Transcript: Brand & Comms Our Team Our Team Creative deigns & Media factory Hitesh M Latha Gupta Amruta A Indu V Our objective Our Objective Be a preferred choice of partner for all communication & design collaterals. Our Approach Think: Emerging creative culture New. Bold. Love to experiment. Take risks. Aspire to create things that do not exist yet. Belief: Open mind. Team work. Collaboration Simplify Our offerings Our offerings 2018 Our Products Creative services Internal campaigns Branding Social media Research Presentations for Executive Office Presentation for Strategy teams at Duss. Presentations for Board across METRO group. Media Factory Media factory Video production Videos Photo shoot Scripting Story boarding Video production Animated demos Viral Videos Facebook - 1624 Likes & 1650 followers LinkedIn - 190 employees & 950 followers YouTube - 27 subscribers & 887 views Glassdoor - 3.4 out 5 stars Social media Digital & Social media Timeline Timeline Apr May Mar Feb Sep #Getsmegoing Environment branding Newsletter Media Factory Website (WIP) Since December 17
Transcript: RETAIL Retail Idea Retail Idea A costume handmade accessories shop that reflects the culture of Lebanon A costume handmade accessories shop that reflects the culture of Lebanon Values & Missions Values & Missions Cultural Image Cultural Image The materials used are from Lebanese origin Dynamics Dynamics Every zone reflects a cultural atmosphere of a certain city Exculsive Exclusive Good design to attracts tourists Entertaining Entertaining Virtual Reality Clients Needs Clients Needs Cultural Content Cultural Content Entertain the customer, never make him feel bored Prices Prices Promotions/Offers/Low Prices Organization/Circulation Organiztion/Circulation Clear Path,Defined Zones Quality Quality perceived &actual quality,service quality Accessibility Accessibility Keeping Customers On the Move Customer Experience Customer's Experience WELCOMING WELCOMING Smiling in person Dressing by name Focus on customer Always say tha... Smiling in person Dressing by name Focus on customer Always say thank you Amusement Amusment Entertain the customer, never make him feel bored Cultural immersion Cultural Immersion Involve the customer with the lebanese culture Good service Good Service Serve people in a satisfying way Organization and speed Organization And Speed Organize products and serve quickly Customers Archetypes Customers Archetypes Families Families Foreigners Foreigners Tourists Tourists Teenagers Teenagers Downtown hangout people Downtown hangout people Lebanon local lovers Lebanon local lovers Critical Success Critical Success location & connecting Location And Contecting Easy access and be next to non-competitive retail business that have steady clients Custom Custom make it simple and let people share Clear zoning Clear zoning Feedback & reviews Feedback And Reviews Enhance the customer experience and don't disapoint Contemporize with traditions Contemporize with traditions Pottential offering Pottential offering Cultural classes When you walk into any store, anywhere, anytime and spend a few minutes, you can generally categorize that store as having a service culture where: Cultural classes 1-Salespeople must have been hired to ignore you. 2-Salespeople will help only when asked. 1-Salespeople must have been hired to ignore you. 2-Salespeople will help only when asked. 3-Salespeople are pushy and drool at the sight of you and your money. 4-Salespeople are professional, knowledgeable and make it easy and enjoyable to shop and buy. There are certainly more categories, or as we'll discuss in this article, "cultures," to identify retail operations. Each store has its own culture 3-Salespeople are pushy and drool at the sight of you and your money. 4-Salespeople are professional, knowledgeable and make it easy and enjoyable to shop and buy. There are certainly more categories, or as we'll discuss in this article, "cultures," to identify retail operations. Each store has its own culture Costom made offering What Retail Store Customers Want? Costom made offering Personalized Customer Service A Sensory Experien... Personalized Customer Service A Sensory Experience Fun and Entertainment A Curated Experience Personalized Customer Service Personalized Customer Service Customers want in-person service they can’t get online. This is crucial to differentiati... Customers want in-person service they can’t get online. This is crucial to differentiating your store from the one-dimensional online shopping experience. What to do: Make sure your salespeople are well trained in customer service and empower... What to do: Make sure your salespeople are well trained in customer service and empowered to make the customer experience outstanding. Hire for personality. You can teach someone to work a cash register, but you can’t teach “people skills A Sensory Experience A Sensory Experience Retail locations that are visually attractive and appealing are a big draw. Senso... Retail locations that are visually attractive and appealing are a big draw. Sensory experiences can take opposite forms. If your target market is kids or teens, you might want sensory overload with lots of excitement. If it’s moms, you might want a restful, relaxing escape from the stress of daily life. What to do: Look at your store with a critical eye to how it looks, sounds, even smells. Somethi... What to do: Look at your store with a critical eye to how it looks, sounds, even smells. Something as simple as playing the right music or adding comfortable chairs where customers’ friends can relax while they shop can make a huge difference in how much time customers spend with you. Fun and Entertainment Fun and Entertainment Customers no longer have to go to stores to buy, so you have to work harder. It’s always be... Customers no longer have to go to stores to buy, so you have to work harder. It’s always been the case that retail is competing for discretionary dollars, but today it’s even clearer that your store is competing with other leisure activities like going
Transcript: LEVIATHAN RETAIL SHOP PRODUCT 1 Rog Gaming Mouse ASUS RoG Pugio has an optical sensor with 7200 dpi sensitivity, a maximum tracking speed of 150 IPS (inches per second) and a maximum 30g acceleration, for excellent tracking. Cost: $ 67 ROG MONITOR PRODUCT 4 The Strix XG27VQ is a Full HD curved gaming monitor with an engaging 144Hz refresh rate. It features ASUS-exclusive Extreme Low Motion Blur and Adaptive-Sync (FreeSync™) technologies for incredible gameplay without tearing and stuttering. Its game-inspiring design integrates onboard ASUS Aura RGB lighting to add ambience to any gaming setup or LAN party. Cost:$80 PRODUCT 2 ROG HEADSET RGB gaming headset with Hi-Res ESS Quad-DAC, circular RGB lighting effect and USB-C connector for PCs, consoles and mobile gaming Cost:$60 PRODUCT 3 ROG DESKTOP Gigabit-class networking manifests in two flavors. The Ethernet connection at the back delivers a low-latency wired connection for serious multiplayer gaming, while Intel 802. Cost:$100 PRODUCT 5 ROG KEYBOARD ROG Strix Flare RGB mechanical gaming keyboard with Cherry MX switches, customizable illuminated badge and dedicated media keys for gaming Cost:$40
Transcript: 1. Purchase USER DESIGNER workday DESIGNER Reject DESIGNER 14 4. Copyright DESIGNER 12,000 3. Delete workday 7 2. Sell Accept C
Transcript: The business proposal is to establish specialized bicycle store in Kokkola, which offers sales of new and second-hand bicycles, accessories and repairing services. Main products and services: 1. Bicycles 2. Accessories 3.Repairing and "tune up" services Strengths Opportunities Marketing Strategy Bicycle Retail Shop Business plan Egor Zmaznev Sajid Tufail Products and services Threats • Offer discounts to near-by University staff and students • Getting contract with students community will give additional customers • Aggressive advertising • Online marketing The End. Thank You for Your Attention! Our marketing strategy seeks to optimize our advantage of prime location. We want the university population to see us as their bike shop; even our name says so, university bicycle retail shop. We want them to see us as part of their daily experience, and a shop they can depend on for quick repair and maintenance service. Weaknesses The primary market for our bicycle shop is student and junior population. For students it is rather expensive to buy a car, also taxes, insurance and etc. That’s why bicycle transportation is more economical. Junior and students population takes more than 25% of total population. So our business has rather high number of potential customers. Retail bicycle shop The main difference between our retail bicycle shop and others is that we offer repairing services and suggests wider range of products (from high quality top models bicycles to cheap and second-hand models). Most of bicycle shops in this area are more narrow-ranged. . • High Tax rate in Finland and Interest rate rises will curb spending by families/employees • Not keeping on top of latest trends and technology developments • Nearest specialized bicycle shop is only 1.5km away • Increasing of renting payments Target market • New to the area • Unfamiliar business to locals • Main competitor is better known to old customers • Not having experience • Central location • Competitively priced • A large knowledge base • Low competition in this area • Suggests wider range of services than other bicycle shops • Will be highly promoted during a short period
Transcript: To move through this presentation use the arrows to move forward or back. It also contains video so you will need your sound turned on. While the DEXUS brand is primarily a B2B brand, our brand is consumer facing in our retail portfolio. In retail, our strategy is to build strong centre brands that engage their respective local community, supported by a credible corporate 'master' brand. For this reason the DEXUS brand needs to be consistently represented and communicated. So what elements form the DEXUS brand? Which is why the brand is not just the responsibility of the marketing team – everyone contributes to how our brand is perceived and valued Brand fundamentals DEXICON writing style DEXUS is always in capitals never Dexus DEXUS’s not DEXUS’ Square dot points no full stops Never start a sentence with ‘And’ or ‘With’ Use sentence case/minimise used of capitals Formal, corporate language No jargon and be careful of acronyms Brand resources and responsibilities In conclusion our brand plays an important role in our success and it's important for every DEXONIAN to play their role in being a brand ambassador Remember if you need help just call us Tagline The truth is though that today audiences are rarely mutually exclusive - a retail customer can still be an investor, a community stakeholder, a potential employee or a key influencer. Our logo features a skyline and our brand name - locked together There is a minimum area of clear space required around our logo Where possible our logo should be place in the lower right hand side Colours BE PROUD OF IT Represent the brand at all times Put us front and centre Millward Brown's annual BrandZ Top 100 estimates brands like Apple, Google and IBM are worth in excess of $100 billion each. Typography & language Trust Tangible elements such as... How many do you have a role in? Visual identity Well for a start a brand is not just a logo. A great brand has many elements but let's focus on three.... Imagery & symbols In the 2011 report Apple was named as the world's most valuable brand, let's hear why? Think of all the touchpoints a potential tenant, investor or other stakeholder has with our brand We've been on a journey since 2008 to establish, grow and maintain our brand Our RESITE values and how we demonstrate them Perceived value of our 'product' i.e. properties and capabilities Our brand promise and our ability to deliver it Perceptions of the brand made up of what people and the community see, hear, read, know, feel and experience about us Our key messages and how we communicate them How we stack up against our competitors How our employees interact with our investors, tenants and other stakeholders Great branding equals big business CONTRIBUTE TO IT Think of every meeting, as an opportunity to tell our brand story Let us know your ideas! Brand masterclass You'll find these all on the intranet under Marketing & Communications Consistent look and feel Identifiable and different Memorable and easy to recall ...think of brand like Coke which has a very strong consistent visual identity around the world DEXICON A-Z style guide Consistent language, punctuation and formatting PROMOTE IT Educate our stakeholders Look for opportunities to promote the brand In Feb 2008, we rebranded to DEXUS Property Group. The name was chosen based on: International - translatable internationally with no cultural bias Unique and memorable – able to stand-out from our peers Simple –intuitive/phonetic to spell Able to be registered – www.dexus.com Retain ‘D’ and skyline links to DB / DB RREEF heritage (ASX) Uppercase – more memorable and powerful Solid colours, blue (traditional B2B), strong (bold, linear) DEXUS is derived from dexterity – a business asset few competitors boast Property Group – included for immediate recognition and understanding of who we are and what we do Logo Our logo can also be used as a 'footer' In this case the skyline extends end to end across the page Again the logo is always in the lower right hand corner The 'footer'can be linear as above or placed over an image or a plain colour background PROTECT IT Champion the guidelines Look out for brand misuse and misrepresentation Loyalty Customer relevance Great communications Cross-cultural – translatable ...a brand like Apple is a great example of how to build strong and powerful customer relationships Connection Design style What makes a successful brand? Master brand guidelines for marketing managers and agencies Helps you understand each element if you are creating marketing materials on a regular basis Templates and common uses Some common do's and don'ts Logo usage DEXUS key message database Approved messages, statements and statistics Understanding the DEXUS brand Longevity Delivering what you promise Being clear what you stand for Reliable and trustworthy ...Qantas shows how a brand can be successful by building trust through its safety track record Before we explore the DEXUS brand let's understand a few
Transcript: Famous casual brand 'Polo', 'Gap' and so on.. Usually, Put the brand loge to differentiate. But, UNIQLO succeed in differentiation by hiding brand logo. reasonable price mass production in small variety neatly simple style Unique Clothing warehouse reasonable price, good quality neatly simple style Sales focused on the 'Main-item' season by season Minimize development costs by changing slightly the material, color, design. So, UNIQLO is able to be reasonable price. WHY ? UNIQLO brand logo is hidden
Transcript: McDonald's Atmosphere US Economy StarBucks Evolution Fresh (10) Mobile Payments Competition Mc Donald's Second Cup Tim Hortons Dunkin Dounuts Introducing new porduct lines European- style cafe Employee Apprieciation ! 1971 Inflation on Coffee Prices Over Expanding (9) Expensive (3) Green Coffee Price Commodity Costs (5) Product Video In 1971, Starbucks opens first store in Seattle’s Pike Place Market. In 1982, Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars. In 1983,Howard traveled to Italy, where he’s impressed with the popularity of espresso bars, in Milan. He saw the potential to develop a similar coffeehouse culture in Seattle In 2002, Starbucks enters into licensing agreements with national Fair Trade organizations to sell Fair trade certified coffee in the countries where Starbucks does business. Opens stores in: Germany, Greece, Indonesia, Mexico Oman, Puerto Rico and Spain In 2006, Launches the industry’s first paper beverage cup containing post‐consumer recycled fibre, saving more than 75,000 trees each year. Lastly in 2010 Starbucks expands to offered free unlimited Wi‐Fi, a new line of ultra‐-premium Starbucks Reserve roast line and Starbucks Natural Fusions the first nationally‐branded naturally‐flavoured packaged coffee. Strengths Ethos Red Evolution Fresh Threats S.W.O.T. Mission Statment Promotion PartnerShips Recycling & Waste (8) Energy Conservation Water Conservation Atmosphere Price Opportunities Brief History To inspire and nurture the human spirit- one person, one cup and neighbour at a time. 2013 Business Pitch for Starbucks Card Tablet Ordering (6) Ethos Water (7) Place More emphasis on natural organic ingredients Healthier and no artifical flavours Free Trade Coffee Beans (C.A.F.E) (1) VIA Coffee Ready Brew (2) Weaknesses
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