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Brand Guidelines Template Powerpoint

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Brand Guidelines

Transcript: Here are some examples of what NOT to do with a CRP brand logo... Contact Us! For questions about these standards, please feel free to contact Marketing Communications. Prize Question... Where can all CRP templates be found? Please name the drive AND the folder name. It's about how you represent the CRP brand. As part of the CRP team, each employee is responsible for putting our best foot forward. We do this by ensuring that each of our communication elements, from a letter or e-mail to the logo on a packing slip is consistent with our... These can be found: Brand Guidelines Stylish...but they don't follow our corporate brand policy for e-mail signatures. No, we're not talking about khakis and polos... Every great team wears a uniform... Like! Us on Facebook: http://www.facebook.com/crpautomotive Follow us! @CRPIndustries

Brand Guidelines

Transcript: Developed November 2019 Version 1.0 BB BRAND GUIDELINES What We Are We are a club that focuses on skill development fun, not serious growth, not winning top-bottom, not bottom-up

Creating a PowerPoint Template Based on Brand Guidelines

Transcript: Primary Font: Arial The primary font for all brand communications is Arial. This sans-serif font is chosen for its modern look and readability, making it suitable for both digital and print media. Secondary Font: Times New Roman Typography Standards Times New Roman serves as the secondary font, ideal for formal documents and print materials. It balances the modernity of Arial with a traditional touch, ensuring versatility in brand representation. Logo Usage Guidelines Font Sizes: Hierarchical Structure Utilize specific font sizes for different text types: headings should be clear and larger for visibility, body text should be readable at a standard size, and captions should be smaller yet legible, maintaining a consistent hierarchy. Incorrect Logo Usage Correct Logo Usage Incorrect logo usage undermines the brand's visual identity. Common mistakes include using altered colors that deviate from the brand palette and distorting the logo's proportions, which can lead to a loss of recognition and professionalism. Proper logo usage is crucial for maintaining brand integrity. This includes ensuring that there is adequate clear space around the logo to avoid clutter, and adhering to minimum size specifications to guarantee visibility. Logo: Core brand identifier Overview of Brand Elements Color Palette Selection Color Palette: Sets visual tone Introduction to Brand Guidelines Typography: Defines brand voice Imagery: Enhances brand message Colors are chosen to support brand messaging and emotional impact. #FF5733 #900C3F #C70039 Enhances Brand Recognition Builds Trust with Customers Creates a Cohesive Brand Experience Brand guidelines are a comprehensive set of rules that define how a brand presents itself to the world. They serve as a framework for maintaining consistency in visual identity, tone, and messaging, which is crucial for building brand recognition and trust. Consistent branding establishes trust by providing a reliable experience for customers, leading them to feel confident in choosing your brand repeatedly. Recognizable branding helps customers identify your products or services quickly, making it easier for them to choose your brand over competitors. A cohesive brand experience across all touchpoints ensures that customers receive a unified message, which reinforces brand values and identity. Importance of Consistency in Branding Primary Color: Represents energy and passion. Secondary Color: Symbolizes strength and determination. Accent Color: Conveys sophistication and depth. Imagery and Graphics Guidelines Selecting the right images and graphics is crucial for reinforcing brand identity. Consistency in imagery helps convey the brand's message and values effectively while ensuring alignment with the overall branding aesthetic. Creating a PowerPoint Template Based on Brand Guidelines Creating the PowerPoint Template A structured approach to developing a cohesive and brand-aligned presentation template. Master Slide Setup Font Selection Color Scheme Definition Establish a consistent layout for all slides to maintain uniformity. Choose appropriate fonts for headings, body text, and captions to reflect brand identity. Select primary, secondary, and accent colors from the brand palette to enhance visual appeal. Designing a customizable PowerPoint template that aligns with established brand standards. Applying Brand Elements in Slides Understanding how to effectively integrate brand elements into presentations enhances brand recognition and coherence. Incorporate Logo Ensure the logo is placed prominently and follows correct usage guidelines. Use Brand Colors Apply the designated color palette consistently across all slides for visual harmony. Apply Typography Standards Utilize the specified fonts and sizes for headings and body text to maintain brand identity. Ensure all brand elements are consistently applied across all slides, review for adherence to guidelines, and make necessary adjustments to maintain a cohesive brand image. Final Review and Adjustments

Brand Guidelines

Transcript: Why do we need Brand Guidelines and why are they important? Employees Environment Telephone contact Word of Mouth Public Relations Blogs Social Media Advertising Newsletters Invoices Reciepts Proposals Media Packs Letterheads Logo Website Business cards Networking Presentations Products Publications Voicemail Emails Packaging Direct mail

Brand Guidelines

Transcript: By Keelan McElhinney MAC'S Fitness Brand Guidelines Introduction Introduction I chose to do my own brief for my own client rather than one of the given ones, the brief is for a gym named MAC'S Fitness.

Brand Guidelines

Transcript: Colour Scheme Brand Guidelines My contents pages also kept to the same house colour, this includes my masthead and page numbers also. The same fonts were also used which I believe is important when constructing the values of my magazine. For instance, I used the Adobe InDeisgn tool of paragraph styles to make sure everything was the same. The font I used for the titles included 'Brown Foxy' underlined in my house colour. The features were written in 'Perceptual' which is on my front cover too. I believe this shows off my magazines key values as a professional magazine which is very important for a global audience. As the front cover is the first thing you see when looking at my magazine it gives a certain value to the cover lines. In order to stick to my brand I continued the use of my particular colour scheme. This consisted of white, black and turquoise. Three colours which would then be associated with my magazine. The use of the same three fonts on the sell lines allows my audience to identify my magazine with them. The only time I stray from these fonts is when introducing my main feature article. The tone of my writing isn't too serious but in fact jovial in some senses, it captures the essence of peoples lives (my main model Ewan) while still having a creative flare. The sell lines include some puns to give my magazine a lighthearted feel which I believe is important in order to attract the readers, especially for my younger demographic. My feature article was not written in a Q&A format but instead adopted a sort of discussion based article, where I would quote things my main model has said by fitting it around the article I was writing. Overall Tone I believe my magazine can be recognised through my prominent colour scheme, as it is present throughout it becomes the main style of my magazine which sticks to the brand guidelines. The next thing would be my article as it has it's own unique style I try to convey throughout my whole article. Contents They are essentially a set of rules explaining how your brand works. They typically include information about your brands history, personality, vision and key values. Cover Lines As I have already stated, my colour scheme is the conventional three colours, consisting of white, black and turquoise. These colours are extremely prominent throughout my magazine as I believe it gives it a certain recognisable style. The colour scheme was also reflected in some of my images with a blue background. I feel one of the only times I strayed from this colour scheme was with the tour poster. Instead I adopted a pink which reflected my model and not my magazine. I believe that this is a positive thing and does not stop my magazine from fulfilling my brand guidelines, but it instead just highlights my individuality and my ability to change and be unique.

Brand Guidelines

Transcript: PRIMARY TYPE FACE PL Group uses the font Myriad Set Pro Bold as it's primary typeface, supported by the Text and Thin weights for secondary type. For digital applications, the system font Calibri Bold and Regular should be used. WATERMARK USAGE WATERMARK USAGE Opacity versions can be used on presentation covers, brochures, adverts and signs. LOGO COLOR USAGE LOGO COLOR USAGE Using the watermark as individual assest that represent the compamy as a singular icon. The examples demonstrate how to use these correctly along with the right colors to use them on. Stand along versions of the full logo can be used for documentations, presentations brochures for example as an alternative to the full logo. Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal Group's logo - vertical Group's logo - vertical LOGO COLOR USAGE Group's logo - horizontal Company name on one line - vertical Company name on two lines - horizontal LOGO CLEAR SPACE Group's logo - vertical The PL Group brand mark is always surrounded by a minimum clear space area which must remain free from other elements (type and graphics). The same clear space is also used for the stand alone brand mark too. The minimum clear space area is equal to half of the height of the 'overall logo' in the brand mark. The clear space area is proportional at all sizes of brand mark. WHAT ARE THESE GUIDELINES FOR? BRAND GUIDELINES They are to help us ensure that the way we present the PL Group is always: PROFESSIONAL All the materials we produce must look as if they come from one of UAE's leading construction management and supply chain logistics companies. Tools that will help you use our corporate identity effectively CONSISTENT PL GROUP'S ORIENTATION Whenever and wherever people come into contact with the PL Group we want to create a clear and coherent impression. DISTINCTIVELY For maximum impact our communications should convey what makes the PL Group unique. PL GROUP'S BRAND MARK In terms of ensuring clarity and consistency, nothing is more imporatnt than the correct use of our brand mark PL GROUP'S ORIENTATION BRAND COLORS Color Breakdowns Shown opposite are the color breakdowns for the primary colour palette. ALWAYS use the color values listed here for optimum output on printed collateral. The following values should be used with the following applications: Pantone - offset printing CYMK - offset printing/ digital printing RGB - on screen

BRAND GUIDELINES

Transcript: Brand Guidelines Tone And Personality Gerry’s Group communicates in a manner that is professional and polished, reflecting our global stature and commitment to excellence. TONE 01. 02. Authoritative Clear, Respectful, Impactful 03. Global connections our local integrity Logo Usage Visual Identity The Iconic 'G' The Iconic 'G' This red 'G' serves as the core visual of our brand. It is our core identifier, symbolizing motion, unity, and legacy. It should never be distorted, recolored, rotated, or crowded. Maintain a clear space equal to the height of the "G" on all sides. • Distorted: Don’t stretch, squish, or change its proportions, this weakens recognition. • Recolored: Stick to the original red, changing in color affects brand consistency. • Rotated: Keeping it upright maintains professionalism and clarity. • Crowded: The logo needs space around it so it’s always clear and visible. Word Mark Logo • White Gerry’s on Red Background (same red palette as the ribbon) • Red Gerry’s on White Background (same red palette as the ribbon) These versions are used for formal and high-visibility branding. Logo with Box Design The Box Logo is designed for compact applications where space is limited and a square format is preferred. It is best suited for: Social media avatars and profile pictures Merchandise such as badges, caps, and other promotional items Brand Aesthetics To ensure consistent and high-quality representation of Gerry’s Group’s brand across all divisions and locations, strict governance and reporting processes are implemented: Brand Governance And Compliance Overview • Mandatory Approval • Biannual Reporting • Ensuring Compliance by Group • Branding Presence • Board Presentation

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