Transcript: Citiq General Facebook/ Twitter External 1 x Branded Car (Thapelo) Monthly Newsletter Internal 4 x Commitment Boards Value Icons Branded Jackets (10th July) Anchor House - Floors Citiq Students Building Signage Online CMS CMS Website Letterheads and Stationary Business Docs Brochures Folders Business Cards PowerPoint Presentations Company Profile To Let Boards Bags Student Give-aways Shirts Jackets Name Badges 2 x Cars and both are branded (Dean and Tony) The End Owned Media Websites Email Signatures Paid For Media Facebook and Twitter Property Sites - IOL, PP, P24, OLX and Gumtree Google Adwords General Signage and Collateral Marketing Assets CPD Word Document Templates Folders Business Cards Signatures Ekhaya Daycare and IHFC Citiq Property Services Website Cars Billboard - Park Station Pull up banners Feather Banners Gazebos Google Campaign Branded Word Templates A4 Brochure A5 Flyers Business Cards Brand Manual Signatures CMS CPD Citiq Includes: Marketing Docs Branded Word Templates 5 x Cars - 1 is Branded Commercial Property and To Let Boards 2x Anchor House 2x The Mills 2x Nedbank Corner Branded Shirts House Rules Building Audit with Signage Billboard - Park Station Citiq Students Website 27 Boxes (in progress) CPD and CPS 3 Cars - none are branded Building signage Shirts Name Badges 2 x Fugly Buses 14 x magnets with changing advertising 8 x Pull Up Banners 6 x Feather Banners 4 x Gazebos 3 x Steel Signs (2 at Ekhaya and 1 at YW) 2 x Steel Signs (Directions to Mill Junction) 8 x PVC banners (2 per residence) 950 x Ekhaya String Bags (from event) 180 x Corporate Ekhaya Bags (black & yellow) 180 x Caps (Mill Junction and Ekhaya) 300 x Yoyos 10,000 x Flyers 200 x Pens 4 x Fold Up Chairs 1 x Mill Junction Mesh banner 3x (2m by 1.5m) Outside Steel Signs 90 x A1 House Rules Signs 90 x A2 Disclaimers Sign 90 x A1 This Building Managed By 12 x Parking Signs Signs Property Ads CPD Citiq Students News Contact Info Student Campaign CPS Campaign (rentals and commercial) Prepaid Group Review CPS
Transcript: End-Of-Flight REPORT SUMMARY SUMMARY Our 90-Day Flight October 1, 2018 - January 1, 2019: Gold Collection launch Holiday sales campaigns Increased sales Increased Facebook performance Pivoted strategies to include a more holistic approach Advisement and creation of sales campaigns Email promotions Social media advisement and select boosted posts PROGRESS PROGRESS GOOGLE KPI'S GOOGLE ANALYTICS Revenue +24.93% $28,164.36 vs. $22,543.42 E-commerce Conversion Rate -11.60% 3.80% vs. 4.30% Transactions -2.30% 382 vs. 391 Average Order Value +28.55% $74.12 vs. $57.66 Returning Customer Rate -7% (15.69%) CODE 1. No Code 2. CollectiveWelcome15 3. HOLIDAY20 4. YEAREND20 5. GIVEHOPE 6. Welcome15 7. 50forLife! 8. DressemberHoliday18 9. H3BEGQF0QFW2 10. TinyCuffACB TOP PROMOTIONS REVENUE $13,497 $8,928.30 $1,684.10 $1,276.27 $1,210.58 $756.89 $352.54 $140.57 $109.25 $86.00 TRANSACTIONS 178 127 24 13 16 12 3 2 1 1 AVERAGE ORDER VALUE $75.83 $70.30 $70.17 $98.17 $75.66 $63.07 $117.51 $70.28 $109.25 $86.00 6 1. Textured Mixed Metal Lariat Necklace Revenue: $2,430.00 2. Tiny Brass BRANDED Cuff Revenue: $2,160.00 3. Tiny Aluminum BRANDED Cuff Revenue: $1,896.00 4. Triangle Earrings Revenue: $1,558.00 5. Tiny Copper BRANDED Cuff Revenue: $1,464.00 TOP PRODUCTS 6. Textured Mixed Metal Bar Earrings Revenue: $1,406.00 7. Textured Mixed Metal Disc Earrings Revenue: $1,292.00 8. Signature BRANDED Cuff Revenue: $1,064.00 9. Walk in Hope Leather Cuff Revenue: $920.00 10. Brass Layered Necklace Revenue: $864.00 FACEBOOK FACEBOOK Reach 80,158 Cost Per Click $0.94 Amount Spent $1,176.84 Purchase ROAS Oct: .18 Nov: 1.17 Dec: 2.26 (includes Jan 1) Averaged Nov 1 - Jan 1: 1.46 Purchases 29 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Facebook Result Indicator post_engagement add_to_cart post_engagement purchase add_to_cart add_to_cart post_engagement purchase post_engagement Reach 175 9720 18571 160 2355 143 48318 3982 91 141 810 80,158 Impressions 188 10129 30018 162 3090 1513 57197 5180 92 803 823 109,195 Clicks 10 33 926 1 25 38 101 98 0 14 4 1,250 CTR 5.32 0.33 3.08 0.62 0.81 2.51 0.18 1.89 0.00 1.74 0.49 1.14 CPC $0.13 $1.46 $0.88 $2.32 $1.40 $0.89 $1.29 $0.73 $0.00 $1.79 $2.50 $0.94 Cost per Results $0.06 $15.69 $0.14 $3.40 $7.64 $5.97 $0.08 $5.00 $0.05 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Amount Spent $1.33 $48.22 $815.88 $2.32 $35.00 $33.95 $129.94 $71.60 $3.60 $25.00 $10.00 $1,176.84 Purchase ROAS 0.46 2.77 19.45 1.28 1.94 11.05 1.46 Purchases 6 1 10 4 3 5 29 SALES BY SOURCE Direct 15% Search 23% Social 75% Unknown 24% Email 25% SHOPIFY Holiday 2017 SHOPIFY Holiday 2018 Direct 40% Search 11% Social 35% Unknown 263% Email 73% WHAT'S NEXT! WHAT'S NEXT! Sales & Promotions Sales & Promotions Clearance Sale Valentine's Day Give-Back Love: Gift guide featuring ethical brands (partnership with ABLE, Thistle Farms, etc.) For Him/For Her: Nashville gift guides, could pitch to local outlets Spring Sale - 20% off pairings (necklace + cuff, necklace + earrings, etc.) Mother's Day Sale Target Brides-to-be for Bridesmaid gifts Strategies and Plans For New Lines Retargeting & Sales Funneling Retargeting & Sales Funneling Email Automation & Targeting "Welcome" series Use the new video Secret sales for mailing list subscribers Continue fostering interaction with survivors Continued Social Media Re-targeting Online Outreach & Partnerships Online Outreach & Partnerships BRANDED Content Monthly blog post (survivor stories, how it's made, etc.) One boosted social post per week Influencer Blog/Instagram Outreach https://www.thegoodtrade.com/ - Site for ethical fashion, beauty, social impact https://www.livingwithlandyn.com/ - Landyn's 40-ish, very popular, local, fashion blogger, opening retail store in Spring 2019 http://llbalanced.com/ - Laura Lea's local, 30-ish, wears ABLE and often posts about jewelry https://www.cleaneatsbytay.org/ - Taylor's 21, passionate about ethical fashion https://www.instagram.com/wearlove_always/ https://www.instagram.com/consciousstyle/ https://www.instagram.com/michelleforgood/ https://www.instagram.com/consciousnchic/
Transcript: Quart uses examples of how corporations market to tweens and teens, making the things they wear define who they are. Big businesses target children at younger and younger ages to ensure future buyers. Quart's motive for this book was to show how branding and marketing have affected teen generations throughout the years and how it dominates their lives. She proves how teens are exploited by advertisers. Editorial Marketing through television Logos found everywhere Marketing to teens/tweens Teens/tweens growing up faster Desire of brand name clothing/accessories -LOS ANGELES TIMES BOOK REVIEW Inform us on Marketer's intentions and their ploys to keep us buying their products Brands are seen everywhere Movies: Lego Movie, Non-Stop T.V. shows: Bones, The Walking Dead Video games: Everquest 2 Educational System: sponsored schools $1.25 Thursday, January 22, 2015 In the Know: Branded What's Hot or Not Quart presents us with the problem that teens and tweens are overly exposed to brands She suggests a way out of the "branded world" (ex.: DIY kids) Problem and Solution 1990's companies started hiring marketing teams influence of celebrities, who teens look up to "Cindy Crawford wears Prada so i need Prada" Latest Must Read Book This Week in Fashion What makes them HOT? Summary Branded is cogent wake-up call. DIY in Un-Branding Angelica F., Jazmin O., Cristina L., Beatriz J., Lissette P., Paulina A. Anorexia and Bulimia Branding in Universities Cosmetic Surgeries Marketing in schools Brands Over Time Vol XCIII, No. 311 K! NEWS NOW
Transcript: Templates A house style is a set of rules. These rules format a document. Examples - Font style and size Text should be right, left or justified. How text should be presented. What is a house style? Templates is a tool for ensuring that all documents or pages have a standard layout, look and feel. Changes made to the templates automatically update any pages or documents which are based on the templates. how does a template be used to create a constant housestyle By Vj + David Templates make consistant house style. Templates provide a document with a standard pre-set layout or format
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Music is the future so it needs to progress always and its up to the listener to make sure that it constantly evolves. Will they accept me: will they accept what I'm putting forth I'm persuading them to leave what they currently enjoy behind and move forward, will that sit well with them Go With Their Opinions: everybody is gonna like their certain types of music and where the music is at the time period i should go with it but show them why it can be better and why they are gonna love the change Branded! The Plan Before The Plan Audience: My audience will be from the age of 17 to the age of 27 and also be A&R REPS How to actually present it: how should i go about getting them to listen,which tone of voice should i use did i chose the right visual aids and tools for this. The hardest thing for me will be getting my audience to actually respond and show enthusiasm. Don't Sweat It : go with the flow let my energy build up the audience then feed off of theirs even if i do have hiccups i can always recover by making my audience enjoy what i have to say and actually make them come around. The Metal Body The true meaning Even though the production is hard the delivery could make or break me i must be prepared for any outcome even those i don't forsee What they want to hear Music,Music,Music New sounds, New voices, and Better quality Who's it for? BEAT THE STRUGGLES Opinions: getting past peoples' opinion on certain types of music and the state of music now could present a challenge in making them change their mind and progress forward. The Struggles visuals: People love being able to see examples so they can better understand, so the use of power points and prezi and videos keep them engaged and less likely to not care. The production will be hard just because it could cause my delivery to suck it could make everybody just not care. Discussion Boards: get their input and I cant lose they'll tell me what i want to know i just have to get them to talk How to accomplish this EASE INTO IT : In order to change their mind i need to ease them into it slowly make them realize why its for the best and then let them come around.
Transcript: Social learning network for teachers & students Create assignments, files & notices Discussion forum for class groups Retrieve homework Penzu Furl Shanna Wood 10/5/12 Web 2.0 Tools Multiple technology tools increase ability to learn Providing students with technology that they would not normally have Positive effect of student learning Student engagement & hands on with technology Encourage creativity Audio broadcast converted to MP3 or other playback device Listener can choose what they listen to and download Can be used for class presentations, lecture & literacy Anyone, Anytime, Anywhere Web 2.0 is a term coined in 1999 to describe web sites that use technology beyond the static pages of earlier web sites Blogs Emerging Technologies Reflection Edmodo Ways that Penzu can be implemented into the classroom:Warm-Up Activities Daily journaling Writing Essay's Introduction Penzu is a simple service written on rails, that allows you to write and save private notes or posts with images, print the entry, or share it by email or submit as assignment Podcasts Enhance learning, creativity & collaboration Easier to share global wide Web 2.0 tools are today's tomorrow Possibilities & future are endless Social bookmarking site that enables students and teachers to share their favorite sites with each other. This can be helpful for research, projects or sharing tutorial sites, with peers. Teachers can also use this site to share ideas on lesson plans or fun ways to teach while keeping students engaged in learning. Daily post Personal reflections Only owner can make changes Class discussion forum
Transcript: Row cells in a table that are arranged horizontally. Templates Template is a reuseable pattern that you can use to lay out elemts on a web page. Title Graphic, also called a page header is an image that appears at the top every page on a web site. Table an item consiting of colums and rows that is used to organize a web page's content. Logo is a symbol used to represent a business or an organization. Column cells in a table that are arrange vertically.
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