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Branded

Transcript: Olivia Trotter Chapter 13: DIY Kids Author interviews Avon and Mary Kay beauty consultants The free products they give their kids are seen at school by their peers, marketing the product Web peer to peer marketing Teens make fan websites supporting their favorite celebrities and bands Chapter 3: Peer to Peer Marketing Chapter 10: Logo U Part 1: Branding Market to KGOY: Kids Getting Older Younger Strive to make brands a household name Author's example: Barney and Teletubbies "Kid Power": Power of kids to reject brands and define themselves outside commercial culture Antimarketers: people (usually parents) that protest advertising to children Examples of issues antimarketers protest over: Happy Meals, Pop music with sexual content, violent video games, etc. Laura Albert In teen movies, usually the characters are played by actors much older than the high schoolers they are portrayed as The topic of sex is generally in most teen movies The girls in these sort of movies usually wear revealing clothes inspiring the girls watching them to do so as well Part 3: Unbranding Kids that create their own influence This includes making garage bands and merchandise for them This also includes kids who self-school or "unschool" as they like to call it Sort of like homeschooling except they teach themselves rather than a parent design by Dóri Sirály for Prezi Kids are expecting more extravagant items like Money Pits for events like barmitzvahs and birthdays These over-the-top parties are a cesspool of money and take away from the true meaning of the actual event However, they have become an outlandish competition for kids and parents both Parents are starting to let their kids get plastic surgery Doctors can't stop it unless child doesn't have parental consent Most popular surgeries to get as a teen are breast augmentations, nose jobs, and liposuction All of these terms are household names Nicolette Taylor "Privacy" in schools Students riot because brands advertise in schools (vending machines, score boards, etc. Anorexia is another huge issue especially among girls Make online support groups call themselves "pro-ana" They hate fat people The disease is called anorexia nervosa Most of the web sites were banned after a mass amount of them were discovered "worshipping their goddess, Ana" The author interviews Delia's Teen Consultants These girls tell Delia's marketers and designers what trends are in and what girls like They get free clothing from the company acting almost as a "test product" The consultants pick apart catalogs before they are mailed out Chapter 11: Teen Authors Chapter 2: Teen Consultants Marketing influence starts on kids at an early age The brands kids see advertised as children make them more susceptible to buy when they are adults Kids and teens influence each other to buy into brands when they see more popular kids wearing them The influence is the same when kids and teens see adult celebrities wearing these brands The author calls this "Selling Adulthood" because of youth's desire to dress as the "sexy" celebrities they see In an attempt for attention some teens post their life story as a blog A lot of them are about sexual abuse Some are real, some are fake Most notable: Katie.com: My Story by Katie Tarbox and Sarah by J.T. Leroy Another problem is that some girls use web cam blogs to post nudes to get gifts from viewers Chapter 5: The Great Tween Marketing Machine Chapter 6: Cinema of the In-Crowd Chapter 7: More Than a Video Game Part 2: Self-Branding Chapter 4: Marketing Conferences Chapter 12: Unbranded Students ask their parents for tutors just because their peers have them Going to up-class private schools just because of the image they portray Parents aspire for their kids to go to Ivy League Schools and private academies because they couldn't afford it when they were younger Same goes for parents that did goes to these schools; they have the same expectations for their kids Chapter 1: Branding Chapter 8: Body Branding (Cosmetic Surgery) Ads are everywhere in video games on billboards and clothes characters wear Tony Hawk's Pro Skater 3 and Quik Silver The brands in the games make kids playing them want to buy them especially when the games involve real people (ie Tony Hawk) XL: Teen Body Builders Teens especially ones involved with athletics can have an "addiction" to working out Most teens do it just for the sake of looking good Can be dangerous because of supplements they use such as andro (androstenedione) Andro is an over the counter alternative to steroids Steroid use is especially dangerous amongst teens because they still aren't fully developed yet Chapter 14: Schools for Sale Chapter 9: XL and XS Kids that are aware of marketer influence and are bothered by it buy from thrift stores Tristan Kading: protested the practice interviews McDonalds did at his school Kids are becoming more aware of the influence marketers have. Branded XS: Anorexia

Marekting Assets

Transcript: Citiq General Facebook/ Twitter External 1 x Branded Car (Thapelo) Monthly Newsletter Internal 4 x Commitment Boards Value Icons Branded Jackets (10th July) Anchor House - Floors Citiq Students Building Signage Online CMS CMS Website Letterheads and Stationary Business Docs Brochures Folders Business Cards PowerPoint Presentations Company Profile To Let Boards Bags Student Give-aways Shirts Jackets Name Badges 2 x Cars and both are branded (Dean and Tony) The End Owned Media Websites Email Signatures Paid For Media Facebook and Twitter Property Sites - IOL, PP, P24, OLX and Gumtree Google Adwords General Signage and Collateral Marketing Assets CPD Word Document Templates Folders Business Cards Signatures Ekhaya Daycare and IHFC Citiq Property Services Website Cars Billboard - Park Station Pull up banners Feather Banners Gazebos Google Campaign Branded Word Templates A4 Brochure A5 Flyers Business Cards Brand Manual Signatures CMS CPD Citiq Includes: Marketing Docs Branded Word Templates 5 x Cars - 1 is Branded Commercial Property and To Let Boards 2x Anchor House 2x The Mills 2x Nedbank Corner Branded Shirts House Rules Building Audit with Signage Billboard - Park Station Citiq Students Website 27 Boxes (in progress) CPD and CPS 3 Cars - none are branded Building signage Shirts Name Badges 2 x Fugly Buses 14 x magnets with changing advertising 8 x Pull Up Banners 6 x Feather Banners 4 x Gazebos 3 x Steel Signs (2 at Ekhaya and 1 at YW) 2 x Steel Signs (Directions to Mill Junction) 8 x PVC banners (2 per residence) 950 x Ekhaya String Bags (from event) 180 x Corporate Ekhaya Bags (black & yellow) 180 x Caps (Mill Junction and Ekhaya) 300 x Yoyos 10,000 x Flyers 200 x Pens 4 x Fold Up Chairs 1 x Mill Junction Mesh banner 3x (2m by 1.5m) Outside Steel Signs 90 x A1 House Rules Signs 90 x A2 Disclaimers Sign 90 x A1 This Building Managed By 12 x Parking Signs Signs Property Ads CPD Citiq Students News Contact Info Student Campaign CPS Campaign (rentals and commercial) Prepaid Group Review CPS

BRANDED

Transcript: Where do you want to be? Exploring You Work those Assets Digital Footprint Upcoming sessions: Arruda 2014 Delivery Establishing an understanding and empathy for your audience. Know them. Provide a clear offer that will reflect and meet their needs. Improve ON THE RADAR CRAFTING YOUR BRAND ARTFULLY CRAFTED SERIES AUTHORITY If you’re looking for a better job, you want your potential boss at your ideal company to associate your personal brand with something that she needs on her team. Arruda, W. (2014, July 8). The Top 10 Personal Branding Blunders You Must Avoid. Retrieved November 25, 2014, from http://www.forbes.com/sites/williamarruda/2014/07/08/the-top-10-personal-branding-blunders-you-must-avoid/ Branding Definition | Small Business Encyclopedia. (2014, January 1). Retrieved November 25, 2014, from http://www.entrepreneur.com/encyclopedia/branding The Complete Guide to Building Your Personal Brand. (2013, June 29). Retrieved November 25, 2014, from http://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/# Determine the aspects of your life that have been rewarding. Narrow down your aspects to a potential vision. Create an ideal ending Present assessment Compare What do you want to be known for? Find a niche and develop it ASSETS Build Relationships by: BRANDING Don't Forget your Supporters Google Alets,Radians, Mention, TalkWalker, HootSuite, MOZ Fresh Alerts BLUNDERS Business Cards, Attend Professional Events, Your Networks, You TARGET AUDIENCE LET'S GET PERSONAL DEFINITION: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Online Values Passions Inner Traits Feedback from Others Social community, Professional Website, Blog Small Business Encyclopedia 2014 Bonus: better job, better contacts, industry recognition, and more and open professional opportunities Who are you? Be Fake Be Wishy-Washy Act First. Think Later. Shoot for Quantity Seek Fame and Glory Be exclusively Virtual Go Solo Be Selfish Forget to Measure Personal Brand Vision Defining your Target Audience Building your Assets Developing Authority Expertise How will you convey what you bring to the table? ARTFULLY CRAFTED: BRANDED .01 Search Remove Update Monitor IMPORTANCE VISION Additional Resources and References: Offline

Branded

Transcript: Branded So what's happened so far? We have our main character... Dale Dale's brother has been convicted of killing five women His whole family have had to move down from Yorkshire Dale may have to go back to Yorkshire as part of school.... There's a journalist after them He gets bullied at his new school, when he was quite popular at his own Is mates with Will Tomlinson Worried that he'll turn out like his brother Gav Killed five women Used to come home with blood on him Not mad, though Dale wished he was Had a good relationship with Dale Themes Freedom Protection Community Growing up Relationships Bullying Identity Branded: the word To be marked by something Task one: write your own story based on one of the themes if you can include them. Task two: Gav's in prison, write a diary entry while he sits in the cell and thinks about what he did. Task three: Draw the main character from your story and label their characteristics Task four: This is a speaking and listening assessment but it may help to make a few notes. You're going to be asked your opinion of the book. Think about these things... How did Gav's actions affect those around him? What were Dale's emotions at the beginning of the book compared to the end? How would you feel leaving your home? Why does Dale feel branded by Gav's actions? Likes Sally Prentice

BRANDED

Transcript: End-Of-Flight REPORT SUMMARY SUMMARY Our 90-Day Flight October 1, 2018 - January 1, 2019: Gold Collection launch Holiday sales campaigns Increased sales Increased Facebook performance Pivoted strategies to include a more holistic approach Advisement and creation of sales campaigns Email promotions Social media advisement and select boosted posts PROGRESS PROGRESS GOOGLE KPI'S GOOGLE ANALYTICS Revenue +24.93% $28,164.36 vs. $22,543.42 E-commerce Conversion Rate -11.60% 3.80% vs. 4.30% Transactions -2.30% 382 vs. 391 Average Order Value +28.55% $74.12 vs. $57.66 Returning Customer Rate -7% (15.69%) CODE 1. No Code 2. CollectiveWelcome15 3. HOLIDAY20 4. YEAREND20 5. GIVEHOPE 6. Welcome15 7. 50forLife! 8. DressemberHoliday18 9. H3BEGQF0QFW2 10. TinyCuffACB TOP PROMOTIONS REVENUE $13,497 $8,928.30 $1,684.10 $1,276.27 $1,210.58 $756.89 $352.54 $140.57 $109.25 $86.00 TRANSACTIONS 178 127 24 13 16 12 3 2 1 1 AVERAGE ORDER VALUE $75.83 $70.30 $70.17 $98.17 $75.66 $63.07 $117.51 $70.28 $109.25 $86.00 6 1. Textured Mixed Metal Lariat Necklace Revenue: $2,430.00 2. Tiny Brass BRANDED Cuff Revenue: $2,160.00 3. Tiny Aluminum BRANDED Cuff Revenue: $1,896.00 4. Triangle Earrings Revenue: $1,558.00 5. Tiny Copper BRANDED Cuff Revenue: $1,464.00 TOP PRODUCTS 6. Textured Mixed Metal Bar Earrings Revenue: $1,406.00 7. Textured Mixed Metal Disc Earrings Revenue: $1,292.00 8. Signature BRANDED Cuff Revenue: $1,064.00 9. Walk in Hope Leather Cuff Revenue: $920.00 10. Brass Layered Necklace Revenue: $864.00 FACEBOOK FACEBOOK Reach 80,158 Cost Per Click $0.94 Amount Spent $1,176.84 Purchase ROAS Oct: .18 Nov: 1.17 Dec: 2.26 (includes Jan 1) Averaged Nov 1 - Jan 1: 1.46 Purchases 29 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Facebook Result Indicator post_engagement add_to_cart post_engagement purchase add_to_cart add_to_cart post_engagement purchase post_engagement Reach 175 9720 18571 160 2355 143 48318 3982 91 141 810 80,158 Impressions 188 10129 30018 162 3090 1513 57197 5180 92 803 823 109,195 Clicks 10 33 926 1 25 38 101 98 0 14 4 1,250 CTR 5.32 0.33 3.08 0.62 0.81 2.51 0.18 1.89 0.00 1.74 0.49 1.14 CPC $0.13 $1.46 $0.88 $2.32 $1.40 $0.89 $1.29 $0.73 $0.00 $1.79 $2.50 $0.94 Cost per Results $0.06 $15.69 $0.14 $3.40 $7.64 $5.97 $0.08 $5.00 $0.05 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Amount Spent $1.33 $48.22 $815.88 $2.32 $35.00 $33.95 $129.94 $71.60 $3.60 $25.00 $10.00 $1,176.84 Purchase ROAS 0.46 2.77 19.45 1.28 1.94 11.05 1.46 Purchases 6 1 10 4 3 5 29 SALES BY SOURCE Direct 15% Search 23% Social 75% Unknown 24% Email 25% SHOPIFY Holiday 2017 SHOPIFY Holiday 2018 Direct 40% Search 11% Social 35% Unknown 263% Email 73% WHAT'S NEXT! WHAT'S NEXT! Sales & Promotions Sales & Promotions Clearance Sale Valentine's Day Give-Back Love: Gift guide featuring ethical brands (partnership with ABLE, Thistle Farms, etc.) For Him/For Her: Nashville gift guides, could pitch to local outlets Spring Sale - 20% off pairings (necklace + cuff, necklace + earrings, etc.) Mother's Day Sale Target Brides-to-be for Bridesmaid gifts Strategies and Plans For New Lines Retargeting & Sales Funneling Retargeting & Sales Funneling Email Automation & Targeting "Welcome" series Use the new video Secret sales for mailing list subscribers Continue fostering interaction with survivors Continued Social Media Re-targeting Online Outreach & Partnerships Online Outreach & Partnerships BRANDED Content Monthly blog post (survivor stories, how it's made, etc.) One boosted social post per week Influencer Blog/Instagram Outreach https://www.thegoodtrade.com/ - Site for ethical fashion, beauty, social impact https://www.livingwithlandyn.com/ - Landyn's 40-ish, very popular, local, fashion blogger, opening retail store in Spring 2019 http://llbalanced.com/ - Laura Lea's local, 30-ish, wears ABLE and often posts about jewelry https://www.cleaneatsbytay.org/ - Taylor's 21, passionate about ethical fashion https://www.instagram.com/wearlove_always/ https://www.instagram.com/consciousstyle/ https://www.instagram.com/michelleforgood/ https://www.instagram.com/consciousnchic/

Branded

Transcript: Quart uses examples of how corporations market to tweens and teens, making the things they wear define who they are. Big businesses target children at younger and younger ages to ensure future buyers. Quart's motive for this book was to show how branding and marketing have affected teen generations throughout the years and how it dominates their lives. She proves how teens are exploited by advertisers. Editorial Marketing through television Logos found everywhere Marketing to teens/tweens Teens/tweens growing up faster Desire of brand name clothing/accessories -LOS ANGELES TIMES BOOK REVIEW Inform us on Marketer's intentions and their ploys to keep us buying their products Brands are seen everywhere Movies: Lego Movie, Non-Stop T.V. shows: Bones, The Walking Dead Video games: Everquest 2 Educational System: sponsored schools $1.25 Thursday, January 22, 2015 In the Know: Branded What's Hot or Not Quart presents us with the problem that teens and tweens are overly exposed to brands She suggests a way out of the "branded world" (ex.: DIY kids) Problem and Solution 1990's companies started hiring marketing teams influence of celebrities, who teens look up to "Cindy Crawford wears Prada so i need Prada" Latest Must Read Book This Week in Fashion What makes them HOT? Summary Branded is cogent wake-up call. DIY in Un-Branding Angelica F., Jazmin O., Cristina L., Beatriz J., Lissette P., Paulina A. Anorexia and Bulimia Branding in Universities Cosmetic Surgeries Marketing in schools Brands Over Time Vol XCIII, No. 311 K! NEWS NOW

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

Branded!

Transcript: Music is the future so it needs to progress always and its up to the listener to make sure that it constantly evolves. Will they accept me: will they accept what I'm putting forth I'm persuading them to leave what they currently enjoy behind and move forward, will that sit well with them Go With Their Opinions: everybody is gonna like their certain types of music and where the music is at the time period i should go with it but show them why it can be better and why they are gonna love the change Branded! The Plan Before The Plan Audience: My audience will be from the age of 17 to the age of 27 and also be A&R REPS How to actually present it: how should i go about getting them to listen,which tone of voice should i use did i chose the right visual aids and tools for this. The hardest thing for me will be getting my audience to actually respond and show enthusiasm. Don't Sweat It : go with the flow let my energy build up the audience then feed off of theirs even if i do have hiccups i can always recover by making my audience enjoy what i have to say and actually make them come around. The Metal Body The true meaning Even though the production is hard the delivery could make or break me i must be prepared for any outcome even those i don't forsee What they want to hear Music,Music,Music New sounds, New voices, and Better quality Who's it for? BEAT THE STRUGGLES Opinions: getting past peoples' opinion on certain types of music and the state of music now could present a challenge in making them change their mind and progress forward. The Struggles visuals: People love being able to see examples so they can better understand, so the use of power points and prezi and videos keep them engaged and less likely to not care. The production will be hard just because it could cause my delivery to suck it could make everybody just not care. Discussion Boards: get their input and I cant lose they'll tell me what i want to know i just have to get them to talk How to accomplish this EASE INTO IT : In order to change their mind i need to ease them into it slowly make them realize why its for the best and then let them come around.

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