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Brand Plan

Transcript: Proper training for SARS Catchy" flyers/sampling Starter Dose for doctors Deals for dispensing doctors Good positioning of products Pill Cutter VIATREX Numerous generic products of Rosuvastatin, Metformin and Ceftriaxone that cost lower that px's might prefer Well known competitors' brand such as Rosuvastatin = Crestor of AztraZeneca Metformin = Glumet of Unilab Ceftriaxone = Forgram Unilab By SFE Department Bell Kenz Pharma, Inc. Higher demand from top doctors Reliable for patients who need high quality yet affordable medicines 40 SARS x 10 Mds x 2x Coverage a month x 6 months = 4,800 WEAKNESS 50,000 Vials / 10 Hospital SARS 5,000 Vials per SAR Top 10 Hospitals = 500 vials per hospital Brand Plan for Lustatin 20, Normax 500 & Viatrex IV THREATS Thank you! SWOT ANALYSIS *consistently remind doctors and ask feedback New in the market (brand name) Limited in promotion Budget: Food - 300 per SAR x 50 SARS x 2 Days = 30,000 Brand Positioning NORMAX TARGET GROUPS ÒBJECTIVE: 21,000,000 24,000,000 25,000,000 Total cost (Flyers of 3 products) = 144,000.00 LUSTATIN Normax Viatrex To effectively promote the new products for the additional 15% growth of the company Lustatin 20mg (20,000 boxes) Normax 500mg (30,000 boxes) Viatrex 1g (50,000 vials) to HCP, pharmacy and hospitals before January 2017 10,000 pill cutter = 50,000 pesos Unit Sales Lustatin (Rosuvastatin) 20mg 35.00 / 1,050.00 (30's) Normax (Metformin) 500mg ER 8.00 / 800.00 (100's) Viatrex IV (Ceftriaxone) 1g 500 / 5,000 (10 vials) Where to buy: 168 Mall, Manila ANTAXID 40MG BESPRIN CARDIPRES 12.5 CARDIPRES 25 CETADOL CLOVIX EUGLOTAB GLIMESYN 2 GLIMESYN 3 IGCO ICOX ITORVAZ 40 ITORVAZ 80 KARDIA KENZAR 50 August 12, 2016 Product knowledge, pricing, competitors and detailing) & August 19, 2016 (Negotiation Skills) Affordability of the products Good brand name (easy to pronounce/recall) Help increase the sales of company Lustatin Normax Viatrex 10+1 (Deal) 2,000 deals = 20,000 boxes 2,000 /40 SARS = 50 deals per SAR TOP 10 MDs/Pharmacy 5 deals per MD / pharmacy SUMMARY OF COSTING 10+2 (Deal) 3,000 deals = 30,000 boxes 75 Deals per SAR Top 15 MDs/ Pharmacy -- 5 deals per MD / Pharmacy Venue: BK tower, 7th Floor For 6 months = 125,000.00 Date of implementation: August 2016 Cardio, IM, FM Planned Programs Cost per pill cutter: 5.00 40 5 2 2 35.00 = 168,000.00 Lustatin, Normax and Viatrex = 14,400.00 Train representatives for them to be knowledgable about the new products and be more confident when detailing/ communicating 20,000 boxes 30,000 boxes 50,000 vials 250 pill cutter per SAR Cost of free goods = 2,400,00 "MAXimize life with NorMAX" Lustatin 40 5 2 2 8.00 = 76,000.00 Cost of free goods: 2,100,000 For 10 hosp SARS, they will choose their top 5 hospitals Cost per flyer = P10.00 Materials - office supplies and detailing aid - 10, 000 Diab, IM, Cardio STRENGTHS 25 pill cutter per top 10 MD of SARs OPPORTUNITIES 15% Product Objectives No. of SARs No. of MDs covered No. of Coverage Tablets Price x12 (months) Proper training for SARS = 40,000.00 Catchy" flyers/sampling = 144,000.00 Starter Dose for doctors = 369,000.00 Deals for dispensing doctors = 4,500,000.00 Good positioning of products Pill Cutter = 50,000.00 TOTAL: 5.1 M LUSTATIN NORMAX VIATREX Date of Implementation: July 2016 Peso Sales For hospitals and drugstores, initial stocks of 5 vials "Don't lose hope, Take LUStatin" KENZAR 100 KENZAR PLUS NUVERT OMNIVOX PPAR PROSEC 20 PROSEC 40 IV PROVASC 10 PROVASC 5 TENORVAS 100 TENORVAS 50 TMZ MR ULTIMA VIAMOX 1g VIRBEZ ZIMCOR 40 ZINOF 200

Brand plan

Transcript: Hadir Moetaz Aesthetic Line ( Apriline & cellbooster ) 2023 STRATEGY & PLANNING AGENDA AGENDA Apriline: 2022 highlights Strategies Operational Plan Timelines Team Structure Review of 2022 2022 REVIEW Conferences Workshops & Hands-on Accounts educational Programs Private clinics Educational workshops Filler days TV Episodes Consumer Digital awarness campaigns Situational Analysis & Competitors Team Structure (FTEs) Conferences Exclusive projects Apriline Sales Review Situational Analysis Units: 12,068 syringe Value: 14.2 M 12068 9967 Apriline Sales Review Structure Units: 12,000 syringe Value: 14 M 2023 Strategy STRATEGY Capatlizing exixting Market & Acquiring new market potential Transforming the Practice Consumer awareness & Engagement via High Digital Omnichannel platform Strategy 1 Acquiring new market potential and expansion Strategy 1 Expansion in Specialties & Sub-Specialty Targeting 350 unapproached HCP Building Brand Equity: Establishing strong brand equity of Apriline® Through APRI technology & high safety in usage Webinars execution with collaboration with suiselle in new indication ( international webinars) Strategy 2 Transforming the Practice Parkville Aesthetic Educational Academy Master Class Project Apriline Trainers Strategy 2 Strategy 3 Consumer Awareness and engagement Application Development Ask The Expert Campaign. Brands Ambassador. Website tailoring targeting Consumer with Hcps testimonials Strategy 3 Intiatives Facial Aesthetics Master Class project Optimal Techniques & Best Practice Apriline Trainers Parkville Aesthetic Educational Academy Top Projects Facial Aesthetics Master Class project Optimal Techniques & Best Practice Master Class Targeting 8 Apriline trainers to cascade knowledge under assigned number of workshops and Hands-on on a regional scope trained by International trainer. Targeted HCP Criteria: 300 HCP Aesthetic ( Dermatologist, Dentistery & plastic surgeons ) Trial or user phase Workshops will be open invitation announced on HCP & Parkville platforms. Hands-on session will be with Pre-Registration only. 10 main workshops 20 hands-On 35 congress workshops 10 Accounts hands on Parkville Aesthetic Educational academy Educational workshops universities level through our Trainers. Conferences participation under Parkville aesthetic academy theme installed glass Room into every conference Excuting tailored basic and advanced workshops and hands-on Accounts level Yes, Laser room, Wham, Women, Nouvelage, One clinic, Obagi.. etc Youtube Parkville Aesthetic Academy platform. Parkville Aesthetic Academy Goals for 2023 To Rank Apriline from Top 3 Selling fillers by achieving 23,000 syringe target with value 34.5M GOALS FOR 2020 Budget 3 millions EBIT/NP: 8% Budget contribution Thank you. Thank you.!

Stol & Sedenya Brand Powerpoint

Transcript: WHO The Stol & Sedenya Brand is a contemporary furniture brand bringing elegance, extraordinaire, and fine craftsmanship to the modern furniture market. WHO Stol & Sedenya was founded by Ari B. Goldberg in the January of 2016 in Baltimore, Maryland. His mixed interests in heritage, iconicism, and harmonizing different styles inspired him to begin designing furniture that implements midcentury modern and contemporary design all together through artesian furniture making. HOW IT STARTED OUR PURPOSE From the minds of our designers, through the hands of our artisans, and the spirit in our team, our organization is focused on creating the most exquisite customer experience possible- Whether it's the attention to detail in our products or the personal connection established between our brand and our customers, our organization exists to bring people closer together, and to emphasize on the importance of becoming one with our surrounding environment. MISSION STATEMENT Creative minds, skilled hands, and innovative souls working together to bring forth a new vision of contemporary furniture by tying traditional artisan furniture making and contemporary aesthetics together. Our company's morale is built on the idea that as a team we must play a role in saving something; anything. For Stol & Sedenya, that is using environmentally conscious materials, time tested and proven artisan skills to create sustainable and ever lasting furniture. BRAND MORALE Every product of ours is designed and fabricated by seasoned industrial designers and highly trained craftsmen- Premium materials, exquisite comfort, durable products, environmentally friendly production, and bringing passion and pride back in to hand made luxury goods is what places our brand above the industry standard. THE BENEFIT Dream it Hand rendering 3D digital model and rendering 3D mockup/prototype Ergonomic and durablity testing in a controlled yet abusive environment. Consumer focus groups Final pre-production sample Production Conclusion to an exhaustive and proven process that ensures quality and value in every Stol & Sedenya product. THE PROCESS Our focus on environmental and product sustainability is made possible by our selection of leathers that are either byproducts from the meat and/or fur industry. Some of our leather hides are sourced from farms ridding their land of animals terrorizing crops and livestock (i.e. Feral Boar). These materials are sourced with meticulous care to the ecosystem, limiting our company's carbon footprint in shipping efforts, and ultimately guaranteeing a product that lasts. ENVIRONMENTAL CONSIDERATION Our organization prides itself with the ability to bring forth a premium product that tells a story of vintage metal and leather craft and the impact it has on modern and contemporary and design. Form and function flow harmoniously. WHERE DIFFERENCES LIE Use of exotic gameskins (buffalo, boar, kudu) and other exclusive materials Utilizing a proven and lasting production process Handmade in order to embrace the relationship between confidence and imperfection Long lasting and durable material usage PRODUCTION ATTRIBUTES

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