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Apparel Presentation Template

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Transcript: Line Examples How are elements of design used in fashion? How are elenets of design used in fashion? Texture is adding the way that your garment can feel and look. You could choose a nice and soft sweater or a rough one. Space is could be how big or small you would need your garment. You could have to pouches. You need one big enough for your just in case make up and your money. It would be better if you chose the one with more space that way the stuff that you need in the bag will all fit in there. Examples of hue would Red, Yellow, Green, and Blue because they are colors Red, orange and yellow are all next to each other on the color wheel. Warm colors are brilliant and warm like reds, oranges, and yellows are all warm colors because when you think of fire you tend to think of those colors. Cool colors are restful, calm and relaxing, blue, green and purple are cool color. You can remeber cool colors because snow is blue and cool, green looks like grass and flowers and they are relaxing and purple is relaxing because lavender could help you relax. Color is the hue an intesity of hte light reflected by an object. Examples are red, orange, yellow, green, and blue, and violet. Line is a lot of point connected together to form a thin path. Verticle, Horizontal, and Diagnal are all lines. Shape is the outline of an object. Square, Triangle and circle are some of the many shapes. Texture is the feel of and object. Soft, rough, pointy, and smooth are examples. Space is the area inside of a shap or outline os an object. An empty pot or the center of a circle is space. 2nd period Monochromatic just uses the intensities and values of just one color. Blue is an example because its alone. Analogous is the use of two or more colors that are next ot eachother on the color wheel. Red, orange, and yellow are analogous colors. Complementary colors are colors that are across from eachother on the color wheel. Like red and green also yellow and violet, they are across from eachother. What are the elements of design? What I have learned from this project is how to define words that I didnt know. I also learned that many of the basic normal day things like color, line, and shapes all contribute to make fashion and make it better looking. They add more life to the clothing you wear. All of the elements of design can help me pick out my every day outfit. I can also pick the appropriate clothing for any occasion. Elements of design HORIZONTAL Apparel Color is used in fashion because of the colors of clothing that you can chooses from. For example your shirt can blue. Line is used in fashion because it creates shapes to add more designs to the garment. For example you sweater could have verticel lines and it would make you look taller and slender. Shape is the outline of an object and it can help you with chossing the correct garment for you. Like you can either choose a big squared shaped dress or a small rectangled one. What are the elements of design? Vertical lines go up and down on a garment. Horizontal lines go across or side to side on a garment. Diagonal go at an angle on a garment. Curved lines are generally gentley waved or they can be circular. Shape is the overall geometric outline of the object/garment; is the outline or form of a solid object. Texture is the way the fabric feels or looks. Elements of Design V D E I R G T O I N C A A L L What I have learned Curved What are elements of design?

Apex Apparel Presentation

Transcript: Apex Apparel Presented by Brooke Schomaeker // Our Company // // Company Description // Apex Apparel offers affordable, high-quality outdoor clothing geared toward high-performance activities and sustained temperature control. Our goal is to provide great clothing for all degrees. Whether you're soaring down a mountain to climbing up to a treacherous peak, Apex Apparel is always there to keep you going with the maximum quality needed. We offer sustainable customer service along with award winning products. Differentiation: Many people complain that outdoor clothing is just way too expensive, not good quality, or something just isn't warm enough. We solve all of those problems using recycled material guaranteeing an affordable price, create high-performance lab-tested material, and use a high-quality material for sustained warmth. Our goal is to become a well known house hold name that revolutionizes outdoor clothing. // The Logo // // Reasoning behind the Logo // -simple -unique -original -appeals to all adults -memorable // Compare & Contrast // // Deciding the Name // Why Apex Apparel? // Where We Locate // // Our Location // Burlington,Vermont ~42,249 - google trends - outdoorsy activities - medium household income is ~43,000 per year - good at budgeting - small population - little to no competition // On the Map // Burlington,Vermont // Customer Profile // Customer Profile -age -budget -character -housing -products bought -occupation // Situation Analysis // Strengths: - good customer relationship - strong brick and morter/online -chose a location not saturated with competitors -name is similar to competitors -great quality for an affordable price -online and in store shopping -outdoorsy area -people love saving money -similar to leading brands Weaknesses: -no experience -competition with leading brands -small populated location -not well known -busy lives -little time for activities (internal) - customers could advocate for you - AI web-use - "As seen on me" - same day delivery - exclusive items - social media is growing with people looking up to influencers Opportunity: // O & T // Threat: - influence doesn't appeal to right group - not enough people are informed - high demand for products - no customer appeal - big companies taking customers away (external) ~Our Prices~ // Pricing Strategy // Men/Womens Clothing: Sweatshirts/Jackets - starting at $55 T-shirts - starting at $25 Tanks - between $15-$25 Shorts - starting at $25 Leggings/Tights - between $35-$55 Sweatpants - $45 Under Gear - tbd Accessories - tbd everyday low pricing penetration ~Strategy~ Apex Apparel provides high-performance quality clothing equipment for energetic, outdoor millennials. What we do is use recycled materials. This helps drive the cost down and at the same time is earth friendly. Also, we create sustainable warm material to keep travelers warm no matter the weather. In addition, our material is lab tested meaning we create a reliable and high-quality fabric for our products. // Brand Positioning // Our Campaigns: // Promotional Goals // - Trial Barriers - Strategies - Insight Increase social media engagement by 20% by the year 2020. Create eco-friendly movement to reduce trash on earth in the fall. - Trial Barriers - Strategies - Insight

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