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Transcript: Consumer Judgements Performance Price ontime delivery number of SKUs one-click free shipping Judgment Best Value Best Selection More for Less Emotional Resonance First thing that comes to mind Trust Emotional Brand Performance Rational Amazon's logo says it all: A to Z In other words, Everything to Everyone Can they deliver on this promise? Brand Pyramid Consumer Feelings Brand Pyramid Consumer Brand Resonance Outline Amazon.com Recommendations Brand Salience Imagery Rational peace of mind no stress no worries trust Brand Imagery Brand Audit 5Cs STP 5Cs Customer Company Competition Collaborators Context Everyone with an internet connection and a wallet Customer-centric e-commerce: Prime Media-centric consumer electronics: Kindle Cloud-centric B2B solutions: AWS e-commerce: Wal-Mart, E-Bay Consumer Electronics: Apple, Samsung B2B: Microsoft, Rackspace Thousand of independent retailers and wholesalers. Android on Kindle Its day one at Amazon. The internet is the wild west. Legislation can change and habits can change. Amazon must 5Cs Customer Company Competition Collaborators Context Everyone with an internet connection and a wallet Customer-centric e-commerce: Prime Media-centric consumer electronics: Kindle Cloud-centric B2B solutions: AWS e-commerce: Wal-Mart, E-Bay Consumer Electronics: Apple, Samsung B2B: Microsoft, Rackspace Thousand of independent retailers and wholesalers. Android on Kindle Its day one at Amazon. The internet is the wild west. Legislation can change and habits can change. Amazon must Consumer Brand Resonance Brand Salience Brand Performance Brand Imagery Consumer Judgements Consumer Feelings Brand Hierarchy Milestones Milestones STP Brand Hierarchy

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.

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