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Brand Guidelines Template Powerpoint

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Brand Guidelines

Transcript: Here are some examples of what NOT to do with a CRP brand logo... Contact Us! For questions about these standards, please feel free to contact Marketing Communications. Prize Question... Where can all CRP templates be found? Please name the drive AND the folder name. It's about how you represent the CRP brand. As part of the CRP team, each employee is responsible for putting our best foot forward. We do this by ensuring that each of our communication elements, from a letter or e-mail to the logo on a packing slip is consistent with our... These can be found: Brand Guidelines Stylish...but they don't follow our corporate brand policy for e-mail signatures. No, we're not talking about khakis and polos... Every great team wears a uniform... Like! Us on Facebook: http://www.facebook.com/crpautomotive Follow us! @CRPIndustries

Brand Guidelines

Transcript: Innovative We plan to be Accessible Valletta Design Cluster is committed to employ an inclusive and open approach with all of the stakeholders to establish collaborations with national and international stakeholders through its networking facilities Professional Valletta Design Cluster is a public owned company that will be setting affiliations with professional organisations and individuals. Innovative Valletta Design Cluster plans to establish itself as a first-of-its-kind initiative to develop a forward-thinking creative industry cluster in Malta Our mission is to develop into the institution that puts Malta, as a country, in the design sector on a global scale. Apart from this we also tend to be the leading design-oriented company in the country. Purpose Brand Positioning (brand mission, promise and personality) Visual Elements Valletta Design Cluster Corporate Signature Clear Space Size Corporate Typefaces Corporate Colours Incorrect uses of Corporate Signature Branded Merchandise Corporate templates Support and Approvals The Valletta Design Cluster Brand Guidelines have been made in order to give the collaborators guidelines to follow in order to achieve a universal identity throughout the work. Implementing such frameworks result in an integrated display of the firm and the Valletta 2018 project. In order to make sure that total conformity is displayed across all the delivery pieces. It is of utmost importance that there is total conformity with these guidelines in all means of communication in order to give a uniform identity. Brand Personality Purpose 1)Why 2)The Brand 3)Visuals 4)Branded Merchandise Valletta Design Cluster Logo Clear Space Size Corporate Typefaces The Colours Mis-uses of the Logo 5)Corporate templates 6)Support and Approvals Our Promise The Purpose Brand Guidelines As a company we promise to play a part in the prosperity of the Maltese society and help push forward the national-economic potential with regards to the design sector. Backing future creation of enterprises, design sector hiring and showcasing of Maltese works are also prominent issues on our agenda. Valletta Design Cluster - Contents Mission Statement

Brand Guidelines

Transcript: Developed November 2019 Version 1.0 BB BRAND GUIDELINES What We Are We are a club that focuses on skill development fun, not serious growth, not winning top-bottom, not bottom-up

Creating a PowerPoint Template Based on Brand Guidelines

Transcript: Primary Font: Arial The primary font for all brand communications is Arial. This sans-serif font is chosen for its modern look and readability, making it suitable for both digital and print media. Secondary Font: Times New Roman Typography Standards Times New Roman serves as the secondary font, ideal for formal documents and print materials. It balances the modernity of Arial with a traditional touch, ensuring versatility in brand representation. Logo Usage Guidelines Font Sizes: Hierarchical Structure Utilize specific font sizes for different text types: headings should be clear and larger for visibility, body text should be readable at a standard size, and captions should be smaller yet legible, maintaining a consistent hierarchy. Incorrect Logo Usage Correct Logo Usage Incorrect logo usage undermines the brand's visual identity. Common mistakes include using altered colors that deviate from the brand palette and distorting the logo's proportions, which can lead to a loss of recognition and professionalism. Proper logo usage is crucial for maintaining brand integrity. This includes ensuring that there is adequate clear space around the logo to avoid clutter, and adhering to minimum size specifications to guarantee visibility. Logo: Core brand identifier Overview of Brand Elements Color Palette Selection Color Palette: Sets visual tone Introduction to Brand Guidelines Typography: Defines brand voice Imagery: Enhances brand message Colors are chosen to support brand messaging and emotional impact. #FF5733 #900C3F #C70039 Enhances Brand Recognition Builds Trust with Customers Creates a Cohesive Brand Experience Brand guidelines are a comprehensive set of rules that define how a brand presents itself to the world. They serve as a framework for maintaining consistency in visual identity, tone, and messaging, which is crucial for building brand recognition and trust. Consistent branding establishes trust by providing a reliable experience for customers, leading them to feel confident in choosing your brand repeatedly. Recognizable branding helps customers identify your products or services quickly, making it easier for them to choose your brand over competitors. A cohesive brand experience across all touchpoints ensures that customers receive a unified message, which reinforces brand values and identity. Importance of Consistency in Branding Primary Color: Represents energy and passion. Secondary Color: Symbolizes strength and determination. Accent Color: Conveys sophistication and depth. Imagery and Graphics Guidelines Selecting the right images and graphics is crucial for reinforcing brand identity. Consistency in imagery helps convey the brand's message and values effectively while ensuring alignment with the overall branding aesthetic. Creating a PowerPoint Template Based on Brand Guidelines Creating the PowerPoint Template A structured approach to developing a cohesive and brand-aligned presentation template. Master Slide Setup Font Selection Color Scheme Definition Establish a consistent layout for all slides to maintain uniformity. Choose appropriate fonts for headings, body text, and captions to reflect brand identity. Select primary, secondary, and accent colors from the brand palette to enhance visual appeal. Designing a customizable PowerPoint template that aligns with established brand standards. Applying Brand Elements in Slides Understanding how to effectively integrate brand elements into presentations enhances brand recognition and coherence. Incorporate Logo Ensure the logo is placed prominently and follows correct usage guidelines. Use Brand Colors Apply the designated color palette consistently across all slides for visual harmony. Apply Typography Standards Utilize the specified fonts and sizes for headings and body text to maintain brand identity. Ensure all brand elements are consistently applied across all slides, review for adherence to guidelines, and make necessary adjustments to maintain a cohesive brand image. Final Review and Adjustments

Brand Guidelines

Transcript: By Keelan McElhinney MAC'S Fitness Brand Guidelines Introduction Introduction I chose to do my own brief for my own client rather than one of the given ones, the brief is for a gym named MAC'S Fitness.

Brand Guidelines

Transcript: Colour Scheme Brand Guidelines My contents pages also kept to the same house colour, this includes my masthead and page numbers also. The same fonts were also used which I believe is important when constructing the values of my magazine. For instance, I used the Adobe InDeisgn tool of paragraph styles to make sure everything was the same. The font I used for the titles included 'Brown Foxy' underlined in my house colour. The features were written in 'Perceptual' which is on my front cover too. I believe this shows off my magazines key values as a professional magazine which is very important for a global audience. As the front cover is the first thing you see when looking at my magazine it gives a certain value to the cover lines. In order to stick to my brand I continued the use of my particular colour scheme. This consisted of white, black and turquoise. Three colours which would then be associated with my magazine. The use of the same three fonts on the sell lines allows my audience to identify my magazine with them. The only time I stray from these fonts is when introducing my main feature article. The tone of my writing isn't too serious but in fact jovial in some senses, it captures the essence of peoples lives (my main model Ewan) while still having a creative flare. The sell lines include some puns to give my magazine a lighthearted feel which I believe is important in order to attract the readers, especially for my younger demographic. My feature article was not written in a Q&A format but instead adopted a sort of discussion based article, where I would quote things my main model has said by fitting it around the article I was writing. Overall Tone I believe my magazine can be recognised through my prominent colour scheme, as it is present throughout it becomes the main style of my magazine which sticks to the brand guidelines. The next thing would be my article as it has it's own unique style I try to convey throughout my whole article. Contents They are essentially a set of rules explaining how your brand works. They typically include information about your brands history, personality, vision and key values. Cover Lines As I have already stated, my colour scheme is the conventional three colours, consisting of white, black and turquoise. These colours are extremely prominent throughout my magazine as I believe it gives it a certain recognisable style. The colour scheme was also reflected in some of my images with a blue background. I feel one of the only times I strayed from this colour scheme was with the tour poster. Instead I adopted a pink which reflected my model and not my magazine. I believe that this is a positive thing and does not stop my magazine from fulfilling my brand guidelines, but it instead just highlights my individuality and my ability to change and be unique.

Brand Guidelines

Transcript: Ensuring Brand Compliance Brand Applications Brand Audit Usage Approval Process Regular brand audits assess adherence to guidelines, identifying areas for improvement. This evaluation analyzes how the brand is perceived in the market, ensuring alignment with strategic objectives and consistent messaging. A clearly defined usage approval process ensures that all brand assets are used correctly, minimizing inconsistencies. This may involve a multi-tier review system where creative materials are vetted against brand guidelines before public release. Print Materials Social Media Assets Print materials serve as tangible representations of your brand, including business cards, brochures, and posters. Consistent use of logos, colors, and typography across these items strengthens brand recall and professionalism. Social media assets include profiles, posts, and advertisements across platforms like Facebook, Instagram, and LinkedIn. Maintaining consistent branding elements helps in establishing a recognizable online persona and engaging effectively with your audience. Training Resources Merchandise Design Digital Presence Comprehensive training resources empower employees to understand and apply brand guidelines effectively. Offering workshops and accessible documentation promotes a deeper understanding of brand identity and voice across the organization. A cohesive digital presence encompasses your website, email newsletters, and online advertising. Aligning visual and messaging elements online cultivates a seamless user experience and enhances brand credibility. Merchandise design extends your brand's reach through promotional products such as apparel, mugs, and giveaways. Adhering to brand guidelines on these items promotes awareness and serves as functional marketing tools. Mastering Brand Voice Brand Guidelines Tone of Voice A brand's tone of voice encapsulates its personality and influences how messages are received. It should resonate with target demographics and align with brand values, whether it's playful, authoritative, or empathetic. Messaging Framework The messaging framework serves as a structured approach to conveying key messages. It ensures consistency across all platforms, emphasizes critical brand messages, and maintains clarity in communication. Content Guidelines Content guidelines outline the dos and don'ts for creating brand-related material. This includes tone, style, and format specifics, promoting coherence and reinforcing brand identity in all communications. Essential Principles for Consistent Branding Brand Identity Logo Usage Ensure the logo is used consistently across all platforms. Maintain clear space around the logo to preserve its visibility and impact. Adhere to preferred sizes and avoid alterations that compromise brand integrity. Color Palette Typography Select a primary color palette that represents the brand’s personality. Use secondary colors for accents, ensuring they work harmoniously with the primary palette to maintain visual cohesion across platforms. Choose a set of typefaces that reflect the brand's character. Limit the number of fonts used to ensure readability and create a unified appearance in all written communications. Imagery Guidelines Utilize high-quality images that align with brand values. Establish a style for visuals that complements messaging, focusing on authenticity and relatability to strengthen brand recognition.

Brand Guidelines

Transcript: NAC-PAC RED AFB Digestion and Decontamination System is used to improve recovery of Mycobacterium spp. The unique pH indicator of NAC-PAC RED provides easy visual confirmation of neutral pH. When and how to use Full Names Brand Consistency ONE-TWO THREE Brand Guidelines How to style brands in type Avoid confused customers Reinforce brand promise Build recognition

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