charged a small fee Any Questions! Revenue Stream -Google play store allows for easy access to the game -Designer for new characters and new items for the game -Developers to implement new features into the game 2nd Value Proposition Problems: -No multilayer character battling game for smart phones -DS system is too expensive($200), not interactive enough as possible Solution: New multiplier "pokemon" like app in google play store and iphone app store Benefits: -Cheap on google play store -Accessible by 99% of android phones and iphones -Solution for enjoying free time with friends or alone by battling and training with friends over wifi. -Maintain their profiles -Provide a fair randomized journey throughout the duration of the game -Is mostly an opportunity to provide friendly fun, but can also become competitive with regional tournaments Product: -This game will derive a couple concepts from the game Pokémon with entirely new characters I design. -Instead of words with friends it will be battling your own character with friends. -By walking to different places in the real world you can receive new items. For example, you can make places like your home's wifi the healing center and another wifi location a gym. Journey to my BMC Key Resources Cost Structure -App and website maintenance -Good reviews on Google play store, apple app store -Easy methods for secure payment online from website and from smart phone -Hosting service -Database for personalized profile storage -Website and mobile device developers -Copyright on all elements of the game by Quinn Liu 1st Value Proposition Interviews BMS: Customer Relation Continued... BMC: Customer Segments Key Partners -Website development -hosting service cost -App development -Design of game(initially time intensive) Problem: Thousands of dollars are lost to overproduction of energy Solution: Predict how much energy you are going to use in the future (with machine learning algorithms) Benefits: Saving energy by predicting how much energy you are going to use in the future based on how much you have used in the past.
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