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Black Tie Wine

Transcript: Psychographics Both designed and created by me* Black Tie Wine "Wine as classy as your attire" The rear label of Black Tie Pinot Grigio - A typical persons lifestyle and purchase traits; to buy BlackTie - would be a middle age - higher class / (some) middle class people portraying a classier and elevated taste in wine. Status would also play a part as BlackTie is $39.99 a bottle. The average person would have wear nicer attire than the average person, drive a slightly nicer car and attend more expensive restaurants. - They're going to buy BlackTie because they are attending an event, celebrating an occasion, or going for a nice dinner with their family. - People who buy BlackTie Wine might consider expensive wines important in their life. They enjoy being fancy when they dress up and want something that they can show off. They must understand wines to be able to purchase BlackTie Wine and appreciate it appropriately. 2 competitors Black Tie wines is priced in a higher priced mid-ranged/ expensive wine to portray it as a more executive but affordable classy wine that can be purchased for a special night or event. $39.99 - Bottle Product Placement Promotions 1) Naked Grape Pinot Grigio 2) Jackson Triggs Pinot Grigio - The age range for Black Tie Pinot Grigio is 25-50. - Approx. $2-$7 of wine + bottling costs, Estimated; $31.99 before taxes of total income for each bottle. - Aimed at married couples and groups. - Owners - Males & Females - Preferably middle - high class areas; cities / outskirts e.g.; Vancouver, North Vancouver, White Rock, etc. Where can you buy this product? -Black Tie Wines can be purchased from most liquor stores in the white wine section. Along with the Pinot Grigio (Gris) white wines. - Black Tie will also be available in middle-higher(end) restaurants and pubs. Gotham Steakhouse in Vancouver is a place "Black Tie Pinot Grigio" would be available on the menu. The front label of Black Tie Pinot Grigio Demographics: The End 1) $1 of all Black Tie Pinot Grigio purchases go straight to SOS Children's Village BC (http://www.sosbc.org/) - A social services charity Pricing Strategy

Black Tie Club

Transcript: Tailored Management Competition Committee The feeling of being appreciated goes a long way, sometimes we want immediate gratification (CASH) and sometimes we just want to feel like our hard work is being recognized. The black-tie club has been created to reinforce what all our employees bring to Tailored Management in an effort to redefine what it means to be a leader within our company. Leadership isn't always management- it's going the extra mile to support your team, your candidates and your clients. We hope that our weekly and monthly incentives encourage you to work towards being a part of this prestigious loyalty club at Tailored Management! What is the Black Tie Club? Recruiters Each recruiter will be eligible for the black tie club based on their weekly, monthly and quarterly metrics. We are aiming to improve our company-wide percentages in interviews completed, offers accepted, monthly spread and confirmed starts. These metrics will be evaluated based on your recruiter scorecard, which can qualify you for the Black Tie Club in addition to exciting monthly and quarterly benefits! BTC Metrics Company Average Recruiting Metrics • Interview Completed 72.4% • Offer Accepted 92% • Starting % w/o Direct send: 16% • Monthly Spread: $37.03 Black-Tie Club Qualifications • Interview Completed 80 % • Offer Accepted 90 % • Starts w/o direct send 20% Based off last month of previous quarter first two months of current quarter (Q4 calculation would be Sept – Nov.) • Monthly Spread Avg. $35.00 Quarterly Overview A recruiter must meet the BTC expectations 2 out of the three months of the quarter to be inducted into the Bronze Membership level of the BTC. If they maintain the following quarter's BTC expectations for 2 out of three months they will be upgraded to a Silver membership. The recruiter will move on to the Golden Membership and then Platinum Level Membership (following year) if they have maintained BTC expectations consistently for 2 out of 3 months each quarter. Q4 – Oct: Meets BTC expectations Nov: Fails to meet BTC Dec: Meets BTC Expectations Qualifies for BTC – Bronze Status at the start of January 2019 for all of Q1 Q1 – Jan: Fails to Meet BTC Feb. Fails to Meet BTC Mar. Meets BTC Loses BTC status at the start of April – NO BTC for Q2 Q2 – April. Meets BTC May Meets BTC June. Fails BTC Qualifies for BTC – Starting again at Bronze for Q3 Q3 – July. Meets BTC Aug. Meets BTC Sept. Meets BTC Qualifies for Silver Status during Q4 Q4 2019 – Silver Status - Must maintain 2 months of the quarter Q1 2020 – Golden Penguin Member Example Membership Level + Incentives First Quarter – Bronze Membership 4 pm Fridays + 9am Mondays! Bronze Membership Plaque Black Tie Club Bronze Level Embroidery to be adhered to a backpack or laptop case. Second Quarter – Silver Membership 4pm Fridays + 9am Mondays! Silver Membership Plaque Black Tie Club Silver Level Polo or Sweater. Third Quarter – Golden Membership 4pm Fridays + 9am Mondays! Company Trip or cash prize (1 per year) VIP Parking Spot! Black Tie Club apparel w/ Golden Membership Logo. Platinum Membership - Guaranteed BTC Membership for following year Penguin Pounds We have created a system based on recruiting metrics for you to earn Penguin pounds, TM’s version of monopoly money, which can be cashed in immediately for smaller prizes or over a long period of time for larger prizes! Penguin pounds are earned by meeting your recruiting metrics, going above and beyond for your team or standing out to a coworker, client, candidate or manager. Interview Completed: 75%-79.99% = 10PP 80-99.9% = 20PP 100% = 25PP How to Earn Penguin Pounds Submission to Sub Goal: 75-79.99% =10 PP 80-99.99% = 20 PP 100% = 25 PP Weekly Spread: $5-$9.99 = 10 PP $10-$24.99 = 20PP $25+= 25 PP • Recognition from your manager: 10PP • Recognition from your candidate 20pp • Recognition from a co-worker 10PP • Gross Profit PP earned at End of Month 15K = 75 PP 20K = 100 PP 25K = 125 PP 30K+ = 200PP Weekly Monthly Example Average Amt. of Penguin Pounds earned per Month Based off a 20K producer / 4-week month • GP - 100PP ($20K) • Interview Completed - 40PP (75%) • Sub Goal - 100PP (100%) • Weekly Spread –80PP (Avg. $10-20) • Recognition / Misc. PP - 60 Total: 380 PP WHEN DO WE RECEIVE PP? Your team lead, or manager will receive the previous weeks metrics on Monday at 4pm – You will receive your payout Tuesday morning. o For example: Oct. 22-26th will be paid out on 10/30. o You have until end of business day on Tuesday to counter any discrepancies with your manager. Rewards 250 PP Beer, Wine, Liquor, candles, blankets, mini heater, lottery tickets, 500 PP Monthly subscription (Netflix, Hulu, Spotify, iTunes, Blue apron, FabFitFun Box, Birch Box, Ipsy bag, Dollar Shave Club, Green chef etc.) Top Shelf booze, Amazon fire stick, Electronic ($50,) Manicure or Pedicure 1,000 PP Gym Membership for a month or wellness membership of your choice (spa, orange theory, pure barre, class pass etc.) 2,500 PP Cooking class

Black Tie VS White Tie

Transcript: Single Breasted Double Breasted Black Tie Attire Attire A cummerbund is a band that wraps around the waist. It is made of the same material as the lapel's on the jacket. Formal Waistcoats differ from a three-piece suit for that they are designed to show the front of the formal shirt. Must be made of the same material as the jacket Two Options Suspenders/ braces Silk Pocket Square (Any Fold) The Boutonnière Watches (Not accepted but tolerated). Overcoat Cuffs come with three variants Portofino French Barrel The French Cuff is the most accepted cuff. A set of rules specifying the garb or type of clothing to be worn by a group or by people under specific circumstances. Peaked Lapel (Standard) Shawl Collars (Accepted) In all cases, the left lapel should have a working buttonhole so that a boutonnière may be worn. Formal Shirt Four types of bow tie knots Butterfly Semi-Butterfly Straight-End Pointed No preferred option. Must have Bow fitted Final Touches The trousers should be made of the same material as the jacket. The seams of the pants should be covered with a braid made of the same material as the Lapel. Lapel Facing Cuffs and Studs Trouser's What is Attire and Dress Code? The collar comes in two options Wing Turndown The bosom, as well comes in two styles Pleated piqué Both are accepted but piqué is considered for white tie. The Studs and Cufflinks should be of matching color. Instead of Buttons both are used in its place. Clothes or apparel, especially rich or splendid garments. Clothing, especially outerwear; garments; attire; raiment Tuxedo Jacket Dressing Well is a form of good manners- Tom Ford We must never confuse elegance with snobbery- Yves Saint Laurent Vents Lapel's Bow Tie Dress Code The most descriptive way to address what Black Tie Attire is, is to state what it is not. Black Tie Attire is not the same as Formal Attire. Black Tie Attire is Semi-Formal Attire worn in the evening. Good Rule of thumb: Ceremonies or events that start in the afternoon and end after dark are tuxedo appropriate for Black Tie Attire. Black Tie Tuxedo's with formal white shirt, black bow tie, and black cummerbund or waist coat. It is Acceptable to wear colored bow ties and cummerbunds, or traditional ties colored silver or gold. Two types of shoes available for Black Tie Attire Formal Pumps Formal Lace-Up Oxford Formal is to be made of leather or polished calfskin, with a black grosgrain ribbon on top. Thin black Socks are to be worn. The two most important factors regarding dress code is the time and the location. The Lapel should be made of either silk or grosgrain. Grosgrain has a less reflective material. Addendum: The Lapel must be the same color and material as neckwear Waist Covering How to Dress overview Vent's are the slits in the back of the tuxedo jacket. It is highly advised to wear a jacket without vents, to achieve the slimmest sihouette of yourself. Shoes

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