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Brand Guidelines Template Powerpoint

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Brand Guidelines

Transcript: Here are some examples of what NOT to do with a CRP brand logo... Contact Us! For questions about these standards, please feel free to contact Marketing Communications. Prize Question... Where can all CRP templates be found? Please name the drive AND the folder name. It's about how you represent the CRP brand. As part of the CRP team, each employee is responsible for putting our best foot forward. We do this by ensuring that each of our communication elements, from a letter or e-mail to the logo on a packing slip is consistent with our... These can be found: Brand Guidelines Stylish...but they don't follow our corporate brand policy for e-mail signatures. No, we're not talking about khakis and polos... Every great team wears a uniform... Like! Us on Facebook: http://www.facebook.com/crpautomotive Follow us! @CRPIndustries

Brand Guidelines

Transcript: Innovative We plan to be Accessible Valletta Design Cluster is committed to employ an inclusive and open approach with all of the stakeholders to establish collaborations with national and international stakeholders through its networking facilities Professional Valletta Design Cluster is a public owned company that will be setting affiliations with professional organisations and individuals. Innovative Valletta Design Cluster plans to establish itself as a first-of-its-kind initiative to develop a forward-thinking creative industry cluster in Malta Our mission is to develop into the institution that puts Malta, as a country, in the design sector on a global scale. Apart from this we also tend to be the leading design-oriented company in the country. Purpose Brand Positioning (brand mission, promise and personality) Visual Elements Valletta Design Cluster Corporate Signature Clear Space Size Corporate Typefaces Corporate Colours Incorrect uses of Corporate Signature Branded Merchandise Corporate templates Support and Approvals The Valletta Design Cluster Brand Guidelines have been made in order to give the collaborators guidelines to follow in order to achieve a universal identity throughout the work. Implementing such frameworks result in an integrated display of the firm and the Valletta 2018 project. In order to make sure that total conformity is displayed across all the delivery pieces. It is of utmost importance that there is total conformity with these guidelines in all means of communication in order to give a uniform identity. Brand Personality Purpose 1)Why 2)The Brand 3)Visuals 4)Branded Merchandise Valletta Design Cluster Logo Clear Space Size Corporate Typefaces The Colours Mis-uses of the Logo 5)Corporate templates 6)Support and Approvals Our Promise The Purpose Brand Guidelines As a company we promise to play a part in the prosperity of the Maltese society and help push forward the national-economic potential with regards to the design sector. Backing future creation of enterprises, design sector hiring and showcasing of Maltese works are also prominent issues on our agenda. Valletta Design Cluster - Contents Mission Statement

Brand Guidelines

Transcript: Developed November 2019 Version 1.0 BB BRAND GUIDELINES What We Are We are a club that focuses on skill development fun, not serious growth, not winning top-bottom, not bottom-up

Brand Guidelines

Transcript: By Keelan McElhinney MAC'S Fitness Brand Guidelines Introduction Introduction I chose to do my own brief for my own client rather than one of the given ones, the brief is for a gym named MAC'S Fitness.

Brand Guidelines

Transcript: Colour Scheme Brand Guidelines My contents pages also kept to the same house colour, this includes my masthead and page numbers also. The same fonts were also used which I believe is important when constructing the values of my magazine. For instance, I used the Adobe InDeisgn tool of paragraph styles to make sure everything was the same. The font I used for the titles included 'Brown Foxy' underlined in my house colour. The features were written in 'Perceptual' which is on my front cover too. I believe this shows off my magazines key values as a professional magazine which is very important for a global audience. As the front cover is the first thing you see when looking at my magazine it gives a certain value to the cover lines. In order to stick to my brand I continued the use of my particular colour scheme. This consisted of white, black and turquoise. Three colours which would then be associated with my magazine. The use of the same three fonts on the sell lines allows my audience to identify my magazine with them. The only time I stray from these fonts is when introducing my main feature article. The tone of my writing isn't too serious but in fact jovial in some senses, it captures the essence of peoples lives (my main model Ewan) while still having a creative flare. The sell lines include some puns to give my magazine a lighthearted feel which I believe is important in order to attract the readers, especially for my younger demographic. My feature article was not written in a Q&A format but instead adopted a sort of discussion based article, where I would quote things my main model has said by fitting it around the article I was writing. Overall Tone I believe my magazine can be recognised through my prominent colour scheme, as it is present throughout it becomes the main style of my magazine which sticks to the brand guidelines. The next thing would be my article as it has it's own unique style I try to convey throughout my whole article. Contents They are essentially a set of rules explaining how your brand works. They typically include information about your brands history, personality, vision and key values. Cover Lines As I have already stated, my colour scheme is the conventional three colours, consisting of white, black and turquoise. These colours are extremely prominent throughout my magazine as I believe it gives it a certain recognisable style. The colour scheme was also reflected in some of my images with a blue background. I feel one of the only times I strayed from this colour scheme was with the tour poster. Instead I adopted a pink which reflected my model and not my magazine. I believe that this is a positive thing and does not stop my magazine from fulfilling my brand guidelines, but it instead just highlights my individuality and my ability to change and be unique.

Brand Guidelines

Transcript: PRIMARY TYPE FACE PL Group uses the font Myriad Set Pro Bold as it's primary typeface, supported by the Text and Thin weights for secondary type. For digital applications, the system font Calibri Bold and Regular should be used. WATERMARK USAGE WATERMARK USAGE Opacity versions can be used on presentation covers, brochures, adverts and signs. LOGO COLOR USAGE LOGO COLOR USAGE Using the watermark as individual assest that represent the compamy as a singular icon. The examples demonstrate how to use these correctly along with the right colors to use them on. Stand along versions of the full logo can be used for documentations, presentations brochures for example as an alternative to the full logo. Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal Group's logo - vertical Group's logo - vertical LOGO COLOR USAGE Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal LOGO CLEAR SPACE Group's logo - vertical The PL Group brand mark is always surrounded by a minimum clear space area which must remain free from other elements (type and graphics). The same clear space is also used for the stand alone brand mark too. The minimum clear space area is equal to half of the height of the 'overall logo' in the brand mark. The clear space area is proportional at all sizes of brand mark. WHAT ARE THESE GUIDELINES FOR? BRAND GUIDELINES They are to help us ensure that the way we present the PL Group is always: PROFESSIONAL All the materials we produce must look as if they come from one of UAE's leading construction management and supply chain logistics companies. Tools that will help you use our corporate identity effectively CONSISTENT PL GROUP'S ORIENTATION Whenever and wherever people come into contact with the PL Group we want to create a clear and coherent impression. DISTINCTIVELY For maximum impact our communications should convey what makes the PL Group unique. PL GROUP'S BRAND MARK In terms of ensuring clarity and consistency, nothing is more imporatnt than the correct use of our brand mark PL GROUP'S ORIENTATION BRAND COLORS Color Breakdowns Shown opposite are the color breakdowns for the primary colour palette. ALWAYS use the color values listed here for optimum output on printed collateral. The following values should be used with the following applications: Pantone - offset printing CYMK - offset printing/ digital printing RGB - on screen

BRAND GUIDELINES

Transcript: Brand Guidelines Tone And Personality Gerry’s Group communicates in a manner that is professional and polished, reflecting our global stature and commitment to excellence. TONE 01. 02. Authoritative Clear, Respectful, Impactful 03. Global connections our local integrity Logo Usage Visual Identity The Iconic 'G' The Iconic 'G' This red 'G' serves as the core visual of our brand. It is our core identifier, symbolizing motion, unity, and legacy. It should never be distorted, recolored, rotated, or crowded. Maintain a clear space equal to the height of the "G" on all sides. • Distorted: Don’t stretch, squish, or change its proportions, this weakens recognition. • Recolored: Stick to the original red, changing in color affects brand consistency. • Rotated: Keeping it upright maintains professionalism and clarity. • Crowded: The logo needs space around it so it’s always clear and visible. Word Mark Logo • White Gerry’s on Red Background (same red palette as the ribbon) • Red Gerry’s on White Background (same red palette as the ribbon) These versions are used for formal and high-visibility branding. Logo with Box Design The Box Logo is designed for compact applications where space is limited and a square format is preferred. It is best suited for: Social media avatars and profile pictures Merchandise such as badges, caps, and other promotional items Brand Aesthetics To ensure consistent and high-quality representation of Gerry’s Group’s brand across all divisions and locations, strict governance and reporting processes are implemented: Brand Governance And Compliance Overview • Mandatory Approval • Biannual Reporting • Ensuring Compliance by Group • Branding Presence • Board Presentation

Brand Guidelines

Transcript: Ensuring Brand Compliance Brand Applications Brand Audit Usage Approval Process Regular brand audits assess adherence to guidelines, identifying areas for improvement. This evaluation analyzes how the brand is perceived in the market, ensuring alignment with strategic objectives and consistent messaging. A clearly defined usage approval process ensures that all brand assets are used correctly, minimizing inconsistencies. This may involve a multi-tier review system where creative materials are vetted against brand guidelines before public release. Print Materials Social Media Assets Print materials serve as tangible representations of your brand, including business cards, brochures, and posters. Consistent use of logos, colors, and typography across these items strengthens brand recall and professionalism. Social media assets include profiles, posts, and advertisements across platforms like Facebook, Instagram, and LinkedIn. Maintaining consistent branding elements helps in establishing a recognizable online persona and engaging effectively with your audience. Training Resources Merchandise Design Digital Presence Comprehensive training resources empower employees to understand and apply brand guidelines effectively. Offering workshops and accessible documentation promotes a deeper understanding of brand identity and voice across the organization. A cohesive digital presence encompasses your website, email newsletters, and online advertising. Aligning visual and messaging elements online cultivates a seamless user experience and enhances brand credibility. Merchandise design extends your brand's reach through promotional products such as apparel, mugs, and giveaways. Adhering to brand guidelines on these items promotes awareness and serves as functional marketing tools. Mastering Brand Voice Brand Guidelines Tone of Voice A brand's tone of voice encapsulates its personality and influences how messages are received. It should resonate with target demographics and align with brand values, whether it's playful, authoritative, or empathetic. Messaging Framework The messaging framework serves as a structured approach to conveying key messages. It ensures consistency across all platforms, emphasizes critical brand messages, and maintains clarity in communication. Content Guidelines Content guidelines outline the dos and don'ts for creating brand-related material. This includes tone, style, and format specifics, promoting coherence and reinforcing brand identity in all communications. Essential Principles for Consistent Branding Brand Identity Logo Usage Ensure the logo is used consistently across all platforms. Maintain clear space around the logo to preserve its visibility and impact. Adhere to preferred sizes and avoid alterations that compromise brand integrity. Color Palette Typography Select a primary color palette that represents the brand’s personality. Use secondary colors for accents, ensuring they work harmoniously with the primary palette to maintain visual cohesion across platforms. Choose a set of typefaces that reflect the brand's character. Limit the number of fonts used to ensure readability and create a unified appearance in all written communications. Imagery Guidelines Utilize high-quality images that align with brand values. Establish a style for visuals that complements messaging, focusing on authenticity and relatability to strengthen brand recognition.

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