Airbus Strategy Diamond
Transcript: Staging and pacing refer to the sequence and speed of strategic moves. Staging choices typically reflect available resources, including cash, human capital, and knowledge. Several factors such as, resources, urgency, credibility, and the need for early wins should drive staging decisions. Thierry Baril Chief Human Resources Officer Airbus Group & Airbus Military Aircraft Tom Williams Executive Vice President Programmes 1. First, there is configured wingspan which has longer and slimmer wings that make it better glide through the skies, as the flow of air over the wing surface reduces drag and in turn, improves fuel efficiency. The economic logic element reflects how all the pieces tie together in a way that satisfies key stakeholders. Economic logic for profit-oriented firms can take the form of scale economies, scope economies, premium pricing or some combination of these. Toulouse, France cheap price 7. The empennage (tail section of the aircraft) is U-shaped, acting as a shield to reduce external noise pollution. The concept plane does not use a vertical tail, as seen on the planes of today. Vertical tails are required when engines are installed on the wings as they provide directional stability in case of engine failure. The engines of the future will have no risk of failure, eliminating the need for a vertical tail. Fabrice Brégier President and Chief Executive Officer VISION AND MISSION - In early 1970s, Boeing faced a host of problems - Boeing's market share (70% in early 1970s) began to decline when Airbus Industry was formed - By the end of 1977, Boeing was affected by Asian Economic crisis and lost 17% of its market share. - Boeing's internal problems are excessive bureaucracy, redundant manufacturing process, and outdated information technology setup. Harald Wilhelm Chief Financial Officer Airbus Group & Airbus Alliance Eliza Tan Irene Janice Agatha Nadia Karlina Wirhan Pandutama Freighter Aircraft EXECUTIVE COMMITTEE MEMBERS 1. GERMANY: Hamburg, Bremen, Stade, and Buxtehude 2. FRANCE: Toulouse, Toulouse Saint-Eloi, The Saint-Nazaire and Nantes 3. UK: Broughton site (North Wales) and Filton 4. Spain: Getafe, Illescas, and Puerto Real Boeing's Problem VARIETY OF AIRBUS Technology The “Xtra” flight experience Geographically, Airbus which headquartered in Toulouse, France, continues to grow on an international scale, with final assembly lines in Europe and China – to be joined by the U.S. It is a truly global enterprise with an active workforce of 61,000 around the world, fully-owned subsidiaries in the United States, China, Japan, India and the Middle East, and spare parts centres in Hamburg, Frankfurt, Washington DC, Dubai, Beijing and Singapore, training centres in Toulouse, Miami, Hamburg and Beijing and more than 150 field service offices around the world. Airbus also relies on industrial co-operation and partnerships with major companies all over the world, and a network of some 2,000 suppliers in 20 countries. There are family or passenger aircraft, corporate jet, freighter aircraft, and military aircraft. This diverse aircraft line-up provides airline customers and other operators around the globe with tailored solutions to meet the needs of any market – from low-cost and full-service carriers to the air freight, VIP transport and military airlift segments. Acquisition Acquisition to create the best and safest aircraft Type Subsidiary Industry Aerospace Founded 18 December 1969 (as Airbus Industrie) 2001 (as Airbus SAS) Founders Bernard Lathière, Roger Béteille, Henri Ziegler Headquarters Blagnac, France Area served Worldwide Products Commercial airliners (list) Revenue Increase €33.10 billion (FY 2010) Net income Increase €1.597 billion (FY 2008) Employees 63,000 Parent Airbus Group (formerly EADS) Subsidiaries Airbus Corporate Jets Airbus Operations S.A.S. Airbus ProSky Website www.airbus.com Coroporate Jets ECONOMIC OF LOGIC Airbus builds highly capable freighters to fulfill a full range of cargo lift requirements. The freighter aircraft types are A330-200F, A380F, Beluga and A330P2F freighters set new standards in the general and express freight markets. to meet the needs of airlines and operators by producing the most modern and comprehensive aircraft family on the market, complemented by the highest standard of product support Product Line 3. State of the art In-Flight Entertainment All Airbus aircraft, from short-medium range A320 Family up to ultra-long range A380, can be fitted with the latest state-of-the-art In-Flight Entertainment (IFE) systems offering passengers individual screens with audio and video on demand throughout the cabin with access to hundreds of high quality audio and video programmes. In addition, passengers can enjoy satellite live television broadcasts, outside live views from landscape cameras and access the internet from their individual monitor. Vehicles identify the degree to which the strategy relies on internal development efforts relative to partnering
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