Transcript: Personality, good fit with the company Conveyed Professional Image Great Communication Skills Creative Great References Large Amount of Followers Background information Supported Qualifications 49 Cases Fired For Facebook, What do you think? Social Media Background Check Online means of communication used by a large group of people..... Crossing the line between ethics and integrity.. Top Reason Candidates were not hired....... 262 Cases A Judgement of one's personal character Business Ethics and Law Joseph Coyle Stacy Murray LaTosha Wilhite 37 Cases Photos like comment share like comment share Top Reasons Job Candidates were Hired 326 Cases Social Media Screening: like comment share Going too far? Social Media Defined 647 Lawsuits Involving Social Media Provocative or Inappropriate Photos Drinking and Drug Use Bad Mouth Previous Employer Poor Communication Skills Discriminatory Comments Lied about Qualifications Shared Confidential Information Criminal Behavior Unprofessional Screen Name Lied about Absences
Transcript: Bibliography Today in our world communication is very important aspect of our lives. we use it for business like by making pages on Facebook for advertisement purposes, people now know about global issues they didn't know about before, and it makes the world a much smaller place by connecting people and making it easier to communicate to one another. Its the next best thing since the telephone, and employers have taken advantage of this. since people now post things about there daily lives, employers can now look at your profile and see what you've posted and make a decision on hiring you. should employers be using this method? lets find out To reject a potential employee based on a search through there public profile doesn't seem right for many reasons. one reason is that they can not be sure the profile is there's or some one else with the same name, unless there is a profile picture of some sort. employers can now also easily discriminate them against there religion or any other private info; on resumes nothing private is put on it for a reason and employers can't judge you. lastly, some employers may look for "inappropriate" things, but what do you define as inappropriate? we all have our own definitions, and plus if an employee/potential employee does say something inappropriate, than who are you to judge as to what they do outside of work? we all have the right to express our thoughts and feelings online but do not have the right to insult someone or promote hatred towards something. rejecting an applicant based solely on a social media network seems ridiculous, and it is. If they meet the requirements of the job but they are a little silly on the web with there friends then they deserve the job. would you want to hire someone who almost meets the requirements but has a profile that's clean, or the other way around. In the end its the requirements that matter not what you post on a social media site. Companies now doing social media checks In conclusion, judging someone just based of their social media profile is not appropriate and employers should look for other sources if they want to make a decision on hiring them or not. If they just want to see what kind of a person they are outside of work then it is acceptable. people who use social media should also be aware of what they post even if they've made their profile private. when companies are hiring potential employees they usually check over there resume and call them in for an interview to get to know them, but some employers want to know the other side of a person so they might either get some one to go and check their profiles online or they might just do a quick skim themselves of the persons profile. Why this is not appropriate Do employees prefer this? http://www.workopolis.com/solutions/en/article/the-trouble-with-screening-candidates-on-social-medi/ http://www.ctvnews.ca/sci-tech/job-seekers-bothered-by-social-media-screening-study-shows-1.1561018 https://www.go2hr.ca/articles/background-checks-using-social-media-sites http://humanresources.about.com/od/selectemployees/qt/why-use-social-media-for-recruiting-and-screening.htm http://www.workforce.com/blogs/3-the-practical-employer/post/20080-social-media-background-checks-as-discrimination http://gizmodo.com/5818774/this-is-a-social-media-background-check https://www.lorman.com/newsletters/article.php?article_id=1562&newsletter_id=314&category_id=1&topic=LB http://www.workopolis.com/solutions/en/article/the-trouble-with-screening-candidates-on-social-medi/ do potential employees care about this? well of course they do but a lot of them don't realize the potential the employers have while looking through their profiles. Keep in mind that not every company does this and most just look at the resumes and decide upon that. even if the employee knows (s)he will be screened they can just delete there profiles or delete all the things they don't want the company to see. Firstly, Is it even legal for employers to do that? yes, In fact it is. remember when you first signed up for Facebook or some other social media site and after creating your account you were asked to accept the terms and conditions you didn't bother to read? well once you make the account and start posting stuff to the website, when its out there its not yours anymore and the website owns it. Why or Why not? Conclusion Using Social Media For Background Checks why do they check?
Transcript: Rainey, M. (2012, March 1). Social Media Background Checks: How Your Facebook and Twitter Can Cost You a Job. INSIGHT into Diversity, 6-7. Will An Employer Actually Not Hire a Prospective Employee due to Something Seen on Social Media? Social Media Background Checks Brooke Starling
Transcript: Identification of Law 1. Should employers be able to look at someone's social networking account as a basis for hiring? Why or why not? 2. Can someone's privacy still be compromised or invaded even though the information posted on social networks were made "publicly available" ? How is it done? How are employers using social media? 1) Requesting usernames and passwords 2) DIY "Do It Yourself" Legal Issue Summary of Article Privacy Act: 1980-81-82-83, c. 111, Sch. II “2”. Act current to 2015-04-22 and last amended on 2015-02-26 “administrative purpose”, in relation to the use of personal information about an individual, and the use of that information in a decision making process that directly affects that individual Personal Information Protection and Electronic Documents Act (PIPEDA) S.C. 2000, c. 5 A law that prohibits federally regulated employers from using or collecting an employee or potential employee's personal information without their knowledge and consent Canadian Human Rights Act R.S.C., 1985, c. H-6 All individuals should have an opportunity equal with other individuals to make for themselves the lives that they are able and wish to have and to have their needs accommodated, consistent with their duties and obligations as members of society, without being hindered in or prevented from doing so by discriminatory practices based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, marital status, family status, disability or conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered. The use of Social Media (Facebook, Twitter, Instagram) as a basis for hiring employees Pros: Employers may be looking to... see how applicants present themselves in public make determinations regarding an applicant’s personality and character. ensure employees are a great representation of the company. ensure they hire the best candidate possible for a position as demonstrated in their work ethic, dedication to the company and ability to fulfill their job responsibilities. to validate data included on a job application such as education, professional associations and credentials Cons: The company could be faced with discrimination lawsuits. There is a risk of invading individual privacy rights. Information posted on social media websites could be misleading or taken out of context Employers can, based on the information found, discriminate the applicant without his/her knowledge Questions "Social Media and Background Checks" Talks about the reasons as to why an employer might want to run a background check on an applicant through their social media accounts Legal Issue in terms of privacy in accordance to the privacy act and PIPEDA ( Personal Information and Electronic Documents Act) However, PIPEDA does not apply to personal information that is "publicly available" Ontario does not have its own PIPEDA Human Rights aspect that can be classified as discrimination Social Media Background Checks By: Vanessa Bondoc
Transcript: Know your privacy settings Protect your connections/friends Be aware of available plugins to help protect yourself. Are your photo’s linked with geo-tags? What information did you provide? Legal Name Full Address (physical and email) Where you went to school Where you have worked Volunteer/Extra activities Where does the company have a presence? What does the report actually look like? Type in your full name Use your full address Search on your email address(es) Do a fuzzy search. Type in part of your information and add a * Use quotes “yourname” to help define your search What does the WORLD know about you? Knowing how to Check Yourself Search Tactics Knowing how to protect yourself (on a background check) Social Media Sites Blogging Sites Knowing how to protect yourself (in general)
Transcript: $6,000 to $30,000 per video by Lauren Buschini Free for iOS, Android, Windows devices @laurenbuschini Guerrilla Marketing to accomplish this? How are brands using as a Platform for Guerrilla Marketing How do we use Vine to promote brand awareness? Pay the most popular users to "organically" push products to their massive follower base Six second looping video clips Video clips take on a different meaning when posted from regular users versus a brand account Using low-cost or unconventional strategies to draw attention to a product or service Video sharing service founded in June 2012 Know your audience Understand the constraints Use timing to your advantage Don't look like an advertisement Questions? Sources http://www.adweek.com/topic/vine http://mashable.com/2014/07/22/sneaky-vine-ads/ http://www.businessinsider.com/vine-is-the-fastest-growing-app-of-2013-2013-10 http://connectedcomedy.com/king-bach-interview/ Acquired by in 2013
Transcript: GRASS ROOTS IDEAS DIRECT COMMUNICATION BE YOURSELF BE HONEST BE RIGHT WHERE DO YOU START? CUSTOMER SERVICE BE UNIQUE BE ORIGINAL BE USEFUL BE SHAREABLE 48% RESEARCH PUBLIC POLICY ON INTERNET 46% LOOK UP PUBLIC SERVICES 35% RESEARCH STATISTICS AND DOCUMENTS --PEW RESEARCH CENTER 1 IN 5 USE SOCIAL MEDIA IN A CRISIS SITUATION GETTING SOCIAL COMMUNICATE DIRECTLY, START NOW THE COMMUNICATIONS REVOLUTION IS HERE CONCLUSION DIGITAL TOWNHALL WHAT SHOULD YOU SAY? NEIGHBORHOOD LEVEL IMMEDIATE IMPACT WHERE ARE THEY GOING? WHY DO SOCIAL MEDIA? DAILY REFERENDUM HOW TO START? FIND YOUR VOICE CENTRALIZED MESSAGE INDIVIDUAL VOICES EVERYBODY'S DOING IT
Transcript: The Worls of Social Media for Business Social Media Marketing Should be use to: - Narrow Target - Target existing customer base (because when opening an account social media asks you to upload your address book from gmail, outlook, etc. - The GOAL is worth-of-mouth that is far more powerful than paid marketing - It is ONE-TO-ONE relationship GOOGLE + Google+ History: 1. Google+ or G+ is a Multilingual Social Network and identity service owned by Google Inc. 2. Launched in June 28th 2011 3. In December 2012 it has a total of 500 million registered users of whom 235 million are active on the monthly basis. 4. It is not Generally accessed through a single website, but as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties and services (Wikipedia) #1 There is an infinity of Social Media out there: Facebook, LinkedIn, YouTube, Pinterest, Yelp, etc. Why to use Google +? #2 Google Pages on Google+ can help your business marketing-wise. #3 1. Google is the # 1 search engine: It makes sense that pages like Google+ 2. Gain visibility (showing up in search results) 3. The power of PEER-TO-PEER marketing (When people talk about your brand and you get peer recommendations) #4 1. Search in Google + happens in a number of ways: - people, - pages, - locations and - posts #5 Being at Google+ for Business gives your brand one more way to be found. #6 1. Connect through conversations - It is great for customer service (It allows you to have conversations with customers, prospective customers and even fans of your brand.) #7 Bring people together under your brand on your Google+ business page and feed them exclusive content. #8 People can comment on things you post, talk with each other, read, share, post, videos, and photos. #9 Like Facebook, Google+ for Business also allows people who mention your brand to be able to tag your business when they are talking about you. #10 1. Google+ x Facebook for business: - Community through groups There are different types of groups you can tap for business 2. There are hangouts where you can video chat with up to nine people at a time for face-to-face chats. 3. Circles which people create personally when they start their Google+ accounts to manage their contacts. #11 1. When people choose to follow your page, they are likely to: - Receive your posts, - Talk about your business, and - Encourage other people to see and connect with your organization. #12 1. Peer reviews extend to virtual peers on the web - The +1 button bridges these personal recommendations, thanks to Google's tools to reach, and makes it easy for people to recommend your business and read reviews. #13 People who post your views about your business can easily connect to your Google+ page. #14 Social recommendations can even be shared in ads. #15 1. The connection with Google+ local, known as Google Places: - Incredible valuable marketing asset for locally-based businesses. #16 1. This tab appear in Google+ interface for the local sections. In today's new search marketing world, personal search deives what we see on the search engine results page which makes sense that Google+ listing may appear depending on recommendations that people in your individual circle have made. Example: If someone in your group or circle recommends a product in a certain geographic location, you are likely to see that organization higher up in search engine results pages. #17 The power of pear recommendations is not just driving credibility for brands, it also influence visibility, thanks to the combination of Google+ with Google+ Local. #18 1. Google+ for business is simple: It is all about adding the right people and sharing content with them that matters. - It is simple to get started - Easy to optimize you already have and - Low maintenance to manage linkedIn LinkedIn History: 1. Founded in December 2002 and launched in May 5th 2003. 2. Mainly used for professional networking 3. January 2013 has reported more than 200 million registered users in more than 200 countries. 4. Available in English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian and Malay. 5. It has 21.4 million montly unique U.S. visitors nad 47.6 million globally what is 63 % more than MySpace. (Wikipedia) #1 It is a professional social networking platform that focuses on the business aspects of your background. #2 It is an online system that contains the career details of over 75 million people that already have created a profile for themselves. #3 LinkedIn can be accessed in two main ways: 1. Online, via website. 2. Application, via applications that access a subset of the LinkedIn data through mobile devices. #4 Can be used for both: 1. Businesses: - Find employees, customers and partners 2. Manage their online identity through a business profile: - Individuals who wish to develop a personal brand, or research
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