BILLBOARD
Transcript: NOW Weaknesses Strengths NOW - A few key, billboard charts continue to be the final word on success in music - The revelence of the magazine is greater than ever due to the new technology and partnerships - Music fans have less of an incentive to buy the magazine - Specifically losing female viewership as well as digital unique visitors (-5 million in past two years) - Not focused, precise enough for industry professionals CURRENT USER BASE CURRENT USER BASE BILLBOARD CHARTS BILLBOARD CHARTS HOT 100 Relaunched Q4 2014 – improved user experience including mobile optimization and audio playback capabilities BILLBOARD 200 Now includes data on streams from services like Spotify, Apple Music TRENDING 140 A first of its kind partnership with Twitter, this chart measures social music activity in real-time . GOAL GOAL Unfocused, celebrity-obssesed gossip aspect Provide the most accurate, detailed, up-to-date music industry news What's Missing What's Missing Industry The Industry THE HEADS OF RECORD LABELS, PRODUCERS, PROMOTERS, AGENTS, MANAGERS, MUSIC PUBLISHERS AND ARTISTS BECOME THE SINGLE ESSENTIAL READ FOR THE POWER PLAYERS WHO RUN THE MUSIC INDUSTRY CURRENTLY 77% MALE, 23% FEMALE MAGAZINE AUDIENCE STRATEGY TIMELINE More business-minded Become indespensible part of the industry Improve overall cocommunication and connections between industry professionals Temporal Positions Projects Norms STRATEGY FINGERPRINT METHOD FINGERPRINT METHOD #1 #2 #3 Temporal - How it treats the present/past - Provide up to date information in music industry Positions - The go-to source for music charts, news and oriignal video for the music industry and music lovers Projects - The market is crowded because of how much data is created, Billboard needs to stand out #4 Norms - The world's most definitve music ranking and measure of success
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