Transcript: Here are some examples of what NOT to do with a CRP brand logo... Contact Us! For questions about these standards, please feel free to contact Marketing Communications. Prize Question... Where can all CRP templates be found? Please name the drive AND the folder name. It's about how you represent the CRP brand. As part of the CRP team, each employee is responsible for putting our best foot forward. We do this by ensuring that each of our communication elements, from a letter or e-mail to the logo on a packing slip is consistent with our... These can be found: Brand Guidelines Stylish...but they don't follow our corporate brand policy for e-mail signatures. No, we're not talking about khakis and polos... Every great team wears a uniform... Like! Us on Facebook: http://www.facebook.com/crpautomotive Follow us! @CRPIndustries
Transcript: Innovative We plan to be Accessible Valletta Design Cluster is committed to employ an inclusive and open approach with all of the stakeholders to establish collaborations with national and international stakeholders through its networking facilities Professional Valletta Design Cluster is a public owned company that will be setting affiliations with professional organisations and individuals. Innovative Valletta Design Cluster plans to establish itself as a first-of-its-kind initiative to develop a forward-thinking creative industry cluster in Malta Our mission is to develop into the institution that puts Malta, as a country, in the design sector on a global scale. Apart from this we also tend to be the leading design-oriented company in the country. Purpose Brand Positioning (brand mission, promise and personality) Visual Elements Valletta Design Cluster Corporate Signature Clear Space Size Corporate Typefaces Corporate Colours Incorrect uses of Corporate Signature Branded Merchandise Corporate templates Support and Approvals The Valletta Design Cluster Brand Guidelines have been made in order to give the collaborators guidelines to follow in order to achieve a universal identity throughout the work. Implementing such frameworks result in an integrated display of the firm and the Valletta 2018 project. In order to make sure that total conformity is displayed across all the delivery pieces. It is of utmost importance that there is total conformity with these guidelines in all means of communication in order to give a uniform identity. Brand Personality Purpose 1)Why 2)The Brand 3)Visuals 4)Branded Merchandise Valletta Design Cluster Logo Clear Space Size Corporate Typefaces The Colours Mis-uses of the Logo 5)Corporate templates 6)Support and Approvals Our Promise The Purpose Brand Guidelines As a company we promise to play a part in the prosperity of the Maltese society and help push forward the national-economic potential with regards to the design sector. Backing future creation of enterprises, design sector hiring and showcasing of Maltese works are also prominent issues on our agenda. Valletta Design Cluster - Contents Mission Statement
Transcript: Developed November 2019 Version 1.0 BB BRAND GUIDELINES What We Are We are a club that focuses on skill development fun, not serious growth, not winning top-bottom, not bottom-up
Transcript: Text Movember Fonts Basic Powerpoint Guidelines Tips for Creating Great Presentations Improved test scores Expand knowledge Reduces time off task Increased grades Wording Versus Use bold when you want something to stand out Better yet, change the color of the text you want your audience to be drawn to Italics are hard to read Size algorithm - Find out the age of the oldest person in your audience and divide by two- your font should not be smaller Avoid excessive verbiage leading to excessively lengthy text that is not only redundant but also repetitive and reiterative. Too much text makes it difficult to see and process the information. People will either try to read everything or copy down everything and will quickly lose interest. Use more slides. list only the key points, and add the details verbally LOL Use at least a 32 point font 48 point is better PowerPoint default for this slide is 44 for header and 31 for bullets Keep size consistent DON'T USE ALL CAPS - IT MAKES IT DIFFICULT TO READ No more than 2 fonts per slide Serif fonts - fonts with 'curves' - Times New Roman Sans Serif fonts - clean, block fonts - Arial Script - handwriting fonts - Lucida Handwriting
Transcript: Why do we need Brand Guidelines and why are they important? Employees Environment Telephone contact Word of Mouth Public Relations Blogs Social Media Advertising Newsletters Invoices Reciepts Proposals Media Packs Letterheads Logo Website Business cards Networking Presentations Products Publications Voicemail Emails Packaging Direct mail
Transcript: By Keelan McElhinney MAC'S Fitness Brand Guidelines Introduction Introduction I chose to do my own brief for my own client rather than one of the given ones, the brief is for a gym named MAC'S Fitness.
Transcript: Tag Global Delivery Centre Shared Services Template creation Powerpoint template created matching the colour themes and styles provided in PDF source. Design to brief Hand-drawn chart to be re-created Recreation The source provided in PDF had to be created in Powerpoint as per the brand guidelines and brand colours Recreation The excel data converted into wheel diagram format had to be created in Power Point as per the brand guidelines and brand colours. Design to brief Map creation to brief – output in PowerPoint Design to brief Enhancing a text message through design Design to brief Table creation Brand management Brand led PowerPoint document from a scanned copy Formatting & Beautification The Power Point source was to be formatted as per brand elements. Formatting & Beautification Slide The source was provided in Power Point and was required to be put in template and make it look visually appealing Formatting & Beautification The Power Point source was to be formatted as per brand Flow The source provided in Word was flowed on the brand template ensuring the correct styles are used and consistency is maintained. Flow The source provided in Word was flowed on the brand template ensuring the correct styles are used and consistency is maintained. Editable PDF PDF in editable format. Questions Thank You Design to brief Hand-written Post-its to be re-created to client template standard. Samples Skill-sets Current skill-sets Capability development Template creation Word template created matching the colour themes and styles provided in PDF source. Selection of serviced brands Presentations & Documents Template creation Word template created from the PDF source and brief. The request was to create user-friendly Word template to be used by users who aren’t proficient in Word with changeable as well. Overview Manages MS Office based requirements for our accounts Builds presentations and documents to a design led brief Team of 32 resources 24 x 5 service coverage and one shift over the weekend Key capabilities include: PowerPoint template design and animation Word template design MS Office brand management Visio creation PDF to Word file conversions Editable PDFs
Transcript: Colour Scheme Brand Guidelines My contents pages also kept to the same house colour, this includes my masthead and page numbers also. The same fonts were also used which I believe is important when constructing the values of my magazine. For instance, I used the Adobe InDeisgn tool of paragraph styles to make sure everything was the same. The font I used for the titles included 'Brown Foxy' underlined in my house colour. The features were written in 'Perceptual' which is on my front cover too. I believe this shows off my magazines key values as a professional magazine which is very important for a global audience. As the front cover is the first thing you see when looking at my magazine it gives a certain value to the cover lines. In order to stick to my brand I continued the use of my particular colour scheme. This consisted of white, black and turquoise. Three colours which would then be associated with my magazine. The use of the same three fonts on the sell lines allows my audience to identify my magazine with them. The only time I stray from these fonts is when introducing my main feature article. The tone of my writing isn't too serious but in fact jovial in some senses, it captures the essence of peoples lives (my main model Ewan) while still having a creative flare. The sell lines include some puns to give my magazine a lighthearted feel which I believe is important in order to attract the readers, especially for my younger demographic. My feature article was not written in a Q&A format but instead adopted a sort of discussion based article, where I would quote things my main model has said by fitting it around the article I was writing. Overall Tone I believe my magazine can be recognised through my prominent colour scheme, as it is present throughout it becomes the main style of my magazine which sticks to the brand guidelines. The next thing would be my article as it has it's own unique style I try to convey throughout my whole article. Contents They are essentially a set of rules explaining how your brand works. They typically include information about your brands history, personality, vision and key values. Cover Lines As I have already stated, my colour scheme is the conventional three colours, consisting of white, black and turquoise. These colours are extremely prominent throughout my magazine as I believe it gives it a certain recognisable style. The colour scheme was also reflected in some of my images with a blue background. I feel one of the only times I strayed from this colour scheme was with the tour poster. Instead I adopted a pink which reflected my model and not my magazine. I believe that this is a positive thing and does not stop my magazine from fulfilling my brand guidelines, but it instead just highlights my individuality and my ability to change and be unique.
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