Transcript: BIG BAZAAR DIRECT ADVANTAGES Product mix Proper mix of products. Franchisee selection should be selective in a particular area Compensation design Ensure that the franchisees are compensated well Competition Learn from the competitors and understand their best practices. Cash flow management Cash handling may be replaced by prepaid coupons FUTURE GROUP This group runs chains of large discount department stores and warehouse stores Owned by Mr. Kishore Biyani Brands owned: Future Retail India Big Bazaar Brand Factory Central Future Generali BIG BAZAAR DIRECT ASSUME... STEP 1 Local shopkeeper becomes a BBD franchise by paying Rs. 3 Lakhs Monthly avg value of goods sold/franchisee = Rs300,000-450,000 Franchisee gets 10-12% margins on the goods sold which will give BBD margins of 13-15% (since real estate costs will be lower but employee costs may increase) Annually each franchisee could potentially sell goods worth Rs 36-54 lacs. Margins of 10-12%= Rs30,000-54,000/- per month or Rs3.6-6 lacs per annum. Big Bazaar delivers it home in 3-7 days WHAT CAN GO WRONG STEP 4 STEP 3 New concept Tie up with local grocery stores An effort to expand the market Delay and errors in delivering Brand Big Bazaar can be hurt Uneven revenue generation For Franchisees: Big Bazaar Brand 10-12% commission on sales Zero inventory and WC For Consumers: Big Bazaar products home delivered Easy accessibility For Big Bazaar: New sales channel New market Use local connect of franchisees to acquire customers *Source: www.nextbigthing.com Order is taken and cash is paid BIG BAZAAR DIRECT Process Order is transferred to Big Bazaar via internet STEP 2 SUCCESS MANTRA
Transcript: On the BigB App Customer can - view the traffic at pick-up point all times select pick-up time from a drop down Benefits - Avoid queues "Long queue is the biggest problem especially during a sale" - Big Bazaar customer Reduce number of baulked customers Better spping experience Customer passing by a store Enjoy queue-less shopping!!! Big Bazaar Store BigB App Enter pick-up time Pick up the item Display bill at the pre-booked counter Customer walks in to the store Advantages - Gives the familiar and personal feel of a local kirana store with features like reminders and alerts e.g. "the cup-set that you had requested is now available at our store", "20% discount on your favourite brand" Combines offerings of a brick and mortar store and e-tail Enhanced customer engagement via smart phone app This model doesn't require last-mile delivery thus reducing costs (incurred by e-tailers) Better understanding of customer tastes and buying patterns at all levels(region, country) Easier to gather feedback and suggestions e.g. one customer I spoke to mentoned "There's very less stock of XL sizes for Patiala and Palazzos in the store. So many times I can't buy my choice of clothes" "Some of the clothes hung are way out of the customer's reach. Need to look for salesperson to help me" Better forecasting and store-specific inventory management The next steps - Take a look at the current Big Bazaar expansion plan e.g. the tie up with PayTM Check whether proposed plan can be integrated with it or run parallely Do cost-benefit analysis for the various alternatives proposed Run a pilot and gather customer feedback Item out of Stock Leaving the store without shopping Customer places order At the store Display the bill on app Collect your package Mouli Malakar Co'2017 Indian School of Business BigB App BigB App Special provision during special occasions like big discount days Customer walks in "Welcome to Big Bazaar" BigB App Design for omni-channel model Pick-up point BigB App
Transcript: Why do people prefer Big Bazaar over online shopping ???? Use of hand-held or app-based scanners for easy and seamless shopping experience Visual/app based rather than voice announcements Self -checkout kiosks with facility for card/mobile wallet payments Customer Classification Queue/Clutter management Store navigation/Proper placement of items Repetitive announcements Areas of Improvement Indian School of Business "The long queues at the weekends are frustrating " . "Continuous announcements in the store are distracting " "Its difficult to locate items in the store easily" "Difficult for customers especially PwD to navigate through the store due to clutter" "Team FutuRetailers" Solutions
Transcript: Objective: to increase sales at Bazaar by target marketing the international student population at Veritas University more and more American students are looking past Europe and coming to Latin America to study abroad Spanish is a high-demand language in US Demographics: From all over the United States Male/Female 18-26 years old College students Live in San Jose, Costa Rica during program Psychographics: Independent Willing to try new things Want affordable, interesting keepsakes Interested in learning Spanish and meeting locals Bazaar Four Key Marketing Principles: To operate successfully and efficiently within this international target market, the following changes must be made: English (82.1%) Spanish (10.7%) Other Indo-European languages (3.8%) Other Asian or Pacific Islander languages (2.7%) Other languages (0.7%) United States of America use the Veritas campus as advertising space Economy influenced by several ethnic groups: Latino, Asian, European, African described as a "salad bowl" due to cultural diversity Freedom of Speech, Religion, etc. each region/state has its own culture "Bible Belt" vs. New York vs. California Segmentation Languages Physical Evidence The Marketing US students studying abroad at Veritas University Geography employees should be able to speak basic, conversational English Promotion create a stronger online presence with the use of Bazaar's own website and social media outlets encourage word-of-mouth marketing A touristy open-air market in downtown San Jose that sells everything from handcrafted jewelry and Pura Vida T-shirts to elaborate woodwork and Guatemalan sarongs. ex: flyers on the wall, business card in welcome bags Why the United States of America? A popular mall with over 300 different stores for clothes, household items, and restaurants. 283,332 American students studied abroad during 2011-2012 academic year (increased by 3% from previous year, 1% year before) Thank you for your time. People 's competitors Target Market tourists, visitors, international students ex: 10% off your purchase with your Veritas student ID interesting, different environment ran by friendly locals Specialization International Marketing Strategy Differentiation P Mercado Artsenal #1 world's biggest economy ($16.2 trillion GDP) 48 contiguous states, Alaska, Hawaii shares land borders with Canada and Mexico In North/West hemispheres different states --> different climates can be mountainous, flat, border with bodies of water Concentration (Costa Rica ranked #8 most popular study abroad destination by CBS News) Culture recognizable logo to improve branding (to be used in promo flyers, social web pages, etc.) ex: Joaquin Lizano to tell his students, students tell students focus all business efforts and resources on core competencies & value proposition to international student market locally-made products from Costa Rican artisans at reasonable prices San Pedro Mall offer special discounts to international students
Transcript: STORE MAP AT ENTRANCE INTERIOR VIEW Customers Entry Videos of Products Virtual Rail and 3D Mirror Hologram Layout Automated Parking Systems Overview Big Bazaar Prototype
Transcript: level one basement level the senses... design considerations finishes loud spices narrative artwork continued from above narrative artwork fabric for ceiling, walls and windows community space cushions and table runners hard flooring incense key plan Hannah Billett - n6868703 1:100 1:20 Tea and spice tables sit in concealed holes tea 1:20 chatter spice bins shelving for goods display laughter 1:100 fabric form a tent timber task lighting rough braille labels directional lighting for visibility 1:50 people in close proximity joinery challenges preconceptions of tea houses fabric continues through to opposite side market space 30% contrast for the vision impaired the Bazaar cove lighting tea bar music key plan mosaic splashback lift for PWD Any Questions? organic 1:20 textured fabric encourages multi-culturalism wall and ceiling colour 1:100 dense friendly
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
Transcript: Objectives: The Dicey Customer Loyal customers Minimal purchases Convenience Technology 3. Do you provide free home delivery? 2. Does big bazaar give any credit period to its customer? 10. What do you do to products which don’t sell? TSCFM group of students with Mr Srikant Jadhav Gap Difference in the functioning Made by: Harsh Shah Karan Shah Manpreet Lamba Rutvej Takpere Shiv Jumani The Billing-Desk Strategy 13. As an individual, where do you purchase your monthly ration? 5. During festivals like Diwali, are there any offers or pre booking offers? Big Bazaar vs Kirana 7. Do you as a seller have fixed or variable income? The Chinese Mind 4. In your supermarket what procedure or strategy you follow to display the products? 11. Who are the competitors of Big Bazaar? Observations: 12. Are there any problems that customer face? Why will Kirana Stores sustain? Findings: The Frustrated Lady 2 Out of Many 1. On which day (in a week) you earn maximum sales? 9. Does price play a pivotal role in buying preference? Billing Issues and Time Constraints 14. Do you get any employee discount from the company? 8. Are there any Big Bazaar brands existing in the market? Consumer's preference
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