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Marketing Strategy Executive Presentation Template

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Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

Marketing Strategy Presentation

Transcript: Hai Di Lao Bigger place, expand the restaurant, don't have to line up for long (Product?) Create more choices, chairs, tables (part of expansion). This is product too. Pricing - 10% for customers who lined up for more than 1 hour. Big advertising banner outside shopping malls (Promotion) Leaflets to give people (Promotion) myBurgerlab (The gaiz) KFC New product - Chocolate chicken wing Promotion - IG FB YouTube Google McDonald's (The gurlz) Ramly Burger Marketing Strategy Presentation CNY special burger - product! myFortune (Fortune cookie burger) (Toto number burger) Open new outlets - where? Tourist area. Place. Open up an actual shop (Place? Product?) New burger - Frog meat (Product!) Celebrity promotion (eg. Jay Chou and Liang Sandwich) Promotional booths in at event fairs (PC fair, MATTA fair, etc) Organize big marketing blitz to launch new products (Product + Promo) Influencers to promote McDonald's (lower cost than traditional media)

Marketing Strategy Presentation

Transcript: Digital Strategies Marketing Objective Digital Screens Impact Social Media Engagement Spotlight on TITAN EDGE MURAL TITAN's newest product, EDGE MURAL, represents innovative design and technology, aimed directly at consumers seeking modern aesthetics. This launch is positioned to capture attention in a competitive lifestyle segment, showcasing the brand's commitment to quality and style. Social media platforms allow brands to actively engage with audiences, building community and interaction around products. Influencer partnerships and targeted content can amplify brand reach, leveraging user-generated content for authenticity. Digital screens create impactful visibility for brands through video content displayed at strategic locations in-store and at entrances. This approach effectively captures customer attention and enhances brand recognition, maximizing the effect of promotional efforts. Aspiration and Awareness Campaign Sponsor Brand Support Requirements WhatsApp & SMS Outreach The campaign is designed to spark aspiration and elevate awareness of the EDGE MURAL among target consumers. It leverages multi-channel marketing strategies to reach a broader audience, enhancing the product's visibility in lifestyle settings. Key campaign visuals and product highlights are essential for maximizing impact both in-store and on social media. Timely approvals and feedback from sponsor brands ensure that marketing initiatives align with overall brand objectives. Utilizing WhatsApp and SMS for outreach allows precise targeting of Landmark Rewards customers. Brands can highlight exclusive offers and partnerships, ensuring effective communication that drives customer action and increases loyalty. Campaign Duration: 27th June to 24th July This strategic campaign will run for a duration of four weeks, allowing for sustained visibility and engagement. The timing is optimized for peak consumer shopping periods in the lifestyle segment, maximizing reach and impact. Marketing Strategy Presentation In-store Marketing Strategies Exploring Integrated Marketing Pillars for TITAN Edge Mural Ceiling Unit Display Sectional Talkers for Products Utilizing ceiling units strategically elevates visibility, ensuring that the TITAN EDGE MURAL captures customer attention from various angles in-store. This focal point can significantly influence purchase decisions and enhance brand recall. Sectional talkers are designed to capture attention and provide product specifics where they are most relevant. These strategic placements encourage customers to consider the EDGE MURAL by emphasizing unique features and benefits at the point of decision. Marketing Pillars Promotional Pillars & Screens Digital Screens In-store Pillars In-store promotional pillars and digital screens provide vital product information and create engaging interactions. They serve to highlight key campaigns, promoting the TITAN EDGE MURAL and facilitating customer inquiries instantly. Focal Points (Ceiling Unit) Digital screens enhance visibility for brands through dynamic video content. Placed strategically at high-traffic areas, they captivate shoppers with engaging and tailored visuals that can be updated in real-time. In-store pillars serve as critical touchpoints for brand communication. These marketing structures provide information and showcase promotional content that guides consumer decisions during their shopping journey. The focal points within retail environments, such as ceiling units, draw immediate attention to products. These eye-catching designs highlight key items, allowing customers to easily interact with featured products and enhancing overall shopping experience. Marketing Window In-store Radio Sectional Talkers Marketing windows act as a preview of offerings, engaging potential customers even before they enter the store. Eye-catching designs and themes can drive foot traffic and ensure that crucial promotions are highlighted. Sectional talkers are strategically placed signage that provide insights about specific product features or promotions. They are designed to break the monotony of the shopping experience and lure consumers into making informed decisions. Utilizing in-store radio allows brands to communicate directly with shoppers through curated audio messages. This method fosters customer engagement and can effectively announce promotions or share brand stories, improving customer experience. Influencer Collaborations Online & Social Advertising Strategies CRM Outreach (SMS & WA) Effective online and social advertising strategies ensure that brands reach their audience where they spend most of their time. Leveraging analytics helps refine targeting and optimize ad performance for maximum impact. Collaborating with influencers allows brands to tap into their audiences effectively. By showcasing products through trusted voices, the brand can significantly enhance its reach and credibility within targeted demographics. Customer Relationship

Marketing Executive Presentation

Transcript: Continuing to Build Relationships Our relationships with universities and students Promoting the benefits of completing EMS at Vets Now Continue to develop engaging content for the student eNewsletter Offer special student discounts on CPD etc. Branding Dionne Wood Events Marketing Sharing our own vets' stories and experiences on social media Email marketing to host and member practices Can we get these stories picked up by local media? Should we try our hand at going viral? A subtle approach The challenges of recruitment and retention The "faceless corporate" perception Word of mouth Thursday 3rd September, 2015 Where are we now? How can we change these perceptions? - How can we build Vets Now's reputation so that we are an organisation vets and nurses want to work for? Overview “The value of ‘intangible assets’ such as brand reputation and consumer relationships is receiving greater recognition by businesses” Ricardo The more human side of Vets Now Redesign of the website Marketing Executive Presentation A new chocolate wheel? New literature, pop ups etc. A more unified approach Another opportunity to encourage positive word of mouth Great market research opportunity Leads to positive PR - especially the training team's events Encouraging Positive Word of Mouth Where are we now? Changing perceptions Branding Encouraging positive word of mouth Events Continuing to build relationships

Marketing Presentation - Template

Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets

Marketing strategy presentation

Transcript: Marketing strategy presentation Team 2 SM Elder Main Idea Idea CURRENT FINANCES CURRENT FINANCES WHY ARE WE THE BEST? WHY ARE WE THE BEST? Click to edit text Click to edit text Click to edit text GOAL Posts KPI KPI + 13,5 M 18,5 % Click to edit text Click to edit text TARGET MARKET Click to edit text Click to edit text Click to edit text Click to edit text Click to edit text TARGET MARKET STRATEGY #4 #3 #2 #1 Designs TIMELINE Click to edit text Click to edit text Click to edit text Click to edit text FOCUS TOPICS FOCUS TOPICS #1 Click to edit text Click to edit text Click to edit text #2 #3 FINANCIAL PROJECTION FINANCIAL PROJECTION

Marketing Strategy Presentation

Transcript: Marketing Strategy Presentation Marketing Strategy Marketing strategy is the goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that contribute to the goals of the company and its marketing objectives. Planned Monthly Touch Points Pay Per Click CRM Database Review Why me? Lead Generation Relationships and Networking On Demand Campaigns Social Media Website

Marketing Strategy Presentation

Transcript: Performance Goal Setting Forecasting Position Strategy Culture Product Planning Decision Breath Length Depth Ex. Sports, Family, Truck, Utility Individual Item Decision Delete Item Reposition Item Improve performance Introduce new product in existing line Introduce product to establish new line Ex. Awesomer (3U) New Product Development Decision Ex. Azool (5U) The influence of short term wins Market Mix Customers Relatively big team Meetings (time and place) Agreement Participation Stress management Short Term Wins Motivation Lack of progress Different focus Different backgrounds Competition Who is growing Actual or potential Products Market Shares Strengths and weaknesses of competitors (Channel of Distribution) Eight Assessments Product Information Product Customization Product Quality Assurance Lot Size (e.g., the ability to buy in small quantities) Product Assortment (refers to breadth, length, and width of product lines) Availability After-Sale Service Logistics Channel Design Channel Breadth Stock Price Company Customers Segmentation Collaborators Climate Core competencies Able to produce cars at a cheaper price. Offer safe economy and family cars Competitive Advantages Able to generate and sale a high volume of vehicle. COGS is low Any required adjustment Need to improve technological capabilities. Need more development Centers Helps Fine tune vision and strategies Build momentum Improves Performance Sacrifices are worth it Political and regulatory environment Economic Environment Social/cultural environment Technological analysis 4 P’s: Product Place (Channels of Distribution) Promotion (Communications Strategy) Pricing Market Value y = sales X1 = size X2 = HP Price P1 0 P2 0.10 P3 -4.50 P4 -.04 P5 -2.80 Causal/ economical Judgement method Artificial intelligence Other tools Place Group Norms Didn’t setup development center Didn’t get correct vehicle upgraded at correct size Allows competition to gain a leg up ROA drops 18.6% to 9.3% in P3 over capacity 113% Sales jump from P8 through P10 new vehicles in correct segment P6 -14.60 P7 -.11 P8 -.10 P9 -.05 P10 -.02 How Group size can affect performance? Conjoint analysis Concept test Environmental scanning Time Series Analysis Qualitative vs Quantitative Naive approach Forecasting Tools Group Performance Factors How cohesiveness can affect performance? Where we went wrong What Happened? Company Amazing Cars Brian Smith Ryan Rosenhahn Monica Ruiz Pawinee Mullins Boulos Frangieh Company Product Situational Analysis (5 C’s) Promotion Market Size and Growth Market segments Benefits that consumer is seeking Motivation behind purchase; Value drivers, benefits VS. Cost Season factors Trends-how consumer needs and preferences change over time. Period 3 b= regression coefficient Weaknesses… Group Cohesiveness Competition vs. cohesiveness Success vs. cohesiveness Ambiguity Wrong numbers 6M’s Market Mission Media Money How much money? Measurement How will impact be assessed after? Group Composition Incorrect information Just getting SA/LA’s done for the sake of it Treated as a class project, not a business Climate Group Size Skim v. Penetration Customers with high value v. Generate sales quickly Ex. 3S v. 1E Price Customization Different prices for different customers Ex. Segments Price Leadership Competitors react to price changes Ex. Alfa (2F)

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