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Brown Map Presentation Template

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Empathy Map template

Transcript: Just followed the family carrer perhaps opening his business can be a good option He doesn't love what architecture (his major) but really loves graphic Design The interviwed is with a low selfsteem If you were able to make any direct observations of the person you interviewed in action, here is where you describe what you observed (feel free to delete this once you copy the template) The interviwed has a strong and dynamic personality Adapt his carrer while there is still time to "I should've done minor studies along with my major" "I believe that salary is not what motivates me the most" The stakeholder is unhappy with the Major (Architecture) he choose Make inferences here about the person's thoughts, deriving from the SAY and DO sections "I don't see myself working for others for a long time" "College didn't quite prepare me to what worklife is needs" Need the "guts" to change things The interviwed needs to admit to himself what his passions are and chase them He should try to adapt his carrer while there's still time Find ways to comprehend what he really enjoy doing Believes architecture is too complex The problem statement encapsulates the need for the stakeholder you will continue working on for next week Here is where you add what your interviewee said (feel free to delete this once you copy the template) Makes notes here about all the things that surprised you from the interview, and those that challenged the assumptions you had. Make inferences here about the person's feelings, deriving from the SAY and DO quadrants The interviewed showed a very enterpreneur personality

Empathy Map template

Transcript: The student doesn't come out of college with the ability to work in many fields of advertising. They graduate with an overview knowledge, that isn't enought to set they on the labor market. The student doesn't feel capable to practice the profession only with what they have learned in class. Depending of the University the teachers have an academic background and not a market approach needs a way to get more prepared for future in her career Mariana, 22 years old, who has just finished graduation in Advertisement and have been working as copywriter in the last 2 years. If you were able to make any direct observations of the person you interviewed in action, here is where you describe what you observed (feel free to delete this once you copy the template) • Having experience is more important than a degree. • She is letting the flow conducts her, at least, at this moment. • As she has just finished graduation she is going to change her behavior, trying to be more professional. because the college didn't provided deep knowledge The problem statement encapsulates the need for the stakeholder you will continue working on for next week During the graduation I have developed a critical thinking which is fundamental for my function. I have developed my skills more from the market labor, than from the university. Despite the course has a practical approach in the last two years, its doesn’t work in the same way. I would be lost now, if I hadn’t been working during my college. The experience is very important in our field, mainly in creative area. I looked for attending a course outside the college to improve my knowledge in the creative area and learn more about the career in Advertising, but all this could have been teached at the college. The university doesn’t help the student to think about their career. It only keeps up the internship, not worrying about the future of the student. I can’t imagine what I will be doing in 5 years time, and it scares me. I’m a very organized person and not having a plan for the future is very worrying. The college doesn't prepare you to be a "Professional advertiser" and to performing all duties that are related to the course. What makes you professional is the labor market. I would like to have left the college more capable to work in another field of Advertising, but I only feel confident to work as a copywriter and in marketing, maybe. The changes that I feel after graduating are that I can’t justify my actions based on the fact that I’m just student. My responsibilities increased, as well as the perceived value of my work. Here is where you add what your interviewee said (feel free to delete this once you copy the template) Makes notes here about all the things that surprised you from the interview, and those that challenged the assumptions you had. Make inferences here about the person's feelings, deriving from the SAY and DO quadrants • She is happy at the moment, but she becomes apprehensive when asked about the future. • She feels that the future can be very different. There isn't a goal defined. • Mariana is a very outgoing person, always in a good mood with their colleagues. • During the day, she often visits their colleagues, to see what they are doing. • She seems to be very focused during the working time. • When she has too much work, she gets more quiet than she used to be. • I didn't see her exchanging information with her supervisor in person. The same doesn't happen with their colleagues copywriters. Make inferences here about the person's thoughts, deriving from the SAY and DO sections Mariana, 22 years old, who has just finished graduation in Advertisement and have been working as copywriter in the last 2 years.

Empathy Map template

Transcript: Elba, retired bussines administrator. She always worked as an accountant assistant. Married without children. She worries about her mother and sisters who take advantage of her. First day of work The place was pretty. It was awesome to work with other young people from various disciplines like geography, sociology, etc. The best memory was her first payment. What could be improved If you were able to make any direct observations of the person you interviewed in action, here is where you describe what you observed (feel free to delete this once you copy the template) She likes to enjoy at home living without worry A friend told her about a government agency who requested for students to do professional practices. enjoy life Another interview The recruiter asked her about her career, just to know where she could developed better her work. She was hired. She would like to do things that she always wanted to Elba, bussines administrator She avoids stressful situations Due to her father's dead she had worked before graduating as a secretary for independent professionals when she was a teenager. When she graduated she looked for a job in Procter&Gamble. She would like to learn decoration learn new things Make inferences here about the person's thoughts, deriving from the SAY and DO sections Present Experiences in the past School to Work Transition She was very emotional at work. She was very friendly with her bosses and coworkers. Later she had other government job, better paid, but less interesting, more stressful. The organization had very few promotions so she has occupied the same role for years. Job interview She would like to help her family Now, after 30 years working she has retired at 55 years old, figuring out what could do with the rest of her life. She is married. Her husband still works. She enjoys to be at home She wants to feel herself more secure generate an additional income to her pension The problem statement encapsulates the need for the stakeholder you will continue working on for next week Although she was a competent person she has always been timid. So she always did what she was ordered without complain. Other people took advantage of her work without acknowledgment. She assured a place at the company but with very few incentives. Wife Makes notes here about all the things that surprised you from the interview, and those that challenged the assumptions you had. The interviewer asked if she had experience. As she did not have any as an administrator, he suggested her to take a course in the company without payment. Make inferences here about the person's feelings, deriving from the SAY and DO quadrants She wants to start a business Key event She wants to learn new things. She has had problems of self esteem No children increase her self esteem The only motivation to do something additional is to avoid uncertainty.

Empathy Map template

Transcript: Most of the things I studied in college or even in high school I did not use in my profession. — Student "Theory is important, but in practice is that you actually learn and fixed something that studied" — Student "I did a technical course with integrated high school. My school had this program of technical studies coupled with standard teaching. And it was great that I could find a job as soon as possible and to stand out in the job market." — Student Apparently, the young man longs to enter as soon as possible in the labor market. They realize that they learn more in practice than studying theories. The world is more dynamic and the labor market is also. Increasingly employers looking for young people between the twenties qualified. this way, the sooner the student to get a job, he has more chances of getting a good job. students interviewed feel that most of the things he learned during his study phase was not used to the use of desktop he chose. Were educational institutions with teaching outdated? Daniel has a degree in Advertising. It is a proactive person, by selected short courses to form their professional background. Communicative and challenging Daniel has a goal and analytical thinking. Daniel needs to study at an educational institution that is aligned with what is happening in the current job market Because what he learns in college is not being applied to your job. Students who work If you were able to make any direct observations of the person you interviewed in action, here is where you describe what you observed (feel free to delete this once you copy the template) Here is where you add what your interviewee said (feel free to delete this once you copy the template) The problem statement encapsulates the need for the stakeholder you will continue working on for next week Makes notes here about all the things that surprised you from the interview, and those that challenged the assumptions you had. Make inferences here about the person's feelings, deriving from the SAY and DO quadrants Make inferences here about the person's thoughts, deriving from the SAY and DO sections

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