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Brand Guidelines

Transcript: Here are some examples of what NOT to do with a CRP brand logo... Contact Us! For questions about these standards, please feel free to contact Marketing Communications. Prize Question... Where can all CRP templates be found? Please name the drive AND the folder name. It's about how you represent the CRP brand. As part of the CRP team, each employee is responsible for putting our best foot forward. We do this by ensuring that each of our communication elements, from a letter or e-mail to the logo on a packing slip is consistent with our... These can be found: Brand Guidelines Stylish...but they don't follow our corporate brand policy for e-mail signatures. No, we're not talking about khakis and polos... Every great team wears a uniform... Like! Us on Facebook: http://www.facebook.com/crpautomotive Follow us! @CRPIndustries

Brand Guidelines

Transcript: Innovative We plan to be Accessible Valletta Design Cluster is committed to employ an inclusive and open approach with all of the stakeholders to establish collaborations with national and international stakeholders through its networking facilities Professional Valletta Design Cluster is a public owned company that will be setting affiliations with professional organisations and individuals. Innovative Valletta Design Cluster plans to establish itself as a first-of-its-kind initiative to develop a forward-thinking creative industry cluster in Malta Our mission is to develop into the institution that puts Malta, as a country, in the design sector on a global scale. Apart from this we also tend to be the leading design-oriented company in the country. Purpose Brand Positioning (brand mission, promise and personality) Visual Elements Valletta Design Cluster Corporate Signature Clear Space Size Corporate Typefaces Corporate Colours Incorrect uses of Corporate Signature Branded Merchandise Corporate templates Support and Approvals The Valletta Design Cluster Brand Guidelines have been made in order to give the collaborators guidelines to follow in order to achieve a universal identity throughout the work. Implementing such frameworks result in an integrated display of the firm and the Valletta 2018 project. In order to make sure that total conformity is displayed across all the delivery pieces. It is of utmost importance that there is total conformity with these guidelines in all means of communication in order to give a uniform identity. Brand Personality Purpose 1)Why 2)The Brand 3)Visuals 4)Branded Merchandise Valletta Design Cluster Logo Clear Space Size Corporate Typefaces The Colours Mis-uses of the Logo 5)Corporate templates 6)Support and Approvals Our Promise The Purpose Brand Guidelines As a company we promise to play a part in the prosperity of the Maltese society and help push forward the national-economic potential with regards to the design sector. Backing future creation of enterprises, design sector hiring and showcasing of Maltese works are also prominent issues on our agenda. Valletta Design Cluster - Contents Mission Statement

Brand Guidelines

Transcript: Developed November 2019 Version 1.0 BB BRAND GUIDELINES What We Are We are a club that focuses on skill development fun, not serious growth, not winning top-bottom, not bottom-up

Brand Guidelines

Transcript: Photos Reusable assets Brand Guidelines Ante molestie mattis arcu gravida viverra adipiscing volutpat. Ultrices eget viverra eu lectus ullamcorper. Consequat dictum tristique lectus augue felis nascetur amet non. Velit sit placerat tincidunt integer amet massa justo risus netus. Ornare sagittis malesuada varius cursus ipsum erat libero metus eget. Colors Assets Best Practices for Consistent Branding 04 01 02 03 Title Aa Aa Subtitle S M W T T S F Paragraph Aa Aa Imagery Style Why Conduct Market Research? Digital Presence What are the Future Goals? Application Rules Define the visual style of images used (e.g., photography, illustrations). Specify subjects that reflect the brand's personality and values. Include guidelines on image tone (warm, cold, vibrant, muted). Detail image resolution and quality requirements for both print and digital. Explain the appropriate use of graphics vs. photos within materials. Understanding Competitors: Identifying strengths, weaknesses, and market positions. Customer Insights: Gaining insights into customer needs, preferences, and behaviors. Trends Analysis: Examining current trends to anticipate future market developments. Data-Driven Decisions: Utilizing data to refine strategies and improve effectiveness. Risk Mitigation: Reducing uncertainties related to product launches or marketing strategies. Ensure website design aligns with brand identity (colors, fonts). Maintain consistency in tone across all digital channels. Optimize for user experience: fast loading times, mobile-friendly. Use branded visuals and imagery throughout the site. Regularly update content to reflect current brand messages. Brand Growth: Establishing measurable objectives for revenue, market presence, and reach. Product Development: Plans for introducing new products or services. Customer Engagement: Strategies to enhance customer interaction and satisfaction. Sustainability Initiatives: Incorporating eco-friendly practices and corporate responsibility in goals. Long-Term Vision: Defining where the brand aims to be in the next 5-10 years. Adhere to the defined logo sizes and clear space requirements to maintain visibility and impact. Use the established color palette consistently across all platforms to reinforce brand identity. Implement typography as specified, using designated fonts and styles for various applications. Ensure that all branding materials reflect a standardized look and feel to avoid confusion. Keep updates to branding elements uniform and timely to maintain the overall strategy. Logo Usage Typography Tone of Voice Letterhead Social Media Guidelines Maintain clear space around the logo to ensure visibility. Use the logo in its original form; do not alter colors or proportions. Apply the logo consistently across all platforms (digital and print). Ensure the logo contrasts well with background colors for better legibility. Follow specific guidelines for logo placement in different media. Identify the brand’s personality (formal, casual, friendly, authoritative). Establish guidelines for language usage (e.g., vocabulary, phrasing). Detail how tone should vary across different communication channels. Provide examples of do’s and don’ts in messaging. Highlight the importance of consistency in tone across all customer touchpoints. Incorporate logo and brand colors in header. Use appropriate typography that reflects brand voice. Maintain consistent spacing and margins for a clean layout. Include company address and contact details formatted uniformly. Consider watermarking elements for added professionalism. Establish font families for titles, headings, and body text. Include guidelines on font sizes for consistency in readability. Specify styles (bold, italic, etc.) and their appropriate contexts. Recommend line spacing and letter spacing for optimal legibility. Provide examples of incorrect uses of typography to avoid. Use consistent logos and profile images across platforms. Establish a tone of voice that reflects brand values. Create a posting schedule that aligns with brand goals. Utilize branded hashtags to enhance visibility. Brand Strategy Visual Elements Business Cards Color Palette What is the Messaging Framework? Merchandise An effective brand strategy defines a clear path for a brand's identity, positioning, and engagement within the market. Key components include understanding the target audience, establishing strong brand positioning, creating a messaging framework, conducting thorough market research, and setting future goals. Maintain a consistent approach to the imagery used across all marketing platforms. Select images that reflect the brand's essence and values, aligning with target audience perceptions. Use graphic elements such as lines, shapes, and icons consistently to create a cohesive visual identity. Ensure all videos and multimedia content adhere to visual style guidelines to enhance recognition. Create a library of approved images and graphics to streamline the

Brand Guidelines

Transcript: Why do we need Brand Guidelines and why are they important? Employees Environment Telephone contact Word of Mouth Public Relations Blogs Social Media Advertising Newsletters Invoices Reciepts Proposals Media Packs Letterheads Logo Website Business cards Networking Presentations Products Publications Voicemail Emails Packaging Direct mail

Brand Guidelines

Transcript: By Keelan McElhinney MAC'S Fitness Brand Guidelines Introduction Introduction I chose to do my own brief for my own client rather than one of the given ones, the brief is for a gym named MAC'S Fitness.

Brand Guidelines

Transcript: Colour Scheme Brand Guidelines My contents pages also kept to the same house colour, this includes my masthead and page numbers also. The same fonts were also used which I believe is important when constructing the values of my magazine. For instance, I used the Adobe InDeisgn tool of paragraph styles to make sure everything was the same. The font I used for the titles included 'Brown Foxy' underlined in my house colour. The features were written in 'Perceptual' which is on my front cover too. I believe this shows off my magazines key values as a professional magazine which is very important for a global audience. As the front cover is the first thing you see when looking at my magazine it gives a certain value to the cover lines. In order to stick to my brand I continued the use of my particular colour scheme. This consisted of white, black and turquoise. Three colours which would then be associated with my magazine. The use of the same three fonts on the sell lines allows my audience to identify my magazine with them. The only time I stray from these fonts is when introducing my main feature article. The tone of my writing isn't too serious but in fact jovial in some senses, it captures the essence of peoples lives (my main model Ewan) while still having a creative flare. The sell lines include some puns to give my magazine a lighthearted feel which I believe is important in order to attract the readers, especially for my younger demographic. My feature article was not written in a Q&A format but instead adopted a sort of discussion based article, where I would quote things my main model has said by fitting it around the article I was writing. Overall Tone I believe my magazine can be recognised through my prominent colour scheme, as it is present throughout it becomes the main style of my magazine which sticks to the brand guidelines. The next thing would be my article as it has it's own unique style I try to convey throughout my whole article. Contents They are essentially a set of rules explaining how your brand works. They typically include information about your brands history, personality, vision and key values. Cover Lines As I have already stated, my colour scheme is the conventional three colours, consisting of white, black and turquoise. These colours are extremely prominent throughout my magazine as I believe it gives it a certain recognisable style. The colour scheme was also reflected in some of my images with a blue background. I feel one of the only times I strayed from this colour scheme was with the tour poster. Instead I adopted a pink which reflected my model and not my magazine. I believe that this is a positive thing and does not stop my magazine from fulfilling my brand guidelines, but it instead just highlights my individuality and my ability to change and be unique.

Brand Guidelines

Transcript: PRIMARY TYPE FACE PL Group uses the font Myriad Set Pro Bold as it's primary typeface, supported by the Text and Thin weights for secondary type. For digital applications, the system font Calibri Bold and Regular should be used. WATERMARK USAGE WATERMARK USAGE Opacity versions can be used on presentation covers, brochures, adverts and signs. LOGO COLOR USAGE LOGO COLOR USAGE Using the watermark as individual assest that represent the compamy as a singular icon. The examples demonstrate how to use these correctly along with the right colors to use them on. Stand along versions of the full logo can be used for documentations, presentations brochures for example as an alternative to the full logo. Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal Group's logo - vertical Group's logo - vertical LOGO COLOR USAGE Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal LOGO CLEAR SPACE Group's logo - vertical The PL Group brand mark is always surrounded by a minimum clear space area which must remain free from other elements (type and graphics). The same clear space is also used for the stand alone brand mark too. The minimum clear space area is equal to half of the height of the 'overall logo' in the brand mark. The clear space area is proportional at all sizes of brand mark. WHAT ARE THESE GUIDELINES FOR? BRAND GUIDELINES They are to help us ensure that the way we present the PL Group is always: PROFESSIONAL All the materials we produce must look as if they come from one of UAE's leading construction management and supply chain logistics companies. Tools that will help you use our corporate identity effectively CONSISTENT PL GROUP'S ORIENTATION Whenever and wherever people come into contact with the PL Group we want to create a clear and coherent impression. DISTINCTIVELY For maximum impact our communications should convey what makes the PL Group unique. PL GROUP'S BRAND MARK In terms of ensuring clarity and consistency, nothing is more imporatnt than the correct use of our brand mark PL GROUP'S ORIENTATION BRAND COLORS Color Breakdowns Shown opposite are the color breakdowns for the primary colour palette. ALWAYS use the color values listed here for optimum output on printed collateral. The following values should be used with the following applications: Pantone - offset printing CYMK - offset printing/ digital printing RGB - on screen

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