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SWOT analysis

Transcript: Weaknesses New markets. Significant opportunities exist to expand into the emerging markets of China, Russia, India, where populations are growing, consumer wealth is increasing and demand for confectionery products is increasing. The confectionery market is characterized by a high degree of merger and acquisition activity in recent years. Opportunities exist to increase share through targeted acquisitions. Strengths Social changes - Rising obesity and consumers obsession with calories counting. Nutrition and healthier lifestyles affecting demand for core Cadbury products Threats SWOT Analysis Good reputation Lots of products Lots of customers Lots of advertisement e.g. sponsor London 2012 Olympics Cadbury is the largest global confectionery supplier, with 9.9% of global market share. Worldwide - there is an increasingly demanding cost environment, particularly for energy, transport, packaging and sugar. Global supply chain in low cost locations Competitive pressures from other branded suppliers (national and global). Aggressive price and promotion activity by competitors - possible price wars in developed markets. Unhealthy products he company is dependent on the confectionery and beverage market, whereas other competitors e.g. Nestle have a more diverse product portfolio, where profits can be used to invest in other areas of the business and R&D. Cadburys Opportunities Other competitors have Bigger international experience - Cadbury has traditionally been strong in Europe. New to the US, possible lack of understanding of the new emerging markets compared to competitors.

SWOT analysis

Transcript: SWOT analysis for Cadburys John Cadbury's shop was opened in Bull Street, Birmingham. Cadbury and Schweppes demerged, separating its confectionary and drinks business. 1921 His brother Benjamin joined the company to form Cadbury Brothers. 1860 1870 from 1924 to 2008 :) Cadbury had become the 24th largest manufacturing firm in Britain. The firm opened its first overseas factory in Tasmania. Expanding across the world Market shares create extra money Higher population each year More people move near the factory Selling stock to companies to make even more profit here is a timeline of the history of cadburys :) 2008 Cadbury launched its first milk chocolate bar. Unhealthy products Health and safety such as salmonella Only does chocolate (small product range) No dietary options Products may be too over the top with chocolate How they would counter the competition By the late 1880s, the workforce had increased five-fold and 10 years later, the factory was expanded. 1930 The brothers opened an office in London and received a Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. 1931 1924 The firm merged with Schweppes and became Cadbury Schweppes. 1969 Good reputation Lots of fans Products that suit all ages Multiple Businesses around the world Massively colorful website Multiple different brands Millions of customers Give out their own recipes to the public Products for all occasions 1905 Threats 1897 1854 By the 1870s, Cadbury had outgrown the Birmingham factory and began looking for land outside the city to build its new premises. The SWOT analysis for Cadburys John Cadbury retired in 1861 and the business was taken over by his sons Richard and George. By moving to other countries and expanding the company Modifying their buildings such as car parks more deals such as Buy One Get One Free give out free tour wins 1880 Cadbury Dairy Milk was launched. 1893 Opportunities New businesses and competitors Suing for allergies Other companies make them obsolete there is an increasingly demanding cost Price of sugars is sky rocketing Social opportunities 1840 Weaknesses John Cadbury became a manufacturer, renting a warehouse in Crooked Lane, close to his shop. Strengths George Cadbury bought more land in Bournville and began building the village which surrounds the factory.

SWOT Analysis

Transcript: SWOT ANALYSIS Strengths Weaknesses Oppurtunities Threats Strengths and weaknesses are both internal FACTORS that affect business operation. Questions that are part of a company's internal analysis are about what a company does well and what areas are weak. Staff-Related Questions What is the company's mission statement? Does everyone know it? Is everyone on staff following it? What is the quality of the staff? Are there formal training and assessment programs? Financial Questions Are there enough financial resources to achieve the company's gooals? What is the company's sales history? Are sales increasing or decreasing? Production Capability Questions How are adjustments made in productions due to an increase or decrease in sales orders? Has the research and development (R & D) department created successful new products? What percentage of sales come from products that are five years or older? What changes in technology are required to remain competitive? Marketing Mix (Four P's) Questions Product What new products have been successful and why? Does the company own a patent on any of those products? Are any patents expiring in the future? Price What are the present pricing strategies? Are the pricing strategies working? Promotion How is the company positioned in the marketplace? What are the promotional strategies and have they been successful? What is the company's reputation and image among the consumers? Place Do products easily reach customers? Who helps the company with distribution?


Transcript: Swot Analysis SWOT stands for STRENGTH, WEAKNESS, OPPURTUNITIES and THREATS. SWOT analysis (alternately SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. By analyzing your business or career in these 4 areas, you will be able to cut through the noise and focus on what really matters. STRENTHS Strengths pertains to the characteristics of the business, or project team that give it an advantage over others. When looking at your strengths, think about them in relation to your competitors. For example, if all of your competitors provide high quality products, then a high quality production process is not a strength in your organization's market, it's a necessity. WEAKNESSES Weaknesses are characteristics that place the team at a disadvantage relative to others Again, just like in STRENGTHS, you should consider this from an internal and external basis. OPPORTUNITIES Opportunities are external chances to improve performance (e.g. make greater profits) in the environment A useful approach when looking at opportunities is to look at your strengths and ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them. Where your best opportunities lie? What interesting trends are you aware of? What opportunities may arise in changes of technology, government policy, social patterns and alike? What opportunities your STRENGTHS open up for you? THREATS Threats are external elements in the environment that could cause trouble for the business or project When looking at opportunities and threats, PEST Analysis can help to ensure that you don't overlook external factors, such as new government regulations, or technological changes in your industry. What obstacles do you face? What are your competitors doing? Are quality standards or specifications for your job, products or services changing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems? Could any of your weaknesses seriously threaten your business? When you finish the analysis, you'll have a better understanding of how you can compete successfully. And you will have made a great start in crafting an effective strategy for success. The End. Group 5 BSLM - 3A NICOLAS CORDERO OTAKE ELEAZAR SALIGAO Key Questions: What advantages do you or your company have? What do you do better than anyone else? What unique or lowest-cost resources can you draw upon that others can't? What do people in your market see as your strength? What you could you improve? What should you avoid? What factors lose you sales? What are people in your market likely to see as weaknesses? Key Questions: Key Questions: Key Questions:

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