BUMBLE BEE
Transcript: Immediately after clicking purchase, the doorbell rings. The daughter can see through the window that it is a delivery man with a box labeled Bumble Bee Backpacks. She runs to the door with excitement and takes the box. As she opens the box and takes out her backpack, the scene ends. A mother and daughter are sitting at the computer, browsing through various backpacks on BumbleBeeBackpacks.com. They see a "Buzz" backpack they like, and order it. Cutting back to the young boy on the street, looking at his backpack and smiling. He starts to hear a noise, and looks up curiously to see a swarm of bees carrying backpacks. The bees fly over the city, dropping their cargo in the laps of other unfortunate children across the city. BUMBLE BEE BACKPACKS Right after the daughter opens the box, it cuts to a poor, young boy sitting on the curb of a street in a bustling Asian city. A backpack suddenly falls from the sky, landing in his lap. After reading the word "Honey" embossed on the tag, he looks up happily and sees a bumble bee fly away. END SCENE The camera zooms out and you can see thousands of bees, flying every direction. It continues to zoom out until you can see the whole world. During the zoom, a narrator speaks, "For every Bumble Bee backpack you buy, one will will be personally delivered to a child in need, somewhere around the globe." OPENING The screen with the earth fades to a white screen with the Bumble Bee logo as the narrator finishes speaking. The scene moves to a man on his computer, ordering a backpack. This is quickly followed by a short montage of many people purchasing backpacks from the internet, for varying reasons.
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