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Brand Plan

Transcript: Proper training for SARS Catchy" flyers/sampling Starter Dose for doctors Deals for dispensing doctors Good positioning of products Pill Cutter VIATREX Numerous generic products of Rosuvastatin, Metformin and Ceftriaxone that cost lower that px's might prefer Well known competitors' brand such as Rosuvastatin = Crestor of AztraZeneca Metformin = Glumet of Unilab Ceftriaxone = Forgram Unilab By SFE Department Bell Kenz Pharma, Inc. Higher demand from top doctors Reliable for patients who need high quality yet affordable medicines 40 SARS x 10 Mds x 2x Coverage a month x 6 months = 4,800 WEAKNESS 50,000 Vials / 10 Hospital SARS 5,000 Vials per SAR Top 10 Hospitals = 500 vials per hospital Brand Plan for Lustatin 20, Normax 500 & Viatrex IV THREATS Thank you! SWOT ANALYSIS *consistently remind doctors and ask feedback New in the market (brand name) Limited in promotion Budget: Food - 300 per SAR x 50 SARS x 2 Days = 30,000 Brand Positioning NORMAX TARGET GROUPS ÒBJECTIVE: 21,000,000 24,000,000 25,000,000 Total cost (Flyers of 3 products) = 144,000.00 LUSTATIN Normax Viatrex To effectively promote the new products for the additional 15% growth of the company Lustatin 20mg (20,000 boxes) Normax 500mg (30,000 boxes) Viatrex 1g (50,000 vials) to HCP, pharmacy and hospitals before January 2017 10,000 pill cutter = 50,000 pesos Unit Sales Lustatin (Rosuvastatin) 20mg 35.00 / 1,050.00 (30's) Normax (Metformin) 500mg ER 8.00 / 800.00 (100's) Viatrex IV (Ceftriaxone) 1g 500 / 5,000 (10 vials) Where to buy: 168 Mall, Manila ANTAXID 40MG BESPRIN CARDIPRES 12.5 CARDIPRES 25 CETADOL CLOVIX EUGLOTAB GLIMESYN 2 GLIMESYN 3 IGCO ICOX ITORVAZ 40 ITORVAZ 80 KARDIA KENZAR 50 August 12, 2016 Product knowledge, pricing, competitors and detailing) & August 19, 2016 (Negotiation Skills) Affordability of the products Good brand name (easy to pronounce/recall) Help increase the sales of company Lustatin Normax Viatrex 10+1 (Deal) 2,000 deals = 20,000 boxes 2,000 /40 SARS = 50 deals per SAR TOP 10 MDs/Pharmacy 5 deals per MD / pharmacy SUMMARY OF COSTING 10+2 (Deal) 3,000 deals = 30,000 boxes 75 Deals per SAR Top 15 MDs/ Pharmacy -- 5 deals per MD / Pharmacy Venue: BK tower, 7th Floor For 6 months = 125,000.00 Date of implementation: August 2016 Cardio, IM, FM Planned Programs Cost per pill cutter: 5.00 40 5 2 2 35.00 = 168,000.00 Lustatin, Normax and Viatrex = 14,400.00 Train representatives for them to be knowledgable about the new products and be more confident when detailing/ communicating 20,000 boxes 30,000 boxes 50,000 vials 250 pill cutter per SAR Cost of free goods = 2,400,00 "MAXimize life with NorMAX" Lustatin 40 5 2 2 8.00 = 76,000.00 Cost of free goods: 2,100,000 For 10 hosp SARS, they will choose their top 5 hospitals Cost per flyer = P10.00 Materials - office supplies and detailing aid - 10, 000 Diab, IM, Cardio STRENGTHS 25 pill cutter per top 10 MD of SARs OPPORTUNITIES 15% Product Objectives No. of SARs No. of MDs covered No. of Coverage Tablets Price x12 (months) Proper training for SARS = 40,000.00 Catchy" flyers/sampling = 144,000.00 Starter Dose for doctors = 369,000.00 Deals for dispensing doctors = 4,500,000.00 Good positioning of products Pill Cutter = 50,000.00 TOTAL: 5.1 M LUSTATIN NORMAX VIATREX Date of Implementation: July 2016 Peso Sales For hospitals and drugstores, initial stocks of 5 vials "Don't lose hope, Take LUStatin" KENZAR 100 KENZAR PLUS NUVERT OMNIVOX PPAR PROSEC 20 PROSEC 40 IV PROVASC 10 PROVASC 5 TENORVAS 100 TENORVAS 50 TMZ MR ULTIMA VIAMOX 1g VIRBEZ ZIMCOR 40 ZINOF 200

Stol & Sedenya Brand Powerpoint

Transcript: WHO The Stol & Sedenya Brand is a contemporary furniture brand bringing elegance, extraordinaire, and fine craftsmanship to the modern furniture market. WHO Stol & Sedenya was founded by Ari B. Goldberg in the January of 2016 in Baltimore, Maryland. His mixed interests in heritage, iconicism, and harmonizing different styles inspired him to begin designing furniture that implements midcentury modern and contemporary design all together through artesian furniture making. HOW IT STARTED OUR PURPOSE From the minds of our designers, through the hands of our artisans, and the spirit in our team, our organization is focused on creating the most exquisite customer experience possible- Whether it's the attention to detail in our products or the personal connection established between our brand and our customers, our organization exists to bring people closer together, and to emphasize on the importance of becoming one with our surrounding environment. MISSION STATEMENT Creative minds, skilled hands, and innovative souls working together to bring forth a new vision of contemporary furniture by tying traditional artisan furniture making and contemporary aesthetics together. Our company's morale is built on the idea that as a team we must play a role in saving something; anything. For Stol & Sedenya, that is using environmentally conscious materials, time tested and proven artisan skills to create sustainable and ever lasting furniture. BRAND MORALE Every product of ours is designed and fabricated by seasoned industrial designers and highly trained craftsmen- Premium materials, exquisite comfort, durable products, environmentally friendly production, and bringing passion and pride back in to hand made luxury goods is what places our brand above the industry standard. THE BENEFIT Dream it Hand rendering 3D digital model and rendering 3D mockup/prototype Ergonomic and durablity testing in a controlled yet abusive environment. Consumer focus groups Final pre-production sample Production Conclusion to an exhaustive and proven process that ensures quality and value in every Stol & Sedenya product. THE PROCESS Our focus on environmental and product sustainability is made possible by our selection of leathers that are either byproducts from the meat and/or fur industry. Some of our leather hides are sourced from farms ridding their land of animals terrorizing crops and livestock (i.e. Feral Boar). These materials are sourced with meticulous care to the ecosystem, limiting our company's carbon footprint in shipping efforts, and ultimately guaranteeing a product that lasts. ENVIRONMENTAL CONSIDERATION Our organization prides itself with the ability to bring forth a premium product that tells a story of vintage metal and leather craft and the impact it has on modern and contemporary and design. Form and function flow harmoniously. WHERE DIFFERENCES LIE Use of exotic gameskins (buffalo, boar, kudu) and other exclusive materials Utilizing a proven and lasting production process Handmade in order to embrace the relationship between confidence and imperfection Long lasting and durable material usage PRODUCTION ATTRIBUTES

Tag Global Delivery Centre_old

Transcript: Tag Global Delivery Centre Shared Services Template creation Powerpoint template created matching the colour themes and styles provided in PDF source. Design to brief Hand-drawn chart to be re-created Recreation The source provided in PDF had to be created in Powerpoint as per the brand guidelines and brand colours Recreation The excel data converted into wheel diagram format had to be created in Power Point as per the brand guidelines and brand colours. Design to brief Map creation to brief – output in PowerPoint Design to brief Enhancing a text message through design Design to brief Table creation Brand management Brand led PowerPoint document from a scanned copy Formatting & Beautification The Power Point source was to be formatted as per brand elements. Formatting & Beautification Slide The source was provided in Power Point and was required to be put in template and make it look visually appealing Formatting & Beautification The Power Point source was to be formatted as per brand Flow The source provided in Word was flowed on the brand template ensuring the correct styles are used and consistency is maintained. Flow The source provided in Word was flowed on the brand template ensuring the correct styles are used and consistency is maintained. Editable PDF PDF in editable format. Questions Thank You Design to brief Hand-written Post-its to be re-created to client template standard. Samples Skill-sets Current skill-sets Capability development Template creation Word template created matching the colour themes and styles provided in PDF source. Selection of serviced brands Presentations & Documents Template creation Word template created from the PDF source and brief. The request was to create user-friendly Word template to be used by users who aren’t proficient in Word with changeable as well. Overview Manages MS Office based requirements for our accounts Builds presentations and documents to a design led brief Team of 32 resources 24 x 5 service coverage and one shift over the weekend Key capabilities include: PowerPoint template design and animation Word template design MS Office brand management Visio creation PDF to Word file conversions Editable PDFs

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