Transcript: Owner: Rozilah Ahmad (Bungor Enterprise) Core business: Clothing Retail Store Business- selling cotton Baju kurung for all Years of business: approx 6 years (since 2008) Early Specialization: Selling cotton Baju Kurung For Kids and Teenagers. Official vision and mission : NA ~ “aiming to provides nicely wear of cotton Baju Kurung that not only attractive in term of design but also suitable and comfortable to be wear especially in Malay women daily life and at the same time helping to maintain Malay women tradition wears. ” Achievements: till now already have 3 branches: Ampang Point Wangsa Walk Mentakab Star Mall Capital/current financial: Self finance Current employees: 6 Public exposure: Newspaper: Utusan, Kosmo, Berita Harian Magazine: Perempuan TV Program: Wanita Hari Ini (WHI) Alternative to buy: https://www.facebook.com/pages/Butik-Bungor http://www.zalora.com.my/women/bungor/ Carnival/events Usually based from past experience and own judgments, the owner will stock in 2000 pieces of Baju Kurung to each branch. So total will be roughly about 6000 pieces. To making sure that the new stocks will be ready to be deliver to each branch at the right time, she will start to look after the cotton materials at least 6 months before “Hari Raya”, or before December where in that school holiday month there’s normally will be many wedding ceremonies and so demand will usually high. Further explain, minimum 6 month is required as Rozilah Ahmad normally will need a month for material searching and selections before able to send the cotton materials to tailor and tailor will usually required another 5 month minimum to complete all 6000 pieces or cotton Baju Kurung’s order. Owner will restock Baju Kurung twice a year in every branch. Most of her new stock or 80% of them will be replenish in Ramadan, Muslim fasting month or a month before Hari Raya, another 20% will be act as the safety stocks to mitigate risk of stock outs due to any extra demand currently, one of the biggest challenge for Bungor boutiques is workforce Sometime due to certain reason at tailor site the supply chain was interrupted as the tailor that was assigned unable to complete the Baju Kurung’s order at the right time she wanted. Another challenge is high renovation cost. New competitor and existing competitor in the market including cost of electricity and increase in business space rental and introduction of minimum wages also directly reduces her business profitability As the conclusion, this research do give insight about the overall supply chain in this organization. Whether it is small or big business, knowing how to handle and control their supply chain is crucial. In supply chain demand planning process where forecast is needed, for a small company it seem self good judgment that usually obtained from observation, past experiences are required . Wrong judgments in forecasting about the future demand will not only cause the organization to lose the business opportunity but also lose competitive advantages. BY: MOHD ISRAA - GM04882 AYU ADILA - GM04870 BOUTIQUE BUSINESS BACKGROUND BUNGOR Conclusion Demand Planning process OVERALL SUPPLY CHAIN IN BUNGOR Challenges & Limitations
Transcript: Boutique WOMENS CLOTHING STORE OOPS OFFICE..... NOT TO SCALE CAFE / BAKERY MINI KITCHEN TO BAKE GOODS COUNTER CASE TO DISPLAY TREATS COFFEE/EXPRESSO MACHINES BLENDERS/EQUIPMENT TABLES/BOOTHS UNISEX BATHROOM OR BATHROOMS Landscape COFFEE TEA MILKSHAKES SMOOTHIES BAKED GOODS (CAKES,COOKIES,PASTRIES...GOOD STUFF) BOTH GENDER BATHROOMS EMPLOYEE BATHROOM EMPLOYEE BREAK ROOM SECURITY OFFICE STORAGE DELIVERY DROP OFF CHECKOUT SHOPPING CART PORT INCLUDES SHOES DRESSES TOPS BOTTOMS JACKETS HAND BAGS MAKE UP Approx. 15,000 sq ft STORE AND restaurant PLANS Peyton carr Bank everyone needs money to shop right?? DETAILS Park theme benches tables trees/plants/grass NOT TO SCALE ROUGH DRAFT Approx. 3,500 sq ft
Transcript: What Makes KM Special? Products & Services KM's Goal Target Market Table of Contents Boutique Presented by Kristy Ramos GSR 230 December 4, 2013 Product/Services Mission KM Goal Target Market Competition What makes KM unique? Financing Plan Fund Questions The total reported: U.S. retail industry in 2007; 75 million baby boomers, half of which are women The population of women in Washington, DC -52 percent KM seek customers locally KM will include: -Grand opening event, local media coverage, print advertising and a direct-mail campaign Competition Financing Plan Experience and understanding of the fashion industry Unique shopping experience with exceptional customer service Great location Big space Friendly environment Photo Booth KM’s signature dessert Furniture Hour of Operation: Monday-Friday: 9am-6pm Saturday-Sunday: 11am-5pm Phone Available 24/7 Generational fashion trend; customers' purchasing preferences KM will tailor the inventory to meet the specific needs of our clientele Solely focus on the KM styles, colors, fabrics, and meet the need of client figure will be KM's specialty Mission Fund The shops most closely competing with KM are as follows: Susan's’ Fashion, which targets the youth-populated neighborhood that specializes in modern style Fashion Planet: Which targets younger women that specializes in offering the industrial chic clothing with punk Gothic edges Save $$ in Bank account Collect $$ from friends and family Loan Offer stylish, great, affordable Embeds the style that meet the Past and Future Identifying ever-changing consumer trends Stay viable and in high demand Designers often attend runway shows, and fashion week to get a glimpse of incoming trend in the fashion industry Maintaining a profit -Peak demand months
Transcript: Isabella Sloterdijk-James STYLEHOUSE Market Description Market Description Customer Profile - Ages 16-26 - Caters towards women - Basic pieces with trends mixed in - In between high and low price, more affordable than luxury brands - For people who want stylish clothing for their busy lives - They are either students or working women Business Strategy Business and Place Strategy - Boutique type business - Most likely located in strip centers - Store hours 10 AM-7 PM on weekdays Monday-Thursday and Sunday 10 AM-9 PM on Friday-Saturday - Products being sold: tops, outerwear, pants, and dresses Competition and Pricing Strategy Competition - Prices On Average: Dresses- $50 Tops- $30 Outerwear- $70 Bottoms- $50 - Competitors: Francesca's- This store is a boutique style chain store which carries clothing similar to the styles I sketched and the prices are very similar. Anthropologie- This store carries clothing similar to mine but the prices are a lot higher so my store may be more appealing. Free People- The clothing here is similar to mine, but again the prices are higher then mine.
Transcript: Vin Van Collection Min purchase IDR 500k you will get exclusive skirt for free 1. Lovely Zebra Marketing strategies You will get a special discount, if you are being our member Fashion 1 > cheap price 2 > Talented designer from korea, japan, and hongkong 3 > Strategic Place Fact Market Target Our special side Our product Marketing Strategies Financial Make every woman more beautiful than before Women (every ages except baby) www.d-niell.blogspot.com www.grahanurdian.web.id www.generasia.com Hair Style References http://butikane.com/product/39/1032/BA-BA-TM0914-Green/?o=default Make Up Thank you for your attention! 2. Cheer Girly Make every woman buy and wear our products Special Fact Boutique’s Budget Mission Buy 2 dresses, you will get a set of Revlon’s make up (free) 4. Calm Cute Dress firstname.lastname@example.org email@example.com Products Market Target Material : IDR 12.000.000 (based on customer order) Rent : IDR 5.000.000 (in Senayan City) Designer fee : IDR 5.000.000 /person Wages for staff : IDR 600.000/person Utilities expense: IDR 5.000.000 Our Special Sides is here Vision Outline 3. Romantic Blouse
Transcript: By: LaDania Dean (Pd.5) Customer Profile Target Market #1 Age group: 15-18 Demographic #1 Teens in High school Demographic #2 Sex: Both boys and girls will be targeted #2 Teens with interests in fashion Psychographics Outgoing & adventurous personalities Store Image Store Image Store LD is going to be a store where the outfits are already put together. Many teens, have trouble putting together outfits that match and outfits that go well together. My boutique is also going to be color coded so that teens don't have any trouble shopping. I would like my boutique to be seen as an easy place to shop and as an affordable designer brand for teens who aren't afraid to express themselves. My Store I will make decisions on my lines by doing surveys and polls that I will post on social media in order to reach out to my customers and connect with them. Product Products Line #1 My first line is a dress line. This line is going to include all types of dresses. It is mainly going to be focused on casual dresses such as sweatshirt dresses and t-shirt dresses Dress Line Line #2 This line is dedicated to an everyday school look for teens. Casual Line (Tops and Bottoms/jumpsuits) Line #3 This line is a comfortable and stylish athletic wear line. It contains things like leggings, jackets, sweatshirts, and sweatpants. Athletic Line Service Yearly subscription to store. If a customer who is subscribed to my club tells a friend and they sign up, the customer will get a free item per every friend that signs up under them. Service PRICE PLACE PROMOTION Price Place Promotion Price The prices in my boutique are very affordable. Due to the fact that teens are my target market, the prices are adjusted to fit their needs and wants. In addition to low prices, my boutique will have many sales that continue throughout the year. Price Place > My boutique will be in many places around the globe in order to cover a grand area. I would like my stores to be located inside major malls because that is mostly where teens shop. One major hub will be in Atlanta, Ga because my clothing lines correlate with the types of clothing people wear in Atlanta. Another location for my store will be in California on Rodeo Drive in order to get a continuous stream of customers. > In addition to physical stores around the globe, my boutique will also have an online option due to the increase in technology in the world. Place Promotion My promotion will include mainly social media advertisement because that is where teens spend most of their time. I will also have ads on billboards because most teens can drive. Promotion
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Transcript: Mission Samreen 900 RS Then we can improve our business after analyzing the comments Casual To party wear Provide latest fashion to all female Material Online Shopping Discount s Place Selection Missions Size Boutique Name Stick out a sign Beautify the store Hold a flash sale Key To Success Also the opportunity of parking. 3,000 rs Add page to give comments about the website, offers, services & complaints/suggestion. Provide goods & services at reasonable price 1700 RS Selected the civil line road because it is mostly visiting place. Product Configuration 2000 RS INTRODUCTION ? Why did I choose this product 1 For Summer Casual Wear Advertisement Business Model Provide employment for the member of community Segments Ayesha, samreen & Hafsa 13/02/2018 Objectives Hafza Innovations Design Style Ayesha, Samreen & Hafsa Ayesha Customers Attraction 2 It is an important attribute of a product because people buy products looking at the price and quality. Casual wear Boutique By ASH Company Community Price Of The Dresses 1000 RS Innovations 3 Age Because: For Winter Party wear e.g. 15% discount on shopping of 3000. Our Price Schedule Advertisement Types Of Dresses And Their Prices Unique, innovative & contemporary Product quality Cost control focus This location is convenient for customers. 1200 RS Ensure that quality of our product meet the standard of our business Meet Our Team By selling our stock at less price/profit, we expand our business. People have too much craze in fashion. Now everyone wants to be modern. - Frequently updating the site with new arrivals for the convenience of online customers. - Both cash and card payments are accepted. - Availability of shopping gift vounchers. Magazine Newspaper Billboards Facebook Planning Of Business Opportunities According to the income of people, we set prices. In beginning, we set price at normal rate. Pricing
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