St'Ives Bid presentation
Transcript: Four International Events, Based in St'Ives COMMON THEME Foundation event Bring events to the town Festival approach Spectator friendly Successful website factors Marketing Multi event strategy Greater impact Diverse population 'New' demographic The way you interact with your visitors on your website is crucial because your website is the focal point of your online marketing activities. Also, having your site optimized for search engines is vital for getting visibility in search results. A blog provides yet another marketing and communication vehicle for a business and is relatively easy to integrate into your already existing website. It projects the personality of the organization and can help build thought leadership and credibility. A blog allows you to have fresh content and gives people a reason to return to your site. Besides informing others about company activities, you should offer some advice or help people with a need they may have. What to measure with Analytics Potential of Significant media impact Nautic SUP Paris 400 competitors 20 enquiries 1st 2hrs 2000 hits FB GB SUP Blog Strategy Content Strategy A brand is not just a logo or tagline, it is an emotion. When you think of famous brands like McDonalds, Nike, Apple or Toyota, each of them conveys some thought or experience in all of us. A successful brand is one that can gain wide recognition and garner trust and loyalty. Event Infrastructure Longevity Iconic Inclusion Integrated Longevity Iconic Integration Analytics Website Design Social Media Brand Marketing Success Long course Technical course Inclusive activities Schools Clubs Fun events Integrated Water Sports Festival Effective Blog practices Visitor behavior (new, returning...), browser technology, operating system, desktop vs. mobile, goal completions, conversions, demographics (age, gender), geographic location, traffic sources (direct, referral, social, advertising, organic), pages most visited, pages per visit, bounce rate, click-through rate, sentiment, reach Over Arching Theme Use a dynamic blog platform like Wordpress Create categories for your blog posts Use SEO friendly descriptions for your blog posts Create an editorial calendar and stick to it Use keywords in your post headings Make sure your blog posts have the following: - Eye-catching title - In-text links to landing pages - A call to action in the sidebar - Social sharing buttons - Call to action at the bottom - Make sure the post is relevant It is nearly impossible to stress the importance of analyzing data to measure the success of what you do online. Analytics are crucial for measuring and tracking the efficiency of your efforts over time. They help you understand your visitors, leads and prospects. They also provide you with the information you need to convert your visitors into valuable customers. Cross platform integration Print Video Focus upon St'Ives Provides pinnacle for Paddlefest Longest open water crossing in Europe Run twice a year 2700 followers 6000+ on the day Scilly's to Sennen Use SEO friendly URLS - Don't use: mysite.com/page=123 - Do use: mysite.com/our-product-here Use keywords and "h1" tags for page titles Insert your main keywords in the first 100 words Keep bounce rates low by using internal links Have a call to action in a prominent location Keep people interested with multimedia Use outbound links to other websites Use social media sharing buttons Always add quality content Brand Marketing Brand Weekend Event Method of attracting & retaining customers Consistently creating & curating relevant & valuable content. Intention of changing or enhancing consumer behavior. An ongoing process Owning communicating with customers. European Series 200+ Similar format to Celtic Cup Harbour turn Specialist event held within the town Activities run every day through out week Fast and furious Eliminator Integrated Approach May 30th & 31st St'Ives Bay Celtic Cup June 27th to July 1st St'Ives Paddlefest July 4th & Sept 26th Celtic Crossing Events 5 Day Event Awareness