Brand Guidelines
Transcript: Colour Scheme Brand Guidelines My contents pages also kept to the same house colour, this includes my masthead and page numbers also. The same fonts were also used which I believe is important when constructing the values of my magazine. For instance, I used the Adobe InDeisgn tool of paragraph styles to make sure everything was the same. The font I used for the titles included 'Brown Foxy' underlined in my house colour. The features were written in 'Perceptual' which is on my front cover too. I believe this shows off my magazines key values as a professional magazine which is very important for a global audience. As the front cover is the first thing you see when looking at my magazine it gives a certain value to the cover lines. In order to stick to my brand I continued the use of my particular colour scheme. This consisted of white, black and turquoise. Three colours which would then be associated with my magazine. The use of the same three fonts on the sell lines allows my audience to identify my magazine with them. The only time I stray from these fonts is when introducing my main feature article. The tone of my writing isn't too serious but in fact jovial in some senses, it captures the essence of peoples lives (my main model Ewan) while still having a creative flare. The sell lines include some puns to give my magazine a lighthearted feel which I believe is important in order to attract the readers, especially for my younger demographic. My feature article was not written in a Q&A format but instead adopted a sort of discussion based article, where I would quote things my main model has said by fitting it around the article I was writing. Overall Tone I believe my magazine can be recognised through my prominent colour scheme, as it is present throughout it becomes the main style of my magazine which sticks to the brand guidelines. The next thing would be my article as it has it's own unique style I try to convey throughout my whole article. Contents They are essentially a set of rules explaining how your brand works. They typically include information about your brands history, personality, vision and key values. Cover Lines As I have already stated, my colour scheme is the conventional three colours, consisting of white, black and turquoise. These colours are extremely prominent throughout my magazine as I believe it gives it a certain recognisable style. The colour scheme was also reflected in some of my images with a blue background. I feel one of the only times I strayed from this colour scheme was with the tour poster. Instead I adopted a pink which reflected my model and not my magazine. I believe that this is a positive thing and does not stop my magazine from fulfilling my brand guidelines, but it instead just highlights my individuality and my ability to change and be unique.
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