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Business Background

Transcript: Commercials Billboards Social Media PRICE Promotion CSR 126 million Campaigns Began in 1866 in Atlanta Pharmacist Dr. John S. Pemberton (1831-1888) 1894 First bottled Coke 1916 created the distinctive Coca-Cola bottle Promotion was made through coupons 1970 Coca-Cola = Fun, friends and good times. Positioning statement Major increase in the last 18 years 3-4 million between 2013-2017 3.96 billions in total Opportunities Happiness Family Life Enjoy "Live on the Coke side of life" History Price Packaging Promotion 5 cents a glass $1.49-$2.27 Company History Social Media Blogs Advertising Expenditures Line Extension Brand Extension Multibranding New Brands Healthy Living Disaster Relief Women's empowerment Branding Choices For Everyone Satisfy every need "Think global, act Local" Mission Statement Weakness Target Audience Consumer preference Water scarcity Competition Healthy perspective Plastic saturation Price Strengths Social Media Differentiation Strategy To refresh the world in mind, body and spirit To inspire moments of optimism and happiness through our brands and actions To create value and make a difference. Coca-colacompany.com Movements Social responsibilities Company Culture Insider Look Dominance in the beverage industry Variety of products. Large advertising budget Strong customer relationship Distribution network Good marketing strategies Business Background Influence Consumer Behavior Advertising Be Unique Separate from market Create value Brand Loyalty Bottle shape Taste & Quality Availability Diversity Heat relief/solution Refresher Family memory Social Responsibility Strengths Weakness Opportunities Threats Branding Direct competitor, Pepsi. As a company they only make drinks Not a healthy option Depend strictly on water Plastic usage Negative publicity Threats Blogs Creating new healthy products Going to the food industry Supply/ transportation cost Market more the less popular products Different packaging International expansion Brand Perception Swot Analysis Packing

Simple Business Presentation

Transcript: Simple Business Presentation Creating an Informative and Aesthetic Business Presentation Conclusion and Future Outlook Our business is strategically aligned to seize emerging market opportunities. By leveraging our innovative products and targeted marketing efforts, we anticipate a robust growth trajectory over the coming years. Welcome to Our Business Presentation Today, we will provide a comprehensive overview of our business, highlighting essential elements such as our market position, target audience, product offerings, marketing strategies, and financial forecasts. Each section will illustrate how we plan to achieve sustainable growth and success in the tech industry. Financial Projections Projected revenues demonstrate steady growth and strong profitability. $500,000 20% $1,500,000 $1,000,000 Year 1 Revenue Expected Profit Margin Innovative Solutions in the Tech Industry Year 3 Revenue Year 2 Revenue We specialize in delivering unique and effective tech solutions that improve user engagement and satisfaction. Our commitment to quality and customer service sets us apart in a competitive market. 10% Annual Growth Rate Marketing Strategy Roadmap The tech industry is experiencing significant growth, with experts predicting a robust annual growth rate of 10%. This expansion is driven by advancements in technology and increased consumer demand for innovative solutions. A structured approach to effectively reach our target audience and enhance brand engagement. Key Competitors Market Analysis Q4 2023 Our main competitors in the tech sector include Company A, known for its software solutions; Company B, a leader in hardware innovation; and Company C, recognized for its excellent customer service. Understanding their strengths and weaknesses is crucial for our strategic positioning. Q1 2023 Q3 2023 Evaluate marketing effectiveness and adjust strategies based on performance metrics. Q2 2023 Launch social media campaigns focusing on platforms frequented by young professionals. Implement email marketing strategies to foster relationships with existing customers. Establish partnerships with industry influencers to amplify brand visibility. Emerging Trends Emerging trends in the tech industry include the integration of artificial intelligence and a rising demand for remote solutions. These trends present opportunities for innovation and growth, as businesses adapt to changing consumer preferences and workplace dynamics. Target Audience Tech-savvy individuals aged 18-35 Small to medium-sized businesses Education, healthcare, finance sectors Product/Service Offering Product A: Innovative Software Solution Product A is designed to streamline business operations through advanced features that enhance productivity and efficiency. Service B: Customer Support and Consultation Service B provides round-the-clock support, ensuring that clients can access assistance whenever needed, fostering strong customer relationships.

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